facebook’s news feed is changing again to prioritize sites ... · 5/9/2016 facebook’s news feed...
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5/9/2016 Facebook’s News Feed is changing again to prioritize sites you actually read | TechCrunch
http://techcrunch.com/2016/04/21/facebook-news-is-new/ 1/6
Just when you were starting to get used to the way Facebook shows your News Feed, it’s
time for another shake-up. This time, the social media mogul is updating the feed to
highlight links to sites it thinks you’ll spend more time looking at.
The update is part of Facebook’s “Feed Quality Program,” a much bigger effort to improve
everyone’s News Feed experience. Every day, the company asks a few thousand people if
they like what shows up in their News Feed, and uses that survey data to adjust its
algorithms.
The biggest learning from its research, Facebook says, is that the actions people take on
the platform — liking, clicking, commenting or sharing a post — don’t always tells the
whole story of what is most meaningful to them.
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Posted Apr 21, 2016 by Haje Jan Kamps (@haje), Josh Constine (@joshconstine)
Facebook’s News Feed is changing again to prioritize sitesyou actually read
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For example, even though people are less likely to interact with articles about a serious
current event or sad news from a friend, that isn’t necessarily an indication that
Facebook users don’t want it in their News Feed. Not everything is likeable, or couth to
comment on.
The update adds to the core signals Facebook uses to rank the feed, which include how
much a viewer is interested in a content’s author, how the post is performing with other
users, how strong the author’s past posts were, what type of content it is and how
recently is was posted.
Spending some quality time
The biggest adjustment that is being rolled out today is based on the realization that the
amount of time people spend reading or watching content they clicked on is a strong
indicator for what types of content they like. Presumably, that is why my Facebook News
Feed is now exclusively kitten videos and TechCrunch news.
So now when you click on a mobile link to an Instant Article or open a page in its internal
browser window, Facebook will calculate how much time you spend there after the
content stops loading, controlled for content length. Sites and articles where people
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spend more time will be shown higher and more frequently in the News Feed, while
those they quickly ditch will be demoted.
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This helps it continue to fight clickbait and gives a boost to high-quality content people
can’t look away from.
Facebook is also promoting a diversity of Pages in your News Feed. It found people got
miffed when they saw a bunch of posts by a single publisher clogging their feed. Now it
will try to spread the love to posts by different Pages you Like.
“With this change, we can better understand which articles might be interesting to you
based on how long you and others read them, so you’ll be more likely to see stories
you’re interested in reading,” a Facebook spokesperson said.
The rollout of the new News Feed started recently, and will continue over the next few
weeks; it will affect both your personal Facebook feed and that of any pages you have on
the platform.
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