facing 2015 market opportunity for online shopping online
TRANSCRIPT
Facing 2015 Market Opportunity for Online Shopping Industry
Profile of Respondents
This research was conducted to 1.213 internet users in 10 ci2es in Indonesia by phone survey with purposive random sampling technique, margin of Error 2.81% with confidence level 95%. Respondents’ age are ranged from 18 to 45 years old whom came from various occupa2ons such as employee, entrepreneur, house wife, and student.
Survey BMI Research 2014:
Overall, 73% of internet users online everyday.
Facing A Market Opportunity
255.461.700 Popula2on Predic2on in 2015 128.366.700 (Male) 127.095.000 (Female) Source: Indonesia Popula;on Projec;on, Bappenas – BPS 2013
139.000.000 Internet User -‐ Predic2on in 2015 (APJII) 150.000.000 Target of Internet User in 2015
(Kemenkominfo, 2014)
Market Online Shopping in Indonesia will be influenced by total of
populaEon and total of internet users.
OVERVIEW 2014
Online Shopper –who are they?
47%
By gender:
53%
By age:
8
16
20
33
23
41 - 45 years old
36 - 40 years old
35 - 35 years old
24 - 30 years old
18 - 23 years old
Overall, 53% of online shopper are female.
Based on age, 56% of online shopper are young people (18 – 30 y.o).
Base: online shopper (n=609)
8 out of 10 online shoppers use mobile device (hand phone, note, tablet/iPad, smartphone) to shop online
Online Shopping Habit – Media to do online shopping Base: online shopper (n=609)
What customer buy
41% 40% 11% 11%
5% 5% 4% 4%
2% 2%
Base: online shopper (n=609)
cloths Fashion & accessories
electronic gadget
Car accessories
beauty groceries hobby & game
motorcycle Ticket/ hotel
OUTLOOK 2015
Penetration of Online Shopping
Online Shopper
24% Non online shopper 76%
Survey – BMI Research, 2014
In 2014, penetra2on of online shopping among internet users reached 24%. While in 2015 market predicted will growth more than 2x and reach 57%. This escala2on has been confirmed from online shoppers who intent to re-‐purchase and non-‐online shoppers who intent to purchase in the future and also in accordance with internet users growth.
(BMI Research)
7 7
24
57
2012 (APJII) 2013 (berbagai sumber) 2014 (BMI Research) 2015 (predic2on -‐ BMI Research)
PenetraEon of Online Shopping 2012 -‐ 2015 (%)
10
Market Size Forecast With the value of the average expenditure per person per year
Rp 825.000,-‐ The value of online shopping in 2014 is es2mated at
Rp 21 Trillion. Assuming with same value of expenditure, in 2015 the total value of online shopping is predicted to increase to
Rp 50 Trillion.
Most Complaint in Online Shopping
The difference product display specification with product received 22%
Long shipping time 9%
Internet connection problem 4%
Fraud issues 5%
Base: online shopper (n=609)
Key Driven to Online Shopping
1. Easy / simple
2. Cheaper
3. Do not like to shop offline
4. Plenty of options
5. Good quality products
Base: online shopper (n=609)
Barriers to people buying product online
q I do not trust shopping online 36%
q Shopping offline is more fun 24%
q I want to try the product before buying
16%
q Not necessary 11%
q Confusing/troublesome 11%
Base: non online shopper (n=604)
Top 10 Awareness of Online Shop - 2014
71
58
46
32 23 18 14 10 10 8
1 2 3 4 5 6 7 8 9 10
q Top 3 awareness of online shop: OLX/Tokobagus, Lazada, Berniaga.com
q Phenomena: Some of internet users prefer to shop online via group, forums, and social media such as Facebook, BBM, Instagram.
Base: online shopper (n=609)
Source of Awareness of Online Shop
Source of informaEon • Television (TVC, news): 59% • Friends/family: 57%
• Website: 56%
• Social Media: 33%
Base: online shopper (n=609)
JAKARTA | KUALA LUMPUR | BANGALORE