facebook timeline

| 303-620-9044linhartpr.com

FACEBOOK TIMELINEAre you ready for March 30?

Linhart Public RelationsMARCH 29, 2012


FACEBOOK TIMELINE IS HERE All branded Facebook pages will automatically

switch to the Timeline format on March 30, 2012. What will change?

Cover Photo About Section Application Boxes Messaging from Fans Admin Panel Timeline Milestones Pinning Posts


COVER PHOTO

A larger photo (851x315 pixels), called a “Cover Photo” will now be featured at the top of the page.

Brands can no longer fan-gate the main “Wall” page. Individual applications, however, can still be fan-

gated.

The Cover Photo may not include “calls to action.” Meaning, no advertisements, coupons, promotions,

price or purchase info, contact info, calls to action, references to Facebook features such as “like” or “share” can be included in the Cover Photo.

Smaller “Profile Pictures” (180x180 pixels) will still be included on the left side of the Cover Photo.

To see examples, visit: Creative cover photo examples (Mashable.com)


ABOUT SECTION

The “About Section” is now located at the top of the Timeline

If the page is listed as a local business the About Section will list: Subcategory Address Telephone number Hours of operation


ABOUT SECTION

If the page does not have an associated physical location, a description of up to 225 characters may be featured. Note: Only the first 150 characters will display.


APPLICATION BOXES

Applications (previously tabs on the left-hand side of the page) will now appear as boxes under the cover image (111x74 pixels)

The order of the Application boxes can be customized to suit your preferences. Only four Applications will appear on the page.

Additional Applications can be accessed via a drop down arrow. Hidden Applications may see less traffic owing to lack of immediate visibility.

The option to select a landing page is not longer available. The Timeline is the landing page.

Brands can no longer fan-gate their main “Wall” page, however, they can still fan-gate individual Applications.


MESSAGES FROM FANS

Fans will now have the ability to privately Message brands.

Brands will be able to respond to Messages from fans, but they cannot initiate the contact via the private Messaging function.

To enable private Messaging, visit the Admin Panel click Manage select Edit Page Manage Permissions.

By enabling private Messaging, fans now have the option to report issues privately rather than posting them on the main “Wall” page for all to see.


ADMIN PANEL

The Admin Panel is now located at the top of the Timeline (above the Cover Photo).

The Admin Panel provides a high-level view of: Notifications Messages New likes Insights


TIMELINE MILESTONES

Brands now have the ability to add past events to their Timeline – events that occurred prior to their joining Facebook.

To begin updating their Timeline with significant events and milestones, brands must first post a “Founded” date.


PINNING POSTS

Brands can now “Pin” posts to the top of the Facebook page for up to seven days to increase visibility of content (newsworthy topics, announcements, promotions, etc.) A Pinned post will always appear in the top left side of the Timeline and will include a flag in

its top-right corner to indicate that it is a Pinned post.

To Pin a post, click “Edit” on a piece of content and chose “Pin to Top.”


Linhart PR can’t wait to see what all the brands come up with.

facebook timeline

Education