crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 10

Facebook Timeline for Pages

Facebook Timeline for pages

Source : http://www.location3.com/facebook-timeline/, http://www.facebook.com/about/pages

After profiles and apps, Facebook has taken Timeline to pages. It will go

live on March 31, 2012. Content will be presented by date, month and

year in a more aesthetic, user-friendly way.

New features

Source : http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/ ,

http://mashable.com/2012/03/01/facebook-timeline-brands-guide/#5121519-Getting-to-know-you

Focus on visual storytelling through new features that include cover

photo, updated look and feel, pins, messages, highlights, no landing

page, friend activity, milestones and admin panel.

Focus on aesthetics & milestones to improve

EdgeRank

Source : http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-

brands-and-marketers-for-the-2012-changes-to-pages-11812395 ,

http://www.one1onemarketing.com.au/blog/facebook-brand-pages-go-to-timeline/

The new interface encourages multimedia content, improves aesthetic

appeal. Milestones are favoured by the EdgeRank algorithm to standard

posts, increasing visibility of pages on the newsfeed.

Brands can tell a story better

Source : http://www.likeable.com/2012/03/3-ways-to-tell-your-brand-story-using-facebook-timeline/ ,

http://articles.businessinsider.com/2012-03-07/news/31131000_1_brands-vampires-ad

Timeline gives brands an identity, allowing them to tell more engaging

stories by sharing content as per different phases. It helps customers

see the evolution of a brand.

Engagement, not promotion

Source: https://www.arkovi.com/2012/03/building-your-business-online-brand-a-facebook-timeline-redesign-by-

arkovi/ , http://www.techjournalsouth.com/2012/03/facebook-timeline-offers-marketers-room-to-build-engagement/

Milestones, cover photos discouraging promotion, and a shift from static

landing pages to stories highlight Facebook's efforts in encouraging

brand-building rather than sales.

Not about 'likes' and 'fan-gating'

Source : http://techcrunch.com/2012/02/29/death-of-the-facebook-default-landing-tab/ ,

http://facebook.com

Asking fans to like a page in exchange for something is tougher now.

Users will only 'like' pages to follow a brand's story rather than for a

single activity, which makes brands focus on quality engagement.

What users see first

Source: http://www.pagemodo.com/blog/drive-more-traffic-to-custom-timeline-tabs/ ,

http://techcrunch.com/2012/02/29/how-to-use-timeline-for-pages/

Without landing tabs, it becomes tougher to determine what a user sees

first. Facebook ads driving traffic to an app, featured tabs, pinned posts

and friend activity now determine what a user sees first.

Better for customer service

Source: http://peopleslab.mslgroup.com ,

http://techcrunch.com/2012/02/29/how-to-use-timeline-for-pages/

Timeline allows users to send private messages to brands, reducing

negatives on the wall. The format of posting by date will help marketers

keep track of the wall, making listening and responding easy.

Users are happy, marketers aren't

Source : http://mashable.com/2012/03/01/facebook-timeline-brands-guide/#5121519-Getting-to-know-you ,

http://www.hindustantimes.com/technology/SocialMedia-Updates/Facebook-timeline-for-brands-The-good-bad-

and-ugly/SP-Article1-819701.aspx

The changes have sparked intense debates, with most of brand and

marketer sentiment being negative due to the stifling of direct promotion.

Customers like it for its aesthetics, discouragement of spam.

More about users than brand marketing

Source : http://venturebeat.com/2012/03/03/why-marketers-should-embrace-facebooks-new-timeline-for-brands/,

http://mashable.com/2012/03/01/facebook-timeline-brands-guide/#5121519-Getting-to-know-you

Users will not be tricked into 'liking' a page to view content. The first

thing users see is organic content and what friends are saying in the

'Friend Activity' box. The new format discourages spam.

The future

Source : http://mashable.com/2012/03/09/facebook-timeline-brands-examples/#530695-Captain-Morgan

Brands should have a to-do list in place. Brands like Red Bull & Captain

Morgan have already made the switch. Just like Timeline for Profiles,

'pages' received early criticism but will eventually get users' vote.

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab

solutions, contactpascal.beucler@mslgroup.com