fact sheet fruit attraction - ifema · event in the fruit and vegetable industry and the biggest...

For further information:

Iciar Martínez de Lecea

Press Manager

Tel.: 00 34 91 722 51 77

[email protected]

Begoña Jiménez Communications Officer FEPEX Tel.: 00 34 91 319 10 50 [email protected] www.fepex.es

Helena Valera International Press Tel.: 00 34 91 722 51 74 [email protected]

www.fruitattraction.ifema.es

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Fact sheet

FRUIT ATTRACTION 2014

Name: International Trade Fair of the Fruit and Vegetable Sector

Jointly organised: IFEMA

FEPEX (Spanish Federation of Associations of Producers

and Exporters of Fruits, Vegetables, Flowers and Live

Plants)

Dates: From 15th to 17th October 2014

Opening Hours: 15th and 16th October from 9:30 h. to 19 h.

17th October from 9:30 h. to 16 h.

Venue: Feria de Madrid ‐ 28042 ‐ MADRID

Halls: 3, 5, 7 and 9

Nature: Exclusively professional

Regularity: Yearly

Edition 6 th

Participation data: 800 exhibitors

26.000 net square meters of exhibition

Participating sectors: PRODUCERS AREA:

Canned Fruit and Vegetables

Designations of Quality

Pickles

Packaged

Spices/ Herbs

Fresh fruit

Dried fruit and nuts



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Fresh vegetables

IV y V range

Legumes

Organisations and Associations

Potatoes

Biological Products

Chilled /frozen

Processed

Juices

Other

AUXILIARY INSDUSTRY AREA

Product packaging and Industrialisation

Communication agencies and Specilist Media

Cogeneration and Energy Efficiency

Containers, chambers, Packaging and Selection

Distribution

Financial and Insurance Entities

Packaging, labelling and covering

Greenhouse strcutures

Phytosanitary and Integrated Pest Control

Heating, ventilation, refrigeration and storage installations

Control and measurement equipment

Research, Training, Consultancy and Advice

Laboratories

Points of sale (Projects, Furniture, Display, Weighing,

Lighting Equipment)

Seeds, Nurseries, Development of Spices and Vegetable

varieties.

Growing Techniques

Transport and Logistics

Post‐Harvest Treatment and Atmospheric Techniques



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Traceability and Quality Control

Loading areas, Fruit Terminals, Warehouses and

Equipment

Other (please, specify)

FLOWERS AND LIVE PLANTS

Professional visitors Producers

Wholesale trade

Retail trade

Commercial distribution chains

Importers/ Exporters

Transport and Logistics

Other services provided

Hotels, restaurants and institutions

Professional visitor ticket price: Visitor Pass, online payment (direct access): 10 € (VAT

INCLUDED)

At the registration desk : 20 € (VAT INCLUDED)


Iciar Martínez de Lecea Press Officer Tel: 00 34 91 722 51 77

[email protected]

Begoña Jiménez Head of Communications FEPEX Tel: 00 34 91 319 10 50 [email protected] www.fepex.es

Helena Valera International Press Office Tel: 00 34 91 722 51 74 [email protected]


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Welcome to FRUIT ATTRACTION 2014, the leading event in the international fruit and vegetable sector The 2014 event will be the largest‐ever edition of #FruitAttraction, with 800

exhibitors and booked space up 26% for a net exhibition space of 26,000 square

metres

Producers will once again predominate, taking up 70% of the exhibition, well

supported by the auxiliary industry, with the remaining 30%

Madrid, 15 October 2014.‐ The sixth edition of Fruit Attraction (#FA14), the leading

event in the fruit and vegetable industry and the biggest stage for producers of fruit

and vegetables for export, organised by IFEMA and FEPEX (acronym in Spanish for

the Spanish confederation of fruit, vegetable and flower exporter trade associations),

will take place between 15 and 17 October in halls 3, 5, 7 and 9 of Feria de Madrid.

This yearʹs will be the biggest and most comprehensive edition yet with 800

exhibitors taking part and 26% growth in booked space for a net exhibition space of

over 26,000 square metres. The producer segment will once again have the strongest

presence, accounting for 70% of the exhibition, with 30% of exhibitors coming from

the auxiliary industry.

The presence of the countryʹs most important fruit and vegetable growing regions,

most notably Aragón, Andalusia, Asturias, Castilla La Mancha, Castilla y León,

Catalonia, Valencia, Galicia, Madrid, Murcia, Extremadura, La Rioja, and Navarre,

makes (#FA14) the top commercial and business platform and provides visitors with

the opportunity to enjoy a wide range of content, leading‐edge products and the

industryʹs most innovative systems.

Furthermore, the Fair has secured a place as one of the leading international

gatherings, especially at European level, with companies from Austria, Belgium,

France, Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, the UK and

Sweden all taking part. Companies from Argentina, Chile, Mexico, Peru and the USA

will also attend, and for the first time, businesses from other countries such as Korea

and Turkey.

This event has become a top‐notch sales platform at the service of companies, which

has steadily achieved a status that also allows it to offer participants an arena for

driving their international expansion. To this end, IFEMA has invested heavily in

marketing campaigns and in an International Guest Programme, which will bring to

Madrid some 600 professionals from 50 countries from the purchasing and distribution

chain with strong decision‐making capacity and bargaining power.



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Technical Programme

Visitors to Fruit Attraction (#FA14) will be able to choose from an extensive

programme of technical workshops and parallel activities, covering a wide variety of

topics and featuring top‐level speakers and participants.

Organised by Freshuelva, the Huelva Association of Strawberry Producers and

Exporters, Fresh & Life, is a symposium which will explore the progress being made in

the areas of nutrition and research which offer Europeʹs berry growers and consumers

new opportunities.

Highlights of #FruitForum also include the 3rd International Seedless Grape Congress,

Grape Attraction, organised by APOEXPA, in collaboration with Fepex and Ifema.

Research and innovation will also be showcased at #FruitAttraction in two workshops

organised by the Instituto Nacional de Investigación Agraria, INIA and FEPEX. The

first of these will take place on the morning of 16 October: “Public Financing

Instruments for Agrifood RD&I” and the second will be held the same afternoon:

“Identifying the priorities of research in intensive horticulture” which will feature two

roundtables, one on intensive horticulture and the second on fruit cultivation”.

The Fair will also host the 2nd Conecta Workshop, in collaboration with Mercados

magazine; the 3rd Alimarket Fruit Retail workshop; “Spanish wholesalers: reinventing

the future”, coordinated by Horto del Poniente, and “Retailers: tools and strategies for

selling more in your shop”, offered by AGR. Visitors can also attend the 1st

Iberoamerican Forum for Agrifood journalists, #FIPA14, organised by APAE, FEPEX

and IFEMA.

Pasarela Innova and Foro Innova

Another initiative that highlights this sector gatheringʹs effectiveness as a commercial

tool for companies is #PasarelaInnova, a space for showcasing the very latest products,

varieties and brands that exhibitors will be unveiling for the first time to the fruit and

vegetable market over the three‐day event. Located in the connecting area between

halls 3 and 5 of Feria de Madrid, this section of the trade fair will exhibit 36 of the

exhibitors’ newest products, underscoring #FruitAttraction’s status as the best place for

discovering the latest innovations.

In a similar vein, #ForoInnova is a space earmarked for presentation of the latest sector

developments.

B2BFruit New Markets

Following last yearʹs success, Fruit Attraction (#FA14) will once again offer exhibiting

companies B2Fruit New Markets, a space where exhibitors and buyers from new



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markets with high import potential can come together. The selected markets this year

are Brazil, Eastern Europe, the Middle East and the Nordic countries.

Once again, #FruitFusion will be the must‐attend event with its ʺavant‐garde flavours”,

where premium horticulture produce will be combined to create fine cuisine. As part

of #FruitAttraction, this gastronomic space will be offering attractive demonstrations

and show cooking sessions.

Food Bank

Fruit Attraction (#FA14) will once again be actively partnering with the Madrid Food

Bank in a charitable initiative aimed at collecting the surplus products presented at the

trade fair. Specifically, Fruit Attraction (#FA14) is making sure that its exhibitors are

familiar with the charity drive and working to make sure that those firms wishing to

make donations can do so as easily as possible. It has also earmarked a stand in hall 7

(7A00) to the Madrid Food Bank from which the latter will inform participants and

visitors about its work and how the service operates and organise the collection of

donations during the three‐day event.

Participants in the 2013 edition of Fruit Attraction (#FA14) donated 30,000 kg of fruit

and vegetables to the Food Bank, comfortably surpassing the 22,000 kilos collected in

2012 for distribution among the city’s charities.

The sixth edition of Fruit Attraction (#FA14) will take place in halls 3, 5, 7 and 9 at Feria

de Madrid between 15 and 17 October. Visitor hours are 9.30am – 7pm on 15 and 16

October, closing at 4pm on 17 October.

For mor information:


Press Officer

Tel.: 00 34 91 722 51

[email protected] Begoña Jiménez Comunicatión executive FEPEX Tel.: 00 34 91 319 10 50 [email protected] www.fepex.es Helena Valera International Press Tel.: 00 34 91 722 51 74 [email protected] www.fruitattraction.ifema.es Follow us:

ECONOMIC REPORT OF THE FRUIT AND VEGETABLE SECTOR IN SPAIN. 2014 FRUIT ATTRACTION PRESS DOSSIER.

1.Exporting in 2013

ROSE AN 11% AND FAR SURPASSED 10,600 MILLION EUROS IN

SALES

Spanish exportation of fresh fruits and vegetables in 2013 rose 11% in value in

regards to 2012, totalling 10,682 million euros in sales and grew 7% in volume, with

11,8 million tons grown according to statistics from the Customs and Special Taxes

Department of the Economy Ministry, which reflects a positive evolution in the

exporting sector due to the good performance of the community market, according to

the FEPEX ( Spanish Federation of Associations of Producers and Exporters of Fruits,

Vegetables, Flowers and Live Plants).

