fall agenda
TRANSCRIPT
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SNA Fall Publishers’ and Advertising Directors’ Conference
The InterContinental Kansas City
Kansas City,
Missouri
September 22 – 25, 2009
COMMUNITY MEDIA – THE INDUSTRY’S GAME CHANGER
SEIZING OPPORTUNITIES DURING A CHANGING MEDIA LANDSCAPE
Three Days Dedicated to Opportunities, Trends and Emerging Best Practices for
Community Newspapers & Related Online Media
Co‐sponsored by:
Title Sponsor: Classified Avenue
Gold Sponsor: Second Street Media
Platinum Sponsor: Universal Uclick
Silver Sponsor: Tecnavia
It’s time to separate fact from fiction. Never has the outlook for community newspapers and their related online
media been more promising. We have opportunities today that seemed unthinkable even two years ago. This
conference will focus on this game‐changing era with specific emphasis on emerging strategies, new
opportunities to capture major and national advertising and transformation success stories. This conference is
sure to motivate, inspire and provide actionable, revenue‐ producing ideas.
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Tuesday, September 22, 2009
NEW ‐ 8:00 AM – 5:00 PM: Inland Group Executives Conference – Co‐Sponsored by SNA Inland's Group
Executives Conference is the principal gathering of senior newspaper executives seeking operational efficiencies
and synergies for multiple newspaper operations
SNA
is
pleased
to
partner
with
the
Inland
Press
Association
to
bring
additional
programming
to
this
conference. This conference within a conference will feature unique programming on Tuesday and
joint sessions with SNA Fall Conference attendees on Wednesday morning. SNA members are invited
to sign up for the group executive’s conference in addition to the SNA Fall Conference for the rate of
$699 (just $104 more to add on Tuesday). Inland members are also invited to add the SNA Fall
Conference for the same $699 (just $304 to add on Wednesday afternoon, all day Thursday and Friday
morning). Visit www.inlandpress.org for complete Tuesday program details.
PRE‐CONFERENCE ACTIVITIES
Several important pre‐conference events will take place on Tuesday, September 22. One‐on‐one
meetings with major advertisers ‐ long the hallmark of SNA’s annual fall conference ‐ are scheduled in
addition to
the
SNA
Board
of
Directors’
Meeting
and
welcome
reception
with
exhibitors.
7:30 AM – 8:00 PM: Registration desk open
7:30 AM – 5:30 PM: One‐on‐One Meetings with Retailers, National Advertisers and Advertising
Agency Representatives – Sign Up Early – First Come, First Serve.
Back by Popular Demand – Some compare it to speed dating; most say that it is an exhausting but
highly productive day; all agree that it is a priceless opportunity to meet with the decision makers that
control billions of dollars in advertising budgets.
One day prior to the conference kickoff you’ll be face to face with media buyers. Over the years, many
SNA members
have
built
relationships
and
secured
new
business
as
a result
of
these
meetings
–
and
all
it takes is one trip to Kansas City.
Meeting slots are limited. Requests are taken on a first‐come, first‐served basis and are based on the
order that the registrations are received at SNA headquarters. To request meetings, send in your
registration form (online, mail, fax or phone). Then call or email Kim Cole at (610) 345‐0795 or
kim.cole@suburban‐news.org to arrange. Note: the advertiser one‐on‐one meetings are not part of
the conference registration fee. SNA pays for this bonus day as an enticement for early registrations
and as a member benefit.
Look at the impressive list of expected retailers and agency reps:
CONFIRMED PARTICIPANTS:
Steve Winslow – Manager, Print Media Buying, Best Buy Company, Inc.
Sheila Culligan – Senior Print Media Buyer, Best Buy Company, Inc.
Devin Hedberg Senior Analyst, Best Buy Company, Inc.
