Presenter:Sneha BiswasManish PrasadMahesh Makhijani

Presented to :Prof. bibhas

INTRODUCTION

Founded by Mark Zuckerburg in 2004

It focused on helping users connect and share information

Facebook developed Facebook platform

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Revenue was estimated to be $4.27 billion in 2011

90% of revenue expected to come from advertising

Facebook faced many challenges

History of social networking sitesSocial networking sites allowed

users to construct personal profiles , view profiles of others

and communicate with each other

Online social networks had become leading internet

destinations

First Modern online social network , six degrees , was

founded in 1997

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Two years later new company Friendster rolled out a new social

networking site

Attracted as many as seven million users

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2003 , Chris Dewolfe and Tom Anderson launched Myspace

Emerged as the market leader

Minimum membership age at 13

Facebook early yearsFebruary 2004, Mark

Zuckerberg and two of his roommates built the earliest

version of Facebook

It was similar to other social network sites

People already have their friends , acquaintances and

business connections

Created trust amongst everyone

continueWithin a month three quarters

students had registered

Facebook spread rapidly across college campus

It was serving about 30 college networks and 1,50,000 users

Site was expanded to more than 800 college networks in U.S.

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In 2005 Facebook added photo sharing features

which allowed the company to sign up 5.5 million users by the end

of 2005

News feedSeptember 2006 , Facebook introduced news feed a timeline on the Facebook homepage that displayed the recent activities

Changed to include a feature called the mini-feed , displayed the recent

activities

News and mini-feed as Violations of some users privacy

Four months , the launch of feed features the average minutes on

Facebook increased by nearly 30%

Open registration

Facebook had only 40% of Myspace

unique visitors

Facebook open its registration to

include work places

competitors

TWITTER

Google

Why do people use Facebook? Facebook offers us that virtual sense of belonging.

 Facebook meets two basic social needs: (1) the need to belong and (2) the need for self-presentation.  Females and ethnic minorities tended to use Facebook more

than males.

Facebook can serve as a support system for those people in collectivist cultures, who have frequent interactions and a close circle of Facebook friends.

continue Chatting

Sharing feelings and emotions because they get connected to those friends to whom they cant meet in their day to day life or their close friends

upload pictures and sharing of old memories

Update status

Deliver their message to their friends, relatives etc.

Success of advertising on Facebook

2007 Facebook announced its own advertising initiative, Facebook Ads

continue Advertisers could target their campaigns on the basis of

gender , age , geographical location etc.

On basis of that Facebook recommend prices

Ads then to Facebook for approval

Relevance: This ad was served on the Facebook homepage of a recent college grad. What better time for a vacation?!

Value Proposition: In a world of social reviews, what better way to determine the perfect vacation destination than by viewing recommendations from friends

Relevance: This ad was shown to an online marketer in their mid-20s, so the targeting could be a bit tighter perhaps by additionally targeting phone interests, but Samsung seems to be casting a wider net with this ad

Value Proposition: There is a great value proposition here, as not only will Samsung take your old phone off your hands for you, but they will also give you $300 toward the purchase of a new phone

Success of Facebook fan pages

Networking with other platforms

Creating a resource

Creating contests that include participation

Empowering pre-existing pages

Targeting the proper demographic

Facebook platforms

Facebook announced Facebook platform which enabled third party to develop applications inside the Facebook environment

Three months after the launch of Facebook platform over 3000 applications had been released

Reached 11 million people by end of 2007

Application boom , help Facebook build greater user engagement

Zynga followed up farm Ville and several other hits in December 2010

Facebook for websites Second generation platform called Facebook for websites

Sites used at least three different types of functionalities in Facebook for websites

Third party sites obtain significant amount of data on users who logged on using their Facebook credentials

The development of Facebook for websites did not go unnoticed by facebook's biggest competitor which announced its competing program Myspace ID