AUGUST 2019

FAIRMONT BEE SUSTAINABLE

POLLINATOR MONTH HOTEL ACTIVATIONS

RECAP

PARTICIPATING HOTELS

1. Fairmont Chateau Whistler Resort – Whistler, Canada

2. Fairmont Empress – Montreal, Canada

3. Fairmont Yangcheng Lake – China

4. Fairmont Le Manoir Richelieu – Quebec, Canada

5. Fairmont Macdonald – Edmonton, Canada

6. Fairmont Orchid – Hawaii, USA

7. Fairmont Palliser – Calgary, Canada

8. Fairmont Hotel Vier Jahreszeiten – Hamburg, Germany

9. Fairmont San Jose – San Jose, USA

10. Fairmont Olympic – Seattle, USA

11. Fairmont Southampton Princess – Bermuda

12. Fairmont Sonoma Mission Inn & Spa – Sonoma, USA

13. Fairmont Washington D.C. – Washington, USA

14. Fairmont Waterfront Vancouver – Vancouver, Canada

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SUMMARY

In celebration of Pollinator Month, and with the support of the Fairmont Bee Sustainabletoolkit, we asked hotels with a rooftop honeybee apiary and/or wild bee hotel to share aproposal on how they would activate a Bee Sustainable pop-up/event/initiative or other,relevant to their communities & guests, for the month of June.

The tools, templates and ideas included in the program toolkit were meant to guide andinform activity as well as foster creativity on a local level.

The most thoughtful and creative proposals received budget from the corporate team toexecute the concept. We received many proposals and in the end, provided budget toevery one. Others shared their already planned and budgeted for initiatives, which havebeen included here as well.

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FAIRMONT CHATEAU WHISTLER

• Prohibition-era Bees Knees #2 cocktail

• Bees Knees encompasses the hotel’s bee program by creating house-made Beeswax Gin and combining it with simple syrup, vanilla syrup, and fresh squeezed lemon.

• Rimmed with dehydrated honey from the hotel’s rooftop honeybees.

• Part proceeds from each cocktail go to the Pollinator Partnership program.

• Oh, Honey! The Sweetest Press Trip

• June 7-11 in collaboration with Fairmont Waterfront and with media from Canada, US, UK and Australia, the hotel hosted a portion of the 2nd annual “Oh, Honey!” press trip.

• Executive Chef Isabel Chung hosted a beautiful bee-inspired brunch at the rooftop herb garden where the bee hives are located.

• Media also enjoyed the signature Bees Knees #2 cocktail before dinner.

• Honeybear Chocolate

• Made with Fairmont Chateau Whistler’s rooftop honey and British Columbia blueberries and almonds – ingredients which rely entirely on bees for their existence.

• A tasty treat raising awareness of the importance of pollination.

• Herb Garden and Beehives

• Open to guests for the entire month of June at 10am each Tuesday, Thursday, and Saturday.

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FAIRMONT CHATEAU WHISTLER – CONT’D

COVERAGE

• Pique Newsmagazine

• Full page feature on Executive Chef Isabel, the ways that Pollinator Month is celebrated at the Chateau, as well as some compelling facts.

• Global Noon News

• Segment with Chef making Honey Granola Parfait and talking pollination - the 5-minute segment has a publicity value of CAD $1,051,600.

• FM Mornings on Thursday

• Interview with Chef and co-host Marshall.

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FAIRMONT EMPRESS

• “Get Buzzy” Field Trip for Kids

• Children from local primary schools were invited to attend one of two 1-hour interactive field trip workshop in the Centennial Garden, run by beekeepers Theo Fredrich Sr. & Jr.

• Each child was given with their own bee-shaped “bee aware” beeswax candle, made from honey at Fredrich’s Honey farm, to take home.

• “Community Bee Aware” Workshop for Hotel Guests and Locals

• Hotel guests and locals were invited to one of two 1-hour workshops in the Centennial Garden to learn about the “Bees and the Birds” from beekeepers Theo Fredrich Sr. & Jr.

• Empress’ iconic scones made with the hotel’s honey were served to all attendees.

• “Bee Your Selfie” Contest

• During the month of June, Empress ran a ‘BEE Your Selfie’ contest on Instagram and Facebook, where contest entrants were asked to take a selfie in front of the beehives in the Centennial Garden, and post their photo on Instagram or Facebook, tagging @FairmontEmpress and using hashtags #QueensBees and #Planet21.

• One winner was selected on June 30th and won a Champagne Tea at the Empress for two, an Empress busy bees apron and Empress honey jars prize basket.

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FAIRMONT LE MANOIR RICHELIEU

• Honey Cocktail

• Available at the Lobby Bar and served with a customized coaster with a fun fact on bees, used to help raise awareness on bees, honey and the environment.

