fake news como lidar
TRANSCRIPT
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Joseph Pulitzer William Randolph Hearst
Yellow Journalism
Imprensa marrom
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C. Jay Taylor, 1896
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“Alternative fact”??????????????????????????????????????
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Por que as marcas devem se importar?
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© RollingStoneDakota Pipeline Protest
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© TwinCities Pioneer Press
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135,875 Facebook engagements from one Fake News source
Shared by a legitimate activist site and gained 25,000 more shares, and 3,900 comments
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Crise nos meios de comunicação
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Reuters Institute Digital News Report 2017
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Livre de influência política?
36%
30%Reuters Institute Digital News Report 2017
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Crise nos meios de comunicação
De 1990-2015:
O número das salas de redação caiu de 56.900 a 32.900
De 2005-2009:
O número de empregos em jornalismo diminuiu 15%
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Crise nos meios de comunicação
Em 2016:
Mais de 1.200 demissões de jornalistas
15 meios de comunicação fechados
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Na era de post-truth (pós-verdade),quem vai acreditar em você?
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Como lidar?
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Programmatic
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Marcas como geradoras de conteúdo
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Stakeholders
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