David S. Renne ‐ National Agency Director, (Sprint), Valassis
Matt Gunderson ‐ Senior Regional Media Manager, Kohl’s
Stephanie Stanton ‐ Vice President Media Operations, Vertis, Inc. (Lowe’s)
Dave Weiss ‐ Director of Analytics, Vertis, Inc. (Lowe’s)
Joanne Yorks, Media Supervisor, and Darby Ranger, Assistant Media Planner, TJX Companies
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Rachel Stayduhar ‐ Media Analysis Supervisor, American Communications Group
Cindy Hefley, Chief Operating Officer, LocalPoint Media
Robert Uccello ‐ Print Media Manager, CVS
Deborah Armstrong ‐ Senior Vice President Marketing/Business Development, and Andrew Schaefer,
Director of Retail Buying, MediaSpace Solutions
Rick Baranski ‐Marketing/Publisher Relations Director, U. S. Suburban Press
Greg Bogich
and
Barry
Haselden
–
Valassis
(RedPlum/LPM
Online
Coupon
Program)
Scott Larson, VP Client Services, Kelly Czech, Director of Client Services, Margy Campion, VP Buying
and Planning Services, and (tentative) Bridgit Wallace, Director of Buying, Novus Print Media Network
Jedd Gould, President, Mediabids
Randy Novak, Director of Newspaper Strategy, NSA Media
Zip2Save.com Training Seminars - Conducted by Debbie Frye, General Manager, Flyerland.ca
and Zip2Save.com.
FREE SESSION FOR NEWSPAPER ATTENDEES OR NON‐ATTENDEES
Choose the best time that works for you:
9:00 AM ‐ 10:30 AM
1:00 PM ‐ 2:30 PM
3:30 PM ‐ 5:00 PM
Three 90 minute training seminars will be offered on Tuesday for those companies that have signed up
as newspaper partners of Zip2Save.com or for those that are considering it. The focus will be on the
local sales opportunities and how Zip2Save.com can provide a new revenue stream and profit center
for your company. To sign up, call or email LocalPoint Media headquarters at (866) 451‐5567 or
sna@suburban‐news.org.
10:00 AM – 5:30 PM: SNA Board of Directors’ Meeting
2:00 PM
–
5:30
PM:
Exhibit
Trade
Show
This is the perfect time to visit with the SNA exhibitors before the start of the conference. Exhibitors
will be conducting private and group demos during this time. Take advantage of this unhurried,
uninterrupted opportunity to learn about the products and services that can help you grow your
multimedia publications.
5:30 PM – 7:30 PM: Welcome Reception with Exhibitors & SNA Foundation Silent Auction –
SNA/Inland Joint Event
Mingle with members and engage with exhibitors, as you imbibe and dine. Cocktails, appetizers and
dinner
(food
stations)
will
be
served
in
the
exhibit
hall
as
you
make
your
way
among
new
and
old
friends, colleagues, and industry vendors. This event will also mark the start of the SNA Foundation’s
silent auction. Winners will be announced at Thursday’s Cocktail Hour with Exhibitors. You will have
until 3 PM on Thursday to make your final bids.
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Wednesday, September 23, 2009
7:30 AM – 5:00 PM: Registration Desk Open
7:30 AM – 12:30 PM: One on One Meetings with Advertising Media Buyers (Continued)
Meetings with major media buyers will continue on Wednesday morning (with the exception of the
time allotted for the keynote presentation).
7:45 AM – 8:45 AM: Continental Breakfast with Exhibitors
8:45 AM – 9:15 AM: Welcome Remarks & Opening Game‐Changing Moments – Jon Rust, SNA
Conference Chair, Steve Parker, SNA Chairman of the Board and Tom Shaw, Chairman of the Board,
Inland Press Association.
Don’t miss the “big unveil” to the entire fall conference. You never know what SNA has in store for kick
off. It promises to be fun, insightful and true to our theme: Community Media – The Industry’s Game
Changer.
9:15 AM – 10:45 AM: Keynote Presentation – It’s a Game‐Changing Moment for Community Media –
SNA/Inland Joint Session
Session Moderator: Jennifer Saba, Editor & Publisher; Panel: Kirk Davis, President & COO, GateHouse
Media, Mike Gugliotto, President & CEO, Pioneer Newspapers, Inc., Jon Rust, Co‐President, Rust
Communications, John Cribb, Principal, Cribb & Associates, John Janedis, CFA, Publishing &
Advertising Agencies, Wells Fargo Securities ‐ Equity Research and Randy Novak, Director of
Newspaper Strategy, NSA Media.
