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About NTT DOCOMO

2



3

HeadquartersTokyo, Japan

Employees (consolidated)

22,297 (March 31, 2010)

Establishment

August 1991

Stock ListingsTokyo (9437)London (NDCM)New York (DCM)

Ryuji Yamada assumed the posts

of NTT DOCOMO, INC. President

and CEO in June 2008, crowning

a distinguished 35-year career

with both DOCOMO and its parent

company, Nippon Telegraph and

Telephone Corporation (NTT).Mr. Yamada is a principal architect

of the NTT Group’s strategic long-

NTT DOCOMO, INC. is the world's leading mobile communications company with over 56 millioncustomers in March 2010. Of these, 54 million subscribe to FOMA™, launched as the world's first 3Gmobile service based on the W-CDMA mobile standard in 2001.

DOCOMO offers a wide variety of leading-edge mobile-multimedia services, including i-mode™, the world'smost popular mobile e-mail/Internet platform, used by 49 million people.

With the addition of credit-card and other mobile-wallet functions, DOCOMO’s handset has become highlyversatile tools for daily life.

DOCOMO had net income of JPY 494.8billion (USD 5,318 million) on operating revenue of JPY 4,284.4

billion (USD 46,049 million) in fiscal 2009 (ended March 2010). (JPY93.04 = USD1.00; Mar. 31, ‘10 )

term transition from fixed voice services to IP and related

services, including mobile communications.



4

Corporate Philosophy

With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-

how and energy towards the establishment of more "personal communication" with our customers that contributesto their heartfelt satisfaction.

We will create a

newcommunication

culture

We will satisfy ourcustomers

We will fully utilizeindividualpotential

Concept Tree



2.3%

20.0%

28.1%

49.6%

Subscriber Market ShareJapan’s mobile phone market has continued to expand even as it showed signs of maturing. At the end of 2007, total

subscriptions surpassed 100 million and the penetration rate reached approx. 80%. Down through the years,DOCOMO has consistently maintained a subscriber market share of approx. 50%.However, DOCOMO needed to make a clear break from its former business model, which had reached its limit.

SubscribersSubscribersas ofas of

July 31July 3120102010

DOCOMO

au

SoftBank

EMOBILE

Source: Telecommunications Carriers Association (TCA)

5

54% 54% 53% 52% 51.2% 50.8%53% 52% 52% 50.6%

increase of 10 millions

subscriber per year

20

40

60

80

100

(Millions of subscribers)

Growth period Mature period

New Customer Customer Retention

97/3 99/3 01/3 03/3 05/3 07/3 09/3

Total Number ofTotal Number of SubscriSubscriptionsptions

Market Overall

increase of 5 millions

subscriber per year

SubscriberSubscriber Market ShareMarket Share



New Logo

(July 1, 2008)

New Logo

(July 1, 2008)

Integration of Regional Subsidiaries

(July 1, 2008)

Integration of Regional Subsidiaries

(July 1, 2008)

New Commitments

(April 18, 2008)

New Commitments

(April 18, 2008)

HokkaidoHokkaido

TohokuTohoku

ChuoChuo

HokurikuHokuriku

TokaiTokai

KansaiKansai

ShikokuShikoku

ChugokuChugoku

KyushuKyushuNationwide operationsunder a single entity

In fiscal 2008, DOCOMO shifted the focus of its marketing efforts to concentrate on strengthening brand

loyalty among its 54 million existing customers. Previously focused on acquiring new customers andminimizing churn, DOCOMO is now striving to extend the depth and duration of its existing customerrelationships. DOCOMO has supported this effort by renewing its commitments, introducing newcorporate branding and integrating its former regional-subsidiary structure for greater efficiency.

6

Stronger Brand Loyalty

We will revamp our brand and strengthen

ties with our customers.

We will actively seek out the voices andopinions of our customers so that we cancontinue to exceed their expectations.