The exportation of vegetables grew an amazing 11% in value and 10% in volume

accounting for 4,331 million euros and 4,6 million tons. The main vegetables exported

have been the tomatoes averaging 988 million euros in sales (+ 7% ), peppers which

average 718 million euros (+18%), lettuce which averages 568 million euros (-3.5%)

and cucumbers which average 464 million tons (+8%). As far as fruits are concerned,

the exportation in 2013 totalled 6,351 million euros (+11%) and 7,1 million tons

(+4.5%) highlighting the increases in stone fruits and berries. The exportation of

nectarines rose 22% totalling 429 million euros and peaches rose 14% totalling 331

million euros in sales. As far as berries, the growth of raspberries and blueberries to

31% and 32% more respectively must be noted as this places these in 146 and 111

million euros respectively.

In 2013 the European Union represented 92% of the total exportation carried out by

Spain with 10.9 million tons sold throughout, registering a growth of 7% in

comparison with 2012 while outside the EU 99,993 tons were exported (which

represents a +3% increase). Within those Non-EU countries, the greatest volume rate

corresponds to European countries which account for an exportation of 555,126 tons

to these, a 3% increase in 2012, with elevated increases in countries like Norway

(+10%) while suffering a notable decrease in exportations to Russia, which dropped

10%, mainly due to strong competition from Turkey. The exportation to non-EU

countries outside of Europe totalled 356,867 tons which accounts for a 3% increase.

The Valencienne Community, Andalusia and Murcia are the primary exporting

autonomic communities. Exportation in the Valencienne Community in 2013 placed



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itself at 4.4 million tons a 6% increase in regards to 2012 and 3,664 million euros in

sales which is 11% more. Andalusia exported 3.2 million tons (+7%) mounting to a

value of 3,508 million euros (+8%) while Murcia exported 2.3 million tons (8%) for a

value of 2,095 million euros (+16%). It must also be noted that the exportation out of

Catalonia was that of 924.600 tons (+5%), whereas that of Aragon 143,670 tons (+8%),

Extremadura exported 137,063 tons (-12%) Castilla y Leon came in at 134,595 tons

(+17%), Canary Islands exported 107,304 tons (+0%) and Castilla-La Mancha at

100,431 tons (+15%). The exportation of the Community of Madrid in 2013 increased

to 99,516 tons (+64%), that of Galicia rose to 71,075 tons (+12%), that of Navarra

totalled 37,113 tons (+23%), that of Illes Balears placed itself at 20,077 tons (+24%), the

Basque Country was that of 5,155 tons (-13%) and that of La Rioja was 3,441 tons (-

59%) while that of Asturias rose to 129 tons (-84%).

2. Exporting in 2014.

THE TREND KEEPS A STEADY INCREASING PACE UP TP JULY.

The exportation of fruits and vegetables from January all the way up to July in 2014

registered an increase in volume of 16% in regards to the same period the previous

year, 2013 placing itself at 7.4 million tons and where the value of such lightly rose 1%

placing it at 6,675 million euros. The exportation of vegetables during the fist seven

months of the year rose 3.2 million tons which accounts for 9% more than the same

period during 2013 for a value of 2835 million euros (-0.5%). The exportation of fruits

rose to 4.2 million tons (+3%) for a value of 3.839 million euros (+2%) according to

statistics which were updated up to July sent in from the Customs and Special Taxes

Department, processed by the FEPEX.

During the second semester of 2014, the Russian prohibition to the exportation of

fruits and vegetables coming in from the European Community shall play a relevant

role. The Central Government of the Russian Federation published a list of products

which exportation was prohibited on the 7th of August and it included all fresh fruits

and vegetables coming in from Member States of the European Union. The publication

of the list caused the community prices to a wide range of products to drop

significantly back in August.

Spain has been one of the member states which has suffered the most in an economical

sense from this vetoing measure implemented by Russia being that, on one hand,

Russia is the main Non-EU destination of Spanish fruits and vegetables and on the

other hand, the sector represents a major percentage of the agricultural production as

well as that of the exportation in which the expiring nature of such makes it especially

vulnerable to such fines.



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The direct Spanish exportation of Spanish fruits and vegetables to Russia totalled

230,729 tons in 2013 but the real volume is far superior given the heavy weight of the

re-exportations from other member states such as Lithuania, Holland and Poland

which make up the primary exportation market within the European Union for

Spanish growers.

The exportation of the whole of fresh EU fruits and vegetables to Russia in 2013

totalled 2,396,000 tons with a value of 1,912 million euros. The main vegetables

exported were fresh tomatoes at 229,579 tons, followed by Coles at 91,192 tons. The

main fruits exported were apples standing at 789,720 tons and pears at 200,976 tons,

Due to the severity of the situation, during the month of August the European

Committee approved of two rules of exceptional measures which are of a temporary

nature. One is for the aide of growers of peaches and nectarines (titled the Delegated

Rule (EU) 913/2014) and another which is extended the type of measures to be adopted

and the group of products to which it would have to be applied such as tomatoes,

carrots, white cabbage, peppers, kale, cucumbers and gherkins as well as mushrooms,

apples, pears, berries, common grapes and kiwis applied in the Delegated Rule (of the

EU) number 932/2014 by the Committee on the 29th of August of 2014.

On the 10th of September the European Committee announced that it was suspending

the measures because in some member states a not very strict application of the rule

was being followed or applied. On the 29th of September it again adopted another set

of exceptional measures which enforced the previous ones and also established quotas

per products and per country.

For FEPEX the prohibition on the exportation of community fruits and vegetables has

given rise to two fundamental matters. On the one hand, that a reform of the

community´s measures for managing a crisis of which the sector disposes is urgently

required and on the other hand, that a broader range of the exportation destinations is

necessary. New markets are vital and in order to make it work a clearer and stronger

political backing from the European Committee is necessary when reaching

agreements with other countries.

3. The fruit and vegetable sector in Spain

PRIMIARY FARMING SECTOR

The value of the marketed production of fruits and vegetables in 2013 rose to 15,389

million euros which represents 58% of the Overall Spanish Vegetable Production in

which the following farming sectors are included: cereals, wine, olives… Regarding

the overall farming production, which includes the vegetable production along with



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the livestock production, the fruits and vegetables make up for 35% of the total

production and so this makes up the main sector of the Spanish growing market.

The Spanish production of fruits and vegetables rises to 18 million tons of which

approximately 2/3 are set aside to be exported and 1/3 are set aside for homeland

consumption.

The surface dedicated to the production of fruits and vegetables grows to little more

than 800,000 acres of which 151,000 acres are used for growing vegetables, 56,000 acres

for growing potatoes, 312,000 acres for growing citric fruits and 280,000 acres for

growing non-citric fruits according to information from the Agricultural, Nutrition

and Atmosphere Department and which were processed by FEPEX.

4. SOCIAL RELEVANCE OF THE FRUIT AND VEGETABLE FARMING

The fruit and vegetable sector is known for its multiplicity and diversity of the

products it covers which makes it commonly available in a large part of the territory

both because it keeps its activity going throughout the entire year as well as because of

its high added value which its produce generates along with its intensive nature in

workmanship.

The fruit and vegetable sector is currently found significantly in a large part of the

autonomic communities in Spain of which Andalusia, Aragon, Catalonia, Castilla-La

Mancha, Valencianne Community, Extremadura and the region of Murcia stand out

though they may take a relatively small part of the agricultural surface, only 9% of the

total amount, contribute to the preservation of the atmospheric surroundings being

that these avoid the break-up of large surfaces or plots of land.

The fruit and vegetable sector accounts for anywhere between 40% and 50% of

agricultural employment. It generates 400,000 direct job positions. Besides this, the

employment related with other industrial activities and those services offered in the

countryside such as watering crews, food manipulation and marketing of such

products must be given consideration. Also, it foments the development of

professional services in order to incorporate new technologies ranging from farming

technical to computerised systems, activities related with professional formation,

marketing, promoting local and international transport, etcetera. All such activities

evolve thanks to a solid productive agricultural base, which in turn contribute to

consolidating such enabling the incorporation of a higher added value as well as the

improving of its competitiveness.



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The fruit and vegetable sector is also known for its multiple production structures

and the exportation these comprise. On one hand, the intensive exploitation of

vegetables and some fruits which are basically aimed at the external market and wide

national distribution is represented. On the other hand, the fruit production stands out

as being aimed at the internal, external market and the industry.

At FEPEX, administrator of FRUIT ATTRACTION along with IEMA (Institute for

Spanish Murals in Avila), the distinct production structures and horticultural

exportation which take place in our country are represented. The structure of the

companies and partnerships is heterogeneous according to the production areas and

the products these may have. Most of them are organized as commercial partnership,

cooperative partnerships and agricultural partnerships for transformation (APT), of

which dimensions vary.

5. Role of external commerce

THE FRUITS AND VEGETABLES REPRESENT 34% OF THE

NATIONAL EXPORTATION OF AGRICULTURAL FOOD.

The relevance of fruits and vegetables transcends to the agricultural sector and

plays a relevant role in the external commerce. The exportation of fruits

and vegetables accounts for 34% of the Spanish agricultural food

exportation in 2013. The importations only represented 12% of it for which

its positive contribution to the agricultural food commercial scale is

decisive.

The real value of the exportation of this sector and its participation percentage in

the Spanish external commerce is even greater if assessed in net terms

keeping in mind that the participations of imported good in its minimal

production and that there hardly exist any income transfers outside of

Spain.

6. THE STRENGTHS OF THE SPANISH FRUIT AND VEGETABLE

SECTOR

1. Diversity in the offer. The exportation is integrated by a diversity of products

far superior to that of other competing countries.