Amidst a sea of industry change, community newspapers and their related Web sites have emerged
stronger
than
ever
and
face
tremendous
opportunities
that
will
redefine
the
industry
forever.
Major and national advertisers are shifting more and more business to community media as the need
to supplement their buy has never been greater. Financially, community newspaper companies are not
in a crisis.
What does this all mean? Our all‐star panel will break it down. Senior executives from the advertising,
financial and newspaper industries will discuss why it truly is a game‐changing moment and what smart
community publishers are doing to capitalize on this new and exciting future.
This fast‐moving session will be conducted in a Q&A format that allows all panelists to weigh in on
these important issues. It is the must‐attend session of the conference.
10:45 AM – 11:00 AM: Coffee break with exhibitors
11:00 AM – 12:30 PM: Publisher Track: Interactive Game Changers – New & Emerging Trends & Best
Practices beyond Banners & Video. Panel to include: Ben Smith, Lawrence Journal World, Senior
Executives from Valassis/RedPlum and Kindle (invited) and others to be announced. Moderated by:
Mike Blinder, The Blinder Group, Inc. – SNA/Inland Joint Session
The game is changing. Are you?
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You won't hear about banners and video in this session. Be prepared to learn about new and bold
opportunities.
An executive from Valassis' RedPlum division will talk about pay for performance models and in
particular, the "pay per print" model recently launched with the online coupon program. By the time
the fall conference convenes, close to 1,000 Web sites are expected to be participating in this program.
We will have stats and revenue share numbers. Could this be the first pay for performance model that
works? We'll
find
out.
Electronic readers are gaining in popularity. The New York Times now has 2,000 Kindle subscribers. Is
this applicable for community newspapers? Are there options that include advertising? Is there a
preferred model? We'll explore many options.
Are you using twitter to succeed in the business world? Ben Smith, major and national sales manager
for the Lawrence Journal World, will talk about his reliance on this social networking tool and how you
can put it to use in your organization.
Email advertising became the #1 online ad category spot last year according to Borrell Associates,
surpassing all
other
forms
of
interactive
advertising
including
search.
Our
panelists
will
showcase
several great examples of how community newspaper publishers are cashing in on this hot growth
category.
You'll be sure to leave this session with many great ideas on how to further monetize your Web
offerings.
11:00 AM – 12:30 PM: Advertising Track: Opportunities to Secure More Major & National Advertising,
Moderated by Larry Maynard, CEO, NGM Partners, Panel to Include: Stephanie Stanton, Vertis
Communications, Cindy Hefley, COO, LocalPoint Media, and Deborah Armstrong, Senior Vice
President Marketing/Business Development, MediaSpace Solutions. – SNA/Inland Joint Session
It’s another game‐changing moment for community newspapers and Web sites. Major and national
advertisers are looking for new and exciting ways to connect with consumers. They are more open‐
minded than ever before due to the changing media landscape. What can you do to secure more of
this business?
Our panel will address major opportunity areas and will also cover areas of frustration (such as
inconsistencies with rate cards, advertising specs, forced zones and audit preferences).
12:30 PM: Inland Group Executives Conference Adjourns
12:30 PM – 1:45 PM – SNA Awards Luncheon & Annual Business Meeting
Join us for a very special lunch to honor the SNA advertising director of the year, newspapers of the
year and the Dean Lesher award recipient – the lifetime achievement award. Officers and directors will
be elected. We’ll report association business to the general membership including updates from
LocalPoint Media.
1:45 PM – 2:15 PM – Dessert with Exhibitors – A great chance to catch up with conference exhibitors
and enjoy an assortment of fresh baked cookies, brownies and treats.
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2:15 PM – 3:30 PM: General Session: Zip2Save.com ‐ Catch the Excitement; Join the Movement ‐
Presented by: Alvin Brouwer, Vice President, Advertising & Product Development, Metroland Media
Group Ltd. and Nancy Lane, President, LocalPoint Media and Suburban Newspapers of America with
commentary from the LPM owner sub‐committee: Chuck Dix, President, Dix Communications, Stuart
Richner, President, Richner Communications and Gene Carr, CEO, American Community Newspapers II,
Inc.