We will continue to drive innovation so

that we can earn the respect andadmiration of people worldwide.

We will become an organization whoseenergetic staff is capable of overcoming

all challenges in pursuit of our corporatevision.

１１

２２

３３

４４

6



7

Networks



07/6 07/9 07/12 08/3 08/6 08/9 08/12 09/3 09/6 09/9 09/12 10/3 10/6 11/3

Subscriber Migration to FOMA

(Million subs)

mova

56.08

Numbers in parentheses indicate the percentage of FOMA subscriptions to total cellular subscriptions

53.20(94.9%)

49.04(89.8%)

54.6053.39

43.95(82.3%)

◆ Inclusive of Communication Module Service subscriptions

9.44

5.56

2.88

FY2007 FY2008 FY2009

・ No. of subscribers who have migrated to FOMA in FY2010/1Q : 0.45 million

・ Aim to increase FOMA subs to 98% of total cellular subs by Mar. 31, 2011

52.94 53.94

12.90

7.49

40.04(75.6%)

46.44(86.1%)

51.26(92.9%)

3.9355.19

52.05(93.9%)

3.39

55.44

(Forecast)

54.86

50.25

(91.6%)

4.626.66

8.4311.07

47.49(87.7%)45.20

(84.3%)

37.85(71.6%)

52.85

14.99

53.63 54.1653.15

42.08(79.2%)

57.451.23

56.22(98%)

60.0

40.0

30.0

20.0

10.0

0

50.0

2.35

54.16(95.8%)

56.51

FY2010



1 2 3 4 5 6 7 8

mova mova

20

40

60

80

100 FOMAFOMA

8181

99

88

1010

00

HSDPAHSDPA

■ Principal actions taken in FY2009

■ HSDPA coverage expansion

No. of years after launch Year of service launch

Service launch (nationwide)

2002/4

Service launch (Chuo) 2001/10

Service launch 1993/3

Service launch 2006/8

Pop. coverage (%)

Seek higher customer satisfaction

■ Customer visit within 48 hours

Enhancement ofHSDPA speed

(7.2Mbps)

pop. coverage: 100%

Area quality improvementusing compact BS (booster)

(indoors)

Visiting customerwithin 48 hours

Tokyo MetropolitanExpressway

quality

improvement

Achieved 100% pop. coverage in 2 years and 4 months

after service launch

2008/07 Trial service in some areas of Kanto Koshinetsu

2008/10 Full-scale launch in Kanto Koshinetsu, Hokurikuand Kyushu

2009/01 Expanded to nationwide scale

Actions taken during customer visit:

Area quality investigation, installation of FOMA

repeater/indoor auxiliary antenna, explanation of area

quality improvement plans, etc.

Network Coverage

Implemented various measures to improve FOMA coverage and quality

9



10

Services



R ol e

s of

m o b i l e

ph

on e s Advancement of ITAdvancement of IT

Transformation intoTransformation into

lifestyle infrastructurelifestyle infrastructure

Time/evolution

Communication Communication

Information Information

access access

Life Life

assistance assistance

Behavior Behavior

assistance assistance

・Music

・VideophoneInt’ldialing

・Telephone

・Internet access

・Gaming

・Video

・e-mail

・Push-to-talk ・2 in 1

・Comic

・One-seg TV

・Security

・Auction

・Osaifu-keitai e-wallet

・Locating

・Filtering

・Search engine

・Deco-mail

D O C OM O

D O C OM O

’ ’ s C h al l e

n g e

s C h al l e

n g e

Personalization ofPersonalization of

servicesservices

Continual evolution of mobile phones and network

DOCOMO aims to evolve mobile phone to take the role of assisting customers’ individual behavior.

We will take on the challenge of advancing the roles of mobile phone.

