facebook recruiting strategies hire clix - social recruiting series - nov 10th
TRANSCRIPT
Facebook Recruiting StrategiesEducational Webinar Series: November 10th, 2011
2
What to Expect Today
• Quick Intro • Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy• Facebook for Campus Recruiting• Facebook Recruiting Ecosystem
• Q&A • Please Ask Away
3
Understanding your Core Value?
• Based outside of Boston, MA – Gloucester, MA– Offices in San Diego, CA & Santa Clara, CA
• Digital Recruitment Marketing Experience• Former Monster.com Digital Marketing• Knowledge of Recruiting, Digital Marketing,
Communications & Branding • Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
4
5
On Ocean of Passive Candidate…
750M Active Global Users* Facebook.com - July2011
6
Facebook – It’s Serious
2011 Ad Revenue - $4.05B
7
Competition will Only Get Tougher
8
Social Media – Facebook Recruiting
• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network
9
Rapidly Create Facebook Ads
10
Targeting Users by Profile Information
11
Targeting Facebook Ads
12
Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
13
Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
14
Corporate Page vs. Dedicated Page
15
Facebook for Your Employment Brand
16
Common Mistakes using Facebook
• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity
17
Facebook for Campus Recruiting
18
Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand on CampusConnect with Candidates on CampusBuild Campus Career Office Relationship
19
Facebook Campus Recruiting by the numbers
• Date: May 18, 2011 @ MIT – Finals Week• More than 250-300 students braved the rain and came out
to the campus event• Food truck sold out in three hours• Facebook ads targeted 480 MIT students• The campaign generated 7,000 impressions on campus• The Facebook ads sparked word of mouth among the
students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.
20
Facebook Recruiting Ecosystem
21
Facebook Recruiting Ecosystem
22
Facebook Recruiting Ecosystem
23
Tracking & Reporting = Recruiting ROI
• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize
24
Recruitment Marketing Mix?
25
Facebook Recruitment Opportunities
• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Window into Corporate Culture
26
Go Beyond Job Boards – HireClix• Social Recruiting
• Facebook • LinkedIN
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
27
Q&A
HireClix Contacts – Scott Ryan – VP Client [email protected]
Kev Wizst – Director of West Coast Client [email protected]
Neil Costa – Founder & [email protected]
www.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix