fake press @ iar2010

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FakePress

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Intervento di FakePress all' Italiana Augmented Reality 2010

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Page 1: Fake Press @ IAR2010

FakePress

Page 2: Fake Press @ IAR2010

WE PUBLISH

Page 3: Fake Press @ IAR2010

PLACESPublishing for

location based media, geographic narratives, ubiquitous contents

Page 4: Fake Press @ IAR2010

SPACESPublishing for

interactive environments, augmented reality, immersive narratives

Page 5: Fake Press @ IAR2010

BODIESPublishing for

wearable narratives, gestural interactions, natural interfaces

Page 6: Fake Press @ IAR2010

THINGSPublishing for

spime, interstitial tales, micro narratives, object centered social networks

Page 7: Fake Press @ IAR2010

Hello! I am an INTERSTITIAL NARRATIVE!

Page 8: Fake Press @ IAR2010

the futureof

PUBLISHINGand other interesting things to think about

Page 9: Fake Press @ IAR2010

DISPLAYS EVERYWHERE

Page 10: Fake Press @ IAR2010

PORTABLE GLOBAL NARRATIVES

Page 11: Fake Press @ IAR2010

MULTIPLE VOICES

I think you should

I was wondering if...

I found out that...

?!?

I see what you mean

Let me tell you...

Page 12: Fake Press @ IAR2010

EMERGENT STORIES

Nobody ever remembers this place... … but it is alive , and YOU can use it...

Your story can grow here...

… from the ground up to the roof...

… and become beautiful.

Page 13: Fake Press @ IAR2010

OBJECTS TELL STORIES

I come from Guatemala

Juan produced me, he has two children

Have you ever been to Ethiopia?

You can't find me in the shop anymore

3% of my price goes to Carlos and his family

Page 14: Fake Press @ IAR2010

BODIES TELL STORIES, TOO

He forgot his keys

They have a date tomorrow morning

They know each other from a social network, but they don't know it

Page 15: Fake Press @ IAR2010

THE PLACES OF THE WORLD COME ALIVE

Something beautiful is happening here

We've got something to say

This is one story you won't believe

Ths is really important

Page 16: Fake Press @ IAR2010

We can

RE-INVENTReality

and do something innovative and worthwhile

Page 17: Fake Press @ IAR2010

Pollutes

Unsustainable

Damages environment

OK! SOCIALLY RESPONSIBLE!

Page 18: Fake Press @ IAR2010

I can help you out

I wish I knewI don't know somethingI can tell you a story

Page 19: Fake Press @ IAR2010

WE HAVE A LOT TO SAY

Page 20: Fake Press @ IAR2010

I LEFT A NOTE HERE FOR YOU

Page 21: Fake Press @ IAR2010

WE CAN SHARE EVERYTHING I KNOW

Page 22: Fake Press @ IAR2010

YOU CAN HAVE THAT ANSWER

Page 23: Fake Press @ IAR2010

YOU CAN MAKE YOUR STATEMENT

Page 24: Fake Press @ IAR2010

YOU CAN TELL YOUR STORY

Page 25: Fake Press @ IAR2010

YOU CAN SHOW YOUR ALTERNATIVE

Page 26: Fake Press @ IAR2010

Would Youlike...

Page 27: Fake Press @ IAR2010

Objects, places, people can communicate anykind of information when you connect themto the Internet using Augmented Reality, Ubiquitous Computing and Location Based Media.

Your business can be anywhere, anytime. Evenin the most unexpected places.

… to pioneer new businesses?

Page 28: Fake Press @ IAR2010

35% of consumers are ready to becomeactive boycotters towards those companiesnot conducting acceptable social and ecological policies.

Open new dialogues using P2P social media,Augmented Reality and Location BasedContent.

… to embrace new Ethics?

Page 29: Fake Press @ IAR2010

A polyphonic view of the world. Multiple voices openinfinite dialogues to tell the emergent, infinite tale of life, culture, art, creativity.

Interactive environments, natural interfaces, locationbased interaction systems, wearable technologiescan turn spaces, objects and bodies into places forcommunication and expression.

… to express yourself?

Page 30: Fake Press @ IAR2010

This is a heavily coded reality. Innovation and creativity can only emerge from the interstices,from the spaces between the codes.

Recontextualize, remix, mash-up and detourn the world using Augmented Reality, Ubiquitous MicroNarratives, Wearable Technologies and RelationalArchitectures.

… to break the codes?

Page 31: Fake Press @ IAR2010

Alternatives that work are alternatives that talk to people, relate to them, be there, right therewhen they're most needed. Be them economic,philosophical, social, artistic, informational.

Disseminate and live your alternatives using Location Based communications, UbiquitousPublishing, spimes, Augmented Reality.

… to promote alternatives?

Page 32: Fake Press @ IAR2010

Close your old eyes and open up new ones.Create your new world. Connect it to the worlds ofthe people around you. Communicate, inform, share,buy, sell, invent. Don't let the world tell you whatto do. Create and join the multi-author story ofeverything that surrounds you.

The ending is open. The plot is emergent.

… to reinvent the present?

Page 33: Fake Press @ IAR2010

FakePress

http://www.fakepress.net

Page 34: Fake Press @ IAR2010

Many of the images in this presentation come from people that, like us, share their creations with the global communityby releasing their artworks using open licenses. Here, below, the sources we used. Please support these creative individuals by visiting their websites and getting in touch with them.

http://www.flickr.com/photos/noodlepie/20638587/sizes/o/http://www.flickr.com/photos/stuckincustoms/2786154526/http://www.flickr.com/photos/longzheng/2804745799/http://www.flickr.com/photos/saturnism/132805092/http://www.flickr.com/photos/ro_buk/2829566285/http://www.flickr.com/photos/cjereneta/409118360/http://www.flickr.com/photos/jaako/2492446180/http://www.flickr.com/photos/wader/2891754278/http://www.flickr.com/photos/irisheyes/17560846/http://www.flickr.com/photos/jaako/467391517/http://www.flickr.com/photos/levoodoo/3127582105/http://www.flickr.com/photos/amezzos/3891990627/http://www.flickr.com/photos/2007828/3251644674/http://www.flickr.com/photos/reith_lectures/3554267410/http://www.flickr.com/photos/lennarthuizing/163813677/http://www.flickr.com/photos/beachblogger/312620784/http://www.flickr.com/photos/afagen/3695466343/http://www.flickr.com/photos/ricephotos/438504151/http://www.flickr.com/photos/jamison/3489322044/http://www.flickr.com/photos/sillygwailo/146872543/http://www.flickr.com/photos/kylemackenzie/3576101731/http://www.flickr.com/photos/cfarivar/851528461/http://www.flickr.com/photos/i2offplusr3nder/2493385180/http://www.flickr.com/photos/crystaltips/249536507/http://www.flickr.com/photos/tronics/380379732/http://www.flickr.com/photos/vernhart/784617854/