Advancement ofAdvancement ofcommunicationcommunication

Advancing the Roles of Mobile Phone

11



0.51

0.44

0.52

0.44

0.46

0.45

0.49

0.44

0.52

0.40

0.45

0.50

0.55

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

■ Churn rate ■ No. of net additions

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

1Q 2Q 3Q 4Q

：FY2009：FY2010(Million subs)

Up 64%year-on-year

Up 64%year-on-year

FY2009 FY2010FY2008

Record low levelon par with FY2008/3Qand FY2009/1Q

0.26

0.32

0.25

0.65

0.43

(%)

Churn Rate/Net Additions

・ Maintained churn rate at record low level of 0.44% in FY2010/1Q

・ No. of net additions in FY2010/1Q increased by 64% year-on-year



Growth of Packet ARPU

YOY packet ARPU comparison

0.0%

1.0%

2.0%

3.0%

4.0%

09/6 09/9 09/12 10/3 10/6

2,350

2,400

2,450

2,500

2,550

【FY2010 Targets】No. of packet flat-rate services subs: 31.70 million

Packet flat-rate services subscription rate: 63%

【FY2010 Targets】No. of packet flat-rate services subs: 31.70 million

Packet flat-rate services subscription rate: 63%

(Yen)

：YOY growth rate*1 (%)

：Packet ARPU (yen)

0

(Growth rate)

・ Growth rate of packet ARPU has accelerated

・ No. of packet flat-rate services subscriptions grew to approx. 27.50 million as a result of aggressive promotion

*1: Excludes impact of i-mode monthly charge hike applied from June 2008

0.0

0.2

0.4

0.6

0.8

1.0

1.2

09/6 09/9 09/12 10/3 10/6

0.44

0.77

(Million subs)

0.86

■ “BeeTV”subscriptions

1.07

1.25

・ No. of “BeeTV” subs increased steadily

・Bee TV is one of factors to increase packet

ARPU of light users



DCMX

One of our lifestyle applications is Osaifu-Keitai™, mobile-wallet service for e-money, e-credit cards, travel tickets,membership cards, ID, door keys and more. DCMX™, DOCOMO’s e-credit card, has more than 10 million membersand the iD™ platform for e-credit cards has some 481,000 payment terminals installed.

• 481,000 as of July 31, 2010

• Guam & China

■ iD payment terminals installed

■ iD deployment overseas

Lifestyle Applications for Payments

iD

DOCOMO platform for storing e-credit cards of

any brand. Phone is merely waved over merchantterminal to complete transaction.

1414

0

1

2

3

4

5

67

8

9

10

11

Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Aug.

m i l l i o n s

Steady Growth in DCMX Subscriptions

2006 2007 2008 2009

10 millionDCMX subscriberson August 24, 2009

(Total subscriptions to DCMX mini, DCMX and DCMX GOLD)

iD is acceptable to make payments at all McDonald’s shops, and major franchising convenience storesiD is acceptable to make payments at all McDonald’s shops, and major franchising convenience stores

DOCOMO brand for e-credit card



Handset Lineup

Launched “2010 Summer Model” handsets comprising 20 different models, including handsets designed in

collaboration with external brands, models offering rich color variations and phones equipped with camera forshooting HD video.

10 models 4 models 2 models 1 model

3 models

N-０６B

P-０６B

SH-０７B-０４B

Ｆ-０８B N-０７B N-０８B

SH-０２B marimekko

L-０４B

SH-０８B

N-０４B

Ｐ-０７B

F-０７B

Ｎ-０５B

Ｐ-０５B

F-０６B

SH-０９B

LYNX dynapocket BlackＢｅｒｒｙ Bold９７００

docomo Smartphone



0 8 / 1 2 0 9 / 0 6 0 9 / 1 2 1 0 / 6 1 1 / 3

Service Personalization -“i-concier”-・ Aim to double “i-concier” subscriptions to 7.90 million by increasing no. of compatible handsets

・ Increase local information content, aiming to offer “personal agent” service to enhance convenience of everyday life

“i-concier”

