FACT VS. OPINION

Brittney Fremeth

Jackie Schneider

Friday, September 28, 2007

• This ad says that “Keri nourishing Shea Butter lotion is trusted therapy that deeply conditions…” but this is not an actual fact because they don’t prove that it the lotion actually leaves your skin feeling healthy and smooth.

• The ad says that this product is “#1 Dermatologist recommended suncare,” but they don’t state any specific name, which means it could be not true.

• The ad says the product gives you “a hint of color, a healthy glow, and a golden tan.” They don’t prove that this products actually does this for you.

• When the ad says “IT’S MINERALS,” it doesn’t mention what kind of minerals they use and how they are even good for your skin.

• When the ad mentions “It’s makeup that feels like you’re wearing nothing at all” their making it seem like that’s what the product does, but its really an opinion.

• This ad says it is dermatologist proven and that it helps prevent breakouts, but its very vague because they don’t name any names of any dermatologists or how the product actually prevents breakouts and clears blemishes.