fake irıshfest2

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Page 1: Fake irıshfest2
Page 2: Fake irıshfest2

Your Desire

• Bring the best of Celtic traditional music and culture to Turkey, from Ireland and the UK.

• Collaboration and exchange with Turkish musicians.

• Develop and sustain stronger cultural relations between the UK, Ireland and Turkey.

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Futuristic Plans

• Organise Celtic music and culture events in Istanbul and other cities with participants from the UK & Ireland.

• Cultivate an audience for Celtic cultural events amongst the native Turkish and international community in Istanbul, Ankara and other cities in Turkey.

• Win support from sponsors, commercial enterprises, cultural organisations and state bodies to facilitate the staging of events.

• Strengthen cultural and professional ties between Turkey and the UK & Ireland.

• Create an opportunity for Turkish music & culture to travel to the UK & Ireland.

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Thanks to Google!

We Searched the word ‘Irish’

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First we thought

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Focus Group

• Erasmus & Turkish students• Middle aged (30-45) upper class• Irish bar owners• Organizators

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Then we found

• We decided to talk to the young generation(18-35) in Turkey which loves going out at night times.

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Thanks to Google!

• We searched target audience.

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Strategy

• Fake Irish “Bu Bir Çakma İrlandalılaştırma Festivalidir!”

Our event offers, experiencing the Irish Culture through unusual way. We mixed Irish Culture with our own culture in a sarcastic way to get youth’s attention.

Ø  Tarot versus Turkish coffee fortune tellingØ  Clovers with blue bead wornØ  Luck cards with the 7th glasses

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• We are aiming to create an engagement between Turkish and Irish Culture with this fest. We preferred to draw a line in unusual way thereby, we are able to take attention from our target group. The fest is targeting to capture a contrast between two cultures. When the participants start to mix this two cultures during the fest, They are going to have fun and this situation will help us to achieve. We are planning all these things which we mentioned above, in lots of different ways. 

Strategy

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Logo

• We decided to combine the Irish ‘four leaf clover’ and ‘nazar boncuğu’ like a logo.

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Flyer Distribution Network

Flyers have a big role to increase the awarness of this festival.

• Taksim (Tünel-Beyoğlu)• MayFest • Erasmus ofices• Universities• Language schools

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Guerilla

• There are a group of people dressed Irish costumes and make Irish music, intercept people who walk around Taksim and create a enjoyable atmosphere. We record these moments and publish on Internet.

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Guerilla

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Iconic Taksim Tram

• To increase the awareness of our event in Topless and Babylon, we decided to use Taksim tram which is a strong icon in the İstiklal Street. There will be Irısh musicians in the Tram that making music while the tram travels in İstiklal street. Also the tram will be painted by green and advertises our event.

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Iconic Taksim Tram

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Sticker

• Designed stickers stick around Taksim street, around Topless and Babylon. Erasmus students also walk around Taksim, so we can reach erasmus students easily.

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Social Media

• We will refer our Facebook event page through our green stickers. And in that page, we will give Irish songs without telling the musicians’ name and ask the audience.

• We will make a simple Facebook application to let people upload their pictures which represent the combination of Irish and Turkish cultures. Through this application, other people will vote the best picture and the winner will get free ticket.

• We will put Tweet Feed Wall in Topless and make a hashtag to raise awareness about our party/ festival. (hashtag:FakeIrishFest)

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• #fake hashtag: before the event we will tease our “fake” concept throughTwitter and ask people to tweet creatively. The most creative twee will get free ticket. And also this tweet will be retweeted by sponsored brands and through this way we can reach a high number of people.

• University students and Erasmus socrates students are our main target audience and they are using these kinds of channels.

• Facebook advertisement• Vine: Our main teaser videos will be shown at our Vine

accountSponsored tweets

We will use social media intensely

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Radio Spots and Sponsorship

• Our radio spot will be informative, in order to make it catchy we will combine it with a jingle. We will make a small teaser presenting the festivals’ singers and share it on social media.

• Dinamo• Eksen• Having radio channels as sponsor is an

important for our festival as it based on culture and music. We tought about Dinamo and Eksen as they target the same audience as our festival.

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Application

• Irish Yourself• With this application, when you

take a photo this app changes your face and simulate like Irish people.

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Event Concept

• Fake Irish!

• Artist: Bora Uzer (performs with Irish artists)

• Barış K• Ticket: 30 TL(student), 45TL

(includes 1 free drink)

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First Day - Mayfest

• Conversation with Oscar Wilde• Tarot Fortune• Irısh Music• Flyer distributing• T-shirt dyeing with green color• A free ticket to the best designed t-

shirt owner• Presentation- Ticket sales

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Second Day• Location: Topless

Sponsor: Vodafone/ THY/ RedbullBeer-Popatoes (Belgian Fries stands)

• Long table concept• Guinness treat in Rakı glasses.• Green drink that we will prepare ourselves.• Green- white hat and fake red beard

distribution.• Loyalty cards will be given and for every 7th

drinks we will offer a raffle, the ones that turns the handwheel will win small/funny gadgets or experiences.

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TOPLESS

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Second Day• Concerts: Bora Uzer / Barış K

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• Photo Booth Cabin• Promotion for the Babylon night• Starting Time: 20.00• Ending Time: 03.00

Second Day

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Third Day

• Place: Babylon• Concert: Babazula/Irısh bands• Concept will be fully green in

Babylon Night.• Green hats and beards made

of Sytropor

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Babazula / Babylon

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Thanks for your attention!