To date
over
1,050
newspapers
and
niche
products
have
joined
as
newspaper
partners
of
Zip2Save.com. Find out why these newspapers are so excited about this opportunity and why they
believe that this will open up a brand new revenue stream for their company.
Updates will be shared in advance of the October 1 launch date including major advertiser feedback
and commitments. The CEO's that were involved in the planning, negotiating and launching of
Zip2Save.com will also offer their thoughts about why this site is truly a game changer for the entire
industry.
Alvin Brouwer, the master mind behind the highly successful flyerland.ca site and partner to
Zip2Save.com, will also provide tremendous detail about the site, logistics, audience measurement
tools, marketing
and
more.
With
plenty
of
time
left
for
Q&A,
you
will
leave
this
session
with
everything
you need to make Zip2Save.com a profit center for your company.
3:30 PM – 3:45 PM: Refreshment break with exhibitors
3:45 PM – 4:45 PM: Advertising Track: Designing Web Ads That Work – Presented by Jill Groebl, VP
Digital Marketing, MMG Worldwide, and Scott Brown, Interactive Director, Barkley.
In this session we will hear from national advertising agency executives that specialize in the placement
of online advertising. Find out what their clients want and what is working when it comes to
developing a comprehensive advertising program that includes an online component. Barkley handles
an impressive
client
list
including
zappos.com,
Sonic
Drive
Through
and
MGM
Grand.
MMG
Worldwide
is a national leader in the tourism, hospitality and entertainment advertising business.
3:45 PM – 4:45 PM: Publisher Track ‐ Striking A Balance Between Community Journalism And Citizen
Participation – New SNA Foundation Research Results – Sponsored by the McCormick Foundation.
Presented by Susan Karol PhD, Executive Director, SNA Foundation.
The debate continues. Editors are torn on the subject, and struggle with the concept. At the heart of
the issue – how do you allow the public to participate on your Web site in a meaningful way without
compromising your journalistic integrity and standards?
The Suburban Newspapers of America (SNA) Foundation wanted to help clarify these issues for
community journalists through a research study of 3,000 newspaper Web site users, supported by a grant from the McCormick Foundation. These survey participants reveal their views regarding the
importance of newspaper Web sites to engage and support meaningful public interaction, such as
allowing story comments and other user‐submitted content. What should be the role of local
newspapers regarding these online citizen contributions? How can local newspapers open up their
Web sites to serve their communities in deeper, more relevant and more engaging ways but still
maintain their reputation and credibility?
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SNAF teamed up with American Opinion Research to conduct this fascinating and timely study. In
addition to the feedback received from the public, a separate study that polled community newspaper
publishers and editors also will be shared.
There will be time set aside after the research findings are presented for an audience discussion on this
hot issue as well as the opportunity to weigh in on suggested industry guidelines developed by a group
of high level executives from the newspaper and academic worlds.
5:30 PM ‐ 10:00 PM: Take Me Out to the Ball Game Sponsored by: Family Features Editorial Syndicate
(Note: the first 150 tickets are taken; a second block will be purchased. Be sure to indicate your interest
on the registration form).
A one hour cocktail reception will be held from 5:30 PM ‐ 6:30 PM to recognize the advertising award
winners. From there, SNA attendees will head over to the Kansas City Royal's ball park for a game
against the Boston Red Sox. The game starts at 7:15 and a second block of tickets will be purchased in
close proximity to the first group. Cutoff date to get a free ticket is September 3.
SNA has reserved an infield section of the park to watch the game, network and have fun. Even if you
are not
a big
sports
fan,
we
hope
you
will
join
us.
Thursday, September 24, 2009
8:00 AM – 4:30 PM: Registration/Information Desk Open
8:00 AM – 8:50 AM: Continental Breakfast with Exhibitors
9:05 AM – 10:30 AM: Publisher Track Keynote: New & Emerging Business Models for Community
Newspapers & Web Sites, Panel to include Chris Kubas, Vice President, The Kubas Group, Josh
O'Connor, Vice President of East Sound Newspaper Operations, Sound Publishing Inc. and others to
be announced.
