fame india ltd 2003

8/2/2019 Fame India Ltd 2003

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FAME INDIA LTD

BUSINESS ENVIRONMENT PRESENTATION


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INTRODUCTION Fame (I) ltd (formerly shringar cinemas ltd) is a company

dealing with film distribution, exhibition, multiplexes andnegative rights.

First Multiplex was launched in Mumbai Fame Adlabs in2002 and now have 25 multiplex across India.

Operate 93 screens and 26269 seats across 12 cities inIndia.

Presence in states of Maharashtra, Gujarat, Haryana, WestBengal, Jharkhand and Karnataka.


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Demographic Environment

Fame was the first to introduce a new concept called'Good Morning Shows'. A concept that was speciallydesigned keeping teenagers in mind and offering themtickets at affordable prices.

Fame has also started corporate booking of its screens,by allotting a screening of a movie to a particularcorporate company. This has increased their revenues.

For those who want a comfortable movie experience,fame has introduced recliner and sofa seats in all itsmultiplexes to give moviegoers a great experience.


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Technology

First fully-

computerised

multiplex

theatre inMaharashtra

One of the first

to introduce

online booking

through itswebsite

Planning to

introduce

booking of

tickets through

SMS shortly

LCD at bookingcounters for real

time information

on show timings.


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Fame Cinemas along with Vodafone have Introduced new

offers enabling moviegoers to bag two movie tickets at theprice of one

Called Vodafone Tuesdays, the scheme is exclusively

restricted to Tuesdays, and allows its customers to watch

movies at all outlets of Fame Cinemas Vodafone Tuesdays coupons can be downloaded on mobile

phones for a forthcoming Tuesday on any day of the week

The coupons can be redeemed for a free ticket on any movie

on Tuesdays


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PLANS TO

SCREEN IPL

SEASON 3

To beat low occupancy levels

Live experience atmosphere

High definition audio video experience

No advertisements

Already implemented successfully during the World Cup

Finals in 2006


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Vacancy arises

Checking for availability of internal recruitment Internal recruitment unavailable then external recruitment is opted

Job vacancy [job specification & description] advertised

Applications received

Scrutinization & Processing of applications

Interview with HR Manager

Vacancy filled

Contract of Employment

Contract terminated in case of redundancy & dismissal

Contract expires

Contract Renewed

RECRUITMENT, SELECTION & CONTRACT TERMINATION


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PERKS

Fame offer their staff free or discounted

movies and selected food items.

They get movie coupons issued with each

paycheck, and special staff screenings.

They also see selected films before the general

public at press screenings or print tests.

Cinema staff also get the opportunity to see

the film premieres.


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Social Initiatives

Purple Ribbon, the social cause initiative from FAME

Multiplexes in collaboration with UTV that addresses

social issues in collaboration with various NGOs by

organizing special movie screenings, opportunities tomeet and greet the stars, raising funds for charity

through special premiers and much more.

In the past, Fame Cinemas has hosted such initiatives

with Saif Ali Khan, Arshad Warsi, Sanjay Suri, Anil

Kapoor.


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COMPARISON OF SOURCES OF REVENUE


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MULTIPLEX SCREENS LOSS OF REVENUE

Big Cinemas 198 105

PVR 108 57

Fame 93 48

Inox 75 40

Cinemax 74 39

Fun Cinemas 73 39

LOSSES COMPARED TO OTHER

MULTIPLEXES

* All figures in INR (millions)

* For the financial year 2008-09


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UNETHICAL PRACTICES

Overpriced food and beverages

Price Discrimination

Benefits not passed on to customers

Cancellation of shows without prior

notice

Not screening regional language films

No responsibility for theft


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Percentages Of Movies Screened in

Different Languages

Hindi 80%

Otherregional

languages,

5%

English 15%

Hindi English other regional languages


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COMPARISON OF SHARE PRICES OVER

3 YEARS


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EXPANSION & GROWTH

0

10

20

30

40

50

60

70

80

90

100

FY 2007 FY 2008 FY 2009

Total Multiplex (No)

Total Screens (No)


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Conclusion

Fame Cinemas is expecting a growth rate of around 10-15 per cent for thefinancial year ended 2009-10. Having launched a multiplex in Vadodara, its24th across the country, the movie exhibition company is preparing tolaunch atleast five more properties by the fiscal end.

While the first quarter of the current fiscal had seen a downfall due tomultiplex owners versus producers stand-off, the subsequent quarters willsee a rise in occupancy and footfalls as compared to similar quarters oflast year. They expect a growth of 10-15 per cent by the end of thisfinancial year.

After Vadodara, Fame Cinemas will be launching multiplexes in Bangalore,Chennai, Vizag, Chandigarh and Pune.

Across the country, Fame Cinemas manages around 90 screens and plansto hit the 100 screens mark soon.


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Creators: Aman AroraOmar Jaleel

Tarun kalyani

Danish Chowdhry

Farhan Khan

THE END

fame india ltd 2003

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