fad creative point
DESCRIPTION
Fad creative point This booklet is a Part II of the old booklet and portfolio “ Fady El-Masry “ . It is the summary of my new style and concepts in the 2007 /2008TRANSCRIPT
Fady
El-M
asry
Creative PointFad
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This booklet about how Fady El-Masry as a designer study and solve his advertising campaign and what is this solutions?Fad Creative Point
Introduction ............................................................................ 5- 7Biography ............................................................................ 8- 11Points of Strength ............................................................................ 12- 15My Philosophy ............................................................................ 16- 19Nasr City ............................................................................ 20- 25 Orascom ............................................................................ 26- 29Lecico ............................................................................ 30- 43EFG Hermes ............................................................................ 44- 61Beltone ............................................................................ 62- 73Arafa Holding ............................................................................ 74- 77Nile Water ............................................................................ 78- 81Orientory ........................................................................... 82- 95Cocktail ............................................................................ 96-101photographic ............................................................................ 102-125Artwork ............................................................................ 126-139Certificates & Awards ............................................................................ 140-147
Index:
Riv
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Fady
El-M
asry
200
8
IntroductIon
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This booklet is a Part II of the old booklet and portfolio “ Fady El-Masry “ .
It is the summary of my new style and concepts in the 2007 /2008
First I would like to thank everyone who helped me in this year specially:
Linda Magdy
Chriss Loud owner of Asp
May El-Hazak copy writer of Oriantry
Sally El-Dars owner of “dmicreative “
Frank Di Mauro managing director of “dmicreative “
Nile Davis Creative Director for Dmicreative
My professors:
Dr. Mohamed Mokhtar Satour
Dr. Ahmed EL Sherbeny
Dr. Gihan Elrify
Dr. Mohamed Ardash
Dr. Naglaa Samir
Dr. Hassan El Aasar
Dr. Mahmoud Samy
Dr. Ahmed Awad
Haytham Nawar
Sarah Mustafa
And all of the staff members of my faculty, faculty of Applied Arts o6u
IntroductIon:
Atlas has been created for busy professionals who demand value- for-money without quality compromise. This versatile range has .contemporary styling and grace that brings fresh ideas to life Atlas has been created for busy ofessionals
.who demand fresh ideas to life
Intr
oduc
tion
BIography
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Atlas has been created for busy professionals who demand value- for-money without quality compromise. This versatile range has .contemporary styling and grace that brings fresh ideas to lifeBiography
Fady Maher El-MasryArt director & “Advertising designer (Graphics and Web)”
Born in 3 December 1982 in Cairo Egypt
Studied advertising designing from 2001 in the faculty of Applied Arts and Specialized in Advertising and Printing systems (Graphics Designing).
He graduated from Faculty of Applied Arts, 6th of October University (July 2006) with rating v.good and rank 5th
Won some aWards
In 2007, he won the best ad in the third week of March 2007.
in 2007, he won the cup of “Elkraza” … for the best computer design in all the Coptic churches all over the world.
His B.SC Project was the Cultural Events in the Egyptian Museum (In cooperation with the ARCE). The ARCE “American Research Center in Cairo was the sponsor for the B.SC Project and he drew more than 3000 sketch of statues and carvings, jewellery, papyrus, ammunition and pottery from the Egyptian museum; in addition to sketches from the Exhibitions inside the museum. noW he has a good knoWledge and experience in:Production, Quality, Marketing, Environmental Advertising Design & ISO 14000 Standard Certificate, Montage & Mixage, keywords and how to get them for e-ads, Google add words for “image, movies and flash”, XHTML, DHTML, testing tricks for web, semantics and Egyptology.
he started Working in the advertising career in 2003 Animator designer in Egyptian Television in Maspiro (July 2004), (July 2005).
Drawing , animation and creating the cartoon characters for the Introduction and Ending of TV programs (titres) and editing them in the special channels on the Egyptian TV.
Reason of leaving is to continue studying in the university for the exams.
Graphics designer in Palm Press for printing services (August 2005).
Drawing maps and creating the design of tourism booklet and responsible its processing.
Reason of leaving is to continue studying in the university for the exams.