What a difference a year makes! New business models seem to be emerging every day. What is
working? How are readers and advertisers reacting?
This session will explore these new models which will include: converting to tabloid and/or modular;
implementing layout‐driven editorial; eliminating days of the week; converting products to online only;
further outsourcing opportunities; partnering with the metro daily in town; setting up social
networking sites for advertisers; and much more.
All of these changes are designed to create a more efficient (and profitable) community media
company. Find out what is working and the valuable lessons learned along the way. All examples will
be presented in mini case study formats.
9:05 AM – 10:30 AM: Advertising Track Keynote: Retailing Trends & How to Capitalize on
Opportunity Areas ‐ Presented by: Bill Hague, Senior Vice President, Media Strategy Group, Frank N.
Magid Associates.
Do you know what categories are hot right now? And if so, how do you translate this knowledge into
opportunity for your newspapers and Web sites?
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In this session, Bill Hague will focus on the current landscape and the projections for 2010. He will also
discuss how advertising receptiveness, loyalty programs and social networking sites will play an even
larger role in retailers' marketing programs and how newspapers can position their print products and
web sites for future success.
Frank N Magid Associates specializes in consumer behavior and provides insights that relate to both
the retail and media sectors and their intersection.
10:30 AM – 11:00 AM: Refreshment Break with Exhibitors
11:00 AM – 12:15 PM: General Session: Great Idea Session – WIN $200 FOR BEST IDEA. Moderators:
Marc Wilson, CEO & General Manager, TownNews and Al Cupo, VP‐Operations, SNA.
This session is GUARANTEED to provide a return on your investment to attend.
The top idea (as voted on by your peers) will win $200. Second place will receive $100 and third place
$50.
This is one of the most popular sessions of the conference but please come prepared. Drop off your
clearly‐
marked
flash
drive
or
DVD
at
the
registration
desk
any
time
prior
to
today’s
first
session,
or
bring at least 100 samples of the print element of your idea and be ready to explain it in three
minutes or less. To ensure that everyone gets a turn, numbers will be drawn in advance and each
participant will only be allowed to present one idea. If time permits, attendees will be able to present a
second idea but only after everyone has had the chance to present their first idea. Cost cutting ideas
are also welcome in addition to revenue‐generating submissions.
This session alone will easily pay for your conference registration fee, so come prepared – we need
your great ideas! The more innovative, the better your chances of winning.
12:15 PM – 1:30 PM: Lunch – on your own
12:15 PM
–
1:30
PM:
LocalPoint
Media
Owners’
Meeting
–
Lunch
is
included.
1:30 PM – 2:55 PM: General Session – More Game‐Changing Moments ‐What Consumers are Saying
About Community Newspapers & Related Online Media, Shopping Habits, and More – New Research
Results Unveiled, Presented by Kenneth Fleming, PhD, Director, Center for Advanced Social Research
and Associate Director of Research, The Donald W. Reynolds Journalism Institute, School of
Journalism, University of Missouri‐Columbia, and Susan Karol, PhD, Executive Director, SNA
Foundation.
How do consumers use our products? What areas generate the most interest? How are they using the
advertising information – both ROP and preprints – to make shopping decisions? How do community
newspapers compare
to
metro
dailies?
Are
there
differences
between
free
and
paid
papers?
And
what
do consumers want from community Web sites? How are they using local Web sites now?
This session will answer all of these questions and more including extensive shopping, intent to
purchase and demographic information. Media buyers will provide important commentary about the
results of the study.
2:55 PM – 3:15 PM: Refreshment Break with Exhibitors
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3:15 PM – 4:15 PM: Publisher Track: Can You Hear Me Now? It’s Finally Time to Monetize Mobile,
Presented by: Lani Dorlack, Director of Sales, The News, Community Newspapers of Nevada; Tony
Berg, Advertising Director, Lawrence Journal‐World and Ben Dils, Account Executive, American
Community Newspapers II, LLC. Moderated by: Shannon Dunnigan, GateHouse Media.
Cell phones and mobile devices are starting to create meaningful revenue streams for community
media
companies.
