facebook ppc-preso-smx-e-ama-10022009-131224064202-phpapp02
TRANSCRIPT
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BlitzMetricsSearch Engine Marketing and Website Optimization
(720) 336-0775 // www.BlitzMetrics.com
Advertising on
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Pay Per Click Marketing ComparisonTraditional PPC Social Media PPC
Targeting Keywords Profile Attributes
Viral Effects Limited Word of Mouth Heavy Social Interactions /Posting to Feed
Pricing Well-Developed Niches Undifferentiated Run-of-Network
Sophistication of Campaigns Multiple Methods to Communicate (API, web, client tool)
Simple Web Interface
Advertisers Well Developed Teen Brands / Spam
Facebook is not AdWords
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Targeting in Facebook is about who people are, not what they search for.
If you use Facebook and you’re gay you’ll be flooded with gay ads all day.
Facebook allows advertisers to target people based off of Gender, Relationship Status, and Sexual Preferences, among other things.
About Identity, Not Queries
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Use profile attributes as a proxy for keywords. Here are the top dozen Facebook Keywords:
1) Simpsons2) House3) Family Guy4) Music5) Barack Obama6) Dormir
Profile Attributes as Keywords
7) Grey’s Anatomy8) Chocolate9) Friends10) Nutella11) Sleeping12) Pizza
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What Sites do your Customers Visit?
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Facebook Local Advertising
82% of Facebook advertising in 2014 will come from Local.
Borrell Associates Assessment (http://www.fastcompany.com/blog/clay-dillow/culture-buffet/location-location-location-74-facebooks-2009-ad-revenue-come-local-a /)
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Facebook & Demand Generation
Facebook:For Demand Generation, Not Demand Harvesting
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Facebook Campaign Example
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Facebook = AdWords, Circa 2003
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Ad Multiplication
Multiplication of 10 images, 3 body copy, 5 demo targets (age and gender), 2 landing pages = 300 ad variations
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Interest Targeting
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The Secret?
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What to Expect in the Next 12 Months
?
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