Graphics designer for Rotary Act El Mansorya (current services).
Design and processing for any kind of media for the club and it events.
Web and Graphic designer in Ripple “ASP Internet Professionals” (July 2006).
Web Designer in a team with eight other graphic designers: submitting logo proofs, website screenshots and developing websites, Design and create ads.
Reason of leaving Closure of the Designing Department that used to serve the US market.
Art director & Creative in Orintory art director (May 2007).
Responsible for designing and processing the ads of both the company and its clients and making the layout of the websites.
Designing and processing the directory of the company and making the layout of the websites
Managing my team that consists of the copyrighter, illustrators and the designers. As well as working in parallel with and in cooperation with the Marketing team and meeting the clients.
Reason of leaving The agency need to decrease my salary because it couldn’t pay me. The company got sold to another company .
Creative director in Dmicreative in UK (December 2007)
Responsible for designing and processing both the ads of the company and clients and making the layout of the websites.
Managing my team that consists of the copyrighter, illustrators and the designers. As well as working in parallel with and in cooperation with the Marketing team and meeting the clients.
Reason of leaving It was a temporary job for maximum 6 months and I need to find fixed work for a long time.
BIographyBi
ogra
phy
poInts oF strength
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Creative Advertising, Graphics & Web designer and art Director where creativity is required.
Flexibility to change my style according to the style of the agency or the Target group.
UNDERSTANDING computer’s applications as the concept which it’s based on
Graduated from Faculty of Applied Arts, Specialized in: Advertising & Printing System (Graphics Designing)
Freedom in my ideas
Experience for 5 years: form 2004 in the field of advertising
Have British, American and Middle East experience .
Understand advertising as a concept of life
Have a good computer package of applications in Mac or IBM as well as the applications’ basics
Active, creative, motivated and works under pressure.
Able to creatively solve designing problems or problems caused by programs.
Able to work for long hours without being bored.
Able to work as a part of a team.
Able to lead teams. (projects team work leader in college for the whole 5 years)
Able to teach others and transmit information.
Able to create marketing plans.
Able to create advertising slogans.
Art director for the campus.
Creative photographer.
Creative artist for painting, acting and directing.
Have good knowledge and experience:
keywords and how to get it, Google add words for “image, movies and flash”, testing tricks for web, Movie montage & mixage, Directing, Marketing, Semantics and Egyptology.
poInts oF strength
Have British, American medal east experience .Why
20052004
Speed of increzing
2006
2007
2008
Where you FInd my Works?
Leci
co
deFInItIon oFmy phIlosophy
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Atlas has been created for busy professionals who demand value- for-money without quality compromise. This versatile range has .contemporary styling and grace that brings fresh ideas to life Atlas has been created for busy ofessionals
.who demand fresh ideas to life
You can find the light when you’re sitting in the darkness inside you. If you can’t see it today; you may see it tomorrow. Hence keep up working till you find the path that leads you to the light that resides inside you.
Advertising is how to say the truth in a way to make people admire your product even if has some faults. The ads must be eye catching as a primary aim whether it carries a small or a big message. As long as you study your product, you can find the concept easily which makes it easy for you to find a creative idea.
Ideas are the most special thing you can give because they express your uniqueness. Finding an idea isn’t that hard but what is really hard is to find a creative idea.
Advertising design in not just some art work or shapes; it must be based on strategy and concepts which will lead us to the corporate identity.
To be an advertising designer, you must have the talent of designing, experience and academic study too. It is not enough to have the talent since art has an academic study and analysis set up from a sum of basics and concepts. If you have either or both talent experience, you may have a creative design but for only one piece of work. On the contrary, the designer must have good designs in every piece of work, so if you have the talent and experience as well as the basics and concepts of this academic study, you’ll be able to be creative in every design you do. Academic study alone, on the other hand, is not sufficient. What can rules do without the talent or experience?
