Possible Impact 1

Team A

Ashley Walters

Bradley Kruse

Casey Myers

Thea Bunde

Possible Impact of the Fairness Doctrine

An Interview with KTLK 100.3 FM Management

University of Phoenix

Possible Impact 2

Questions:

1. What is your stations position on the fairness doctrine?

2. What is your anticipated outcome?

3. Why do you think this is happening now?

4. How do you see this influencing your station?

5. What do you think will be the negative impact?

6. Can you see any positive impact? If so, what do you think could be a positive

impact?

7. As a whole how could the community, benefit or be harmed from the fairness

Doctrine?

8. What was the effect on the radio industry when the fairness doctrine fell?

These will be difficult questions and may not get an answer.

9. Because we are studying the possible market, revenue, and employment impact,

to our community locally and nationally, we were hoping you could share with us

any projected advertising revenue losses.

10. About how many advertisers do you have?

11. What kind of Annual revenue does that bring in?

12. How many people do you employ at the station?

Possible Impact 3

13. How could this affect them?

14. Would you compare national implications compared to our local?

15. What is you local market share?

16. What is the size of your listenership?

17. What are the stations demographics?

18. I understand Rush Limbaugh and Sean Hannity each command about a 20 million

listenership and well over 300stations. Do you see anything in media TV, satellite

or radio in any other venue could pull this kind of ratings and support anything

close to Rush’s 400 million dollar contract?

19. What is Clear Channels market share as a whole and how many stations do they

own?

20. They clearly have the cash to fight this. What if anything are they doing?

21. How will Clear Chanel help the local markets in regards to fighting this, namely

you?

22. Are the on-air personalities getting involved, locally Chris Baker, Jason Lewis /

nationally-Rush, Hannity?

23. Have you stated preparation for what seems inevitable?

24. Are you aware of any grass roots effort?

25. In you opinion why did air America fail?

Possible Impact 4

26. What would you tell your retractors? Everyone will hear the name Fairness

Doctrine and get all warm and fuzzy. After all what could be wrong with a little

fairness?

27. How would you sell the idea that KTLK is balance or do you ever want to be?

28. How do you think the Fairness Doctrine Impact other Media for instance, TV,

Satellite, print, and the Internet such as blogs which are playing an ever increasing

role in news reporting and opinion?

Possible Impact 5

KTLK 100.3 FM On-Air Personalities

On-Air Personalities and outlets

On a scale of 1 to 10, 1 being very liberal 5 being moderate and 10 being very

conservative how would you rank the following personalities?

Tom Brokaw NBC, Al Franken for Air America, Katie Kuric CBS, Sheppard Smith Fox

News Fox News, Charles Gibson and

Possible Impact 6

Diane Sawyer, ABC, Jim Lehrer PBS, Wolf Blitzer CNN, Chris Mathews, Keith

Olbermann MSNBC, Star Tribune, New York Times, USA Today, LA Times, Washington Post,.

BBC.

Possible Impact 7

References

Possible Impact 8