State of Facebook:Reorganizing Around People

February 10, 2011

Facebook By Numbers

2

600Musers worldwide

=

50M+users in U.S. per day

Tuesday nightviewers

Sunday nightviewers

+

More than halfof users return daily

200M+mobile users each month

hoursTime spent

Source: Nielsen monthly time spent November 2010

7 hrs, 7 mins

1 hr, 31 mins

2 hrs, 17 mins

1 hr, 21 mins

1 hr, 16 mins

Facebook users around the world

149 million+ active users

70% return daily

29 million+ active users

68% return daily

17 million active users

68% return daily

22 million+ active users

65% return daily

19 million+ active users

65% return daily

10 million+ active users

66% return daily

13 million+ active users

58% return daily

17 million active users

67% return daily

4 million+ active users

71% return daily

Source: Facebook internal data, Worldwide, January 2011

Worldwide engagement

Source: Worldwide comScore July 2010 & Facebook Internal Data, November 2010

53% daily

Active users log in(daily)

Daily

4 hours, 57 mins

Average time spent per user (monthly)

29 visits

Average visits per user(monthly)

U.S. demographic breakdown

Source: Facebook internal data, January 2011

Gender Age

Give people the power to share and make the world more open and connected.

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The web isreorganizingaround people

Businesses arereorganizingaround people

Reorganizingaround peopledelivers results

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The web is being rebuilt around people

10’s

DiscoverSearch

00’s

Browse

90’s

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Industries are transforming by reorganizing around people

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This is all happening in an age of rapid technology innovation

Incumbent Entrants

iPad, iPhoneiTouch, iTunes

Android, Chrome,Youtube, web Apps

Kindle, electronics &general merch

Motion sensors ingaming inputs

Social graph, credits,real-time

communications

Social gaming,virtual goods, offers

Social group buying

Location-awaremobile services

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These social experiences are following us throughout our lives

TV Car Phone iPad

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The web isreorganizingaround people

Businesses arereorganizingaround people

Reorganizingaround peopledelivers results

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Businesses are reorganizing around people

Product DevelopmentCustomer Service

Customer Insight

Marketing

“…technology-enabledcollaboration withexternal stakeholdershelps organizations gainmarket share from the competition ”

- McKinsey & Co

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Product development is beingreorganized around people

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Customer service is beingreorganized around people

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Customer insights are beingreorganized around people

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Marketing is beingreorganized around people

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Fans are just the beginning

brand fan

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Facebook population

Fan base500K fans

Fans are more valuable whenthey impact their friends

Friends of fans

60M friends

US data

My friend likes this brand

Ads with friends

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This is the NEW word of mouth -it is twice as effective

Erik Bahr, Tom Arrix and14 other friends like Budweiser

VS

160%lift in brand recall

200% lift in message

awareness

400%lift in purchase intent

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The web isreorganizingaround people

Businesses arereorganizingaround people

Reorganizingaround peopledelivers results

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A focus on people delivers the results brands care about

2Xpreference

foot traffic

+9Mrecommendation

+12%awareness

4X offline

2X online+7%

intent

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ROI

5X

2x#of mentionsover World Cup sponsor

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Businesses are transforming how they relate to people and operate

Companies recognizing this shift are gaining strategic advantage

The web organized around people creates new opportunities

Thank You!

2xincrease in trafficto levis.com

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9M+recommendationsfor Charity

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