2. Diversity of producing areas.

3. Diversity of productive structures (out in the open air, greenhouses).

4. Wide range of marketing calendars which enables an almost permanent

presence in the market. The marketing of such extends throughout the



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entire natural year with a constant supply which allows it to maintain a

permanent relation with its clients.

5. Market orientation. The generality of the income derived by the producers of

fruits and vegetables springs from a market which is distinguished for its

strong competition both within and outside the community as well as for a

very strong competition in industrial replacement products which favours

the development process of new productions, new production techniques

and the search for new markets.

6. The integration of the production and marketing of the producing areas.

7. Proven ability of the sector to adapt to new market demands as far as quality,

safety and presentation forms of the products.

7. The exporting sector within the European Union

SPAIN IS THE MAIN PROVIDER OF FRESH FRUITS AND

VEGETABLES IN THE EUROPEAN UNION

The commerce within the community of fresh fruits and vegetables ; that is, the

exportation of fruits and vegetables carried out by member countries of the

European Union increased in 2013 to 37 million tons according to the Statistics

Office of the EU, Eurostat.

Spain is the primary provider of fruits and vegetables in the European Union

with 29% of the total commerce of fruits and vegetables within the community

followed by Holland.

8. The exporting sector in the world

PRIMARY EXPORTING COUNTRY OF FRUITS AND VEGETABLES IN THE

WORLD

Spain continues to occupy first place in the global ranking of the exportation of

fruits and vegetables with a 9% total market quota, followed by Holland and

China according to the updated statistics sent by the FAO which correspond to

2011. Also, it is one of the main producers of the European Union, besides Italy

and France.

9. Consumption of fruits and vegetables in homes during 2013 and 2014

The consumption of fruits and vegetables in homes during 2013 rose to 8.682

million kilograms, which is 0.4% less than in 2012, particularly pointing out the

decrease in fruits by 2.2% totalling 4.673 million kilograms and the increases of

vegetables to 1.8% placing it at 2.924 million kilograms and that of potatoes to



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1.9% totalling 1.086 million kilograms according to Information Regarding Food

Consumption in Spain during 2013 issued by the Department of Agriculture,

Nutrition and the Environment.

The expenditure in purchasing fruits and vegetables in homes during the year

2013 totalled 11.934 million euros which is 4.4% more than in 2012, standing for

an increase in all categories. The expenditure in fruits increased by 3.6% rising to

6.439 million euros whereas of that of vegetables increased by 1.7% and that of

potatoes increased to 30%, accounting for 868 million euros.

By groups of products, the consumption of fresh fruits decreased in 2013 by

2.2%, highlighting the strong decrease in the consumption of apples (-7.2%),

tangerines (-8.6%) and pears (-14%) and those who suffered a lower increase such

as melon (-3%) and watermelon (-0.1%). On the flipside, the increase in the

consumption of cherries is outstanding (+18%), strawberries (+4.9%) and grape

(+4.2%). The primary fruits consumed at homes are oranges, apples, melons and

watermelon.

As far as vegetables are concerned, the consumption in homes rose by 1.8%

placing them at 2.924 million kilograms sold, highlighting the increase in green

beans (+8.3%), zucchini (+5.6%) and onions (+4.1%). The most consumed

vegetable was the tomato followed by the onion and pepper. Consumption of the

tomato at homes is at 689 million kilograms (+0.7%) the onion stands at 359

million kilograms consumed (+4.1%) and that of pepper increased to 234 million

kilograms (+1%).

Those fruits and vegetables are, within the entire nutrition of a home, those who

occupy the biggest space in the grocery cart while meats are what require a

higher budget. Those fruits and vegetables in 2013 represented 28.3% of the total

amount of groceries purchased in homes. The fruits accounted for 15.2% of the

total purchased value whereas of the vegetables including potatoes account for a

13.1% of the total.

As per the expenditures, after the poultry, meat and fish, fresh fruits account for

9.3% and the vegetables and potatoes account for 7.9% of the expenditures in

nutrition for Spanish homes. As a whole, the total amount of expenditures in

nutrition during 2013 increased by 101.250 million euros, which is 0.6% more

than in 2012.

In 2014 and judging from information provided up until the month of July, the

consumption of fruits and vegetables in homes has decreased by 1.7% in

comparison to the same period of the previous year totalling 4.986 million



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kilograms purchased and the expenditure has decreased by 8.7% totalling 6.465

million euros.

The drop in consumption has taken place both in fruits as well as vegetables and

potatoes. In vegetables, the decrease has been by 2.5% totalling 1663 million

kilograms where the consumption in homes of the main vegetables such as

tomatoes, onions, lettuce, peppers and kales except in green beans.

The consumption of fruits has also decreased by 1.3% standing at 2712 million

kilograms. Specially noteworthy is the decrease of oranges, bananas and apples.

The consumption of fresh potatoes has also decreased by 1.6% standing at 612

million kilograms.

Until the month of July 2014, bearing the mobile year in mind, the consumption

of fruits and vegetables per capita in homes is that of 189 kilograms consumed

per person per year of which 103 kilograms correspond to fruits, 63 kilograms

correspond to vegetables and 23 kilograms correspond to potatoes.



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FRUIT ATTRACTION launches the 3rd edition of PASARELA

INNOVA

The space, located in the connecting area between halls 3 and 5, will showcase the

latest varieties of fruit and vegetables presented by the exhibiting companies and

the innovations brought to market by the auxiliary industry over the last two

years

FRUIT ATTRACTION, the International Trade Show for the Fruit and Vegetable

Industry, organised by FEPEX and IFEMA and which will run from 15 to 17

October, is presenting the third consecutive edition of Pasarela Innova, a dedicated

space for showcasing the exhibiting companiesʹ latest varieties of fruit and

vegetables and the auxiliary industryʹs innovations brought to market in the last

two years. Pasarela Innova is another tool made available to exhibitors so that they

can maximise the return on their investment.

Pasarela Innova will be in the connecting area between halls 3 and 5 and will

comprise a total of 36 fruit and vegetable proposals which will be presented for the

first at FRUIT ATTRACTION

36 Pasarela Innova innovations

EASYQs from AGROIRIS is a new way of selling cucumbers, replacing

larger varieties with smaller single serving ones.

YO SANO is a seal guaranteeing RESIDUE‐FREE FOOD.

SOJITEL from BERLIN EXPORT INTERNATIONAL, produces fruit,

vegetables, citrus fruit and cereals (wheat, rice, corn etc.) which are high in

Omega 3.

CAPARROS NATURE produces LOBELLO pear vine cherry tomatoes

which are deep red in colour and boast an extremely sweet and explosive

flavour. These are available in an attractive 3 kg box and in 250 g cups.

K1 from CRYOPAK is an innovative and smart electronic temperature

indicator which is far superior to chemical indicators.



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DECO AEREO PLUS from DECCO IBERICA POST COSECHA can disinfect

products using a ‐202 residue‐free preservative cold misting system with

complete discharge aerosols.

The THREE COLOURED HYDROPONIC LETTUCE from ENDINAVA is a

new product which involves growing and packaging three different varieties

of lettuce (Lollo rosa, Lollo bionda and red oakleaf) as if they were one single

lettuce.

TANGO from EUROSEMILLAS TANGO is a seedless, easy‐peel mandarin

with a strong orange colour and delicious flavour.

HOT MELT ANTI‐VECTOR is an innovative hot melt adhesive which

includes a repellent insecticide effect. It is manufactured by FOREST

CHEMICAL GROUP.

FRUITBULL is the best tool for analysing prices when buying and selling

fruit and vegetables. It offers up‐to‐the‐minute market prices.

ACTIUM from GRUPO AGROTECNOLOGIA is an efficient colour and

ripeness bioactivator.

GRUPO DE VENTAS HORTOFRUTICOLA presents its TOMATES DE

SABOR which replicate the authentic flavour of tomatoes grown

traditionally on hundred year old lands in the south of Madrid.

DOLCENITI F1 from HM CLAUSE IBERICA is a plant which has been

adapted to long cycles with high production and conservation. It has a deep

red colour.

EL HUERTICO GOURMET from HUERTA DE PERALTA launches a range

of pre‐cooked vegetable dishes using fresh produce.

IDAI NATURE offers growers the possibility of controlling pests and

diseases without using chemical products.

INDIVIDUAL CONSERVATION MODULES from JANNY MT are a

revolutionary way of storing fruit, vegetables, flowers and mushrooms.



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These are rigid plastic boxes with a Tiempo Cap lid. Together these form an

individual module of 610 litres or 430 litres in which to store fruit such as

apples, cherries, plums or kiwis in a controlled environment.

CRUNCHY ORANGES from NATURAL CRUNCH boast an amazing

texture with a traditional, rich flavour.

NEOFUNGIʹs COOKED MUSHROOMS, seasoned and prepared with

olive oil, are ready to be reheated and eaten.

LOVE BEETS from PASCUAL MARKETING are one of a kind, sweet

beetroot cooked sous‐vide.

PASCUAL PRESTIGE CELERY STICKS from PASCUAL MARKETING are

bursting with flavour and have a smooth, light texture.

REPARACION DE ENVASES from PLASTIC REPAIRS SYSTEM 2011 can

repair plastic packaging using a plastic thermal bonding technique.

FUMISPORE from PRODUCTOS CITROSOL is a fumigator which can

efficiently disinfect cold chambers storing fruit and vegetables.

BIMI is a natural hybrid which is a cross between broccoli and Chinese

cabbage and is produced by SAKATA SEED IBERICA.

SYGENTA presents SWIRSKILINE QUICK, LONG AN PRO, a biological

pesticide for plants.

SMURFIT KAPPA ESPAÑA y PORTUGAL launches its DISPLAY

EXPOSITOR, a new innovative way of displaying fruit and vegetables to

encourage consumption in large supermarkets.

