fajar mart

12-24-2008 www.Fajarmart.com.pk


Fajarmart

Online Grocery store


www.fajarmart.com.pk


Group Members

• Jabran umer

• Syed Uzair Amin

• Muhammad Adil

• Muhammad Abdul Rehman

• Muhammad Faisal Ashraf


IntroductionCompany Name & Slogan

• Name

– Fajarmart (Grocery store)

• Slogan

– “Basic necessities at your finger tips”


Vision statement

• To be the online market leader in Pakistan. Always to be the first choice of customers


Mission statement

• To become a leader of fast moving consumer goods in the local market and to achieve the highest level of success.


Brief History

• We started our offline business in 2000

• Going online 2008 (1st time in Pakistan)– Only in Islamabad– Wholesaling– Retailing


Reasons why you should become our customer

• Lowest possible prices• Stock availability • Quality guarantee (For specific products) • Free Home delivery (conditions applied) • Promotional activities• Simple but comprehensive billing system• Great value for money


Analysis

• Why this Business

• Target Customers

• Competitors

• Value Chain


Why this Business

• New to the Pakistani people

• Time consciousness of people

• Less mental stress– Traffic problems– Parking problem

• Changing trend

• Profit making

• Every one is using grocery items


Target customers

• Our target customers are– Upper class– Middle class


Competitors

• Direct – No one present in Pakistan

• Indirect– Metro – Sauda salf – City super markets (In islamabad& Rawalpidi)– Utility stores– CSD (canteen stores departments)


Value chain

• Delivery system– We have our own fleet of 20 vehicles

• Application service provider – NetSolace Technologies Inc.


Unmet & Underserved needs

• Unmet Needs– No one is providing Online services – Home delivery

• Underserved needs– Various payment modes– Best quality assurance– Minimum delivery time

• Normal 12hrs• Urgent 6 hrs.


Business Model

• Unique defendable resource system– First offered only physical services but now

also going online in Islamabad– core benefits

• Best quality • Availability of stock

– Capability • Trained sales force• Efficient delivery system


Business Model

• Unique defendable resource system– Activities and resources

• Secure payment system

– By using technology we control inventory system

– We use best technology for secure payment.


Business Model

• Financial model– Product sales– Advertisements– Membership Fee

• Shareholder value model– To maximize the shareholder’s wealth.– Company derived value creation.

• Best information• Lowest prices• Widest assortment


Business Model

• Growth Model– We will offer existing products in new market

to maximize our profit


Customer interface

• An Integrated site with both aesthetic and functional features.

• 60:40 for broadband• 75:25 for dial-up

• Audio, graphics, text– Multimedia mix– superstores


Customer interface

• Personalization (only for broad band users)

• Feed back• Delivery

– Normal 12hours– Urgent 06hours


Branding

• Brand Audience: People of upper and middle class who know how to use internet.

• Assurance of best quality and wide assortment• In the beginning, our primary aim is to capture

maximum customer attention, no matter if we have to pay some cost for it. (low profit margin)

• Special offers& promotions on special events.


CRM

• We use analytical approach • Membership

– Cash facility

• Loyalty cards• Support in decision making

– Pre-purchase (Reviews, articles, current sales ratings etc)

– Purchase (visual cart,)– Post Purchase (Feed back)


CRM

• Out sourcing for website management & security

• Site availability :24/7

• Response time : Maximum 24 hrs.


QUESTIONS & ANSWERS


Q & A

“Basic necessities at your finger tips”

fajar mart

Education

business model growth

value chain delivery

business new

delivery normal

inventory system

offline business

best technology

assurance of best quality