■ No. of subscriptions

(Million subs)

2.00

4.00

1.56

0.93

6.00

08/12 09/3 09/6 09/9 09/12 10/3 10/6

2.34

■ No. of content sites

200

400

600(sites)

FY2010(forecast)

7.90

4.20

3.10

8.00

191244

332

423493

548

Introduction of auto-GPS (Launched November 2009)

You have arrived nearthe area you set withthe “Auto GPSreminder” service. “TheTV feature…”

Auto GPS information

Auto GPS reminder

Last train alert

Local “machi-chara” passport

Auto GPS weather/earthquake info

New type of behavior support service

6114.78



Address social issuesAddress social issues Utilize DOCOMO’s strengthsUtilize DOCOMO’s strengths

Expand revenue base by further advancing new businesses in the fields of “health care” “finance/payment” and

“environment/ecology” that are beginning to take off.

Safety/

security

business

Environment/

ecologybusiness

Education

support

business

Establish information infrastructureby combining sensing technologieswith mobile communications

■ Environment sensor network

■ Bicycle sharing business

■ “Smart tap”

(visualization of power usage)

Medical support

Wellness support

Social-Support Services

Environment/ecology business

Social PlatformHealth care

business

Finance/payment business

Aim to further diversifyfinance/payment services and

businesses

■ “docomo one-time insurance”

■ docomo mobile remittanceservice

■ Promotion of mobile CRM

Establish infrastructure fordistributing personal medicalinformation using mobile phones

■ “MD+”

(Medical information service)

■ “Medical Brain”(Information support service for

health care workers)

■Wellness support

Health care/medical management business

Finance/

payment

business



18

International Business



19

More services for international travelers• Expanded service areas for international roaming (voice, videophone and packet data communication)• Wider lineup of phones that support international roaming.

International solutions for companies• One-stop enterprise solutions (mainly for companies with communication needs both in Japan and overseas).• Solutions developed and delivered in collaboration with overseas subsidiaries and capital/business partners,

including members of the Conexus Mobile Alliance.

Overseas Business Deployment

• New business developed with capital or business partners, mainly in the Asian Pacific region.• Reinforced alliances in Asian Pacific, centered on the Conexus Mobile Alliance.

Diversified International Services

For travelers / visitors For overseas offices Mainly in Asian Pacific

Internationalphone services

Enterprisesolutions

Overseas BusinessDeployment

Capital & business partners

Preferred roaming

International roaming

Solutions for Japaneseenterprises overseas

Seamless mobile servicesthrough collaborations

Dialing from Japan

DOCOMO is steadily increasing its international service offerings, focusing on both travelers and multinationalenterprise customers, as well as the development of new business in collaboration with foreign partners.



20

India

Singapore

Japan

Mobile alliance comprising280 million customers

S. Korea

Hong Kong/Macau

Taiwan

Indonesia

Thailand

Established in April 2006 primarily to develop international roaming and corporate mobile services, the Conexus

Mobile Alliance has become one of Asia's biggest mobile alliances. The alliance members combined have about280 million users of mobile voice, video and data roaming on GSM, GPRS and W-CDMA networks, some includingHSDPA.

International Roaming via Conexus Partners

Vietnam

Philippines



Investment in Mobile Operators Overseas

Since 1999, DOCOMO has been expanding its influence in the Asian Pacific by establishing equity positions incompanies that operate in important markets within the region. These investments enable DOCOMO to use itstechnical expertise and business know-how to help partners increase their corporate value.

