factors influencing consumer demand consumer demand

8/13/2019 Factors Influencing consumer demand Consumer Demand

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FACTORS INFLUENCING CONSUMER DEMAND FOR

GENERIC DRUGS IN DASMARINAS, CAVITE

A Project Report

Presented to the Faculty of the

School of Management & Entrepreneurship

AURO University

Surat

In Partial Fulfilment

Of the Requirements for the Degree of

Master of Business Administration

Submitted by:

SHRADDHA GAMBHIR

Submitted to:

Ms. JYOTI CHANDWANI

March 2013


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DEED OF DECLARATIONI, __________________________________, hereby submit my research paper entitled

_____________________________________________________

___________________________________ And truthfully declare that the above-

titled paper is a product of my original research investigation.

I further declare that, should the school eventually discover that a substantial portion of my

paper is lifted, in to, from original sources, using exactly the words of the author in more

than 50% of the whole content, I reserve the right to AURO University, Surat to recall my

MBA Diploma and cancel the degree granted to me.

Signed this day of __________________________ at AURO University, Surat

___________________________

MBA Candidate

CERTIFICATE (any company if any)


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CERTIFICATE (AURO)

You will get the certificate from the programme office.


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ACKNOWLEDGMENT

I heartily wish to extend heartfelt appreciation and gratitude to numerous Mentors, benefactors,

and constituents who have collectively endowed the Wherewithal, faith and encouragement for me

to navigate and complete my Project journey.

To Professor Kamlesh Mishra, my primary advisor and unflaggingadvocate, who mustered devoted,

continuing, innovative and adaptivementorship to impel and shepherd my checked efforts through

diverse andabounding challenges, I extend my deep and abiding respect and many, manythanks.


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To Professor Jyoti Chandwani, my supporting advisor, who gently and patiently endured my

academic tardiness, I offer commensurate veneration?

To ---Concerned person of the organisation (if doing in any organisation) my surrogate champion and

--------------, who afforded me much beneficial counterpoint to the pecuniary burdensand

administrative vagaries of their institution, I affirm my humbleesteem.

To the faculty and staff of the School of Management and Entrepreneurship, AURO University, Surat.

To (any more you want to)

PREFACE

TOPIC OF THE PROJECT INBOLDMaster of Business Administration, AURO University, Surat,

March 2013.

This study was an attempt to determine the .


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TABLE OF CONTENTS

Page

BIOGRAPHICAL DATA - iii


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ACKNOWLEDGMENT - IV

PREFACE - v

LIST OF TABLES - VI

INTRODUCTION - 1

BACKGROUND OF THE STUDY - 2

STATEMENT OF THE PROBLEM - 3

REVIEW OF RELATED LITERATURE

LIST OF TABLES


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CHAPTER I

INTRODUCTION

(4 spaces)

Background of the Study

The demand for medicines. (2 spaces all throughout the text)

(3 spaces)

Statement of the Problem


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The government has been exerting its efforts

(3 spaces)

Objectives of the Study

(2 spaces)

The study generally aimed to (Cite here both the general and specific objectives)

(3 spaces)

Hypotheses of the Study

(2 spaces)

the following hypotheses were tested in the study:

1.

2.

(3 spaces)

Significance of the Study

The results of this study will be of significant value to a number of sectors in society which

are

The key actors

(3 spaces)

Scope and Limitations of the Study

(3 spaces)

Definition of Terms ((2 spaces all throughout the section)

Branded medicine refers to a medicine manufactured by a licensed holder currently Protected or has

been protected by a patent.


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Consumer refers to the potential user of medicines.

Generic drugs refers to medicines with the same active ingredients and the same dosage forms as

those of the original/branded medicines but manufactured by different licensed holders.

CHAPTER II

REVIEW OF RELATED LITERATURE

(4 spaces or 2 double spaces)


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CHAPTER IV

RESEARCH METHODOLOGY

Research Design

(2 spaces)

The study will utilize both descriptive and causal research designs. The research problems

and objectives posed at the beginning of the study will be answered through a descriptive research

design. The design will focus on describing the respondents personal and family profile as well as

their perceptions towards generic drugs. A five-point Likert scale survey questionnaire will be used

to obtain the data. A causal approach will be used to identify the factors that affect the consumers

demand for generic drugs.

(3 spaces)

Time and Place of the Study

The study will be conducted in .

Sources of Data

Data Collection Procedure

Analytical Procedures


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CHAPTER V

RESULTS AND DISCUSSION

(4 spaces)

Socioeconomic Profile of the Respondents

(2 spaces)

Age.The_____________________________________________________________

___

_____________________________________________________________________

___

(2 spaces)

Gender_______________________________________________________________

___

_____________________________________________________________________

___

3 spaces)

Perception of the Consumers Towards

Generic Drugs

(2 spaces)

___________________________________________________________________________

___


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___________________________________________________________________________

___

___________________________________________________________________________

___

___________________________________________________________________________

___

Generic Medicines Purchased by the Consumers

________________________________________________________________________

_____________________________________________________________________

___

Reasons for Purchasing Generic Drugs

_____________________________________________________________________

___

_____________________________________________________________________

___

Factors Affecting the Demand for

Generic Drugs

_____________________________________________________________________

___

_____________________________________________________________________

___


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CHAPTER VI

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary

________________________________________________________________________

_____________________________________________________________________

___

Conclusions

_____________________________________________________________________

___

_____________________________________________________________________

___


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Recommendations

(2 spaces)

________________________________________________________________________

_____________________________________________________________________

___

factors influencing consumer demand consumer demand

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