PPT Template Master Standard

Families USA Annual ConferenceJanuary 23, 2014

Stories Work,But Where are They?

Challenges &Opportunitiesthe evolving story around the ACA frequently focuses on policy instead of the people its helpingopportunitieschallengesituationto share the diverse stories of people in your community who are positively impacted by the ACAto find trustworthy people willing share their experiences enrolling inand getting care throughthe ACA3tacticsform relationships with on-the-ground partners collect stories that showcase the diversity of your community share the stories to spread the word

to establish a diverse range of people in your community that can be relied on to talk to the media and other community members about their experiences to dispel myths and fearsstrategies

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How to start?Finding stories6Direct consumer contactCommunity partnersPersonal connectionsNavigatorsSmall stipends or gift cardsOnlineSocial mediaWebsite submissions

Relationships: The most important thingCultivate trustOpen conversationsFocus on listeningOngoing interactionsAsk, dont assumeThank after interactions7

What makes a good story?Digging into storiesMaking people comfortableFind mutually convenient time to speak Smile, even if conversation is on phoneNo distractionsfor you or the personGuiding the conversationExplain why you are gathering storiesAsk them to share their storyUse open ended questionsContinue with probing questionsAsking feeling questions, not just fact-based How did that make you feel? What was the first thought that popped in your mind?

9What makes a good story?10Truthfulness of speakerStrengths of the speakerAre they comfortable speaking and answering questions?Do they have a heavy accent?Engaging storyClear narrativeHealth needs that are addressedSecurity through financial helpPersonal life: family, career, student, goals

Details matterHealth-relatedSurgery, medicine and doctor accessCost points and comparisonsOngoing careHave they used new plan yetPersonal demographicsRace, age, citizenshipIncome to verify subsidyConfirming specificsPlan name and levelPremium, deductible, out-of-pocket costs

11Basic vetting12Name, town and general sense of age to startConfirm subsidy (range is fine)Kaiser Family Foundations subsidy calculatorState exchange website or HealthCare.govGoogle and Google NewsSearch for name in quotes, ex: John SmithLook for past media appearancesSocial mediaFacebook, Twitter, LinkedIn, Instagram, Personal blogs FEC and followthemoney.org for campaign donations

Sarah Wilkinson, GMMBsarah.wilkinson@gmmb.com

Thank you!