(As of January, 2010)

S. Korea

Hong Kong/Macau Taiwan

Dec. 20055.46% ownership

Philippines

Mar. 200614.1% ownership(20% by NTT groupcombined)

Feb. 20014.7% ownership

Dec. 1999

24.1% ownership

Dec. 2006100% ownership

Guam & Mariana

Sept. 200830% ownership

Bangladesh

① ②

③

④⑤

⑥

India

Mar. 200926% ownership

⑦

21



Global Expansion

・Deploy and expand business in each layer in markets outside Japan

・TTSL achieves favorable growth in subscriber count, with GSM coverage being expanded on a continual basis

Deployment mainly in growth markets

Content

Network/ infrastructure

Application/Platform

D e pl o y

m en t m ai nl yi n

m a t

ur e m ar k e t s

Accelerate growth by providing know-how on network roll-out, etc.

Enhance added value

•Enhance enterprise value through networkconstruction support, etc.

•Capture growth of investee

•Enhance enterprise value through networkconstruction support, etc.

•Capture growth of investee

Expand and strengthenvalue-added service businessleveraging net mobile AG

Expand and strengthenvalue-added service business

leveraging net mobile AG

Comic deliveryComic delivery Info. deliveryInfo. delivery New contentNew content

New service brand for GSM(TATA DOCOMO)

GSM service launched in South India onJune 24, 2009.

“i-channel” service launched on

September 7,2009.

India (TTSL)

Actions aimed at enhancingenterprise value of investee

■ 3G spectrum auction results in India

Haryana

Punjab

Jammu &

KashmirHimachalPradesh

Delhi

Assam,North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

KarnatakaKerala

TamilNadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu &

KashmirHimachalPradesh

Delhi

Assam,North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

KarnatakaKerala

TamilNadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh Circles not won

Circles won by TTSL

Circles won by TTML

(Out of total 22 circles)

Won licenses in 9 circles

(Out of total 22 circles)

Won licenses in 9 circles



23

DOCOMO interTouch (Dec. 2004 )

Singapore-based high-speed Internetaccess provider for hotels

DOCOMODOCOMO interTouchinterTouch (Dec. 2004 )(Dec. 2004 )

Singapore-based high-speed Internetaccess provider for hotels

Mobile Innovation (May. 2004)

Thai fleet management serviceprovider

Mobile Innovation (May. 2004)Mobile Innovation (May. 2004)

Thai fleet management serviceprovider

Dates of investments appear in parentheses.

KTF-NTT DOCOMO Mobile

Investment (Nov. 2007)Korean venture fundtargeting mobile/ITcompanies

KTFKTF--NTT DOCOMO MobileNTT DOCOMO MobileInvestment (Nov. 2007)Investment (Nov. 2007)

Korean venture fundtargeting mobile/ITcompanies

(As of April 2, 2010)

Gobi Fund (Dec. 2003)Gobi FundⅡ(May.2007)

Chinese venture fundtargeting media companies

Gobi Fund (Dec. 2003)Gobi Fund (Dec. 2003)Gobi FundGobi FundⅡ(May.2007)(May.2007)

Chinese venture fundtargeting media companies

DOCOMO Capital (Jul.2005)

U.S. high-tech venturecapital firm

DOCOMO Capital (Jul.DOCOMO Capital (Jul.2005)2005)

U.S. high-tech venturecapital firm

Blue Ocean Wireless (Sept. 2008)

Ireland-based company offering MaritimeGSM services

Blue Ocean Wireless (Sept. 2008)Blue Ocean Wireless (Sept. 2008)

Ireland-based company offering MaritimeGSM services

Investment in Other Companies Overseas

Besides investing in mobile operators overseas, DOCOMO is also investing in a range of other companies

that have the potential for not only further growth, but also synergy with DOCOMO.

Technologies

Fleet Management Services

Global Mobility Support

23

net mobile (Dec. 2009)

Germany-based

mobile-content distribution-platform company

net mobile (Dec. 2009)net mobile (Dec. 2009)

Germany-based

mobile-content distribution-platform company



LTE (1)

・Provide brand-new services leveraging LTE’s distinctive features—“high-speed”, “large-capacity” and “low-latency” transmission

High-speed Low-latencyLarge-capacity

■ LTE’s distinctive features

Bonjour!