This
session
will
explore
direct
response
SMS
advertising,
building
databases,
sponsorship advertising on mobile sites, mobile couponing and iPhone Apps.
Shannon Dunnigan, who is in the process of implementing a mobile strategy at GateHouse Media, will
moderate this fascinating session.
3:15 PM – 4:15 PM: Advertising Track: The Four Disciplines of Execution ‐ Presented by Tony
Marsella, President & COO, Ranger Data Technologies, Inc.
Join us for this fast‐paced, hard‐hitting and humorous session that focuses on four disciplines that will
bring you success. You’ll hear examples from today's newspaper business that will also help attendees
with personal goal achievement. Marsella is an accomplished professional and public speaker with a
solid newspaper
advertising
background.
Most
recently
he
gave
this
presentation
to
the
Governor
of
a
southern state and his cabinet.
The four disciplines are: Select a Wildly Important Goal, Create a Compelling Scoreboard, Initiate the
New Behavior necessary to Achieve New Goals and Hold Each Other Accountable All the Time
This motivating session is the perfect way to end day two of the conference!
4:15 PM – 5:30 PM: Demo Hour & Cocktails with Exhibitors
This is your opportunity to learn about the latest technology in the newspaper industry. Exhibitors will
prepare demos or informational sessions for attendees that are interested in exploring new trends,
learning about new systems or to ask questions about existing systems.
6:30 PM: Optional Dinners – choose one and mark it on your registration form. You will be seated with
other SNA members. Remember to bring cash as each restaurant provides one check per table. Sign up
now – all restaurants are expected to reach capacity.
Choice # 1: Plaza III – The Steakhouse
Kansas City’s classic prime steakhouse and a Plaza institution for over 40 years. USDA Prime aged cuts of
mid‐western beef, steaks, and chops. Wine spectator award of excellence wine list. Dinner and dancing at
the club which features Kansas City’s local Jazz scene. Price range: moderate to expensive. (Located in the
Plaza area – walking distance)
Choice # 2: Fiorella’s Jack Stack Barbeque
For more than 50 years, Jack Stack Barbeque has won over discerning barbecue critics across the country
with succulent Ribs and fork‐tender Brisket, all prepared in distinctive hickory‐fired brick ovens. But you’ll
also be delighted with everything on the menu, including Certified Angus Beef® steaks, crisp salads, grilled
fresh fish—even Denver Lamb Ribs. There are so many ways to experience their premier barbecue. Price
range: moderate. (Located in the Plaza area – walking distance)
Choice # 3: Capital Grille
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The Capital Grille boasts an atmosphere of relaxed elegance and style. And is nationally acclaimed for dry
aging steaks on premises, chops, large North Atlantic lobsters and fresh seafood. Price range: moderate to
Expensive. (Located in the Plaza area – walking distance).
Friday, September 25, 2009
8:00 AM
–
11:00
AM:
Registration/Information
Desk
Open
8:00 AM – 9:00 AM: Continental Breakfast
9:00 AM – 10:00 AM: Friday Keynote: Main Street Interactive: How Suburban & Community
Newspapers Can Help Save Small Businesses – Presented by Gordon Borrell, President & CEO, Borrell
Associates.
Main Street America has felt the pinch of Wall Street’s collapse, and it may be up to the best marketing
experts in local communities – suburban/community newspapers – to help save them. As Henry Ford
said, “A man who stops advertising to save money is like a man who stops a clock to save time.”
This report,
specially
developed
for
SNA,
will
examine
how
small
businesses
are
looking
to
the
Internet
as their own storefronts and hoping to increase their business, and how they’re missing a level of
advertising – in print and online – that will magnify the power of their Web sites. The report will
provide lots of practical advice for community newspaper publishers, as well as a set of charts and
other information about how much small businesses spend on the Internet, and on what types of
services. The charts can be presented directly to community businesses via seminars or one‐on‐one
presentations by newspaper/online reps.
10:00 AM – 11:00 AM: Major Accounts Roundtable – Moderated by: Al Cupo, VP‐Operations, SNA –
this roundtable is perfect for major account managers and advertising directors to share success
stories, swap contact information and develop group strategies to present to retailers and advertising
agencies.
