fail=win : ux fail stories at failchat

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Kate Rutter, Co-Founder & Principal [email protected] http://luxr.co @katerutter @luxrco May 9, 2012 Startup HQ, SFCA Fail win = ! UX edition

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This deck was part of the FailChat in San Francisco, Wed May 9, 6:30-9pm at Startup HQ.“User Experience. We’ll worry about that once we have a product.” ~ EntrepreneurNO, DON’T DO IT! Don’t wait! Your user experience work starts day one and helps make your product great through every stage of your company’s development. UX answers: Who is your user? What do they struggle with? How do you know if you're making a solution that works?User Experience designer and entrepreneur Kate Rutter of LUXr shares her mistakes as well as how experimentation, failure, learning, trying again and learning more, helped her improve and won. You’ll get the whole inside scoop on lessons learned along the way.

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Page 1: Fail=Win : UX Fail Stories at FailChat

Kate Rutter, Co-Founder & [email protected] http://luxr.co@katerutter @luxrco

May 9, 2012 • Startup HQ, SFCA

Failwin=! UX edition

Page 2: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

MVPMaximumVisionPossible

= product that will save lives

+ amazing research+ visionary idea+ engaged team+ executive supportx 6 months

Page 3: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

risk

time

Page 4: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

= 1000s of hours

+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months

Page 5: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

= 1000s of hours

+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months

= no lives saved

Page 6: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

= 1000s of hours

+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 months

= no lives saved= NO PRODUCT

Page 7: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

= 1000s of hours

+ 4 designers+ 4 researchers+ 3 developers+ 2 executivesx 6 monthsFAIL

= no lives saved= NO PRODUCT

Page 8: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

the biggest UX fail is...

the UX that doesn’t

ever get into the hands

of people.

Page 9: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Think big.Plan big.Design big.

FAIL BIG}LEARN BIGThe recovery? }

Page 10: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Page 11: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

another story...

Page 12: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 13: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 14: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 15: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 16: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 17: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 18: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Hello, Bento!

Page 19: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

what went wrong?

Page 20: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

what went wrong?

no clear cueto get online

too much text nobody read

hard to open the box, grrrr

couldn’t see the drawing in

the video

video set looked boring

too many pieces in the

box

couldn’t keep track of different

guides

no blankpaper in box

folded blank paper looked

weird

hard to setup video account

tape kept falling out

fixed band on journal was

annoying

belly bandfell off

impossible to open Yay box

without a knife

didn’t know how much time it

would take to do

stickynotes shouldn’t be

wrappedsupplies box not

interestingquote wasoff-target

casual design didn’t feel

“real”

velcro closure on band kept

ripping off

sticker on poster ripped

paperwhere’s the

candy?

no easy wayto post a

photo to site

too much text on login page

confused by different brand on video site

mobile app complete fail

video instructions didn’t exactly

match oucome

mono audio on video was distracting

wanted more related boxes

clearer instructions on

video step 5

Page 21: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

what went wrong?

no clear cueto get online

too much text nobody read

hard to open the box, grrrr

couldn’t see the drawing in

the video

video set looked boring

too many pieces in the

box

couldn’t keep track of different

guides

no blankpaper in box

folded blank paper looked

weird

hard to setup video account

tape kept falling out

fixed band on journal was

annoying

belly bandfell off

impossible to open Yay box

without a knife

didn’t know how much time it

would take to do

stickynotes shouldn’t be

wrappedsupplies box not

interestingquote wasoff-target

casual design didn’t feel

“real”

velcro closure on band kept

ripping off

sticker on poster ripped

paperwhere’s the

candy?

no easy wayto post a

photo to site

too much text on login page

confused by different brand on video site

mobile app complete fail

video instructions didn’t exactly

match oucome

mono audio on video was distracting

wanted more related boxes

clearer instructions on

video step 5

Page 22: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

no clear cueto get online

too much text nobody read

hard to open the box, grrrr

couldn’t see the drawing in

the video

video set looked boring

too many pieces in the

box

couldn’t keep track of different

guides

no blankpaper in box

folded blank paper looked

weird

hard to setup video account

tape kept falling out

fixed band on journal was

annoying

belly bandfell off

impossible to open Yay box

without a knife

didn’t know how much time it

would take to do

stickynotes shouldn’t be

wrappedsupplies box not

interestingquote wasoff-target

casual design didn’t feel

“real”

velcro closure on band kept

ripping off

sticker on poster ripped

paperwhere’s the

candy?

no easy wayto post a

photo to site

too much text on login page

confused by different brand on video site

mobile app complete fail

video instructions didn’t exactly

match oucome

mono audio on video was distracting

wanted more related boxes

clearer instructions on

video step 5

risk

time

Page 23: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

+ 3 peoplex 36 days

= PRODUCT

win

win

win

win

win

Page 24: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

a story...

+ 3 peoplex 36 days

= PRODUCT

win

win

win

win

win

Page 25: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

Page 26: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

}

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LUXR.CO • FAILCHAT • 9 MAY 2012

}

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LUXR.CO • FAILCHAT • 9 MAY 2012

What’s next?

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LUXR.CO • FAILCHAT • 9 MAY 2012

}

Page 30: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

My fail=win checklist:

If I am extremely reluctant and even embarrassed to showthe design...

If I feel comfortable or proud of it...

If I feel stuck...

Iʼm doing it right. ✓

I should have shown it sooner. !I GO FASTER. !

Page 31: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

MAY THE FAIL BE WITH YOU.

http://www.ebaumsworld.com/pictures/view/81729951/

Page 32: Fail=Win : UX Fail Stories at FailChat

LUXR.CO • FAILCHAT • 9 MAY 2012

shout-outs to...• All the New Context Conference folks who tested our product• Janice Fraser & Jason Fraser, LUXr.co• Chris Jones @ Hot Studios : Risk reduction model• Gina Bianchini & The Mightybell Team : www.mightybell.com

Thanks!

Kate Rutter, Co-Founder & [email protected] http://luxr.co@katerutter @luxrco

* Slides available on slideshare May 10th slideshare.net/intelleto

May 9, 2012 • Startup HQ, SFCA