Automatic voice translation (for future)

LTE

Automaticvoicetranslation

Konnichiwa!

AR (Augmented Reality) service

Massivevolume of

data

Display content on images captured by camera

LTE

Approx.10-fold*

Approx.1/4

Approx.3-fold

Spectrum efficiencyTransmission latency

(maximum effect)Transmission rate

* Comparison of LTE max. downlink speed of 75Mbps with HSPA max. downlink speed of 7.2Mbps

3G area

LTE areas(Comparison with FOMA (HSPA) service)

Area expansion using an overlayapproach to existing 3G areas

LTE ( )



LTE (2)

・LTE-related capital expenditures for the first three years after launchestimated to be approx. ¥300.0 billion

FY2010 FY2011 FY2012

(FromJune 2010)

T r i al o p er a t i on

of

c

o m m er ci al n e t w

or k

Tokyo/Osaka/ Nagoya

Prefectural capital-sizecities

Major cities across Japan

LTE-related CAPEX:Approx ¥35.0 billion

Approx. ¥100.0 billion Approx. ¥170.0 billion

L T E

s er vi c

el a

u

n ch

(Dec. 2010)

Handset-type device(Planned for release)

Data communication device

Approx. 5,000 BTSs(cumulative)

Approx. 20%POP coverage

Approx. 15,000 BTSs(cumulative)

Approx. 40%POP coverage

Approx. 1,000 BTSs (cumulative)

Approx. 7% POP coverage

▲ ▲



Technologies

26



Network Evolution Plan

27

LTELTE ((※※))

通信速度

HSPAHSPA ((※※))

Downlink: 7.2/14 Mbps Uplink: 5.7 Mbps

～2006 2007 2008 2009 2010～

Downlink: 300 Mbps Uplink: 75 Mbps

Maximumdata rate

(bps)

1 G

100 M

10 M

1 M

100 K

HSDPAHSDPA((※※))

Downlink: 3.6/7.2 Mbps Uplink: 384 Kbps

WW--CDMACDMADownlink: 384 Kbps

Uplink: 384 Kbps

4G4G(IMT(IMT--Advanced)Advanced)First in the world

to succeed in

5Gbps outdoortransmission (in 2006)

C o n t i n u a

l e v o l u t i o n o f N W

※HSPA: High Speed Packet Access HSDPA: High Speed Downlink Packet Access LTE: Long Term Evolution

■ HSUPA (HSPA): Introduced in June 2009

■ LTE: Planned for introduction in Dec 2010 as one of the first adopters in the world

・DOCOMO introduced its W-CDMA-based 3G service in 2001, and then eventually launched HSDPA(※) for

high-speed data communication up to 7.2 Mbps・DOCOMO’s 3G network is being overlain with HSPA(※), and later LTE(※) (Super 3G), for even faster data speed and

greater data volume・DOCOMO is developing a next-generation network to smooth the migration to a 4G (IMT-Advanced) service offering

ultra high-speed communication of up to 1Gps



LTE Demonstration ExperimentsIn July 2007, DOCOMO began laboratory experiments for LTE, an advanced version of HSDPA / HSUPA (※)

The experiments recorded a downlink transmission rate of 250Mbps and uplink rate of 50Mbps in an outdoor test,in February 2008

Achieved peak dataAchieved peak data

raterate

Delay profileDelay profile

Sent and ReceivedSent and Received

constellationconstellation

Base StationBase Station Mobile StationMobile Station

YRP DOCOMO R&D CenterYRP DOCOMO R&D Center

44

TxTx

antennasantennas

for MIMO (2 sectors)for MIMO (2 sectors)

eNodeeNode BB Core NW emulatorCore NW emulator

approx.approx.

250 Mbps250 Mbps

approx.approx. 50 Mbps50 Mbps

DownlinkDownlink

UplinkUplink

28

(※)

HSUPA : High Speed Uplink Packet Access

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