facebook timeline for businesses

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#lbimornings LBi Morning Meetings

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Post on 30-Apr-2015

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Our presentation from our Morning Meeting on how businesses can learn about the new layout and features of Facebook Timeline.

TRANSCRIPT

Page 1: Facebook timeline for businesses

#lbimornings

LBi Morning Meetings

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Facebook Timeline for brands

New Features

Design

Content

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DESIGN

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COVER PHOTO

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TIMELINE

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TAB DISPLAY

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IMAGERY

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USERS NEWSFEED

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KEY FEATURES

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PERSONALIZEDFOR EACH FAN

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PRIVATE MESSAGING

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PINNED POSTS

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HIGHLIGHTED POSTS

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MILESTONES

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FAN POSTS

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RECOMMENDATIONS

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LIVE ANALYTICS

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5 KEY TAKEAWAYS

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Highest quality images & videos

#1 RICH MEDIA

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Even if you don’t have one.

#2 SHOWCASE YOUR HISTORY

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It’s about building relationships, not push communication.

#3 SMALL INTERACTIONS

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Facebook will punish you if you don’t.

#4 PLAY BY THE RULES

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What is the objective, KPI or ROI?

#5 ALWAYS BE MEASURING

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NEXT WORKSHOPS#2 - WHY ROI IS KEY TO YOUR SOCIAL STRATEGY#3 - STRATEGIC ENGAGEMENT #4 - SOCIAL ADS#5 - INTEGRATING SEO AND SOCIAL

THANK-YOU

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Gus Murray

[email protected]

@ideasoutloud+45 28 48 31 11

Mads Bøcher Brandt

[email protected]

@madsbb+45 53 73 75 51