To give good work and creative ideas, you must enjoy a stable kind of life in a friendly working environment. If you feel that you are happy in what you do, your output of work will be good. This gives you a feeling of stability that will make you more relaxed and your mind will be more alert. Hence your work productivity curve will be up and it will be easier to find your creative point . In order to fulfil such stable atmosphere needed for a designer, there must be fixed hours of work with a good salary. When you start a design, try to keep your mind focused and away of any stress or pressure. The friendly working atmosphere makes you able to reach the best creative results with the team you are working with. Stability and relaxation are the basic sources for a good design.
You can find the light when you’re sitting in the darkness inside you. If you can’t see it today; you may see it tomorrow. Hence keep up working till you find the path that leads you to the light that resides inside you.
“Good Ads Present Something New, Fresh and Clear”
deFInItIon oF my phIlosophyd
eFIn
ItIo
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Pholsphy of Fady El-Masry
nasr cItyhousIng & development
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It’s re branding for it I use the sharp craves to say that we have the modern designing with the sharp strong rules of housing & development, first thing remove the old logo and change it to “NCHD” in Arial font to be easy download this new in any computer system & to be faster in any mobile 3G service and this “NCHD” easy to remember, we use the pastel worm cooler to point that we change this land aria that we have.
Nasr City Housing & Development
Type: website
Date of design: January 08
Nas
r Ci
tyH
ousi
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Dev
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Type: Presentation
Date of design: January 08
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has been developing mega plots for tens of thousands of middle-income Egyptians and installing infrastructure and utilities since 1959. Initially, the main purpose was to develop land on 4.5 million m2 of Nasr City and the surrounding area on the outskirts of Cairo, developing parcels of land to be sold and rented for and housing and commercial use.
Nasr City Housing & Development
Type: Brochure
Date of design: January 08
Nas
r Ci
tyH
ousi
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Dev
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men
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Type: Folder
Date of design: January 08
Type: Letterhead
Date of design: January 08
orascom constructIon IndustrIes
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(OCI) is a leading construction contractor active in emerging markets. Based in Cairo, we employ more than 40,000 people in over 20 countries. Working together with our employees, business partners and customers, we are helping to build the future in developing countries around the world.
(OCI) have concept and rule & template for advertising, so we can see here how I follow this Concepts and templates without any braking for this rules.
Type: Advertising ad
Date of design: March 08
Ora
scom
Cons
truc
tion
Indu
stri
es
Type: Rollups ad
Type: Advertising ad
Date of design: March 08
Type: Advertising ad
Date of design: January 08
Orascom Construction Industries
lecIco
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Leci
co
Manufacturing bathroom suites and sanitaryware in Egypt some 45+ years ago. Now producing thousands of pieces of the finest ceramic sanitaryware per day Lecico has grown to become a global brand leader, crafting in excess of six million ceramic bathroom pieces per annum.
Lecico starting
Type: Advertising ad
Date of design: March 08
Type: Advertising ad
Date of design: February 08
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Wide range of bathroom ceramics, brassware and accessories including: Modern bathroom suites, traditional bathroom suites, bathroom suites for the less abled and special needs, commercial ceramic sanitaryware products, water saving bathroom suites, space saving bathroom suites.
Lecico supplies
Leci
co
Type: Advertising ad
Date of design: March 08
Type: Advertising ad
Date of design: February 08
Type: Advertising ad
Date of design: March 08
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Lecico strives to create a unique range of bathroom products to meet differing needs, budgets and taste. With our excellent tradition of service Lecico is committed to your requirements.
Lecico is committed to continued investment in quality and design. Our dedicated R&D department ensures continuous dedication to the art of producing leading edge bathroom ceramics.
Lecico company
Leci
co
Type: Advertising ad
Date of design: February 08
Type: Flyer ad
Date of design: December 08
Type: Advertising ad
Date of design: February 08
Type: Advertising ad
Date of design: March 08
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Lecico continues to invest in technology to ensure that innovative products work perfectly to the highest standards and quality assurances are maintained for our domestic and commercial markets.
Our vitreous china is manufactured in compliance with BS3402 British standard specification of quality vitreous china appliance - BSi, FECS.
Lecico company
Leci
co
Type: Advertising ad
Date of design: March 08
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maximize your pool investment
add extra enjoyment and pleasure using your pool
protect your health offering ultra clean drinking water
save cost heating water by using solar energy
Lecico company
Leci
co
Type: Catalog
Date of design: January 08
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Lecico has come a long way since its modest early beginning of 1000 pieces of sanitary ware per day. The company was the pioneer in the ceramics business in the Middle East and its origin goes back to 1959 when it started its first manufacturing facility in Lebanon.
Lecico History
Leci
co
Type: Catalog
Date of design: January 08
eFg hermes
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document a company presents at Annual General Meeting for approval by its shareholders, or a charitable organization presents its trustees. The report is made up of reports and financial statementsAnnual report
EFG
Her
mes
Type: Annual report “First section”
Date of design: January 08
Brief: Here I try to use the illustration to prove the concept of freedom, powerful and strong line how can change the world to follow his concepts.
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Focus and inside track is newsletter but focus is target the clients of EFG Hermes& inside track target the employers of EFG Hermes so it internal newsletter.
EFG Hermes newsletter
EFG
Her
mes
Type: newsletter
Date of design: January 08
Type: newsletter
Date of design: February 08
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Advertising ad
EFG
Her
mes
Type: Advertising ad
Date of design: December 07
Brief: You can do every thing online easier than using phone of any othe media u can do what u need by your self.
Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages.
Type: Advertising ad
Date of design: December 07
Brief: It documentary ad to show the new Board of director the EFG Hermes.
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Multimedia presentations can be live or recorded. A recorded presentation may allow interactivity via a navigation system. A live multimedia presentation may allow interactivity via interaction with the presenter or performer.
Corporate presentation
EFG
Her
mes
Type: Corporate presentation
Date of design: March 08
Brief: Here I try to follow the new corporate identity of the new barding.
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EFG
Her
mes
Type: Brochure
Date of design: February 08
ITIEM :
A4 envelope, Brochure, Printed Invitation, DL envelope for invitation, Letterhead and Continuation sheets, Note Pads, With Comps Card, Airport Bus Signs, Bus poster signs, Multimedia CD cover and label, Research CD cover and label, Nancy Agram CD cover and label, Cocktail stick flags, Door signs for 1x1 sessions, Flash stick box, Football flyer , Info Signs 3 sizes(150 x 210, 120 x 210 &20 x 42), Bedouin night Menu, Gala night Menu, Lunch Menu, Name tag, PPT , Research, booklet, Rollups 3 sizes ( 150 x 210, 120 x 210& 20x 42), T-Shirts and Back drop.
EFG Hermes, ONEonONE Mar 08
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EFG
Her
mes
Providing an opportunity for investors, business and political leaders to come together in one location to share expertise and advice candidly, the annual Conference has consistently attracted major investors from around the globe, with this year being no exception: At this year’s Conference, over 200 investors from the United States, Europe and the Middle East, had one-to-one access to corporate heads and decision makers from leading regional companieswith a total market
EFG Hermes, ONEonONE Mar 08
Type: Event website
Date of design: January 08
Type: e invitation
Date of design: January 08
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I use the green of EFG With the map to say that they cover all the world and specialize the medal east and the doted map to match the shape of the screen in t h brokerage to say that we have the concept of how to mange the brokerage.
EFG
Her
mes
EFG Hermes, ONEonONE Mar 08
Type: Notepad
Date of design: February 08
Type: DL envelope for invitation
Date of design: January 08
Type: Hotel sign
Date of design: February 08
Type: Cocktail stick flags
Date of design: February 08
Type: Folder
Date of design: February 08
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representing prominent regional companies, continue to confirm the Middle East huge potential for expanding trade, exports and foreign direct investment.
EFG
Her
mes
EFG Hermes, ONEonONE Mar 08
Type: Nancy Agram CD cover and label
Date of design: January 08
Type: T shirt
Date of design: February 08
Type: Center Piece Portrait
Date of design: February 08
Type: invitation
Date of design: January 08
Beltone
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Presentation is the process of presenting the content of a topic to an audience.
A website is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.
Beltone Financial
Belt
one
Type: Credentials Presentation
Date of design: January 08
Type: website
Date of design: January 08
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is one of the fastest-growing investment banks in the Middle East and North Africa, offering institutional and high-net-worth clients a full range of services from corporate finance and asset management to securities brokerage, private equity and research.
Founded in 2002 by a group of Egyptian financial services pioneers with decades of regional and international experience, Beltone has emerged as the investment bank of choice for brand-name companies in fields as diverse as information technology, telecommunications, agrifoods and textiles
Beltone Financial
Belt
one
Type: News letter Cover
Date of design: December 07
Type:News letter Issue
Date of design: January 08
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Belt
one
ITIEM :
A4 envelope, Brochure, Printed Invitation, DL envelope for invitation, Letterhead and Continuation sheets, Note Pads, With Comps Card, Airport Bus Signs, Bus poster signs, Multimedia CD cover and label, Research CD cover and label, Nancy Agram CD cover and label, Cocktail stick flags, Door signs for 1x1 sessions, Flash stick box, Football flyer , Info Signs 3 sizes(150 x 210, 120 x 210 &20 x 42), Bedouin night Menu, Gala night Menu, Lunch Menu, Name tag, PPT , Research, booklet, Rollups 3 sizes ( 150 x 210, 120 x 210& 20x 42), T-Shirts and Back drop.
Type: Poster signs
Date of design: January 08
Type: Event website
Date of design: January 08
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Belt
one
The concept in this is the conation between Egypt and USA and the place of the event is New York Stock Exchange (NYSE), the most impotent Egyptian client is Orascom Construction Industries (OCI).
We my concept you can see the mixing between Egypt as Orascom Construction Industries (OCI) & USA as York Stock Exchange (NYSE).
Beltone First “Egypt Day” concept
Type: e invitation
Date of design: December 07
Type: envelope
Date of design: December 07
Type: EFD Forms
Date of design: January 08 Type: Invite Soft US version
Date of design: December 07
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Belt
one
Type: Brochure
Date of design: January 08
Beltone Financial Brings First “Egypt Day”to the United States
organizing First Egypt Day at the New York Stock Exchange (NYSE) on February 4th, 2008. It will be a unique occasion that will include ringing the Closing Bell on the NYSE Trading Floor. The Ceremony will be broadcast on terrestrial TV worldwide, reaching tens of millions of viewers.
Type: Invite
Date of design: December 07
Type: Invite
Date of design: December 07
Type: InviteEnvelope
Date of design: December 07
Type:Diner menu
Date of design: January 08
araFa holdIng
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It new agency in the UK brokerage. It like a new barding for it.
Arafa Holding takes pride in its evolution during the past years and is becoming today a diverse organization with employees, customers and suppliers throughout the different continents of the world. Today Arafa Holding is acknowledged by the industry elites as a pivotal contributor in the textile and apparel industry in Egypt and worldwide.
Arafa Holding
Ara
fa H
oldi
ng
Type: Annual report “First section”
Date of design: March 08
Brief: I need to say that they stylish.
nIle Water
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maximize your pool investment
add extra enjoyment and pleasure using your pool
protect your health offering ultra clean drinking water
save cost heating water by using solar energy
NILE WATER SYSTEMS
Nile
Wat
er
Type: Corporate brochure
Date of design: 07
Brief: Here I try to say that he offer this product to have a pure water
Type: Invition and Envelop
Date of design: March 2008
Brief:
we can see in the invitation how i use the material to prove our concept witch is the pure water, in the envelope I use the same image to follow the corporate identity of advertising.
orIentoy
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Ori
ento
y
Established 2004 as a Commandite Company Limited by Shares (CCLS), Orientory’s objective is to integrate corporations and entrepreneurs’ requirements and interests through a reliable network, providing valuable services.
About Orientory
1414
Type: Indoor Poster
Date of design: November 07
Brief: It will send with magazine so we need you to stop and be attention and because we give you 25% that big sale so we every one know it.
Type: Indoor Poster
Date of design: November 07
Brief: Here I try to say that we give you 25% that big sale.
Type: Indoor Poster
Date of design: November 07
Brief: Here I try to say that It our Christmas offer, we offer 25% that big sale.
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Our aim is to help the business professional find exactly what they are looking for in the least time possible and pay the precise prices in return for valuable services. To do this, we have built Orientory, the Egyptian and Middle Eastern only business-focused search engine and directory for corporations and entrepreneurs.
About Orientory
Ori
ento
y
1414
Type: Rollup Banner
Date of design: October 07
Brief: I try show that there in new shape for website, how can you find every thing you needs even the art work that by the match between the hand and mouse sine.
Type: Rollup Banner
Date of design: 07
Brief: I try to say there is new style we will have by the winter season.
Type: Rollup Banner
Date of design: October 07
Brief: We are the winners whatever how is our competitor, even his sine in yellow, and how we win can be move.
Type: Rollup Banner
Date of design: September 07
Brief: We aren’t juniors in our market but we are seniors.
Type: Rollup Banner
Date of design: September 07
Brief: We are professionals we match our target group what is a+, we r flexible and easy to update our systems.
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takes Egypt corporations and entrepreneurs as its base data. We’ll be improving our search utility, expanding our business directory to include the Middle Eastern corporations and entrepreneurs, and introducing new ways for business marketers to reach qualified customers.
Orientory
Ori
ento
y
1414
Type: Magazine AD
Date of design: November 07
Brief: We are the winners whatever how is our competitor, even his sine in yellow, and we have job vacations.
Type: Magazine AD
Date of design: September 07
Type: Magazine AD
Date of design: October 07
Type: Magazine AD
Date of design: October 07
Type: Magazine AD
Date of design: August 07
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work is based on the actual needs of Egyptian and Middle Eastern corporations and entrepreneurs, from providing reliable and accurate information, to implementing efficient business channels.
Orientory
Ori
ento
y
1414
Type: Magazine AD
Date of design: November 07
Type: e-AD
Date of design: September 07
Type: Magazine AD
Date of design: July 07
Type: Magazine AD
Date of design: July 07
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Printed version of its directory, which is a distinguished trend in its strategy, for it enables wide-ranging promoting for the corporations and entrepreneurs listed in the directory. Those in-prints reach high-caliber audiences twice a year.
Orientory offers
Ori
ento
y
1414
Type: Outdoor
Date of design: August 07
Type: Outdoor
Date of design: August 07
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A simple directory service called a naming service maps the names of network resources to their respective network addresses. With the name service type of directory, a user doesn`t have to remember the physical address of a network resource; providing a name will locate the resource. Each resource on the network is considered an object on the directory server. Information about a particular resource is stored as attributes of that object. Information within objects can be made secure so that only users with the available permissions are able to access it. More sophisticated directories are designed with namespaces as Subscribers, Services, Devices, Entitlements, Preferences, Content and so on. This design process is highly related to Identity management.
Business Directory
Ori
ento
y
1414
Type: Outdoor
Date of design: August 07
Type: Outdoor
Date of design: August 07
Type: Outdoor
Date of design: August 07
Type: Outdoor
Date of design: August 07
Type: Outdoor
Date of design: August 07
Type: Outdoor
Date of design: August 07
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The past, present and future of Mercedes-Benz have always been driven by a strong ‘Spirit of Innovation’. Discover the remarkable passion behind our name, through the people and cars that have made history.
Mercedes-Benz
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Cock
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The earliest graphics known to anthropologists studying prehistoric periods are cave paintings and markings on boulders, bone, ivory, and antlers, which were created during the Upper Palaeolithic period from 40,000 - 10,000 B.C. or earlier. Many of these were found to record astronomical, seasonal, and chronological details. Some of the earliest graphics and drawings known to the modern world, from almost 6,000 years ago, are that of engraved stone tablets and ceramic cylinder seals, marking the beginning of the historic periods and the keeping of records for accounting and inventory purposes. Records from Egypt predate these and papyrus was used by the Egyptians as a material on which to plan the building of pyramids; they also used slabs of limestone and wood. From 600-250 BC, the Greeks played a major role in geometry. They used graphics to represent their mathematical theories such as the Circle Theorem and the Pythagorean theorem.
Graphics History
photographIc
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Phot
ogra
phic
the process of recording pictures by means of capturing light on a light-sensitive medium, such as a film or electronic sensor. Light patterns reflected or emitted from objects expose a sensitive silver halide based chemical or electronic medium during a timed exposure, usually through a photographic lens in a device known as a camera that also stores the resulting information chemically or electronically. Photography has many uses for both business and pleasure. It is often the basis of advertising and in fashion print. Photography can also be viewed as a commercial and artistic endeavor.
Photography
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The word “photography” comes from the French photographie which is based on the Greek words φως phos (“light”), and γραφίς graphis (“stylus”, “paintbrush”) or γραφή graphê (“representation by means of lines” or “drawing”), together meaning “drawing with light.” Traditionally, the product of photography has been called a photograph, commonly shortened to photo.
Photography
Phot
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Photography gained the interest of many scientists and artists from its inception. Scientists have used photography to record and study movements, such as Eadweard Muybridge’s study of human and animal locomotion in 1887. Artists are equally interested by these aspects but also try to explore avenues other than the photo-mechanical representation of reality, such as the pictorialist movement. Military, police, and security forces use photography for surveillance, recognition and data storage. Photography is used to preserve memories of favorite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment.
Commercial advertising relies heavily on photography and has contributed greatly to its development.
Uses of photography
Phot
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Photography is the result of combining several technical discoveries. Long before the first photographs were made, Ibn al-Haytham (Alhazen) (965–1040) invented the camera obscura and pinhole camera, Albertus Magnus (1193–1280) discovered silver nitrate, and Georges Fabricius (1516–1571) discovered silver chloride. Daniel Barbaro described a diaphragm in 1568. Wilhelm Homberg described how light darkened some chemicals (photochemical effect) in 1694. The fiction book Giphantie, by French author Tiphaigne de la Roche, described what can be interpreted as photography.
History of photography
Phot
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Photography as a usable process goes back to the 1820s with the development of chemical photography. The first permanent photograph was an image produced in 1826 by the French inventor Nicéphore Niépce. However, the picture took eight hours to expose, so he went about trying to find a new process. Working in conjunction with Louis Daguerre, they experimented with silver compounds based on a Johann Heinrich Schultz discovery in 1724 that a silver and chalk mixture darkens when exposed to light. Niépce died in 1833, but Daguerre continued the work, eventually culminating with the development of the daguerreotype in 1839.
History of photography
Phot
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Meanwhile, Hercules Florence had already created a very similar process in 1832, naming it Photographie, and William Fox Talbot had earlier discovered another means to fix a silver process image but had kept it secret. After reading about Daguerre’s invention, Talbot refined his process so that it might be fast enough to take photographs of people. By 1840, Talbot had invented the calotype process, which creates negative images. John Herschel made many contributions to the new methods. He invented the cyanotype process, now familiar as the “blueprint”. He was the first to use the terms “photography”, “negative” and “positive”. He discovered sodium thiosulphate solution to be a solvent of silver halides in 1819, and informed Talbot and Daguerre of his discovery in 1839 that it could be used to “fix” pictures and make.them permanent. He made the first glass negative in late 1839
History of photography
Phot
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In March of 1851, Frederick Scott Archer published his findings in “The Chemist” on the wet plate collodion process. This became the most widely used process between 1852 and the late 1880s when the dry plate was introduced. There are three subsets to the Collodion process; the Ambrotype (positive image on glass), the Ferrotype or Tintype (positive image on metal) and the negative which was printed on Albumen or Salt paper.
History of photography
Phot
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Many advances in photographic glass plates and printing were made in through the nineteenth century. In 1884, George Eastman developed the technology of film to replace photographic plates, leading to the technology used by film cameras today.
History of photography
Phot
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Form of photography that utilizes digital technology to make digital images of subjects. Until the advent of digital technology, photography used photographic film to create images which could be made visible by photographic processing. Digital images can be displayed, printed, stored, manipulated, transmitted, and archived using digital and computer techniques, without chemical processing.
Digital photography
Phot
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One of several forms of digital imaging. Digital images are also created by non-photographic equipment such as computer tomography scanners and radio telescopes. Digital images can also be made by scanning conventional photographic images.
