fall 2006 rtw trend & color direction
DESCRIPTION
This was for a higher end department store. This provided design inspiration for private label and as design and assortment direction for brands exclusive to the store and for buyers to use in their business meetings with brands & vendors when making assortment, marketing and fashion color decisions/investments.TRANSCRIPT
FallFall
&& ConceptConcept20062006ColorColor
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InspirationInspiration
A dark and dramatic season that blends elements of Military Chic, Folkloric Elegance, and Victorian Sophistication to create an
indulgent and romantic look.
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BibliographyBibliography
Superba
Claiborne
Nautica
Emanuel
Perry Ellis
Peerless
Ben Sherman
Joseph Abboud
Oxford
Kellwood
Trend Service, themes, fabric, colorD-Cipher
John Crocco, VP Design, MerchDenise Kelleher, VP, Trudi Roach, Design Director
John Overgaard, VP MerchOlga, Kim Principe, Designer, , Merch.
Larry Kniola, Wendy HerbstmanRich Wertzberger, President and VP
Shana Smith, VP, Jeannie Chang, Design Director
Ross Gershgowitz, VP US Merch.
Steven Chiv – VP DesignJohn Fowler, VP Design & Merchandising
Market Consultations
Paris, Amsterdam, London, Madrid, VancouverComp Shopping (Foreign)
Trend Services, Consultations, Ellen Sideri, PresidentESP-Ellen Sideri
Validation, Consultation - Kathy Bradley, Tim Bess, Liz, David Wolf
Doneger
NYC, ,CT, L.A. So Cal, Seattle, San Francisco, MiamiComp Shopping (USA)
Incoming / Key Colors, Items, Details Milan Designer Runway Collections
Seasonal Overview, What’s In Store, Runway RecapsWGSN
Color, Trend, Theme, Forecasting – David Wolf, Pat TunskeyDoneger
Product Validation
London Based – Early Trend IndicatorWGSN
Lecture – Inspiration, Color, Fabric Trend Union
Trend & Inspiration
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Color IColor I
A somber palette of deep, almost black-hued purples, wines, and greens
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Color IIColor II
Atmospheric shades of gray, Blue, and Green, balanced with light neutrals, evoke a sense of elegance, calmness, and quiet sophistication.
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Color IIIColor III
Bright Pop colors used as accents in prints and
patterns
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FabricsFabricsFabric Mixing: A collage of color & texture, Print & Pattern.
Jersey: Fluid in Silk & Blends. Classic Heathers
Lace: Heavy gauge or light weight for blouses, skirts, and dresses
Velvet: Silk or rayon in rich colors.
Patent: Glossy shine in both vivid brights and deep darks.
Menswear: Tweeds, plaids, herringbones, & Houndstooth.
Tapestry: antiqued, textured, patina effects, embroidered,
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Print & PatternPrint & PatternFloral: The rose is the flower of choice. Warp Prints, from grand bouquets to single stems
Paisley: Elongated & Oversized motifs, Free flowing designs
Scarf patterns: Inspired by Russia
Stripes: Wide to narrow widths, both horizontal & vertical. Pinstripes & naval influences
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DetailsDetails
Military Hardware: Snaps, Metal Buttons, Zippers, Epaulettes
Victorian Influences: Ruffles, Satin, Velvet, & Fur Trims, High Necks,
Folkloric: Childlike & whimsical appliqués & placed embroidery with handmade effects.
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JacketsJackets
SweatersSweaters
Pea Coats
Military Details
Belted Waists
Metal Hardware
Velvet Continues
Fair Isle
Belted Sweater
Argyle
Big Volume
Fur Trim
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Tops (Knits & Wovens)Tops (Knits & Wovens)
PantsPants
Victorian Blouse
Ruffles
Paisleys
Vests
White is Key
Skinny Silhouette
Menswear Fabrics
Higher Waistlines
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SkirtsSkirts
DenimDenim
Slim Silhouette
Long
Menswear
Borders & Banding
Pleats
Skinny Silhouette
Dark Wash Continues
Grayed-Out Emerges
Pigment Dyed
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ShoesShoes
HandbagsHandbags
Attributes:
Croc, Lizard, and Snake
Laces and Bows
Patent
Studs ,Grommets, and Buckles
Decorated Cont.
Velvet continues
Attributes:
Croc
Fur and Shearling
Patent
Studs, Grommets, and Buckles
Decorated Continues
1.Frame Bag 2. Chain Handle 3. Roomy Satchel 4.Clutch
1. Ankle boot 2. Flat Boot 3. Lace-Up 4.Round Toe Pump
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JewelryJewelry
BeltsBelts
Attributes:
Links & Chains
Semi Precious
Giant Stones
Ribbons
Knit and Crochet
Mixed Media Continues
Attributes:
Patent
Studs and Grommets
Chain
Decorated Continues
1.Long Neck 2. Bold Neck 3. Vintage Neck 4. Oversized Earrings
1.Tailored Belt 2. Oversized Belt 3. Chain Belt 4. Wrap Belt
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AccessoriesAccessories
CoatsCoats
Attributes:
Fur and Shearling
Handmade Knit and Crochet
Velvet Continues
Decorated Continues
Pea Coats
Fur Trim
Belted Trench
Toggles
Uniform Coat
Decorated Coat
1. Newsboy Hat 2. Fur Hat 3. Driving Glove 4. Skinny Scarf 5. Headband
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