• Honey Amenity

• Delivered to VIP guests along with a card providing information on Pollinator Month to, again, help raise awareness.

• 150 VIP were expected in the month of June

• Social Media

• Promotion of the special honey cocktail available at Bar The Breeze for the month of June.

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FAIRMONT MACDONALD

• Artistic Installation & Local Artists

• Picturesque installations, created by local artist Giselle Denis and her father Wayne Denis on their very first father-daughter collaboration, adorned the hotel’s lobby and gardens.

• Larger-than-life floral-themed sculptures by Wayne, alongside beautiful paintings by Giselle, could be found from the lobby to the garden overlooking River Valley.

• Cocktails Crafted Consciously

• To honour Pollinator Month, the Confederation Lounge featured the “Let Me Bee” cocktail: a refreshing combination of Mezcal Creyente, honey syrup, freshly-squeezed lemon juice, cucumber, and Fairmont MAC Bitters.

• Honey-Themed Sunday Brunch

• For the month of June, the hotel’s Sunday Brunch honoured all things Pollinator by incorporating uniquely-themed elements of honey into the brunch’s already extensive offerings.

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FAIRMONT ORCHID

• Honey Connoisseur: Botanical Garden & Bee Tour

• Guests and media were invited on an hour-long tour on June 25, 2019, to celebrate the significance bees have to Hawai‘i Island’s unique culture, culinary offerings and sustainability efforts.

• An in-depth exploration of several tropical plant species, four flow hives filled with 80,000 honeybees and nature trails passing through waterfalls and ocean vistas. Led by the newly appointed Director of Hawaiian Culture, Ka’iulani Blankenfeld, attendees learned the Hawaiian legends and lore behind pollinator-friendly plants. Expert beekeeper, Michael Dormier then guided the group through four flow hives, which produce the rarest honey in the world, and discussed how they work, how the Queen Bee organizes the hives and how important the bees are to our local ecosystem.

• Following the tour, Executive Chef, David Viviano, presented a sumptuous honey and wine tasting in Turtle Pointe Gazebo. The special menu included:

• Bees Knees Sangria made with Bees Box Wine

• Honey Macha Truffles

• Local artisan cheeses that compliment flavor profiles of the property’s honey

• Fairmont Orchid kiawe honey

• Rare Hawaiian honey varieties

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FAIRMONT ORCHID – CONT’D

EVENT

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FAIRMONT PALLISER

• Hawthorn Bushes

• To elaborate on the buzz created by the recent renovation of Hawthorn Dining Room & Bar, in-bloom potted Hawthorn bushes were placed around the front entrance of the hotel. Plants were purchased from the local nursery and, after Pollinator Month, have been planted near to the beehives located just outside of Calgary.

• Food & Beverage

• A summer-themed cocktail with a spirit base containing honey from the Palliser beehives was included on the cocktail menu.

• Communication & PR Gifting

• Front desk was equipped with informational brochures about Palliser’s beehives, the importance of pollination and the Fairmont Bee Sustainable program.

• Every guest also received the Fairmont Palliser lip balm. These lip balms are made in collaboration with a local company called Lowen’s Natural Skincare. They contain wax and honey from Palliser bee hives, canola oil from a local canola farm, Alberta mint, LOT35 tea extract, and locally designed packaging.

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FAIRMONT HOTEL VIER JAHRESZEITEN

• Media & Influencer Event

• A total of 50 guests were invited for a private event on June 20th, 2019, at the hotel's rooftop terrace the hotel announced their new partner Hamburger Stadthonig.

• Sticking to the “Bee Sustainable” theme, the hotel team created a delicious BBQ along with special cocktails containing natural and sustainable honey from Hamburger Stadthonig.

• Journalists as well as guests and local influencers celebrated from 5pm until midnight – one of the highlights was the presentation and food tasting of all Hamburger Stadthonig products, led by its founder Maxim.

• All guests received a giveaway bag including a hand-written letter explaining the “Bee Sustainable” program initiative and original Hamburg Stadthonig honey as a present.

• Furthermore, the products from Hamburg Stadthonig will now be served at the hotel and available for purchase at the hotel’s retail shop.

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FAIRMONT HOTEL VIER JAHRESZEITEN– CONT’D

EVENT

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FAIRMONT SAN JOSE

• Food & Beverage

• To promote the hotel’s rooftop beehives and Fairmont Bee Sustainable Program, a special activation was created in the Lobby Lounge - a special appetizer and cocktail pairing featuring house honey was offered to guests.

