facebook, twitter and blogging: secrets for more followers, more traffic and more $$$ - dave cupples

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Facebook, Twitter & Blogging: Secrets for More Followers More Traffic & More $$$ Dave Cupples FatCowBusiness.com Facebook.com/FatCowBus iness @ FatCowBusiness Tweet it up! #a4uexpo Retweet, Comment, Share – LIVE!

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Page 1: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Facebook, Twitter & Blogging: Secrets for More Followers

More Traffic & More $$$

Dave CupplesFatCowBusiness.com Facebook.com/FatCowBusiness

@FatCowBusiness

Tweet it up! #a4uexpo

Retweet, Comment, Share – LIVE!

Page 2: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

While in School in Australia age 15 in 1999 … Image: onechickennugget.wordpress.com

Page 3: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

From University Assignment to Multi-Million dollar online store …

Image: travelhouseuk.co.uk

Page 4: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Low hanging fruit and Gaps in the Market

• Tactically choose what people are demanding, not just blindly creating content

• Invest your time, money, resources on the best opportunities → the low hanging fruit

• Pick the GAPS in the market:– ↑More Searches/Demand – ↓Less Competition/Websites

Image: marspec.com

Page 5: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

SeoQuake for Firefox (Free)• http://fcow.co/SQ• Tells PR, Alexa Ranking, Backlinks, Domain age

Page 6: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

SeoQuake tells you how hard it will be to get on Page #1 in Google …

Page 7: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Keyword Research Tools

will help you find gaps in the market …

• Keyword Elite - http://fcow.co/KE• SEO SpyGlass – http://fcow.co/SG

Page 8: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Wordtracker - http://fcow.co/WT

Page 9: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Scrape Google Suggest

Page 10: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Übersuggest• http://fcow.co/US

Page 11: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Don’t just blindly create backlinks …

Spy on your competitors and find their most influential backlinks

Image: edoyo.co.tv

Page 12: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Yahoo! Site Explorer • http://fcow.co/YS

Page 13: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Open Site Explorer - http://fcow.co/OS

Page 14: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Spy on competitors and find their best / most shared content

• PostRank Topics - Free http://fcow/co/PR

Page 15: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Question & Answer Sites• Yahoo! Answers - http://fcow.co/YA

Page 16: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• LinkedIn Answers - http://fcow.co/LA

Page 17: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• Quora.com → Social Q & A site for influencers who will share and retweet

Page 18: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Hidden Goldmines• Fiverr.com -> Social Marketing

Page 19: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

How to build twitter followers from your competitors

• automatically follow all the followers of another user (or by keyword)

• Safe guidelines:• < 200 follows a day• < 100 unfollows a day• Wait 3 days before unfollowing

• Best Tool -> Tweet Adderhttp://fcow.co/TA

Page 20: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig

Page 21: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Facebook Ads – Which Factors make the most difference:

Im-age70%

Body

Text20%

Title10%

Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM

Page 22: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Millward Brown Google Image Ads study

• 1000 men and 1000 women• Shown 5000 random image ads• > 10 million clicksResults:• Cleavage – 75%• Recognizable Brands – 10%• Images Blended with content of website - 10%• Everything Else – 5%

Source: http://fcow.co/SM

Page 23: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Shoemoney’s Facebook Ad Board Click Thru Experiment

• Made Ad Boards of actual Facebook ads, people asked to click

• Over 1 million total clicks• Used Clicktale Heatmap / Mouse tracking

software → http://fcow.co/CT

Source: Shoemoney.com 2010 http://fcow.co/SM

Page 24: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 25: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 26: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 27: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

61% of all clicks

Page 28: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 29: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

71% of all clicks on the page

Page 30: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Even when foreign language text was used and presented to US English audience …

47% 58% 49%

• Takeaway here is IMAGE makes by far the most difference

Page 31: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Types of Facebook Ads / Images which work best

• Photos of people consistently outperform logos → Facebook themselves also say this

• Attractive women with big “personality”…• Pictures illustrating the result / desire• Ads which “blend” in with the look and feel of

Facebook e.g. Dating ads →“Browse my pics (42)”

Image Source: Shoemoney.comhttp://fcow.co/SM

Page 32: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com

Image Source: aimclear.com

Page 33: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

How to steal competitors customer information to laser target Facebook Ads

QuantCast.com

FemaleAged 35-50+High IncomeCollege / Grad

School

LIKES

Page 34: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab

BEFORE clicking LIKE AFTER clicking LIKE

Page 35: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Free app - Static HTML: iframe tabs• Tutorial → http://fcow.co/IF• iFrameEngine free iFrame reveal tab - http://fcow.co/HU

