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30 000 Foot Vi w ofAcquiring Event Sponsorship:

30,000 Foot View ofAcquiring Event Sponsorship:T H E 3 0 , 0 0 0 F O O T V I E W

Sponsorship UF.A.M.E. PR 101March 6th, 2010

www.sponsorshipu.org - The Business School for Event Organizers

March 6 , 2010

About The SpeakerAbout The Speaker

J Di it l I’m Joe “Joey Digital” Womack III – currently Founder of digitalguestlist.com. I started planning events 10 years ago in college, and have planned/executed over

Joey Digital@joeydigital

Learn more at http://joeydigital.me

75 events touching approx. 50,000 people. I’ve also gained a ton of experience through digitalguestlist.com where we’ve advertised 4,000 events across the nation over the last 7.5 years.

Methodologies I Use:•Wildfire Marketing•Social Media

C i ’ k d i h lCompanies I’ve Worked With Recently:•Diageo (Crown Royal, Ciroc)•Tradition Presented By New EraF d M t C•Ford Motor Company

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SPONSORSHIP IS EVIL

It implies you are looking for someone to foot the bill.foot the bill. Partnerships are reciprocal, sponsorship is selfish and one-sided. If no one but you wins, then don't expect the sponsor to i f hsign on for the next

event. Partnerships/Partners always come backalways come back…

www.sponsorshipu.orgSource: Leontyne Brown, Brand JordanFormer National Advertising Director

JOBSit’s a new day…JOBSAREONTHETHELINE

Tirrell Whittley (@liquidsoulmedia) | Principal at Liquid Soul Media

IDEAS AREIDEAS ARE WORTHLESS

only thing thatonly thing that matters is execution.execution.

www.sponsorshipu.org

assume you have 30 competitors. assume half of them have more money than you do. assume they’re ahead of

d ’t h th l h b f dyou. don’t worry when they launch before you do….

EVERY OVERNIGHT SUCCESS STORY IS THE RESULT OF YEARS OF SUSTAINED FOCUSEDOF SUSTAINED, FOCUSED EXECUTION

Source: Babak Nivi

BE A RISK TAKERif you’re not willing to proceed with theif you re not willing to proceed with the event without funding, why should a brand take a risk with you?

want more money?

DECREASE YOURDECREASE YOUR ASSUMPTIONS

Source: Steve Blankwww.sponsorshipu.org

think of the relationship as a investment…not a sponsorship

CREATE A SCENARIO WHERE THEY GET THEIR

investment…not a sponsorship

WHERE THEY GET THEIR MONEY BACKMONEY BACK

th

THE LESS

the more you need the money….THE LESSLIKELY YOU ARETO GET IT

Source: Babak Niviwww.sponsorshipu.org

constraints spur creativity

INNOVATION IS EASIER

constraints spur creativity. bad economies demand it.

INNOVATION IS EASIER WHEN THE ALTERNATIVE IS DEATHDEATH

Source: Babak Nivi

just because you’re getting a lot of “no’s” today …

DOESN’T MEAN YOU’LL GET A “NO” TOMORROW

just because you re getting a lot of no s today …

“NO” TOMORROW

Source: Venture Hackswww.sponsorshipu.org

leave your emotions

AT HOME

www.sponsorshipu.org

there’s a delicate balance between vision and irrational belief…

Source: Simon Simeonov

Bottom LineBottom Line

• Remember: traction, traction, traction…• Did I mention you need traction?Did I mention you need traction?• Now is the time to gain traction• Create a repeatable partnership model• Create a repeatable partnership model• Focus on ROI• Develop relationships with decision• Develop relationships with decision-

makersC t t ith• Create an awesome wrap-up report with facts to prove your worth

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ContactContact

Download Entire 64 Slide Version For Free: www.sponsorshipu.org

Questions:@j di it lme@joeydigital.me

Send Questions/Comments on Twitter:Send Questions/Comments on Twitter:@sponsorshipu

Say Hello: @joeydigitalj y g

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