• The appetizer “Buzzy Bruschetta,” a twist on the classic favorite featuring honey-macerated blackberries, honey ricotta and local sourdough bread, was perfectly paired with the deconstructed Bee’s Knees cocktail, presented as a create-your-own cocktail kit highlighting the freshly harvested honey.

• This special pairing debuted in the Lobby Lounge on Saturday, June 1st and was available throughout the month.

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FAIRMONT OLYMPIC

• Olympic Honey Vodka

• This summer, the hotel launched a honey-infused vodka, the Olympic Honey Vodka, created by Sun Liquor, a local Seattle distillery.

• The vodka is used in the hotel’s ‘Nectar on the Roof’ cocktail and available in the Terrace Lounge and Shuckers Oyster Bar.

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FAIRMONT SOUTHAMPTON PRINCESS

• Flower Display

• A beautiful pop-up flower display, created by Exclusive Flowers, was installed in the hotel lobby entrance to celebrate Pollinator Month creating awareness and sharing information with guests about the hotel’s Bee Hive collaboration with Wild Island Farms, the Bee Sustainable program and sample Bee Hives.

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FAIRMONT SONOMA MISSION INN & SPA

• Seasonal Bee Garden

• Conversion of Chef’s Cutting Garden to a Seasonal Bee Garden

• Observation Honeybee Hives

• will be prominently placed in resort public space. Our goal is to create an observation hive that intentionally provokes meaningful conversations about honeybees, local agriculture and brand initiatives. Accompanying signage will highlight both resort and brand initiatives.

• Vineyard-to-Table Media Luncheon

• “Oh, Honey Bring Me My Wine”, featuring Sonoma Valley organic wines and a house-harvested, honey-themed luncheon menu

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FAIRMONT WASHINGTON D.C.

• Lobby Installations

• A pollinator display was installed in the lobby for the month of June as an awareness tactic and social media engagement opportunity for guests to learn more about Bee Sustainable and the importance of pollinators

• The display, created by Edge Floral, included an appealing flower wall, a cherry blossom tree with suspended faux monarch butterflies honeycomb shelving units holding bee pollinator cloches with silk wild flowers, faux monarch butterflies and pollinator bees, and more.

• Dedicated Pollinator Menu

• A dedicated Pollinator menu was served in Juniper during the month of June

• Donation

• A donation was given to the DC Beekeepers Alliance who has helped the hotel maintain their honeybee hives and bee hotel over the years.

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FAIRMONT WATERFRONT VANCOUVER

• Vlog Series

• ‘THE BUZZ’ is a recurring, video-style blog series aimed at showcasing the importance of bees and other pollinators through short, meaningful stories. A collaborative, co-branded effort by the hotel and Hives for Humanity. It is centered on the life cycle of bees, outlined in detail by Chief Beekeeper Julia Commons with support from various Bee Team colleagues.

• The vlog series includes 10 episode/videos, with each 1-3 minute video exploring a fun, hands-on component of bee-keeping, shown bi-weekly through bee season.

• The series creates timeless / evergreen bee content that will be used on the hotel site, social media, and will be an excellent addition to the corporate bee sustainable microsite. Videos can also be featured on guestroom TV channel.

• Dedicated Menu

• To showcase the amazing powers of pollinators, Executive Chef Karan Suri created a feature Pollinator Menu for ARC - the menu included 18 foods that require pollination.

• Oh, Honey! The Sweetest Press Trip

• June 7-11 in collaboration with Fairmont Chateau Whistler and with media from Canada, US, UK and Australia, the hotel hosted a portion of the 2nd annual “Oh, Honey!” press trip.

• Media visited the rooftop garden for garden-to-glass cocktails and a tour of the apiary with Chief Beekeeper Julia Common, followed by dinner at ARC, featuring the Pollinator Menu.

• In the morning, breakfast was served in ARC followed by a trip to Stanley Park.

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FAIRMONT YANGCHENG LAKE

• Lobby Decorations & Exhibition

• To celebrate Pollinator Month, the hotel dressed the lobby with extravagant garden décor and a bee art exhibition in an effort to raise awareness for pollinators and spark curiosity for Fairmont Bee Sustainable with accompanying information on the program.

• Special Room Package

• Pollinator Month-themed room package included: one-night stay in Deluxe Park View Room, buffet breakfast, themed welcome amenity, mini bee course, visit the bee hives, cooking class & themed meal.

• Special Honey Menu

• A four-course meal available in the month of June with appetizer, main course, desert and cheese plate - each course incorporating organic honey.

• Media FAM

• Hosted media and influencers at the hotel for a private visit to the bee hives, honey-themed dinner at Essence and honey spa at Willow Stream.

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FAIRMONT YANGCHENG LAKE – CONT’D

COVERAGE

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THANK YOU

fairmontbeesustainable.com