facebook trends - s3-ap-southeast-2.amazonaws.com · facebook metrics explained 👉👉 your fans...
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Facebook trendsWhat’s new on Facebook, and how can it help your business into recovery phase
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Key learning outcomes👉👉Top five trends in 2020
What’s trending on Facebook, and how can you integrate it
👉👉Features on Facebook
Key features to consider in your next social media plan
👉👉Checklists for success
Tips for your business to consider as we move into recovery phase
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Role of social media👉👉There are two uses of social media – each relevant during
the crisis:1. Commercial purpose – talking to your customer2. Community purpose – talking with your customer
👉👉Connect with people virtually to maintain engagement and build relationships
👉👉Build audience with authentic content to increase brand loyalty (and followers) post-crisis
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Profile picture
Profile handle
Cover picture/video
Action buttonContent tabs
Ad centre
Your story
Page tips
Page tabs
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Facebook metrics explained👉👉Your fans - The number of people who saw any of your posts at
least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles.
👉👉Your followers - The people who follow your Page.👉👉People reached - The number of people who had any content from
your Page or about your Page enter their screen, grouped by age and gender.
👉👉People engaged - The number of people talking about the Page by user age and gender.
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Who is using Facebook and how?👉👉 Users 65+ are the fastest
growing group on Facebook, fewer teens than previous years
👉👉Highest traffic occurs midday Wednesday and Thursday
👉👉 94% Facebook Ad revenue is on mobile (make it mobile-friendly)
👉👉 Users watch 85% videos without sound
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1. More shifts to private channels
👉👉 Privacy-focused vision for social networking
👉👉 Emphasizing private interactions👉👉 i.e. Facebook Messenger, Facebook
Groups
2020 TREND: Facebook Secret Groups
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2. Group-centric redesign
👉👉 Groups tab will be aimed at making it easier to find new groups
👉👉 Groups tab will feature personalized feed that will show activity from all of the groups a member has joined
👉👉 Group updates will show up more often in the News Feed
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3. No more ‘like’ counts
👉👉 Currently in test mode – Likes to be hidden from posts (similar to Instagram)
👉👉 May have an impact on how engagement rates are calculated, but there are other methods to understand how your Page is tracking, and what content resonates with your audience
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4. AR and VR-driven ad formats👉👉 Digital ad space shifting
away from static content to dynamic formats, like Stories
👉👉 AR features to create interactive content and ads with Spark AR Studios
2020 TREND: Video poll ads
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5. More support for small business
👉👉 Increase in e-commerce and payment tool functions
👉👉 Automated Ads, an appointment booking tool and editing tools for videos
2020 TREND: Storefront-related features
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General social media trends👉👉 Authentic, organic content – no edit👉👉 Influencer marketing (Instagram)👉👉 Longer captions – story-telling 👉👉 Brand voice is more important👉👉 Rise of the nano-influencer
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Features on Facebook
👉👉Ad Centre – create and manage ads on mobile or desktop
• Create ad campaigns• Review and adjust campaigns• Monitor with real-time ad reporting• 2020 TREND: Video poll ads, and AR
filters
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Features on Facebook
👉👉Creator Studio – manage or create posts/content, and view insights
• Create content and post• Monitor post performance and
engagement• View and respond to comments/
messages• Cross platform – can post directly to
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Features on Facebook
👉👉Facebook Stories – video/photo content visible on your channel for 24 hours
👉👉Likes – the news feed algorithm ties organic Reach to how much fan engagement your posts get – i.e. more likes/shares, the more fans will see your future posts
👉👉Hashtags – turns phrase into a clickable link to help people find topics they’re interested in (searchable)
👉👉Insights – monitor performance of your Page and understand your audience
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10 ways to boost Facebook engagement
✔ Show your personality – be authentic✔ Ask questions (e.g. ‘Fill in the blank’ post)✔ Use images – make sure it aligns to what
you want to say✔ Provide an inside look at your company
(i.e. behind the scenes, get to know you)✔ Stay specific – monitor responses to
content, and the high-traffic periods
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10 ways to boost Facebook engagement✔ Use your fans’ content (with credit)✔ Keep posts simple – understand what
works for your audience; mix it up with text-only updates✔ Be persistent – post useful content, and
often: be a consistent voice✔ Love your followers – building
relationships, showing recognition (e.g. share content your fans leave on your Page)✔ Have fun & get creative!
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FREE Facebook training
👉👉 Facebook Blueprint training👉👉 Helpful lists: Prepare to bring your business online Establish your presence Attract an audience
👉👉 Featured courses Essential guide to Facebook ads Growing your business with Instagram Get started with Commerce Manager
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Your social media checklist
☑ Develop a social media strategy☑ Create/update brand tone of voice guidelines ☑ Invest time in your social media and take short
courses👉👉 Check out our ‘Marketing Masterclass’ list for some
ideas!☑ Try to plan you content for a week at a time,
and dedicate 30min to writing all content, rather than post-by-post👉👉Video and story-telling are key!
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Thank you