10:00 AM – 11:00 AM – Publisher Roundtable – Moderated by Jon Rust, Co‐President, Rust
Communications. The perfect ending – a chance to network with your peers one last time,
discuss the information shared during the conference and ask questions/share information with
each other.
11:00 AM: Conference Adjourns
IMPORTANT INFORMATION ABOUT THE SNA FALL CONFERENCE:
HOTEL
RESERVATIONS:
The InterContinental Kansas City no longer has hotel rooms available. Rooms have been reserved at
The Raphael Hotel located next door under Suburban Newspapers of America. The rate is $166 plus
tax, per night. Reservations can be made by calling (816) 756‐3800 and mention you are with Suburban
Newspapers of America.
DRESS CODE
Dress code is business casual for all SNA sessions although business attire is suggested for the one‐on‐
one meetings with advertisers. Dress code for the ballgame is casual.
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CONFERENCE RATES
Take advantage of our Early Bird rates – A savings of $100 on each registration!
Register before 8/31/2009 and SNA Members pay just $595 for the first attendee and $495 for each
additional attendee! SNA members may add on the Inland Group Executives’ Conference for a total
rate of $699. Non‐members pay $1,030 for the first attendee and $840 for each attendee thereafter.
Please see our registration form for complete registration information including guest rates.
CLASSIFIED AVENUE
DISCOUNTS
If your organization participates in Classified Avenue, you may qualify for a Classified Avenue discount.
To learn the amount of your discount, please contact SNA headquarters at (888) 486‐2466.
ONE‐ON‐ONE MEETINGS WITH MEDIA BUYERS:
The one‐on‐one meetings are designed to take place in twenty‐minute intervals. It is usually enough
time for introductions and a brief presentation. Media buyers have provided tremendous feedback
over the years. They ask that newspaper representatives come prepared, be ready to share what’s new
in their market and do their homework in advance. A small leave behind is fine but don’t load them
down with too much. They are especially looking for new ideas that will help drive customers into their
retail
outlets.
Please
also
be
respectful
of
the
time
and
honor
the
twenty
minute
limit.
WIRELESS ACCESS IN MEETING ROOMS:
Sessions on Wednesday and Thursday will feature wireless access, so bring your laptop or PDA. These
sessions will feature the popular SNA internet DJ – so you can send your questions or comments and
they will appear live on the screen at the front of the room. Please do be considerate of the speakers
and attendees and refrain from using your laptop or PDA for other reasons during the sessions.
SPECIAL THANKS TO OUR SPONSORS AND EXHIBITORS:
Title Sponsor:
Classified
Avenue
Gold Sponsor: Second Street Media
Platinum Sponsor:
Universal
Uclick
Silver Sponsor: Tecnavia
8/14/2019 Fall Agenda
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SNA APPRECIATES THE EFFORTS OF THE FALL CONFERENCE COMMITTEE:
Conference Chair:
Jon Rust, Co‐President, Rust Communications, Cape Girardeau, MO
Committee:
Gareth Charter, Publisher, Holden Landmark Corp., Holden, MA
John Rung, Group Publisher, Shaw Suburban Media, Crystal Lake, IL
Josh O’Connor, VP of East Sound News Operations, Sound Publishing, Seattle, WA
Stephen Zonars, General Manager, ThisWeek Community Newspapers, Columbus, OH
Tony Luke, General Manager, Community Newspapers of Greater Kansas City
Lisa Mardenli, National Account Manager, Rhode Island Newspaper Group, Warwick, RI
Ben Smith, Regional Sales Development/Major & National Accounts, Lawrence Journal World,
Lawrence, KS
Dan DeCapua, Account Manager, C&G Newspapers, Detroit, MI
Gary Warmker, Majors/National Account Manager, Sun Publications, Inc., Kansas City, MO
Wendy MacDonald, Director of Media, Family Features Editorial Syndicate, Inc., Kansas City, MO
Nancy Lane, President, Suburban Newspapers of America
Al Cupo, Vice President – Operations, Suburban Newspapers of America
Valerie Donn, Membership Services Manager, Suburban Newspapers of America
Tanya Henderson, Director of Member & Advertising Relations, Suburban Newspapers of America