facebook power editor facebook advertising …...facebook ad types boost post > very basic &...
TRANSCRIPT
![Page 1: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/1.jpg)
Facebook Power Editor
Facebook Advertising Masterclass
![Page 2: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/2.jpg)
All of the slides that you see today will be made available to you online after
the presentation.
You do not need to take notes – unless you want to!
The resources page will also include useful and related links.
Facebook Power Editor
Facebook Advertising Masterclass
![Page 3: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/3.jpg)
Getting started: boosting posts
Location/interests and age targeting
Budget/People Reached/Campaign duration
The Facebook ads interface
Campaigns/Marketing objectives
Ad sets and ads
Targeting options
Creating ads/Facebook rules/Best practice
Downloading Power Editor via Google Chrome
Power Editor/Ads structure
Creating campaigns
Facebook Power Editor
Facebook Advertising Masterclass
![Page 4: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/4.jpg)
Custom audiences
Ninja tips
Facebook compliance
Landing pages
Pixel based tracking
Lead generation ads
Importing a mailing list
Lookalike audiences
Unpublished posts
An introduction to Facebook remarketing
Facebook Power Editor
Facebook Advertising Masterclass
![Page 5: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/5.jpg)
You used to have to
use Chrome to
access Facebook’s
Power Editor
feature … I still
think life is easier if
you use Chrome for
reasons that will
become apparent
throughout this
training ☺
Browser Alert!
![Page 6: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/6.jpg)
Do Yellow Pages, newspaper and magazine adverts,
leaflets or TV & Radio adverts provide you with the
same information to allow you to track ROI?
If not, why are you still paying for them?
Important Question!
![Page 7: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/7.jpg)
Statistics
1.28 billion daily active users on average for March 2017
1.94 billion monthly active users as of March 2017
How else can you expose your business to
that many people for free?
Vital Statistics
![Page 8: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/8.jpg)
Facebook Ad Types
Boost Post > Very basic & simple, has some limited uses, has
improved since it first appeared on the scene
Basic Ads > Much better options than post boosting, better
targeting, more ad control
Power Editor > The best option, but not the most user-
friendly! New features come to Power Editor first, Lookalike
audiences, dark posts, bulk imports and many more!
![Page 9: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/9.jpg)
Facebook Ad Types
![Page 10: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/10.jpg)
Facebook Ads BasicsSet up multiple users so that all of your
entire team can manage page ads …
![Page 11: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/11.jpg)
Facebook Stats
Use Facebook Insights to determine what is working and
what is not … do more of what works, do less of what
doesn’t!
![Page 12: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/12.jpg)
• Facebook page insights give you incredible data about how your page is performing
and how effectively you’re targeting prospects
• You can literally see how many people that you are engaging with by
country/language/location
• You should use this data to refine your Facebook business page until it’s ‘tweaked
and tuned’ to perfection
• The great thing about Facebook’s insights feature is that they never lie and remove
all ‘finger in the wind’ guesswork from your marketing
• Insights give you valuable indicators for your advertising
Facebook Stats
![Page 13: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/13.jpg)
Facebook Stats
![Page 14: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/14.jpg)
Facebook Stats
![Page 15: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/15.jpg)
Facebook Stats
![Page 16: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/16.jpg)
Edge rank was the Facebook equivalent of the Google
Algorithm … it basically determined what shows up on
your news feed … it’s the ‘secret sauce’!
Why is this important? Because if you understand a
little about what Edge rank was, you can influence what
people see in relation to your business
Organic Reach
![Page 17: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/17.jpg)
(Image taken from Techcrunch.com)
Organic Reach
![Page 18: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/18.jpg)
How it works …
1) Everything that shows up in a news feed is called an object
2) When people interact with an object (a status update for instance) Facebook
calls that an Edge (a tag or comment for instance)
3) Each Edge has three key components which relate to Facebook’s algorithm:
- An affinity score between the creator and the person commenting i.e. how
often you interact
- A weight is given to each Edge … so a comment may have more weight than a
like for instance
- Time is a key factor … how old is the object? The newer, the better
Remember! Edge Rank isn’t used any more – just note the principles behind it ☺
Organic Reach
![Page 19: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/19.jpg)
Facebook Ads Basics
We can’t beat the algorithms with organic reach, but
we can buck the system when we pay for advertising !
![Page 20: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/20.jpg)
Boost Post
• This is the most basic level of Facebook advertising
• It’s very limited
• I’d always recommend that you take this out for a spin
before using ‘proper’ advertising
• Only use small budgets on page boosting – do not ramp
this up to any great level of spending
• It’s great for local events and audiences, not so good for
targeting at an interests level
• It’s very easy – the Facebook advertising nursery slopes ☺
![Page 21: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/21.jpg)
Boost Post IndicatorsThis is why you need to be aware of Facebook Insights … don’t boost
posts which aren’t performing well organically!
![Page 22: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/22.jpg)
Boost Post
![Page 23: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/23.jpg)
Boost Post
![Page 24: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/24.jpg)
Facebook Ads Basics
Offers & events … simple things you might want to promote!
