facebook, twitter, linkedin: using social networks to grow your business

16
Using Social Networks to Grow Your Business Noah Carter smartHampton

Upload: noah-carter

Post on 01-Dec-2014

2.792 views

Category:

Business


3 download

DESCRIPTION

Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business.

TRANSCRIPT

Page 1: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

Using Social Networks to Grow Your Business

Noah CartersmartHampton

Page 2: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• http://twitter.com/noahcarter

• http://facebook.com/noahcarter

• http://linkedin/in/noahcarter• [email protected]

Page 3: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

why social networks for business:

demonstrate your expertiseacquire and retain customersbuild a communitydevelop a voicecommunicateget found

Page 4: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• all other channels are broken• that’s where the customers are• it’s free• it works

why social networks for business:

Page 5: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

part of a bigger picture:

content website, blog

seoon/off-page,

keywords, links

social networks

via: HubSpot.com

Page 6: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• 400 million active users• 50% log on to facebook daily• network of friends• what matters most:

• your profile, your page, your activity

statistics:

Page 7: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• 75 million users• tricky to get the hang of• network of followers• what matters most:

• your tweets, who you follow

statistics:

Page 8: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• 65 million users• 35 million US users• network of connections• what matters most:

• your profile, your groups

statistics:

Page 9: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• has130 facebook friends• sends 8 friend requests per month clicks “like” 9 times per month writes 25 comments per month• spends 55 minutes per day on

facebook

the average user:

via: facebook.com

Page 10: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

demographics:

via: insidefacebook.com

Page 11: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• 3 million active pages on facebook• 50% are local businesses• 20 million people become fans of

pages each day• pages have created 5.3 billion fans

via: facebook.com

pages:

Page 12: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• your business profile on facebook• fb pages are public by default

• (appear in Google search results!)

• facebook users become fans• fan = opt-in subscriber

• (your company updates now appear in their newsfeed)

• fans are viral• facebook provides the infrastructure

pages:

Page 13: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

increase organic leads build thought leadership increase organic (non-paid) search

engine traffic improve recruiting improve customer relationships build a community

why bother:

Page 14: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

Use keyword search monitoring through a program such as Hootsuite, TwitJum or Radian 6 to track what people are saying about you and your competitors.

Offers unique opportunities for web site integration and to engage with customers in a viral way, helping your company stand out from the masses.

Potential can be large, but promotion is an art form – promote your brand too heavily and turn off followers, yet don’t promote enough and receive little attention.

SEO value is limited, but tweets will rank high in search results – good for ranking your profile name and breaking news, though shortened URLs are of little benefit.

customercommunication

brandexposure

traffic toyour site

search engineoptimization

Great for engaging people who like your brand, want to share their opinions, and participate in giveaways and contests

Facebook pages are great for brand exposure. Jump-start your brand exposure through the ad platform when your page is fully setup.

Traffic is decent and on the rise thanks to share buttons , etc., but don’t expect massive numbers of unique visitors to go to your site.

Little to no value aside from blogs picking up and featuring your posted links.

Not the primary focus, but customer engagement opportunities are possible by answering industry-related questions, establishing yourself as an expert in the field.

Effective for personal branding and demonstrating you and your company’s professionalism. Encourage your employees to maintain complete profiles to strengthen your team’s reputation.

Unlikely to drive any significant traffic to your site, though you never know who those few visits might be from – perhaps a potential client or customer.

Very high page rank – almost guaranteed on the first page of search results – especially for your company name or individual employees’ names.

via: cmo.com

Page 15: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

• http://twitter.com/noahcarter

• http://facebook.com/noahcarter

• http://linkedin/in/noahcarter• [email protected]

Page 16: Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business

thank you: