failure is guaranteed: internet marketing's greatest strength
DESCRIPTION
Internet marketing works because you fail. A lot.TRANSCRIPT
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Failure is guaranteed.
How failure generates success in internet marketing.
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In internet marketing, success is not an
abstract concept.
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It’s measurable.
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It’s measurable.Regardless of what
‘success’ is.
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It’s measurable.Regardless of what
‘success’ is.
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But most folks expect perfection on the way.
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Truth is, in internet marketing,
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Failure is elemental to success.
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Michelangelo said he didn’t carve sculptures. He chipped at the stone until he revealed the being within.
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As an internet marketer, you’re doing the same thing.
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Every failure chips away at the problem until your marketing campaign succeeds.
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In Internet Marketing, success is what’s left when you’re done failing.
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In Internet Marketing, success is what’s left when you’re done failing.
...because you can rapidly adjust and adapt, removing failures and chipping away at the block of stone.
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Getting there.
Success is out there, waiting for you.But finding it is not easy.
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You need creativity.
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You need creativity.Great copy, a good look and a smart plan.
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You need logic.
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You need logic.Marketing is 75% creative. That 25% might save you.
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You need agility.You have to adapt fast. If you can’t, failures don’t help. They’re just failures.
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Let me say that again.
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Let me say that again.
You need agility.You have to adapt fast. If you can’t, failures don’t help. They’re just failures.
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A few tips to start failing the right way:
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Measure and test.
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Measure and test.A lot.
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(but don’t test everything)
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(but don’t test everything)
trust your judgment
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Learn to use tools like Google Analytics.
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Learn to use tools like Google Analytics.
+ Google Website Optimizer.
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Record everything.
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Record everything.Failures only help if you remember them.
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Make your last success a failure...
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Make your last success a failure...
...by finding a way to beat it.
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That’s it for now.
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That’s it for now.
Get out there and start failing!!!!
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