![Page 25: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/25.jpg)
Creating EventsThings you might want to promote!
![Page 26: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/26.jpg)
Creating OffersThings you might want to promote!
![Page 27: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/27.jpg)
Facebook ShopsThese are free, simple and a ‘must’ if you sell products
Example link: https://www.facebook.com/paulteagueauthor/shop/?rt=19
![Page 28: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/28.jpg)
Multiple/Client AccountsManage your own accounts – Manage other peoples’ accounts
– assign staff members to manage different accounts
See: http://www.socialmediaexaminer.com/facebook-business-manager/
![Page 29: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/29.jpg)
This is how you make a start
with ‘proper’ Facebook ads
Facebook Ads
No access? Use this link: https://www.facebook.com/business/products/ads
![Page 30: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/30.jpg)
Facebook Ads
This is what it looks like …
Create ads
Manage ads
![Page 31: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/31.jpg)
Terminology
![Page 32: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/32.jpg)
Facebook Ads
This is what it looks like …
![Page 33: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/33.jpg)
ObjectiveAuction – reach for audience for the lowest possible price
![Page 34: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/34.jpg)
ObjectivePay a fixed price to predictably reach your brand's audience
![Page 35: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/35.jpg)
Audience
![Page 36: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/36.jpg)
Audience
![Page 37: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/37.jpg)
Placements
![Page 38: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/38.jpg)
Budget
![Page 39: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/39.jpg)
Facebook Ads
This is what it looks like …
![Page 40: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/40.jpg)
Facebook Ads
Image Options
TIP: Borders
work well
around images
![Page 41: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/41.jpg)
• I use – and prefer – fotolia.com
• Don’t just help yourself to online images …
remember copyright!
• Beware of Getty images – they take action
against people who use their images without
paying
• Other sites I have used are
http://www.istockphoto.com/ and
http://www.dreamstime.com/
• Many other sites are available
• Avoid using free images – they’re usually
horrible!
Ad Images
![Page 42: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/42.jpg)
20:80 Text ‘Rule’
See: https://www.facebook.com/business/help/980593475366490
![Page 43: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/43.jpg)
20:80 Text ‘Rule’
See: https://www.facebook.com/ads/tools/text_overlay
![Page 44: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/44.jpg)
Use screenshots to make your ads clearer
Ad Images
![Page 45: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/45.jpg)
http://paulteague.com/CES http://paulteague.com/AWE
Ad Images
![Page 46: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/46.jpg)
Ad Images
![Page 47: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/47.jpg)
Ad Images
![Page 48: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/48.jpg)
• http://canva.com is free
• You may pay $1 if you use their images or
premium fonts
• It’s ‘drag and drop’ simple
• Use it to create ready-sized social media
headers, Facebook ads, Kindle covers and
many more options
• This is an amazing tool!
• I have created a video tutorial and web
guide at http://paulteague.com/CNV
Facebook Art Work
![Page 49: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/49.jpg)
UseFiverr.com
to get your
graphics
made up
extremely
cheaply ☺
Facebook Art Work
![Page 50: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/50.jpg)
Consider Timing Options
![Page 51: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/51.jpg)
CTA = Call To Action
A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take
action. It is, quite literally, a "call" to take an "action."
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc.
A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
[Source: http://blog.hubspot.com/]
![Page 52: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/52.jpg)
Pixel Tracking
![Page 53: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/53.jpg)
Power Editor• You can only use Power Editor with all the main browsers i.e. Chrome/Edge/IE & Firefox
• https://www.facebook.com/business/help/162528860609436
• From your browser go to: www.facebook.com/ads/manage/powereditor
![Page 54: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/54.jpg)
• Power Editor is my preferred way of advertising on Facebook
• I use Power Editor much of the time when using FB for ads
• Power Editor lets me import my email subscribers and target them
• https://www.facebook.com/ads/manage/powereditor
• Power Editor gets the newest features first ☺
• You can create custom and lookalike audiences
• It is clunky and not very user friendly – it’s a lot nicer creating ads
in Facebook itself
• It’s better for features – bulk ad creation – custom audiences
• The targeting is excellent in Facebook ads ☺
Power Editor
![Page 55: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/55.jpg)
Power Editor
You access Power Editor from within Facebook once it’s
activated for the first time …
![Page 56: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/56.jpg)
This is what it looks like …
Power Editor
It’s Campaigns – Ad Sets – Ads on the LHS
![Page 57: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/57.jpg)
Audiences …
![Page 58: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/58.jpg)
Pixels…
![Page 59: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/59.jpg)
Pixels…
![Page 60: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/60.jpg)
Wordpress Pixel Insertion
https://en-gb.wordpress.org/plugins/facebook-conversion-pixel/
![Page 61: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/61.jpg)
Ad Management
![Page 62: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/62.jpg)
1: Campaign Creation
2: Ad Set Creation
3: Ad Creation
Creating Ads
![Page 63: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/63.jpg)
Audiences
![Page 64: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/64.jpg)
Audiences
![Page 65: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/65.jpg)
Lead Ads
![Page 66: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/66.jpg)
Lead Forms
![Page 67: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/67.jpg)
Cost of leads …
![Page 68: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/68.jpg)
Access your leads …
Not recommended!
