Facebook – the path to growthBabelcamp 2014

September 6, 2014

Peter Podolinsky, Client Partner Czech / Slovak

Marketplace

Social Network

Inspiration / Discovery

$ 10 M GMV per month700 k transactions per month

~1hr spent per day per DAU1.5m MAU / 600k DAU

discovery photo feed 150 k listings per day

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Vinted History

Angelinvest.

1m visits

first engineerhired, 7 FTEs

DE becomesmarket #1

LT: websiteof the yearaward

5m visits

100 FTEs

app-firstproduct

25 FTEs /10m visits

Vinted is looking for:- scalability- super precise targeting- extra accurate tracking

KPIs: sellers & buyersPlatform: Mobile

Vinted have already tried:

Vinted went for Facebook

Why?

Tracking: SDK

Scalability / Targeting / Tracking

Targeting: Precise Interests

Targeting: Device & OS

Youth are on Facebook

Targeting: Looka-likes

Targeting: CA fromMobile Apps

Meet Como

A cloud-based DIY platform for the instant creation of custom mobile apps for all leading mobile devices – no coding, no fuss.

Fast facts

publishers

users

user interactions

apps generated daily

Como founded

1,000,000

22 million

1.8 billion

4500

2010

It’s all about business

Business Restaurants

Bloggers EducationPhotography

Music

Success story

`

Business model

Ad spend - Q1 2014

google search

google GDN

FB

Gmail

Bing

Adroll

Outbrain

Google Search 15%

FB 73%

Gmail 9%

Start here, grow everywhere

Go mobile

Track performance across devices

Implement tracking pixels

Custom Audiences from your Website

Custom Audiences from your Mobile App

**

By remarketing to website and mobile app visitors

Connect with customers

Your website or mobile app

Exit

Ads served in News Feed

Drive back to your website or mobile app

How to get started:

1. Implement the Facebookpixel or SDK on all pages

2. Set audience rules to build Custom Audiences from your website or mobile app

Custom Audiences from your website or mobile app

MONETIZEGROWBUILD