Digital photography
Phot
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The camera or camera obscura is the image-forming device, and photographic film or a silicon electronic image sensor is the sensing medium. The respective recording medium can be the film itself, or a digital electronic or magnetic memory.
Photographers control the camera and lens to “expose” the light recording material (such as film) to the required amount of light to form a “latent image” (on film) or “raw file” (in digital cameras) which, after appropriate processing, is converted to a usable image. Modern digital cameras replace film with an electronic image sensor based on light-sensitive electronics such as charge-coupled device (CCD) or complementary metal-oxide-semiconductor (CMOS) technology. The resulting digital image is stored electronically, but can be reproduced on paper or film.
Photographic cameras
Phot
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phic
artWork
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In photography, a shutter is a device that allows light to pass for a determined period of time, for the purpose of exposing photographic film or a light-sensitive electronic sensor to light to capture a permanent image of a scene. A shutter can also be used to allow pulses of light to pass outwards, as in a movie projector or signal lamp.
Shutter (photography)
Art
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n photography, exposure is the total amount of light allowed to fall on the photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance.
Exposure (photography)
Art
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The zone system is another method of determining exposure and development combinations to achieve a greater tonality range over conventional methods by varying the contrast of the <film’ to fit the print contrast capability. Digital cameras can achieve similar results (high dynamic range) by combining several different exposures (varying only the shutter speeds) made in quick succession.
Today, most cameras automatically determine the correct exposure at the time of taking a photograph by using a built-in light meter, or multiple point meters interpreted by a built-in computer, see metering mode.
Negative/Print film tends to bias for exposing for the shadow areas (film dislikes being starved of light), with digital favouring exposure for highlights. See latitude below.
Determining exposure
Art
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There are two types of computer graphics: raster graphics, where each pixel is separately defined (as in a digital photograph), and vector graphics, where mathematical formulas are used to draw lines and shapes, which are then interpreted at the viewer’s end to produce the graphic. Using vectors results in infinitely sharp graphics and often smaller files, but, when complex, vectors take time to render and may have larger filesizes than a raster equivalent.
Computer graphics
Art
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A visual art which makes use of any number of drawing instruments to mark a two-dimensional medium. Common instruments include graphite pencils, pen and ink, inked brushes, wax color pencils, crayons, charcoals, chalk, pastels, markers, stylus, or various metals like silverpoint. An artist who practices or works in drawing may be referred to as a draftsman or draughtsman.
Drawing
Art
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A small amount of material is released onto the two dimensional medium which leaves a visible mark - the process is similar to that of painting. The most common support for drawing is paper, although other materials such as cardboard, plastic, leather, canvas and board, may be used. Temporary drawings may be made on a blackboard or whiteboard, or indeed almost anything. The medium has also become popular as a means of public expression via graffiti art, because of the easy availability of permanent markers.
Drawing
Art
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certIFIcates& aWards
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• Graduated from Faculty of Applied Arts, 6th of October University (July 2006).
• Address: General axis- Part 1/1- 6th of October City.
• Specialized in: Advertising and Printing systems (Graphics Designing).
• Rank: 5th.
• Rating: V.Good.
• B.SC Project: Cultural Events in the Egyptian Museum (In cooperation with the ARCE).
• Project Grade: V.Good.
Education:
Cert
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El-Kraza Cup in the digital design for the all Coptic churches in the entire world.
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www.fadyelmasry.blogspot.com
Old Prtofolio : http://www.4shared.com/file/18894004/c7f37fde/Fady-El-Masry.html
My CV. : http://www.4shared.com/file/30333458/7851f6ad/FadyMaherEl-Masry.html
www.flickr.com/photos/21019096@N07/show/My links
Cert
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Certificates From Egyptian Television in Maspiro
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Address: 4 Housine st./Ali El-Kasar st.\ Cairo, Egypt
Tel: +2 (02) 25 88 57 29
Gsm: +2 (012) 71 091 71
e-mail: [email protected]
Fady Maher El-Masry
Portfolio | Fady El-Masry 2008
Art director & “Advertising designer (Graphics and Web)” where creativity is required?Gsm: +2 (012) �1 091 �1e-mail: [email protected] by Fady El-MasryCopyright by Linda Magdy
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