• When spam filters obstruct the delivery of a genuine email, this is called as a false-positive result. In fact, false positives are legitimate emails that are incorrectly recognized as spam and can be an insignificant problem or a very critical one, depending on how you sees the issue.

• Here are some significant tips to prevent your email campaign from false positive emails:

• Some spam filters are organized so meticulously that their false positive rate is soaring. On other events, genuine emails become false positives by not applying the best email content practices.

• Make use of anti-spam filters to check your email under different procedures, not in order to make sure what you can get it with, but just to find out if your messages comply with CAN SPAM act.

• Analyze those of your emails that were considered spam, and the rules that were generated.

• Follow those rules and techniques that have high point scores, and as a general rule you should not worry about low-scoring rules.

• You can inquire internet service providers to stop filtering your messages, For spam, as it is a big problem, is not a common one and does not influence the same email user to the same amount.

• If you carry out email marketing, use a reputable email marketing service with superior email delivery checking and an email reputation. You should always follow these best email marketing techniques.

• Overall, the bottom line message is that email false positives are still a severe problem and one that businesses of all sizes face, but mainly the large ones should revert to and determine.

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