Download them from
Facebook and add them to
your email account
manually
Recommended! Set up a link between
your Facebook ads and Zapier at
https://zapier.com/ … this automates the
entire process ☺
![Page 69: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/69.jpg)
Ad Examples
![Page 70: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/70.jpg)
Ad Examples
![Page 71: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/71.jpg)
Ad Examples
![Page 72: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/72.jpg)
Ad Examples
![Page 73: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/73.jpg)
Ad Examples
![Page 74: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/74.jpg)
Ad Examples
![Page 75: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/75.jpg)
Video Examples
![Page 76: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/76.jpg)
Video Examples
![Page 77: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/77.jpg)
Video Ads
![Page 78: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/78.jpg)
Video Ads
Capture leads from video views ☺
![Page 79: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/79.jpg)
Video Ads
![Page 80: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/80.jpg)
My Advanced Tips
• When using lead forms, don’t use ‘double opt-in’ with your emails … you have a
record of permission from Facebook, sending the confirmation email just creates
marketing friction
• Make sure that you have a sequence of automated emails ready to ‘on-board’ your
new prospects
• Always make sure that you offer your prospects something more expensive … an
upsell
• Split ads by Time zones … don’t have the same ad serving in the USA & UK
simultaneously (algorithm works better if you split your geography)
• Budget > $5-$10 per day as a budget, only scale up when you have success &
increase gradually
![Page 81: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/81.jpg)
My Advanced Tips
• Placements – always mobile news feed & desktop news feed
• Experiment with time scheduling – try targeting evenings & weekends!
• You may get negative comments - remove them asap! You’ve paid for it - why
would you want to pay for an add with a horrible comment on it?
• Facebook’s recommendation is one campaign objective + one ad set + two ads
• Relevance based on positive/negative feedback - higher relevance score is best 1-
10 ... 7+ are all good
• Keep an eye of frequency of ad served - 3/4 times per person, keep an eye on it
• Conversions + cost per conversion are key metrics
• In your onboarding sequence, include a survey a few emails in
• Make it really easy for your new audience to unsubscribe
![Page 82: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/82.jpg)
Read the T&Cs … Facebook will
clobber you if you get it wrong, but
they don’t give much help to get it
right!
Competitions & Promos
![Page 83: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/83.jpg)
• Take great care with these!
• Facebook used to be really strict about them, things have got a lot better recently
• There are four basic types of contests you can run on Facebook: sweepstakes,
essay, photo and video
• One of the biggest rules that Facebook insists on is clearly stating that Facebook is
not sponsoring the giveaway.
• The easiest thing to do is show your rules and guidelines loud and clear on your
contest
• Use a Third-Party App to run the contest – stay safe!
(Source: Adapted from socialmediaexaminer.com)
Competitions & Promos
![Page 84: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/84.jpg)
Competitions & Promos
![Page 85: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/85.jpg)
Need a contest app? Check out these
sites:
• Heyo.com
• WooBox.com
• Shortstack.com
• PageModo.com
• TabSite.com
Competitions & Promos
![Page 86: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/86.jpg)
RetargetingRetargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all
over the Web.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as
a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new
visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the
Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to
people who have previously visited your site.
Source: https://retargeter.com/
![Page 87: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/87.jpg)
Retargeting
![Page 88: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/88.jpg)
Retargeting
![Page 89: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/89.jpg)
Retargeting
![Page 92: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/92.jpg)
Dark Posts
Facebook posts which you use for advertising ONLY, they
do not appear in your news feed. Why? Useful if you want
to try out multiple versions of the same post.
![Page 93: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/93.jpg)
Dark Posts
![Page 94: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/94.jpg)
Messenger Bots
This is what it looks like
as a customer – you
click an advert in your
feed, the message pops
up immediately.
![Page 95: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/95.jpg)
Messenger Bots
LHS – this is the message I’m
sending you via Messenger
when you click my ad
RHS – this is how I set up my
chat options
Below – what the reply
options look like in
Messenger
![Page 96: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/96.jpg)
Messenger Bots
Check out https://manychat.com/ if you’re interested in Messemger bots
![Page 97: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/97.jpg)
Product Catalogues
You will need either a dynamic product feed or a .CSV file
containing your product listings
Find out more: http://www.socialmediaexaminer.com/how-to-set-up-facebook-dynamic-product-ads/
![Page 98: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/98.jpg)
Facebook Canvas [New!]
![Page 100: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/100.jpg)
Remember at all times!
Facebook is about relationship building NOT sell, sell, sell!
![Page 101: Facebook Power Editor Facebook Advertising …...Facebook Ad Types Boost Post > Very basic & simple, has some limited uses, has improved since it first appeared on the scene Basic](https://reader034.vdocuments.net/reader034/viewer/2022042307/5ed3cd00558ce84bfe1d3eab/html5/thumbnails/101.jpg)
Access all of the slides from today, as well as
lots of useful URLs and resources, via this link:
http://paulteague.com/fbads
Next Steps …