Page 36: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

The Real Money from online Business is REPEAT Customers

It is far cheaper to market to an

existing customer than to a

new customer

Image: simpsoncrazy.com

Page 37: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

First time customers

Questions, Scammers, Timewasters, Hassles … NO TRUST

Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com

Page 38: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

The value in a “business” is your list of people and the relationship you have

with those people

Repeat customers = Trust, Rapport, Relationship

Image: merchantstand.com

Page 39: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• If you send traffic straight to an affiliate offer → you are leaving money on the table

• Capture lead via Email / Facebook → market to them many times over

• Once customer opts in → give good tips → more trust → more likely to follow recommendations and buy

• Good affiliate offers reflect lifetime customer value / ongoing commissions

Image: forbes.com

Page 40: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• $40 comm for $19.95 sale (200%)• Possible by marketing on the back end → selling

many times over to existing customers• Dating Tips Newsletter > 1 million subscribers• Over $30 million sales per year• http://fcow.co/DD

Page 41: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Spreets.com.au 10 months = $40 million

Page 42: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Customer just placed their 89th order … their #1 customer has 246 Orders

Page 43: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Mint.com / Strongmail case study • Large scale split test offering customers 3

different incentives to refer friends to join mint.com via email or various social networks

Page 44: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

A – Competition to Win iPod NanoB – No incentive (control group)

C – Beta access to exclusive features

Source: strongmail.com - http://fcow.co/ST

Page 45: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

How to supercharge email opt-ins • You MUST give an incentive → free eBook or

video or digital content• Email subscribe form BIG, BOLD, TOP RIGHT

THIS is the business asset you are building!

Screenshot: jonathanvolk.com

Page 46: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• Pop it up and force them to make a decision → increases signups by 500%

• PopupDomination → http://fcow.co/PD

Screenshot: johnchow.com

Page 47: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• Warrior Forum – http://fcow.co/WF• Master Resale Rights – http://fcow.co/MR

PLR Products (ebooks/videos)

Page 48: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Automatic Sharing by Users to Social Media – WP Plugins

• Sexy Bookmarks - http://fcow.co/SB

Page 49: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• Sharebar - http://fcow.co/SH

Page 50: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Scheduling & Bulk Uploading Content from CSV datafeeds to your Blog

• CSV Pig (has Free Version) - http://fcow.co/CP

Page 51: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• WP Robot - http://fcow.co/WP– Create autoblogs from Amazon feeds, Clickbank,

Youtube, Yahoo Answers → translate / rewrite

Page 52: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Scheduling Facebook/Twitter Updates

• Tweetdeck (Free) - http://fcow.co/TD– Great for twitter, schedule posts to multiple accounts,

auto link shortening

Page 53: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• Hootsuite (Best) http://fcow.co/HS– Upload scheduled posts from Excel / CSV file – Full Facebook links with image preview

Page 54: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Syndicating Content from Blog / RSS to Twitter

• Twitterfeed.com

Page 55: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Syndicating Content from Blog / RSS to Facebook

• NetworkedBlogs - http://fcow.co/NB

Step 2 - SyndicationStep 1-

Register a Blog

Page 56: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Automatically Syndicating your Content to Other Websites

• Zemanta – Firefox Add-on http://fcow.co/ZE• SEOLinkVine.com

Page 57: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Automatically Submit to Multiple Article Directories & Blogs

• IM WishList Article Submitter - http://fcow.co/IM– Free → submit to 85 article directories

• Article Ranks - http://fcow.com/AR– Free option → drip feed spun / unique versions of

articles to topic themed sites & blogs

Page 58: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Your audience now has an audience

How Social Media is changing the web

Image: venturebeat.com

Page 59: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Strategic Partnerships

• Find influencers with same target market• Leverage off other databases• Reciprocal email blasts• Sharing on Facebook / retweeting on Twitter• Start partnering with similar size and work up• Interviews, Testimonials, Reviews, Comments

Image: totalmerchant.net

Page 60: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

• FollowerWonk.com – Find influencers in your Niche, search keywords in Twitter Bio

Page 61: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

How Facebook and Social Media differ from Search Marketing

• Facebook says “find users before they search” • Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire • Not “hunting” but more like “fishing”

Image: designdamage.com

Page 62: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Social Media Fans are a lot like women …

Page 63: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Case Study – Aquabumps.com

Started by an Australian surfer who postedphotographs of Bondi Beach every morning …

Page 64: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Started emailing a few mates to cheer them up at the office …

Page 65: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 66: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 67: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples
Page 68: Facebook, Twitter and Blogging: Secrets for more followers, more traffic and more $$$ - Dave Cupples

Give value first, build up desire, credibility and trust, and the $$$ will follow