facebooking for freelancers | november 2013
DESCRIPTION
This PowerPoint presentation was created for the year-end event of the Southern African Freelancers' Association (Safrea), Gauteng-South. It unpacks some basic how-tos, tools, tricks and tips relating to using Facebook Pages to market oneself as a #freelancer in South Africa, and elsewhere.TRANSCRIPT
FACEBOOKFor
Freelancers
Safrea Gauteng SouthIAJ | November 2013
I’m Tiffany MarkmanBusiness Writer
Columnist & Author Writing Trainer
That’s @tiffanymarkman
and #FBforFLs
THE HEART OF THE MATTER: THE ESSENCE OF SOCIAL MEDIA IS KNOWING YOUR AUDIENCE AND ENGAGING THEM IN SOMETHING THEY FIND INTERESTING.
ButHOW
?
A small space in which to make a large impact
How-tos (integration, events, pics, display)
Basic privacy tipsGetting audiences to engageGetting style & tone right
Profile vs Page
And then…Just go here:
https://www.facebook.com/business/build
I’ll tell you everything you need to know.
1. Profile vs PageTalking to friends vs talking to followers
Profile Page
Friends. Education info. Location. Relationships status. Wedding. Kids.
Grand-kids.
Likes. Talking about this. Who visited the page. Brand location. Brand contact info.
Twitter. Blog.
Profile
FriendsPersonal & private
Your own stuff
Profile
FriendsPersonal & private
Your own stuff
Page
FollowersPublic
Business stuff
2. How to…Get started, create an event, integrate
Twitter, load an image
Everybody wants torun away and hide.
3. Privacy tipsFind a balance between
public and sensible
Don’t forgetWHY
you’re doing this.
4. Achieving engagementBe friendly, give value, ask questions
MINE?
ProspectsEnquirers
ClientsContacts
WIIFM?
The only rule?
Use every touchpoint
to add value.
Two considerations:
Will this info make people’s lives easier?
&What would the
reader like to know?
So…
Go for function.
So…
Become more hard-edged.
So…
Avoid big, fancy notions.
So…
Avoid posh or pretty words.
EXTRA TIPS
5. Style & toneIt’s critical to get this bit right.
Rule 1.
Use short words, not long words.
Rule 2.
Use short sentences of 14-16 words.
Rule 3.
Be a real person.Please.
RemoveFluffJunk
Waffle
Friendly Engaging
Non-threateningSimplePlain
Casual
Rule 4.
Write as you speak.
Rule 5.
Use ‘you’ and ‘your’and ‘I’.
Rule 6.
Find a happy value:sales ratio.
80%
20%
Just go here:https://www.facebook.com/
business/build
So, what now?
THE END.
Questions?
VISIT tiffanymarkman.co.za
FOLLOW @tiffanymarkman