fairtrade een inspiratie voor verandering
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FAIRTRADE een inspiratie voor verandering. FAIRTRADE Max Havelaar Content. What is Fairtrade Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Increased support for Fairtrade What makes Fairtrade unique? Fairtradegemeentes. What is FAIRTRADE?. - PowerPoint PPT PresentationTRANSCRIPT
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FAIRTRADE een inspiratie voor verandering
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FAIRTRADE Max Havelaar Content
What is Fairtrade
Fairtrade: worldwide results 2007
Fairtrade : results in Belgium
Increased support for Fairtrade
What makes Fairtrade unique?
Fairtradegemeentes
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What is FAIRTRADE?
An international system set up to combat poverty by empowering the producers to build sustainable trade and provide a livelihood for their families – ‘Trade not aid’
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FAIRTRADE Max HavelaarOne mark, three pillars, many garantees
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FLOE.V.
FLOCert.
Licensee Fee
Max Havelaar
B
Producer Exporter Processor ConsumerLicensee
Financial flow
Importer
Reporting & audit on the complete chain
ISO 65 : GARANTEE OF QUALITY!
Control the respect of
international Fairtrade
Standards
Set up the international
Fairtrade Standards
FAIRTRADE Max HavelaarControl and financement of the supply chain
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FAIRTRADE Max HavelarWorldwide
AFN
CLAC
NAP
Working with farmer networks
across 3 continents & 58 countries
20 Labelling Initiatives
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FAIRTRADE Max Havelaar Contents
What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Increased support for Fairtrade What makes Fairtrade unique? Fairtradegemeentes
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0
500
1.000
1.500
2.000
2.500
1999 2000 2001 2002 2003 2004 2005 2006 2007
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FAIRTRADE Max Havelaar Global retail turnover Fairtrade products
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• Eur 2.3 bn retail value annualy
• 42% average growth rate (2003- 07)
• more than 10.000 products • more than 800 registered traders
FAIRTRADE Max Havelaar Success in the North
1010
• 632 producer organisations• 58 producer countries • 1.5 Mio producers in the system• 7.5 Mio people who benefit directly
FAIRTRADE Max Havelaar Impact in the South
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FAIRTRADE Max Havelaar Contents
What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes
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FAIRTRADE Max Havelaarwide assortment of Fairtrade products
Food (15) Bananas and fresh fruit Biscuits and waffles Candies Cocoa/ chocolate Coffee Fruit juice Honey Ice cream Jam Soft drinks Rice Sirops Sugar Tea Wine
Non-food (3) Cotton/ textile Cosmetics Flowers
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FAIRTRADE Max Havelaar 26% growth of Fairtrade food products 06-07
26% growth represents the total of food products expressed in kilograms and liters, ie: coffee, bananas, cocoa, cane sugar, tea, honey, vegetables, beer, dried fruits, fruit juice, spices, quinoa and wine.
This growth figure does not include flowers, ice cream, cotton and cosmetics.
de consument is kiest voor Fairtrade!
“ 83% van de consumenten vindt de aanwezigheid van een keurmerk een bepalende kiescriterium in hun aankoopsgedrag alsook in de keuze van de plaats van consumptie” (OIVO, 2008)
“77% van de consumenten bevestigt hun diep interesse in eerlijke handel, oftewel een verdubbeling in amper 4 jaar tijd! “
(OIVO, 2008)
“55% van de consumenten kent Max Havelaar, en bij de hoge socio-economische groepen haalt men zelfs 80% herkenning!”
(TNS Dimarso, 2007)
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FAIRTRADE Max Havelaar Contents
What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes
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• Garanteed minimum price + premium to better plan and invest(social and environmental projects, switch to organic)
• Improvement of the quality and creation of a sustainable production system
• Better organisation and well informed producers
FAIRTRADE Max Havelaar Why Fairtrade?
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FAIRTRADE Max Havelaar Contents
What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact Why is Fairtrade unique? Fairtradegemeentes
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1. Fairtrade: Focus on small producers
Fairtrade objective is poverty reduction : focus on small scale producers
FAIRTRADE Max HavelaarThe uniqueness of Fairtrade
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2. Fairtrade = Three pillars of sustainability
Economic, Social & Environmental
Economic pillar is crucial for small scale producers / poverty reduction :• Fairtrade studies the cost of production ( minimum price)• Minimum price & premium include :
- Cost of certification (average = 5$ US/bag of 50kg cocoa)- Cost of inputs- Cost of social&environmental sustainable farming
Decent Price Sharing is also crucial :• Consumer: willing to pay a higher price (10%)• Producer: willing to invest in more ‘red and green’
North takes up responsability with respect to cost of increased
sustainability
Small scale producers get access to international market if costs are “rewarded”
FAIRTRADE Max HavelaarThe uniqueness of Fairtrade
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3. Fairtrade = Empowerment
“ Trade not aid ”
Creating better trade-environment self-initiative
Creating stronger organisations self-service(s)
Creating:- Employment (vs rural emigration)- Sound environment (vs. Monoculture, chemicals..)- Food (for the nation..), social rest, …
“We never dreamed to be negotiating prices” (self-esteem)
Creating credible trade-partners
FAIRTRADE Max HavelaarUniqueness of Fairtrade
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FAIRTRADE Max Havelaar Contents
What is Fairtrade? Fairtrade: worldwide results 2007 Fairtrade : results in Belgium Fairtrade impact What makes Fairtrade unique? Fairtradegemeentes
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FairTradeGemeenten?
1. Titel2. De hele gemeenschap is betrokken3. 6 criteria4. 2 Doelstellingen
bewustmaking rond fair trade en duurzame lokale landbouw
een ander koopgedrag
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De zes criteria
1. Het lokale bestuur: resolutie, informatie over fair trade, aankoopbeleid
2. Winkels en horecazaken: minstens twee fairtradeproducten, aantal winkels/horeca afhankelijk van aantal inwoners
3. Bedrijven en organisaties: fairtradeproducten in scholen, bedrijven, verenigingen... educatieve campagnes
4. Media-aandacht
5. Lokale trekkersgroep met heterogene samenstelling
6. Initiatieven rond duurzaam produceren en consumeren
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Resultaten
1. 163 actieve gemeenten = meer dan 50%
2. 54 titels oa Brussel, Antwerpen, Hasselt, Gent, …
3. 13 landen: Groot-Brittannië, Ierland, Zweden, Italië, Australië/Nieuw Zeeland, VS, Canada, Oostenrijk, Denemarken, Frankrijk, Nederland, Noorwegen en België
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Antwerpen:
Feest op de grote markt met volle medewerking van het stadsbestuur
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Hamont-achel: 90 landbouwers zetten zich mee in voor FairTradeGemeenten
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Rotselaar:
Middenstand, trekkersgroep en
Koffiebrander Java
Hasselt:
Hoofdstad van de smaak
Hasselt (h)eerlijke stad
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Mechelen:
Van compostmeesters naar feestmeesters: duurzaam feesten
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THANK YOU!