YESCAL from SULFATO CALCICO MEDITERRANEO is a calcium sulphate

used in traditional and organic farming.

SEYCHELLE from SYNGENTA ESPAÑA is a new bright red pear cherry

tomato with a mouth‐watering flavour.



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NEBULA from SYNGENTA ESPAÑA is a new crunchy cherry tomato with

added flavour and a reddish‐orange hue. Stand.

BAMANO from SYNGENTA ESPAÑA is an orange‐coloured pear cherry

tomato boasting a sugary‐acidic flavour.

ANGELLO, PIMIENTO SNACK DULCE SIN SEMILLA from SYGENTA is

the first ever sweet, seedless pepper snack which comes in red, yellow or

orange.

BRAVATIA is suitable for preventing and treating post‐harvest rots in citrus

fruits caused by the fungus Geotrichum candidum. It is manufactured by

TECNIDEX, TECNICA DE DESINFECCION.

SCHOLAR is a broad spectrum fludioxonil‐based fungicide, formulated as a

suspension concentrate, licensed for various post‐harvest treatments in

different types of fruit. It is manufactured by TECNIDEX, TECNICA DE

DESINFECCION.

TECTO is a broad spectrum systemic, contact fungicide based on

benzimidazoles. It is manufactured by TECNIDEX, TECNICA DE

DESINFECCION.

LE STELLATE from VEGETALES LINEA VERDE NAVARRA, are its 4th

RANGE salads with an original mix of ingredients which come in three

delicious varieties.

The HALF PIEL SAPO MELON IN CONTROLLED ATMOSPHERE

CONDITIONS from VICENTE PERIS offers an innovative format which

adapts to consumer trends.

THE GRAND PREMIUM GOURMET ROBAL by FRUTAS VILLA PEPITA

is a first‐class selection of Golden Delicious, Royal Gala and Fuji apples.

PASARELA INNOVA

EMPRESA: AGROIRIS S.A.T. STAND: 9D06J

NOMBRE DEL PRODUCTO: EASYQs

FECHA INICIO COMERCIALIZACION: NOVIEMBRE 2014

BREVE DESCRIPCION: Nuevo formato de comercialización de pepinos, donde se sustituye pepinos grandes por formatos más pequeños y de un solo uso

COMPANY: AGROIRIS S.A.T. STAND: 9D06J

PRODUCT NAME: EASYQs

INITIAL MARKETING DATE: NOVEMBER, 2014

BRIEF DESCRIPTION: New formats and flavor a convenient price. Fits the trends of taste, and snacking. More in the same weight.

PASARELA INNOVA

EMPRESA: ALIMENTOS SIN RESIDUOS S.L. STAND: 7B13C

NOMBRE DEL PRODUCTO: MARCA DE GARANTIA YO SANO (Sin residuos)

FECHA INICIO COMERCIALIZACION: SEPTIEMBRE 2014

BREVE DESCRIPCION:” Yo sano” es una marca de garantía del sector agroalimentario que respalda unas producciones sin residuos

COMPANY: ALIMENTOS SIN RESIDUOS, S.L. STAND: 7B13C

PRODUCT NAME: TRADE OF GUARANTEE YO SANO (Sin residues)

INITIAL MARKETING DATE: SEPTEMBER, 2014

BRIEF DESCRIPTION: “YO SANO” is a brand of guarantee for the food and agricultural sector.” Yo Sano” supports productions without residues

PASARELA INNOVA

EMPRESA: BERLIN EXPORT INTERNATIONAL, S.L. STAND: 5E05C

NOMBRE DEL PRODUCTO: SOJITEL

FECHA INICIO COMERCIALIZACION: MARZO 2014

BREVE DESCRIPCION: SOJITEL, produce Alto Grado de Omega 3 en frutas, hortalizas, cítricos, cereales: trigo, arroz, maíz, etc

COMPANY: BERLIN EXPORT INTERNATIONAL, S.L. STAND: 5E05C

PRODUCT NAME: SOJITEL

INITIAL MARKETING DATE: MARCH, 2014

BRIEF DESCRIPTION: SOJITEL, produce Hig degree of Omega 3 in fruits, vegetables, citrses, grain, wheat, rice corn, et. By moisturizing, either at the

warehose or at the Factory.

PASARELA INNOVA

EMPRESA: CAPARROS NATURE, S.L. STAND: 9C01

NOMBRE DEL PRODUCTO: TOMATE CHERRY PERA EN RAMA “LOBELLO”

FECHA INICIO COMERCIALIZACION: NOVIEMBRE, 2014

BREVE DESCRIPCION: Tomate cherry pera en rama, de color rojo intenso, de explosiva textura y de muy dulce sabor. Se presenta en atractiva caja de 3kg

y en vasitos de 250grs.

COMPANY: CAPARROS NATURE, S.L. STAND: 9C01

PRODUCT NAME: TOMATE CHERRY PERA EN RAMA “LOBELLO”


BRIEF DESCRIPTION: Baby plum vine tomatoes, with a intense red color, with a pleasant texture and a very sweet flavour. It is packed in a beautiful box

of 3kr and also in shakers of 250grs.

PASARELA INNOVA

EMPRESA: CRYOPAK STAND: 9F12B

NOMBRE DEL PRODUCTO: K1

FECHA INICIO COMERCIALIZACION: OCTUBRE 2014

BREVE DESCRIPCION: Nueva e innovadora, inteligente, indicador de temperatura electrónico – superior a los indicadores químicos. Uno de los umbrales

de alarma

COMPANY: CRYOPAK STAND: 9F12B

PRODUCT NAME: K1

INITIAL MARKETING DATE: OCTOBER, 2014

BRIEF DESCRIPTION: New and innovative, smart, electronic temperature indicator – superior to chemical indicators. One or two alarm thresholds

PASARELA INNOVA

EMPRESA: DECCO IBERICA POST COSECHA S.A.U. STAND: 7F07A

NOMBRE DEL PRODUCTO: DECCO AEREO PLUS


BREVE DESCRIPCION: Desafección SIN RESIDUOS por nebulización en frio de conservante -202 aplicado mediante botes de aerosol de descarga total.

COMPANY: DECCO IBERICA POST COSECHA S.A.U. STAND: 7F07A

PRODUCT NAME: DECCO AEREO PLUS

INITIAL MARKETING DATE: SEMPREMBER 2014

BRIEF DESCRIPTION: Zero residue disinfection by cold fumigation using a full-discharge aerosol contain preservative E-202

PASARELA INNOVA

EMPRESA: ENDINAVA S.A.T. STAND: 3C03D

NOMBRE DEL PRODUCTO: TRIO: LECHUGA HIDROPONICA TRICOLOR

FECHA INICIO COMERCIALIZACION: 2014

BREVE DESCRIPCION: Novedoso producto que consiste en el cultivo de 3 tipos de lechuga (Lollo rosa, Lollo bionda y hoja de roble roja) cultivados y

envasados juntos como si se tratase de una sola lechuga.

COMPANY: ENDINAVA S.A.T. STAND: 3C03D

PRODUCT NAME: LETTUCE HIDROPONICA TRICOLOR

INITIAL MARKETING DATE: 2014

BRIEF DESCRIPTION: An innovative product that consists of growing and packaging 3 types of lettuce together (Lollo Rosa, Lollo Bionda and Red Oak Leaf)

PASARELA INNOVA

EMPRESA: EUROSEMILLAS S.A. TANGO STAND: 7B07A

NOMBRE DEL PRODUCTO: TANGO


BREVE DESCRIPCION: Variedad: TANGO: Sin pepitas, mandarinas de primavera, facil de pelar, naranja intense, sabor exquisito

COMPANY: S.A. TANGO STAND: 7B07A

PRODUCT NAME: TANGO


BRIEF DESCRIPTION: TANGO Variety: no seeds, spring mandarin, easy to peel, intense orange, exquisite taste

PASARELA INNOVA

EMPRESA: FOREST CHEMICAL GROUP, S.A. STAND: 3E13B

NOMBRE DEL PRODUCTO: HOT MELT ANTI-VECTOR


BREVE DESCRIPCION: HM-Antivector es un adhesivo Hot Melt totalmente innovador que introduce en su formulación un efecto insecticida con eficiente

acción repelente

COMPANY: FOREST CHEMICAL GROUP, S.A. STAND: 3E13B

PRODUCT NAME: HOT MELT ANT-VECTOR


BRIEF DESCRIPTION: HM-Antivector is a Hot Melt Adhesive completely that introduce an insecticide effect with efficient repellent action, keeping same

adhesión properties attache o Hot Melt.

PASARELA INNOVA

EMPRESA: GRUPO AGROTECNOLOGIA (IBERFOL S.L.) STAND: 7C12A

NOMBRE DEL PRODUCTO: ACTIUM


BREVE DESCRIPCION: ACTIUM es un bioactivador eficaz del color y de la maduración

COMPANY: GRUPO AGROTECNOLOGIA (IBERFOL S.L.) STAND: 7C12A

PRODUCT NAME: ACTIUM


BRIEF DESCRIPTION: ACTIUM is a bioactivador effective for the color and ripeness period of the crops. Suitable for all crops. Natral origin, zero residues.

Organic.

PASARELA INNOVA

EMPRESA: GRUPO DE VENTAS HORTOFRUTICOLA, S.L. STAND: 3F01

NOMBRE DEL PRODUCTO: TOMATES DE SABOR


BREVE DESCRIPCION: Especialidades de tomate, recuperando el sabor tradicional, cultivados en huertas centenarias del sur de Madrid, cuidando la

planta de forma tradicional.

COMPANY: GRUPO DE VENTAS HORTOFRUTICOLA, S.L. STAND: 3F01

PRODUCT NAME: TOMATES DE SABOR

INITIAL MARKETING DATE: OCTOBER 2014

BRIEF DESCRIPTION: Specialiti for tomatoes. Recovoring the traditional taste. Grown in centennial lands at souther Madrid, taking care of the plant

under the traditional way.

