FACULTY SENATE EXEC BRIEFING: Athletics Strategic Plan: 2012-2017

03/21/2013

OSU ATHLETIC DEPARTMENT STRATEGIC PLAN

2012-2017

Context = WHY NOW?National LandscapeEver-changing Fiscal EnvironmentTelevision Demands (Time, Resources, Facilities)NCAA Certification 2010 process is a LIVE process - weaveUncertainty in NCAA Legislative Processes (CEO Driven)NCAA Legislative ChangesNew Technologies in MarketplaceLocal LandscapeEmerging Women’s Track ProgramEmerging Sports Discussions keep changing (Ex: Sand VB)Facility Issues (Debt Services, Repair, Maintenance, Sustainability)New Technologies in MarketplaceUnderstaffing issuesRepeated “Systems” failuresStatic Operating Budgets (vs Zero Based Budget process)Fickle/Static Fanbase (sometimes hostile)Fundraising Plateau

2012-2017Athletic Department Strategic Plan

EQUITY and SA WELFARE GOVERNANCE/COMPLIANCE ACADEMIC INTEGRITY (FINANCIAL INTEGRITY moved TO

DASHBOARD)

NCAA CERTIFICATION AREAS OF FOCUS 2010

Athletics Department/ Governance/Context• BYLAWS/ROSTER/STRUCTURE/FUNCTION

• PAC 12/NCAA GOVERNANCE• Board of Directors/Working Groups• President, FAR,AD,SWA• COIA

• Search Committees• Policy Development• Athletics Admissions Committee • NCAA Certification• Faculty Senate Support/PresentationsSPORTS/CONTEXT

NCAA Minimum (17)PAC 12 Required (4) – MFB, MBB, WBB, WVBHead Count vs Equivalency (NCAA BOARD review)Revenue vs NON Revenue

• AAC Structure• FS President/COIA rep have ex-officio voting membership• AAC SUBCOMMITTEES/Structures

• SA Welfare• Diversity • Gender Equity

• Annual Financial Discussion• Sports Sponsorship (AD Hoc)• Academic Integrity• Compliance (Audit)

Listen and cull all sports programs’ priorities (Spring 2012) Develop overall SWOT (Summer 2012) Announce Strategic Priorities (Fall 2012) Implementation begins immediately w items that cost nothing or

issues that can be addressed by a reduction elsewhere Functional Until Sub Plans due March 30, 2013 Restructure all Functional Organizational Meetings to include

Strategic Planning Touch in each w Exec Staff as a cornerstone

Process

FUNDRAISING/REVENUE GENERATION◦ Major Goal – Increase$1.5M Fiscal 2013-2014

MARKETING◦ Major Goal – Research creative strategies for meeting Sports Priorities/Funding

constraints STUDENT ATHLETE WELFARE/NCAA CERTIFICATION

◦ Evaluate/Maintain/Enhance Staff/Programming where needed/Safety First: Sports Medicine SPC/Nutrition Academic Services NCAA Lifeskills Leadership Institute NCAA Compliance

FOOTBALL◦ Recruiting Recruiting Recruiting – taking care of WHO WE ARE

FACILITIES/NCAA CERTIFICATION◦ Prioritization w respect to Strategic Plan

WE C/A/R/E – Staff Development/NCAA CERTIFICATION◦ Invest in what we have and WHO WE ARE

Strategic Priorities 2012-2017