facebook tools and tech ncet tech bites
Post on 18-Oct-2014
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DESCRIPTION
Learn 5 important elements for your Facebook marketing from how to set up your Facebook page for success, grow your likes, improve your engagement, measure what counts and get return on investment.TRANSCRIPT
Facebook Tools/TechStop Wasting your Time on Facebook.
Learn 5 Tools and Technologies for Success.
Milena Regos Out&About MarketingHashtag: #NCETTech
@milenaregos
1.Build2.Grow3.Engage4.Measure5.Monetize
Facebook Plan
Hashtag: #NCETTech
BUILDTimeline Cover
FB apps
FB Events
Email list building
Your custom landing page?
Claim PlaceHashtag: #NCETTech
Timeline cover specs. Include Call to Action!
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Tool: Use Bit.ly to abbreviate links and get stats.
Hashtag: #NCETTech
No designer? No problem.
Hashtag: #NCETTech
Facebook apps‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube‣ Email generation‣ Create Contests / Giveaways‣ Custom landing pages‣ Vendors / Tools
‣ Heyo‣ WooBox‣ ShortStack
Hashtag: #NCETTech
Hashtag: #NCETTech
Create a contest with
Heyo or WooBox
Hashtag: #NCETTech
Free FB appsUse WooBox.com and connect your Instagram, Twitter,
YouTube and Pinterest
Price: Free
Hashtag: #NCETTech
Fan gated value added
content
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Local business tipTo allow check ins:
Claim your place - add physical address in your page description
Hashtag: #NCETTech
What 3 FB apps would you do tomorrow?
Write them down.
Hashtag: #NCETTech
How do I increase my Facebook likes?
Hashtag: #NCETTech
GROW
Quality + Relevant Content
Exclusive offers
Contests/Giveaways
Facebook ads
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Run Highly Targeted Facebook ads
facebook.com/adsfacebook.com/business
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Hashtag: #NCETTech
Use the Power Editor for advanced FB ad management
Hashtag: #NCETTech
Contests/Giveaways
Hashtag: #NCETTech
FB offers/exclusive deals
Hashtag: #NCETTech
Hashtag: #NCETTech
How often to post?
Hashtag: #NCETTech
ENGAGE
Act as page not you
Respond/Comment
Tag pages
Schedule
Use hashtags
Hashtag: #NCETTech
Use Facebook as your Business
Hashtag: #NCETTech
Establish Content Publishing Schedule = Save Time
‣ Schedule ahead: ‣ PostPlanner‣ Facebook‣ Buffer
Hashtag: #NCETTech
Save 2 hours a day with PostPlanner
Hashtag: #NCETTech
PostPlanner Content Suggestions
Hashtag: #NCETTech
Schedule with Facebook
Hashtag: #NCETTech
Hashtag: #NCETTech
Comment/ReplyWithin 24 hours max!!
Use App “Pages” for people on the GO
Hashtag: #NCETTech
How to tag other people/pages?
Use @ before their name/page
Hashtag: #NCETTech
Use of hashtags
Hashtag: #NCETTech
Measure
Hashtag: #NCETTech
Hashtag: #NCETTech
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ROI?
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52% of marketers have found a customer via Facebook
Source: Hubspot2013
ROI=167%
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ROI=337%
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ROI= 2,616%
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Remember that social is not all about sales
Hashtag: #NCETTech
Facebook is FREE
Hashtag: #NCETTech
‣ Timeline cover‣ FB apps‣ FB ads‣ Exclusive offers‣ Know what’s working
Takeaways
Hashtag: #NCETTech
Bonus: Get your FB Score
Hashtag: #NCETTech