PASARELA INNOVA

EMPRESA: HM CLAUSE IBERICA STAND: 5D08A

NOMBRE DEL PRODUCTO: DOLCENITI F1

FECHA INICIO COMERCIALIZACION: MAYO 2014

BREVE DESCRIPCION: Planta adaptada a los ciclos largos; alta producción y conservación. Excelente color rojo intenso

COMPANY: HM CLAUSE IBERICA STAND: 5D08A

PRODUCT NAME: DOLCETINI F1

INITIAL MARKETING DATE: MAY, 2014

BRIEF DESCRIPTION: Variety adapted to long cycled production; very high yield and postharvest. Excellent deep red color.

PASARELA INNOVA

EMPRESA: HUERTA DE PERALTA, S.A.T. STAND: 3C03

NOMBRE DEL PRODUCTO: EL HUERTICO GOURMET

FECHA INICIO COMERCIALIZACION: NOVIEMBRE 2014

BREVE DESCRIPCION: Verduras V GAMA: Platos de verduras cocinados realizados a partir de verduras frescas

COMPANY: HUERTA DE PERALTA, S.A.T. STAND: 3C03

PRODUCT NAME: EL HUERTICO GOURMET

INITIAL MARKETING DATE: NOVEMBER 2014

BRIEF DESCRIPTION: Vegetales V RAGE; Vegetables cooked made from fresh vegetables

PASARELA INNOVA

EMPRESA: IDAI NATURE, S.L. STAND: 7E11B

NOMBRE DEL PRODUCTO: IDAI NATURE


BREVE DESCRIPCION: Ofrecemos la posibilidad de controlar las plagas y enfermedades de los cultivos sin productos químicos.

COMPANY: IDAI NATURE, S.L. STAND: 7E11B

PRODUCT NAME: IDAI NATURE


BRIEF DESCRIPTION: We offer the ability to control pests and diseases of crops without chemicals

PASARELA INNOVA

EMPRESA: JANNY MT STAND: 3C13A

NOMBRE DEL PRODUCTO: MODULOS INDIVIDUALES DE CONSERVACION


BREVE DESCRIPCION: Se puede almacenar de 2 a 5 veces más tiempo sin pérdida de peso o calidad con módulos de atmosfera controlada de forma

natural y fácil de usar

COMPANY: JANNY MT STAND: 3C13A

PRODUCT NAME: INDIVIDUAL STORAGE MODULES


BRIEF DESCRIPTION: Now you can stored 2 or 5 times longer weight loss or quality with controlled atmosphere modules.

PASARELA INNOVA

EMPRESA: NATURAL CRUNCH STAND: 9B08

NOMBRE DEL PRODUCTO: NARANJA CRUJIENTE

FECHA INICIO COMERCIALIZACION: JUNIO 2013

BREVE DESCRIPCION: Rodajas de naranja con una sorprendente textura crujiente y con intenso sabor tradicional.

COMPANY: NATURAL CRUNCH STAND: 9B08

PRODUCT NAME: ORANGE CRUNCH

INITIAL MARKETING DATE: JUNE, 2013

BRIEF DESCRIPTION: Slices orange with a surprising crunchy texture and intense traditional flavor.

PASARELA INNOVA

EMPRESA: NEOFUNGI, S.C. STAND: 3B07

NOMBRE DEL PRODUCTO: CHAMPIÑONES Y SETAS COCINADOS

FECHA INICIO COMERCIALIZACION: NOVIEMBRE, 2014

BREVE DESCRIPCION: Los mejores hongos cocinados con aceite de oliva y condimentados, listos para calentar y consumir

COMPANY: NEOFUNGI, S.C. STAND: 3B07

PRODUCT NAME: MUSHROOMS COOKED


BRIEF DESCRIPTION: The best product cooked with olive oil and seasoned, it is ready to heat and serve in just minutes it is special for garnish, appetizer

or main course.

PASARELA INNOVA

EMPRESA: PASCUAL MARKETING, S.L. STAND: 7D01C

NOMBRE DEL PRODUCTO: LOVE BEETS


BREVE DESCRIPCION: LOVE BEETS, es un gama única de remolacha tierna, marinada y cocida.

COMPANY: PASCUAL MARKETING, S.L. STAND: 7D01C

PRODUCT NAME: LOVE BEETS


BRIEF DESCRIPTION: LOVE BEETS, is a line of unique and exciting cooked, marinade, fresh baby beets

PASARELA INNOVA

PASARELA INNOVA

EMPRESA: PASCUAL MARKETING, S.L. STAND: 7D01C

NOMBRE DEL PRODUCTO: PASCUAL PRESTIGE APIO STICK PACK


BREVE DESCRIPCION: PASCUAL PRESTIGE está lleno de sabor y ofrece una suave y ligera textura.

COMPANY: PASCUAL MARKETING, S.L. STAND: 7D01C

PRODUCT NAME: PASCUAL PRESTIGE APIO SITCK PACK


BRIEF DESCRIPTION: PASCUAL PRESTIGE celery is full of flavor with a smooth and light texture.

PASARELA INNOVA

EMPRESA: PLASTIC REPAIR SYSTEM 2011, S.L. STAND: 9C13

NOMBRE DEL PRODUCTO: REPARACION DE ENVASES

FECHA INICIO COMERCIALIZACION: JULIO 2012

BREVE DESCRIPCION: Reparación de envases plásticos mediante termosoldadura plástica.

COMPANY: PLASTIC REPAIR SYSTEM 2011, S.L. STAND: 9C13

PRODUCT NAME: REPAIR OF PLASTIC PACKAGING

INITIAL MARKETING DATE:

BRIEF DESCRIPTION: Repair of plastic packaging as a way of costs saving

PASARELA INNOVA

EMPRESA: PRODUCTOS CITROSOL STAND: 9F13D

NOMBRE DEL PRODUCTO: FUMISPORE


BREVE DESCRIPCION: Bote fumígeno para la desinfección eficaz de cámaras y centrales hortofrutícolas.

COMPANY: PRODUCTOS CITROSOL STANDD: 9F13D

PRODUCT NAME: FUMISPORE


BRIEF DESCRIPTION: Fumigation can for effective sanitation of cold rooms and fruit and vegetable packinghouses

PASARELA INNOVA

EMPRESA: SAKATA SEED IBERICA STAND: 7D11

NOMBRE DEL PRODUCTO: BIMI


BREVE DESCRIPCION: BIMI es una hortaliza innovadora y saludable. Hibrido natural entre el brócoli y la col china

COMPANY: SAKATA SEED IBERICA STAND: 7D11

PRODUCT NAME: BIMI

INITIAL MARKETING DATE: OCTOBER 2013

BRIEF DESCRIPTION: BIMI is an innovative and healthy vegetable.

PASARELA INNOVA

EMPRESA: SYNGENTA ESPAÑA, S.A. STAND: 7D12A

NOMBRE DEL PRODUCTO: SWIRSKILINE QUICK, LONG AND PRO


BREVE DESCRIPCION: Control biológico de pesticidas para plantas

COMPANY: SYNGENTA ESPAÑA, S.A.

STAND: 7D12A

PRODUCT NAME: SWIRSKILINE QUICK, LONG AND PRO


BRIEF DESCRIPTION: Biological control of pests and plants

PASARELA INNOVA

EMPRESA: SMURFIT KAPPA ESPAÑA Y PORTUGAL, S.A. STAND: 7C11

NOMBRE DEL PRODUCTO: DISPLAY EXPOSITOR

FECHA INICIO COMERCIALIZACION: MARZO 2014

BREVE DESCRIPCION: Display de pie Expositor, que permite la exposición de Frutas y Verduras de una manera innovadora no vista todavía para

promocionar el consumo de frutas y verduras en las grandes superficies.

COMPANY: SMURFIT KAPPA ESPAÑA Y PORTUGAL, S.A. STAND: 7C11

PRODUCT NAME: DISPLAY EXPOSITOR

INITIAL MARKETING DATE: MARCH, 2014

BRIEF DESCRIPTION: Stand Display, which allows display Frutis and Vegetables in an innovative way, not seen yet in supermarkets

PASARELA INNOVA

EMPRESA: SULFATO CALCICO DEL MEDITERRANEO STAND: 5E07

NOMBRE DEL PRODUCTO: YESCAL

FECHA INICIO COMERCIALIZACION: Enero 2014

BREVE DESCRIPCION: Sulfato cálcico para su uso en agricultura convencional y agricultura ecológica

COMPANY: SULFATO CALCICO DEL MEDITERRANEO STAND: 5E07

PRODUCT NAME: YESCAL

INITIAL MARKETING DATE: JANUARY 2015

BRIEF DESCRIPTION: Calcium Sulphate for use in conventional and ecological agriculture

PASARELA INNOVA


NOMBRE DEL PRODUCTO: SEYCHELLE


BREVE DESCRIPCION: Nuevo cherry pera, color rojo intenso, sabor excelente

COMPANY: SYNGENTA ESPAÑA, S.A. STAND: 7D12A

PRODUCT NAME: SEYCHELLE


BRIEF DESCRIPTION: New babyplum, intense red color, excellent taste

PASARELA INNOVA


NOMBRE DEL PRODUCTO: NEBULA


BREVE DESCRIPCION: Nuevo tomate cherry redondo con extra de sabor y textura crujiente con un color rojizo-anaranjado.


