faces mears park presents: revolt

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lutionary charity fashion show to help feed the hungry in our commu 4.27.13 @FACES Mears Park 6pm Cash bar & Silent Auction 7pm fashion show Join the REVOLT! FACES Mears Park Presents:

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Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.

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Page 1: Faces Mears Park Presents: REVOLT

A revolutionary charity fashion show to help feed the hungry in our community.4.27.13 @FACES Mears Park 6pm Cash bar & Silent Auction

7pm fashion showJoin the REVOLT!

FACES Mears Park Presents:

Page 2: Faces Mears Park Presents: REVOLT

NOTE: Student Ad Agency composed of students from the University of St. Thomas, but are acting outside of the university as independent agents. MindB4market is NOT representing the University of St. Thomas or the FINNEGANS Community Fund and FINNEGANS. REVOLT charity fashion show is not representing the University of St. Thomas or the FINNEGANS Community Fund and FINNEGANS.

mindB4market is a modern ad agency comprised of marketing students at St. Thomas with the belief that a great idea can change the world.

mindB4market is a dynamic agency committed to the success of our clients with the notion: in order to increase market share, a brand must increase mind share first.

Our secret sauce is our expertise in creative ideation and implementation across an ever-evolving array of brand touch points.

About Us:

Page 3: Faces Mears Park Presents: REVOLT

Why Are We Doing This?

• While this project is for our grade, we believe in Finnegan's mission and that anyone can make a difference in the world. We feel we can make a difference with this fashion show.

• We can execute a fashion show by promoting local businesses that donate their resources, while offering a unique opportunity to position their local brand to consumers.

• Everyone wins! Together, we can promote local businesses while trying to feed the hungry.

• FINNEGANS’ Ad Budget: $0

Page 4: Faces Mears Park Presents: REVOLT

REVOLT Concept:

• The objective is to raise awareness of FINNEGANS Community Fund and its mission to help alleviate hunger in the local community by promoting local businesses that are supporting local charity.

• Our big idea is to create a fashion show fundraiser that will appeal to the target market and execute a silent auction that all the proceeds go directly to the FINNEGANS Community Fund.

• Thanks to Granite Unlimited Inc., this show will introduce a $30,000 custom made granite runway!

• The fashion show is supported by local businesses and individuals that have donated their time and talent.

Page 5: Faces Mears Park Presents: REVOLT

Paige Vigil, REVOLT emcee Local reality TV star that appeared on ABC’s “The Bachelor”

• Will appeal to target demographic, women 21-49.

• A former model and her values match promoting local businesses and charity.

• Donating her time and talent to create awareness for FINNEGANS Community Fund.

• Has social influence and will generate PR and a large audience to the event (over 4,700 followers).

• Will be actively Tweeting and promoting the event in the 2 week call-to-action campaign.

• @paigevigil.

Page 6: Faces Mears Park Presents: REVOLT

REVOLT Website:

http://www.revolt4hunger.com/

Page 7: Faces Mears Park Presents: REVOLT

Estetica Uber VIP

$40 per person that includes:• round-trip (up to $30 each way) courtesy of Uber.• exclusive table seating and runway seating. • 2 Faces Mears Park Drink Ticket.• Hurry and get your VIP tickets!

Page 8: Faces Mears Park Presents: REVOLT

REVOLT General Admission

• REVOLT General Admission ticket are FREE. Suggested donation is $10 for the production of the fashion show. • Cash bar at 6pm.

• Complimentary hors d'oeuvres, courtesy of FACES Mears Park ($1,000 value).

Page 9: Faces Mears Park Presents: REVOLT

REVOLT & Snap Yourself

• REVOLT guests will be able to take high quality pictures with our sponsor board complimentary, courtesy of Snap Yourself . Guest will be sharing sponsor's logos on their social media sites.

• Creates optimal guest experience.

Page 10: Faces Mears Park Presents: REVOLT

REVOLT Marquee After Party

• REVOLT guests will be give priority at the Marquee door.• REVOLT VIPs will have an opportunity get drink specials.• Marquee is promoting REVOLT on its social media platforms!

Page 11: Faces Mears Park Presents: REVOLT

REVOLT Sponsors:

• Venue: FACES Mears Park http://facesmearspark.com/

• Granite Unlimited Inc.http://graniteunlimitedinc.com/

• Estetica Salon & Spa http://www.esteticastpaul.com/

• Il Vostro Boutique http://www.ilvostroboutique.com/

• Uber https://www.uber.com/# • Snap Yourselfhttp://www.snapyourself.com/

Page 12: Faces Mears Park Presents: REVOLT

REVOLT Sponsors:

• Primp cheap-chick boutuiq (St. Paul) http://primpyourself.com/ • UTKU Fashion http://utkufashion.com/

Page 13: Faces Mears Park Presents: REVOLT

We Need Your Help!!!

• Help us get the word out by using social media and word-of-mouth promotion to women 21-54 who love fashion, beer and giving back to the community to come to this event!

• We need local businesses to sponsor the event by donating their products/services so they can be auctioned off to guests with the proceeds going directly to FINNEGANS Community Fund to feed the hungry.

• Email Reggie at raggi009@gmail for more information and become a sponsor.