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Facilitating Possibility: Appreciative Inquiry as a Tool for Content Strategy Katherine Krause | AAFP

@k8krause #NAGW2015

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling//

v

Story | Intro to AI | Process + Application

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling///

4 http://www.planetminecraft.com/project/beijing-stadium-3273739/

What is most personal is most universal.

-- Carl Rogers

5 http://www.planetminecraft.com/project/beijing-stadium-3273739/

6

http://www.planetminecraft.com/project/beijing-stadium-3273739/

Started celebrating.

7 http://www.planetminecraft.com/project/beijing-stadium-3273739/

8

http://www.planetminecraft.com/project/beijing-stadium-3273739/

Actual finish line.

9

http://www.planetminecraft.com/project/beijing-stadium-3273739/

Not this.

10

http://www.planetminecraft.com/project/beijing-stadium-3273739/

Actual winner.

Clarity.

http://thumbsandammo.blogspot.com/ http://www.elnuevoherald.com/deportes/otros-deportes/article32415903.htm/

§  Images §  Promo assets §  Content types §  Template edits §  Governance

http://thumbsandammo.blogspot.com/ http://www.elnuevoherald.com/deportes/otros-deportes/article32415903.htm/

13 http://www.innovationsinnewspapers.com/2006/09/and-now-lets-kill-newspaper-editors.html/

14 http://www.innovationsinnewspapers.com/2006/09/and-now-lets-kill-newspaper-editors.html/

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling//

v

Story | Intro to AI | Process + Application

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling///

Appreciative Inquiry http://www.freeimages.com/search/typewriter-mac/

What it isn’t: Gap Analysis

http://oddstuffmagazine.com/wp-content/uploads/2011/06/a97765_g269_10-canyon1.jpg

http://oddstuffmagazine.com/wp-content/uploads/2011/06/a97765_g269_10-canyon1.jpg

http://www.freeimages.com/search/typewriter-mac/

We become what we focus on.

http://www.freeimages.com/search/typewriter-mac/

Positivity and creativity go together.

http://www.freeimages.com/search/typewriter-mac/

Strengths transform.

http://www.freeimages.com/search/typewriter-mac/

Deficits Assets Problems Potential Gaps Goals

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling//

v

Story | Intro to AI | Process + Application

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling///

Appreciative Inquiry

DISCOVER DREAM

DESIGN DELIVER

DEFINE Positive

Core

DEFINE http://thumbsandammo.blogspot.com/

Set a scope of inquiry to free up creativity in the right places.

http://www.gametimect.com/girls-basketball-beat-new-haven-county-radar-team///

DISCOVER http://thumbsandammo.blogspot.com/

Explore existing strengths. Describe optimal function.

http://www.garylellis.org/wp-content/uploads/2013/05/watch-gears-very-close-up.jpg

Appreciative Interviews http://studyicms.com.au/wp-content/uploads/2014/08/

§  Talk about a time when you felt most effective and engaged. What made this possible?

§  Describe a time when you were particularly proud of your work. What happened? Who else was involved?

§  What has been the most creative solution you’ve seen here?

http://studyicms.com.au/wp-content/uploads/2014/08/

http://www.learning4kids.net/wp-content/uploads/2012/01/Sorting-Buttons-4.jpg

http://www.learning4kids.net/wp-content/uploads/2012/01/Sorting-Buttons-4.jpg

“The customer comes first!”

http://www.learning4kids.net/wp-content/uploads/2012/01/Sorting-Buttons-4.jpg

“We care about our customers.”

DEFINE

POSITIVE CORE

If you’re still getting paid, something is working well.

http://www.lorihamann.com/wp-content/uploads/2012/09/MoneyFalling1-670x270.jpg

DREAM http://thumbsandammo.blogspot.com/

What if things were optimal all of the time?

http://thumbsandammo.blogspot.com/

Journey Maps http://simpleicon.com/map-marker-8.html/

https://jasonfurnell.files.wordpress.com/2011/08/customer-journey.png

thoughtworks.com

https://jasonfurnell.files.wordpress.com/2011/08/customer-journey.png

Stages of engagement

(progressive, going up)

https://jasonfurnell.files.wordpress.com/2011/08/customer-journey.png

Time

https://jasonfurnell.files.wordpress.com/2011/08/customer-journey.png

(Lots of) points of experience

https://jasonfurnell.files.wordpress.com/2011/08/customer-journey.png

Moments of conversion + important factors

https://jasonfurnell.files.wordpress.com/2011/08/customer-journey.png

Transitional or optional

elements

http://designingcx.com/page/2/

designingcx.com

DESIGN http://thumbsandammo.blogspot.com/

Plan what needs to be done to realize the dream. Identify guiding positive statements.

http://silodrome.com/1903-wright-flyer-blueprints-free-download/

Swim Lanes http://studyicms.com.au/wp-content/uploads/2014/08/

https://www.edrawsoft.com/images/examples/puchasing-cross-function-process.png

A

B

C

D

E

F

Each function

gets a lane.

https://www.edrawsoft.com/images/examples/puchasing-cross-function-process.png

A

B

C

D

E

F

Phase 1 Phase 2 Phase 3 Phase 4

Phases denote

progress.

We include RACI

info for tasks, across

swimlanes.

http://www.mannahattamamma.com/three_way_tantrum.jpg/

DELIVER http://thumbsandammo.blogspot.com/

Establish methods to guide progress.

http://www.irisds.com/what-i-love-lucy-can-teach-us-about-ediscovery//

Content Strategy Teams http://simpleicon.com/meeting.html

§  Team for each enterprise focus

§  Led by content strategist + stakeholder

§  Keeps editorial calendar

§  Measures audience behaviors

DEFINE

DISCOVER DREAM

DESIGN DELIVER

Positive Core

DEFINE

http://thumbsandammo.blogspot.com/

appreciativeinquiry/case.edu

http://www.planetminecraft.com/project/beijing-stadium-3273739/

"We create our organizations based on our anticipation of the future.”

-- David Cooperrider

http://www.solutionsiq.com/test-driven-development-and-the-discipline-of-juggling///

Thank you.