PRODUCT NAME: NEBULA


BRIEF DESCRIPTION: New round cherry with extra flavour and crispy texture with a red-orange colour

PASARELA INNOVA

EMPRESA: SYNGENTA ESPAÑA, S.A STAND: 7D12A

NOMBRE DEL PRODUCTO: BAMANO


BREVE DESCRIPCION: Cherry pera naranja, frutos firmes, buen sabor (excelente equilibrio entre azucares y ácidos orgánicos)

COMPANY: SYNGENTA ESPAÑA, S.A STAND: 7D12A

PRODUCT NAME: BAMANO


BRIEF DESCRIPTION: Babyplum orange, firm fruits, good taste (excelent balance between sugards and organic acids)

PASARELA INNOVA


NOMBRE DEL PRODUCTO: ANGELLO, PIMIENTO SNACK DULCE SIN SEMILLAS


BREVE DESCRIPCION: Primer pimiento snack del mercado, duce y sin semillas, con variedades en 3 colores diferentes, rojo, amarillo y naranja.


PRODUCT NAME: ANGELLO SNACK PEPPER


BRIEF DESCRIPTION: First Sweet and seedless snack pepper in the market, with three varieties in 3 different colors, red, yellow and orange.

PASARELA INNOVA

EMPRESA: TECNIDEX, TECNICA DE DESINFECCION S.A.U. STAND: 9F11A

NOMBRE DEL PRODUCTO: BRAVATIA


BREVE DESCRIPCION: Nuevo fungicida con acción anti Geotrichu, candidum en cítricos

COMPANY: TECNIDEX, TECNICA DE DESINFECCION S.A.U. STAND: 9F11A

PRODUCT NAME: BRAVATIA

INITIAL MARKETING DATE: SEPTEMBER 2013

BRIEF DESCRIPTION: New fongicide with anti Geotrichu, candidu, action for citrus fruit

PASARELA INNOVA

EMPRESA: TECNIDEX, TECNICAS DE DESINFECCION S.A.U. STAND: 9F11A

NOMBRE DEL PRODUCTO: SCHOLAR

FECHA INICIO COMERCIALIZACION: MAYO 2014

BREVE DESCRIPCION: Fungicida de contacto y de amplio espectro, indicado para tratar los frutos en post-cosecha.

COMPANY: TECNIDEX, TECNICAS DE DESINFECCION S.A.U. STAND: 9F11A

PRODUCT NAME: SCHOLAR

INITIAL MARKETING DATE: MAY, 2014

BRIEF DESCRIPTION: Contact fungicide, broad spectur, indicated to treat fruits after harvest.

PASARELA INNOVA

EMPRESA: TECNIDEX, TECNICAS DE DESINFECCION S.A.U. STAND: 9F11A

NOMBRE DEL PRODUCTO: TECTO

FECHA INICIO COMERCIALIZACION: JULIO 2013

BREVE DESCRIPCION: TECTO, es un fungicida sistémico y de contacto de amplio espectro, de la familia de los bencimidazoles

COMPANY: TECNIDEX, TECNICAS DE DESINFECCION S.A.U. STAND: 9F11A

PRODUCT NAME: TECTO

INITIAL MARKETING DATE: JULY, 2013

BRIEF DESCRIPTION: TECTO 500, is a systemic fungicide of the benzimidazole family suitable for use in the post-harvest treatment.

PASARELA INNOVA

EMPRESA: VEGETALES LINEA VERDE NAVARRA STAND: 7AO2

NOMBRE DEL PRODUCTO: LE STELLATE


BREVE DESCRIPCION: Nueva línea de ensaladas de IV gama “Le Stelle” compuestas por una original mezcla de ingredientes seleccionados. Disponible en

3 deliciosas mezclas.

COMPANY: VEGETALES LINEA VERDE NAVARRA STAND: 7AO2

PRODUCT NAME: LE STELLATE

INITIAL MARKETING DATE: OCTOBER, 2014

BRIEF DESCRIPTION: New range of fresh-cut salads “Le Stellate” made of an original mix of selected ingredients. Available in 3 delicious mixes.

PASARELA INNOVA

EMPRESA: VICENTE PERIS STAND: 9F08B

NOMBRE DEL PRODUCTO: MEDIO MELON PIEL SAPO EN ATMÓSFERA CONTROLADA

FECHA INICIO COMERCIALIZACION: JUNIO 2014

BREVE DESCRIPCION: Vicente Peris se adapta a las nuevas tendencias de consumo con un formato innovador

COMPANY: VICENTE PERIS STAND: 9F08B

PRODUCT NAME: HALF SAPO SKEEN MELON

INITIAL MARKETING DATE: JUNE, 2014

BRIEF DESCRIPTION: Vicente Peris adapts to new consumer trends with innovative format best presented toad skin melon half

PASARELA INNOVA

EMPRESA: FRUTAS VILLA PEPITA, S.L. STAND: 5C05B

NOMBRE DEL PRODUCTO: SELECCIÓN GOURMET ROBAL GRAN PREMIUM


BREVE DESCRIPCION: Variedad de manzanas, GOLDEN APPLE, MANZANA GALA Y MANZANA FUJI

COMPANY: FRUTAS VILLA PEPITA, S.L. STAND: 5C05B

PRODUCT NAME: APPLE SELECTION GOLDEN, GALA AND FUJI


BRIEF DESCRIPTION: Appels variety, GOLDEN, GALA and FUJI

PASARELA INNOVA

EMPRESA: FRUITBULL STAND: 3B12A

NOMBRE DEL PRODUCTO: FRUITBULL


BREVE DESCRIPCION: El precio de frutas y hortalizas en España en tiempo real

COMPANY: FRUITBULL STAND: 3B12A

PRODUCT NAME: FRUITBULL


BRIEF DESCRIPTION: The price of fruits and vegetables on Spain on real time

Updated October 1, 2014

INSTITUTIONAL CONFERENCES

Tuesday 14

5 - 7.30 p.m. FRESH & LIFE

BERRIES SYMPOSIUM

Venue: IFEMA

Organised by: FEPEX / FRESHUELVA / IFEMA

(MORE INFORMATION)

Wednesday 15

09.45 a.m. - 12.00 p.m. FRESH & LIFE

BERRIES SYMPOSIUM

Venue: IFEMA

Organised by: FEPEX / FRESHUELVA / IFEMA

(MORE INFORMATION)

10.00 a.m. - 2.00 p.m. 2nd CONECTA WORKSHOP: Food Information and Control Agency (AICA):

A useful tool for the entire value chain

Venue: FRUIT FORUM (Hall area 1/3)

Organised by: REVISTA MERCADOS

4th CONECTA DISTRIBUTION AWARDS


Organised by: REVISTA MERCADOS

(MORE INFORMATION)

3 - 6.15 p.m. 3rd ANNUAL ALIMARKET FRUIT RETAIL WORKSHOP

REPORT ON THE DISTRIBUTION OF FRUIT AND VEGETABLES

Venue: FRUIT FORUM (hall area 1/3)

Organised by: ALIMARKET

(MORE INFORMATION)

4.00 -7.00 p.m. WORKSHOP ON TRANSFER OF PLANT VARIETIES AND FRUIT NURSERIES (Round table)

Venue: Rooms S13 (1st floor, Main Building South)

Organised by: INIA / FEPEX

http://www.freshandlife.com/inicio.aspx

http://www.freshandlife.com/inicio.aspx

http://premiosconecta.com/

http://fruitretail.alimarket.es/inscripcion-jornada-fruit-retail


4.30 - 6.30 p.m. 1st. ASSEMBLY “SPAIN ARTICHOC”

Venue: ROOM A5.1 (1st. Floor 5 Hall)

Organised by: PROEXPORT

(MORE INFORMATION)

Thursday 16

10.00 a.m. - 2.00 p.m. 3rd ANNUAL SEEDLESS GRAPE INTERNATIONL CONGRESS

GRAPE ATTRACTION


Organised by: APOEXPA / FEPEX/ IFEMA

12.00 a.m. – 14.00 p.m. PUBLIC FINANCING INSTRUMENTS FOR AGRIFOOD RD&I

Financing for Agrifood research and innovation

Venue: FORO INNOVA I (Hall area. 9)


12.00 - 5.00 p.m. 1ST IBEROAMERICAN FORUM FOR AGRIFOOD JOURNALISTS’ #FIPA14:

FRUIT AND VEGETABLE EXPORT MARKET

Venue: MAQUETAS ROOM (1st floor. Main Building South)

Organised by: FEPEX / IFEMA / APAE

4.00 - 6.00 p.m. IDENTIFYING RESEARCH AND INNOVATION PRIORITIES

IN INTENSIVE HORTICULTURE (Round table)

Venue: Rooms S12-S13 (1st floor, Main Building South)


4.00 – 7.00 p.m. SPANISH WHOLESALERS: REINVENTING THE FUTURE

Wholesale networks workshop


Organised by: HORTO DEL PONIENTE

(MORE INFORMATION)

6.00 - 8.00 p.m. FEPEX POTATO COMITEE & PRESENTATION

SPANISH PRODUCTERS POTATO ASOCIATION (APPSE)

Venue: Room S11 (1st. Floor South Building)

Organised by: FEPEX

Friday 17

10.00 a.m. - 2.00 p.m. RETAILERS: TOOLS AND STRATEGIES FOR SELLING

MORE IN YOUR SHOP

Venue: FRUIT FORUM (Hall area.1/3)

Organised by: AGR

http://www.alcachofadeespaña.es/

http://www.fyh.es/


EXHIBITORS’ TECHNICAL WORKSHOPS

Wednesday 16

10.30 a.m. - 12.30 p.m. KEYS AREAS IN FRUIT AND VEGETABLE

LOGISTICS –FROM THE PRODUCER TO THE END CONSUMER

Venue: FORO INNOVA II (Hall 9)

Organised by: GRUPO TECNIPUBLICACIONES

11.30 a.m. - 12.15 p.m. NEMATODES BIOLOGICAL SOLUTION

Venue: FORO INNOVA I (Hall 9)

Organised by: SEIPASA

12.30 - 1.15 p.m. ACTIUM: NEW STIMULANT TO IMPROVE COLOUR AND HASTEN RIPENING


Organised by: IBERFOL S.L. (Grupo Agroecología)

1.30 - 2.00 p.m. ZERYA PREDICTIVE MODELS


Organised by: ZERYA Producciones sin Residuos, S.L.

