facebook: sreetips & group: social media guide: … · chief digital officer = chief listening...
TRANSCRIPT
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#LearnSocMedia: bit.ly/sreesocmedia
Social Media Guide: bit.ly/sreesoc
Facebook: SreeTips & group: Sree’s Advanced Social Media
Social Media Today these slides: bit.ly/sreeslides
SREE SREENIVASAN
Chief Digital Officer, @[email protected]
Twitter: @sree • Instagram: @sreenet Linkedin: /in/sreenivasan 5 TEDx videos Podcast on @PlayIt/iTunes: @Sree Show
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Always Be Charging
Always Be Connecting
Always BeCollecting
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The late, great David Carr at TEDxPoynter 2012: “The most interesting device here is the person next to you. And the most dynamic form of social media is a conversation with the person you’re next to. Don’t get hypnotized by tweeting out this and tweeting that. Have a moment with the people you’re here with. I think it’s important, as Sree pointed out, to be in the social web… but don’t be so busy producing media that you don’t take any in.”
We miss ya, @carr2n!
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According to TwitterCounter, this is my pitiful rank based on number of followers:
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#WhenIWasYoung I wanted to be a millionaire. Just didn’t know it would be in unread @Gmail messages.
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● Find new ideas, trends, sources● Connect with audiences/customers/
stakeholders in new, deeper ways● Bring eyeballs, traffic and attention
to your work● Help create, craft and enhance
your brands
What Social Media Can Do For You
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Tech trends to keep an eye on:●Social●Mobile●Video●Geolocation/local
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What does @MetMuseum CDO do?Work with a 70-person world-class team on social, web, mobile, apps, video, data, MediaLab & more. (2015 #codecon video)
● Chief Digital Officer = Chief Listening Officer.● Future of all business is storytelling. ● Help tell a million+ stories about our million+ pieces of art to a
billion+ people.● Create a virtuous circle connecting the physical & the digital, the in-
person and the online. (2012 TEDx talk on this topic)
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The Met’s Primary Social Channels● Facebook: 1,280,00 likes● Twitter: 1 million followers● Instagram: 750,000 followers● Pinterest: 560,000 followers● YouTube: 17,492,000 video
views and 29,000 subscribers● Flickr: 3,817,000 photo views
and 22,000 photos in the Group Pool
Social media posts in 2014● 3,812 tweets● 2,997 pins and 18 new
Pinterest boards● 1,153 Facebook posts● 417 Instagrams
Social Media: @metmuseum
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Additional Met Social Channels● @MetPhotoStudio Instagram ● Special Events Instagram● The Costume Institute Library
Instagram ● Watson Library Instagram● Watson Library Facebook page● Visitor Services Instagram● Thomas P. Campbell Instagram● The Met Store Facebook page● The Met Store Pinterest account● The Apollo Circle Facebook page● College Group at the Met Facebook
page● Met Teens Facebook Page● K-12 Educators Facebook page● Weibo account
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@thomasPcampbell on Instagram
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The Dirty Secret of Social Media:
Almost everyone will miss almost everything you do on social media.
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The Dirty Secret of Social Media:
Almost everyone will miss almost everything you do on social media.
Until you make a mistake.
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Storify of my Harvard Social Media Day keynote: bit.ly/sreeharvardfy
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@Pontifex provides unusual reason to follow him
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Are you using these free tools?
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Graphic by @GKofiAnnan
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This view of the Grand Staircase in the Great Hall with Auguste Rodin’s “The Bronze Age (L'Age d'airain)” is from 1919. #tbt #metmuseum #rodin
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Almost every word would confuse a journalist from 20 years ago
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Lots of Media Experimentation
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Lots of Media Experimentation
Below: Ads in AP's Twitter feed; left: AP news printed on restaurant receipts
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Lots of media
changes
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Vincent van Gogh (Dutch, 1853–1890). Oleanders, 1888. #metmuseum #vangogh #postimpressionism
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Imran Qureshi's Roof Garden commission presents the artist’s first large-scale installation in the United States. Qureshi’s site-specific work responds to global violence in hopes for regeneration and lasting peace.#metmuseum
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Because of RTs by @jack & @nickkristof
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Facebook.com/sreetips
Facebook.com/james.stavridis
Admiral James Stavridis, commander of NATO’s operations in Libya
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Gallery 548 - The Carroll and Milton Petrie European Sculpture Court #metmuseum #emptymet #sculpture
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Edgar Degas (French, 1834–1917). Dancers Practicing at the Barre, 1877. #metmuseum #degas #impressionism
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Source: CheckFacebook.com
over a one-week period
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vincos.it for this map
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Hey, Are You Listening?
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Hey, Are You Listening?
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Not just WHAT you post, but HOW you post can affect what gets seen...
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New World of Hiring
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Who would you say yes to?
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LinkedIn Maps [retired by LI]
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LinkedIn Maps [retired by LI]
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LinkedIn Maps [retired by LI]
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Change Your Media Diet●Mashable●ReadWrite●TheVerge●LifeHacker●BusinessInsider
○ 10 Things You Need to Know This Morning
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Sustainable Social Media●Use HootSuite or Tweetdeck to manage
various accounts●NutshellMail to get your social media alerts
via email... also try Twilert●BlissControl helps you keep up with changes
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5 slides w/ @5slidesApp bit.ly/sree2015
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@Sree's Social Media Success Formula
Your tweets, Facebook postings, etc, should have as many of these attributes as possible...
helpfulusefultimelyinformativerelevantpracticalactionablegenerouscrediblebriefentertainingfunoccasionally funny
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