3.30 - 4.15 p.m. WHEISAN: ORGANIC ALTENATIVE TO TREAT FRUIT


Organised by: CONTACTIA

4.30 - 5.15 p.m. THE ROLE OF MERCABARNA’S FOOD HUB IN FOOD VALUE CHAIN


Organised by: MERCADOS DE ABASTECIMIENTOS DE

BARCELONA S.A. (MERCABARNA)

4.30 - 5.15 p.m. PLASTIC PACKAGING REPAIRS: SABE ON AND REDUCE REPLACEMENTS


Organised by: PLASTIC REPAIR SYSTEM 2011 S.L.

5.30 - 6.15 p.m. SANTANDER ADVANCE AND INTERNATIONALIZATION IN AGRICULTURE


Organised by: BANCO SANTANDER

Thursday 16

10.30 - 11.15 a.m. ROUND TABLE ABOUT INTERNATIONAL MARKET TRANSPORT


Organised by: TRANSPORT & LOGISTIC

10.30 a.m.-1.30 p.m. CERTIFICATION OF ALL CHAIN: QS SCHEME

Venue: NEPTUNO ROOM (North Gate 2nd floor)

Organised by: KIWA

11.30 a.m.-12.15 p.m. AGRICULTURE TRANSPORT


Organised by: SMURFIT KAPPA ESPAÑA


12.30 - 1.15 p.m. NEW CHALLENGES OF ENDOTERAPI


Organised by: ENDOTERAPIA VEGETAL S.L.

13.30 - 14.15 p.m. E-COMMERCE PACKAGING


Organised by: SAICA PACK S.L.

1.30 - 2.15 p.m. BLAK SPOT DESEASE PREVENTION IN PERSIMMON


Organised by: FOMESA FRUITECH SLU

3.30 - 4.15 p.m. A NEW LOW-TOXICITY SOLUTION TO PREVENT CITRUS


Organised by: FOMESA FRUITECH SLU

3.30 - 4.15 p.m. AGROCODE: BIOFERTIZANTES MICROBIOLOGICAL: MICORRIZAS IN VITRO


Organised by: AGROINDUSTRIAL KIMITEC S.L.

4.30 - 5.15 p.m. FUMISPORE: EFFICIENT RESIDUE-FREE DISINFECTION


Organised by: PRODUCTOS CITROSOL, S.A.

3.30 - 4.15 p.m. WHEYSAN, SANITIZING SOLUTION OF WHOLE AND FRESH-CUT FRUITS AND VEGETABLES


Organised by: CONTACTICA

4.30 - 5.15 p.m. SUSTAINABLE AND INNOVATIVE APPLE GROWING


Organised by: POLAND EMBASSY

5.30 - 6.15 p.m. 5TH FRUIT AND VEGETABLES RANGE


Organised by: LAS LAGUNAS DE SANCHONUÑO, S.A.

5.30 -6.15 p.m. IS THERE NEW MARKET DEMAND FOR EDIBLE COATINGS FOR CITRUS FRUITS?


Organised by: DECO IBERICA POST COSECHA SAU

Friday 17

10.30 – 11.15 a.m. Yo sano (sin residuos): A new, definitive, quality standard


Organised by: ALIMENTOS SIN RESIDUOS, S.L.

11.30 a.m. - 12.15 p.m. BIOMAC: THE ORGANIC SOLUTION FOR YOUR CROPS


Organised by: EXPLOTACIONES HERMANOS DELGADO, S.L.


11.30 a.m. - 12.15 p.m. EUROPEAN R&D OPPORTUNITIES, WHEYSAN EXAMPLE


Organised by: CONTACTICA

12.30 p.m. - 13.15 p.m. TOWARDS RESIDE-FREE FOOD


Organised by: IDAI NATURE, S.L.

12.30 - 1.15 p.m. Plant Nanoprotectors


Organised by: GREEN UNIVERSE

1.30P.M.12.15P.M. Santander Advance and Internationalization in agriculture


Organised by: BANCO SANTANDER

Further information:

Iciar Martínez de Lecea Press officer Tel.: 00 34 91 722 51 77

[email protected]

Begoña Jiménez Head of Communication FEPEX Tel.: 00 34 91 319 10 50 [email protected] www.fepex.es



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#FruitFusión 2014, the gastronomic stage for #FruitAttraction

Under the theme, “Avant‐garde Flavours”, this space, between pavilions 3 and 5, is

emerging as a platform for promoting horticulture products

#FruitFusión, under the theme, “Avant‐garde Flavours”, is once again representing the

gastronomic space of #FruitAttraction, which, organised by IFEMA and FEPEX, will be

held from 15 to 17 October at the Madrid Fair. This space, organised with the

collaboration of the Ministry of Agriculture, Food and Environment, is once again

emerging as a unique setting for promoting horticulture products through the

international channel. It thus underscores the quality and excellence of these foods as

well as the infinite possibilities for consumption that they offer within the horeca

channel.

Among the activities and exhibits, #FruitFusion will sponsor different showcookings

prepared, for example, with the new vegetable named bimi, as well as dishes made with

endives, black garlic, aromatic herbs, apples, berries, peppers and beets, among other fruit

and vegetable‐based creations of different exhibitors participating in this important feast

for the sector. Also participating will be renowned chefs such as Jordi Ferrer, Cristóbal

Muñoz and José Álvarez.

#FruitFusion will also serve as the setting for the presentation of the Agrofood Yearbook –

on Wednesday 15 Oct, at 2 p.m.‐ and of the “Golden Gold” awards of Val Venosta apples–

on Thursday, 16 Oct., at 11.00 a.m.

#FruitFusion will take place at the space connecting pavilions 3 and 5 of the Madrid Fair,

on the three days on which #FruitAttraction is held, from 15 to 17 October.



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PRELIMINARY PROGRAMME #FruitFusion 2014

Location of #FruitFusion cuisine (connecting point of pavilions 3 and 5)

Wednesday, 15 Oct.

11.00‐11.45h THE ARTICHOKE ON THE LOW MEADOW OF THE SEGURA RIVER. THE JEWEL IN THE GARDEN

Show cooking: how to peel and cut an artichoke, its nutritional value, prepare a recipe with artichokes.

COMPANY: COUNCIL OF ALICANTE – STAND 7B06

12:00 ‐ 12:45 p.m. SAY IT WITH BIMI

This new vegetable will be presented by an avant‐garde chef, along with an explanation of how to cook it.

COMPANY: SAKATA SEED IBERICA ‐ STAND: 7D11

1:00 ‐ 1:45 p.m. PERU: AVANT‐GARDE PANTRY

COMPANY: PERU TRADE OFFICE – STAND: 7D09A

2:15 ‐ 2:45 p.m. PRESENTATION OF AGROFOOD YEARBOOK presented by the councillor of Agriculture, Fishing and Rural

Development of the Andalusian Regional Government

3:00 ‐ 3:45 P.M. ENDIVES AS A VEGETABLE

Endives not for salads but as a vegetable, directed by chef Floren Domezain, restaurant

Las Raíces ‐ Hotel Wellington

COMPANY: PLANTAS DE NAVARRA S.A. – STAND: 3C03

4:00 ‐ 4:45 p.m. DISCOVER NEW PRODUCTS WITH THE COMPAGNIE FRUITIÈRE

Discovery of new flavours and products, and a simple, straightforward way to prepare these

“ethnic” products

COMPANY: COMPAGNIE FRUTIÈRE ESPAÑA – STAND: 3D05A

5:00 – 5:45 p.m. SIMPLE CUISINE WITH BLACK ALLIUM GARLIC

Black garlic, the latest gastronomic breakthrough. Discover how easy it is to incorporate it into your recipes,

giving an original and surprising touch to any dish

COMPANY: J.R. SUÁREZ MONEDERO, S.L. – STAND: 5E04B

6:00 – 6:45 p.m. FRESH AROMATIC HERBS WITH THE IDEAL CHEF

Aromatic herbs in our Mediterranean Cuisine

COMPANY: IDEAL CHEF ‐ STAND: 3E06A

Thursday, 16 Oct.

11:00–11.45 p.m. PRESENTATION OF “GOLDEN GOLD” AWARDS FOR VAL VENOSTA APPLES + SHOWCOOKING

Discover the golden one, par excellence, and savour Val Venosta apples with chef

Jordi Ferrer, teacher at Escuela de Master Chef

COMPANY: VAL VENOSTA APPLES – STAND: 3D09A



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12:00–12.45 p.m. PLUS BERRIES: A HEALTH PLUS

Sautéed Norway lobster with a symphony of raspberries, blackberries and cranberries

COMPANY: SAT PLUS BERRIES ‐ STAND: 9D08A

1:00 ‐ 1:45 p.m. AUTUMN FRUIT

Recipe directed by chef Cristóbal Muñoz

COMPANY: AGRUPAEJIDO S.A. – STAND 9C03

2:00 ‐ 2:45 p.m. TRIBELLI: THE FLAVOUR EXPERIENCE

Recipe with the new Tribelli peppers, available in three colours; they are sweet and to be used

as snacks, for cooking and in salads

COMPANY: AGROIRIS – FRUCA – STAND 9D06J – 7E01B

3:00 – 3:45 P.M. +TASTY IN YOUR EVERYDAY COOKING

The famous chefs JUAN ANTONIO PELLICER and SERGIO FERNÁNDEZ will cook delicious dishes with our new

products: KOLIRICO, MINIRICO, PAKRICO AND SALARICO

COMPANY: BEHR IBERIA S.L.U‐ STAND 7E03B

4:00 – 4:45 p.m. TOMAZUR: MEDITERRANEAN TASTE

Recipe with the new Tomazur tomato, directed by chef José Álvarez, of the one Michelin star La Costa

restaurant

COMPANY: HORTICHUELAS SAT ‐ HORTICOLA GUADALFEO ‐ STAND: 9B04‐ 9D06B

5:00 – 5:45p.m. DISCOVER FRUITS FROM BIERZO IN COOKING: APPLES, PEARS AND CHESTNUTS

Preparation of dishes with quality fruits from Bierzo, showcasing their potential

COMPANY: M.G. PERA CONFERENCIA DEL BIERZO – STAND: 3B01A

18.00‐18.45 THE MOLLAR OF ELCHE POMEGRANATE. EXPLOSION OF TASTE AND HEALTH

Cooking, tasting. tricks for getting pomegranate seeds.

EMPRESA: COUNCIL OF ALICANTE‐ STAND 7B06

Friday, 17 Oct.

11.00‐11‐45 PRESENTATION OF THE “INTERNATIONAL FRUIT DAY”

12.00‐12.45 THE ESSENTIAL VEGETABLES TO KEEP THE GASTRONOMIC HISTORY OF MURCIA

Recipes of yesterday with new products

COMPANY: The region of Murcia

1:00 ‐ 1:45 p.m. BEETS, INTENSE COLOURS AND FLAVOURS, GOOD FOR YOUR HEALTH

The different ways of using, presenting and eating cooked and peeled red beets as part of a healthy lifestyle,

as well as the main health attributes of this product

COMPANY: LAS LAGUNAS DE SANCHONUÑO, S.A. – STAND: 9F08



[email protected]

Begoña Jiménez Head of Communications FEPEX Tel: 00 34 91 319 10 50 [email protected] www.fepex.es Helena Valera International Press Office Tel: 00 34 91 722 51 74 [email protected] www.fruitattraction.ifema.es Follow us on:

For the sixth consecutive year FRUIT ATTRACTION collaborates

with the Madrid Food Bank

The Fair invites all its exhibitors to donate its food excess to this organization

In the 2013 Fruit Attraction edition, the Food Bank received a donation of 30,000

kilograms of horticultural foods, far surpassing the 22,000 kilograms collected in

the previous edition.

For the sixth consecutive year, FRUIT ATTRACTION, to b celebrated from the 15th to

the 17th of October, once again actively collaborates with the Madrid Food Bank in a

caring initiative which aims to gather all the remaining products presented at the fair.

FRUIT ATTRACTION, organized by IFEMA and FEPEX, collaborates in the

dissemination of this charitable event, lending spaces as well as material to the Food

Bank, in order to both facilitate information to the exhibitors and for the gathering of

the products. In this year´s edition, we will hold a space in pavilion number 7 to our

avail from which these will be able to inform onlookers of their work and of those

service details and where they will organize the gathering of the products during the

days of the fair at three different areas of the fair, being: 9G05A, 5F04A and 3F06.

In the 2013 FRUIT ATTRACTION edition, the Food Bank received a donation of

30,000 kilograms of horticultural products, far surpassing the 22,000 kilograms

collected in the previous edition.

The Madrid Food Bank Foundation (www.bamadrid.org) is a charitable, non-

lucrative organization which holds a general interest which sole objective is the

attainment, donating and posterior gratuitous distribution of food supplies among

legally recognised charitable entities dedicated to the direct aiding and caring for

needy individuals (these being psychologically or physically handicapped, elderly,

invalid children, marginalized families, recovering drug-abusers, AIDS victims, etc.)

found within the Community of Madrid. 200 volunteers collaborate in the bank, most

of which are retired professionals working in various departments.

http://www.bamadrid.org/



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IFEMA Plus programme

Exclusive leisure offers in Madrid for professionals visiting

#FruitAttraction 2014

Professionals attending #FruitAttraction will be able to take advantage of the

IFEMA PLUSprogrammewww.ifemaplus.ifema.es, which is offering special deals

and discounts arranged with a selection of Madrid's most attractive leisure and

cultural destinations for those attending the International Trade Fair for the Fruit

and Vegetable Industry.

Must-see current exhibitions, hit musicals on the Gran Vía and the capital's top

theatres can all be enjoyed at special prices while the programme also includes

discounted dining at a selection of Madrid's top restaurants, fantastic shopping

opportunities, interesting places to sample Madrid's legendary nightlife and

exclusive summer terraces.

In the Gastronomy category, for example, a number of restaurants offer exhibitors

and visitors attractive discounts, such as Válgame Dios, ParísTokyo, La Fábrica, La

Bola, Estado Puro, El Bogavante de Almirante, Bagatella and Taberna Antonio

Sánchez. Ramón Freixa invites attendees to a complimentary glass of cava in its

kitchen while they discover how things are done at a two Michelin star restaurant.

Other establishments also offer special menus such as Los Gayos, MEAting, Lavinia

and La Cocina de San Antón, among many others.

Also included in the programme are classic tablao flamenco venues such as Café de

Chinitas, El Corral de la Morería, Casa Patas and Café la Palma, as are top concerts

at venues including Clamores and Galileo Galilei, views of Madrid from the terraces

of Sky Night Bar and The Roof and the convivial ambience at Ramsés, Cock and El

Junco. All these establishments and many more are offering special discounts and

benefits for FRUIT ATTRACTION participants.

In the Wellbeing category the IFEMA Plus programme offers exhibitors and visitors

the opportunity to get to know the city in a novel way: while practicing sport.

Madrid Running Tours offers personalised running routes tailored to the

individual's schedule and requirements, with a hotel pick-up and drop-off service.

Sports facilities taking part in the programme include the AQA Los Prunos sports

complex, located just ten minutes from Feria de Madrid, which offers use of its spa

for just ten euros.

http://www.ifemaplus.ifema.es/



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The Lion King and the Teatros del Canal also offer deals and discounts to all FRUIT

ATTRACTION participants. while the Lázaro Galdiano museum has reduced-price

tickets to discover its collection. With IFEMA Plus, the Madrid Card also offers a

10% discount and preferential access to the capital's museums, thus avoiding

queues.

*Exhibitors and visitors will have to show their accreditation to enjoy these

benefits

*More information is available on each programme at: www.ifemaplus.ifema.es

http://www.ifemaplus.ifema.es/

Más información:


Jefe de prensa

Tel.: 00 34 91 722 51 77

[email protected]

Begoña Jiménez Responsable Comunicación FEPEX Tel.: 00 34 91 319 10 50 [email protected] www.fepex.es

Helena Valera Prensa Internacional Tel.: 00 34 91 722 51 74 [email protected]


Síguenos en:

Organising Committee FRUIT ATTRACTION 2014

PRESIDENT

José Gandía Giner

ASOCIAFRUIT

VICEPRESIDENT

Jorge Brotons

FEXPHAL

VOCALES

Eduardo Ameijide y Montenegro

MERCASA

Sergio Caceres

ASPROCAN

Antonio Chavero

AFRUEX

Aurelio del Pino González

ACES

Concepción Diaz de Villegas Solans

AYUNTAMIENTO DE MADRID

Antonio Escudero

ANPCA

Juan Miguel Floristán

AFHORFREXH

Manuel Galdeano

COEXPHAL

Antonio García

APEPH

Ignacio García Magarzo

ASEDAS

Más información:


Jefe de prensa

Tel.: 00 34 91 722 51 77

[email protected]




Síguenos en:

Alberto Garrocho Robles

FRESHUELVA

Joaquín Gómez

APOEXPA

Fernando P. Gómez Molina

PROEXPORT

Alejandro Gonzalez Herrrero

ADEFRUTAS

Antonio Herruzo

FEDEX

Alfredo Los Arcos

ARIFRUT

José María Zalbidea

FEPEX

Luis Marín Lamparero

ASOCIAFRUIT

Ángel Luis Martín Martín

COMUNIDAD DE MADRID

Diego Martinez

AGEM

Javier Millán-Astray

ANGED

Jordi Mora

EXCOFRUT

José María Pozancos

FEPEX

Joaquín Rey

5 AL DIA

Más información:


Jefe de prensa

Tel.: 00 34 91 722 51 77

[email protected]




Síguenos en:

Roberto Ruiz Infante

ASONAL

Manel Simon

AFRUCAT

Andrés Suárez Puertas

ASOMAFRUT

Alfonso Tarazona

ACEC

Más información:


Jefe de prensa

Tel.: 00 34 91 722 51 77

[email protected]




Síguenos en:

FRUIT ATTRACTION 2014 Staff

Managing Director

Raúl Calleja

Commercial Management

María Martínez de Velasco

Commercial Management Visitors and activities

Mercedes Ferrero

Secretariat and Fruit Fusión “Sabores de vanguardia”:

Asela González

Secretariat Visitors and activities

Belén Pelayo

Marketing

Esther Morales

Más información:


Jefe de prensa

Tel.: 00 34 91 722 51 77

[email protected]




Síguenos en:

FRUIT ATTRACTION 2014 Press and Communication office

Managing director:: Raúl Díez

Press and Media Relations Officer: Marta Cacho

FRUIT ATTRACTION Press Officer

Iciar Martínez de Lecea [email protected]

Telf. 91.722.51.77 – 627.70.60.89

International Press:

Helena Valera [email protected]

Telf. 00 34 91 722 51 74

Secretariat:

Pilar Serrano [email protected]

Telf. 91.722.58.23

Press Assistant:

Susana Domínguez

[email protected] 687.722.102

FEPEX Communications Officer:

Begoña Jiménez

Telf. 00 34 91 319 10 50

[email protected]

www.fepex.es

Social Media

Agencia HEY AV

[email protected]


www.facebook.com/FRUITATTRACTION | @FruitAttraction

mailto:[email protected]





http://www.fepex.es/


http://www.fruitattraction.ifema.es/

http://www.facebook.com/FRUITATTRACTION

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