FAMILY TRAVELLER.COM love your time together

family travellerMEDIAPACK 2013/2014

THE MAGAZINE

OVERVIEWFamily Traveller is devoted entirely to helping parents find the right holidays for their family to maximize the precious time they have together. There are a number of travel magazines and a myriad of travel websites but they are broad in focus. Family Traveller is the first professional media platform that specifically meets the needs of families.

The website is a dynamic information and booking portal for the family market, differentiated by quality editorial and design. Family Traveller gives advertisers access to the lucrative family market.

EDITORIAL POSITIONINGInspirational and aspirational, its features and content remain informative and useful to its readers.

The core reader demographic is ABC1 and C2 females (28-45) with no particular regional biases. Regular features in the magazine include: food, health, beauty, books and films, motoring, gadgets, fashion and family finance.

REGULAR CONTRIBUTORSREGULAR CONTRIBUTORS

MARIELLA FROSTRUPOur Contributing Editor Mariella Frostrup is one of the most recognisable faces in British journalism, thanks to her work in The Guardian, The Observer and The Mail on Sunday, and her many appearances on television and radio. A mother to two school-age children, she travels widely with her family; and, in her regular column, she shares her experiences.

JASMINE BIRTLESA well-known finance expert, financial and business commentator, and television and radio presenter, Jasmine Birtles tackles the tricky financial issues that many families brush beneath the carpet in her regular Family Finances round-ups. She is the editor of moneymagpie.com – the website dedicated to creating a richer life.

SIMON REEEVEPresenter of several BBC series, including Australia, Indian Ocean and Equator – in which he circled the world three times – Simon Reeve is an adventurer and author with a passion for travel, wildlife and the environment. He has visited more than 110 countries and advocates giving children more freedom to explore.

TOM PARKER BOWLESFamily Traveller’s Editor at Large is a renowned food writer, author and columnist, whose regular pieces in the Mail on Sunday have gained a huge fanbase, thanks to his wit and insight. He brings these qualities – and his experience of being a dad to two young children. Tom recently appeared as a judge on ITV’s Food Glorious Food.

FRANCESCA SYZOne of the UK’s finest travel journalists, Francesca – who wrote for many years at Condé Nast Traveller. She is the travel editor of Sainsbury’s Magazine, and writes regularly for many national newspapers and glossy magazines. She has a two-year-old daughter, Eva.

MAGAZINE DISTRIBUTION

DISTRIBUTION STRATEGYFamily Traveller has a circulation of 65,000 copies in the UK. This is a combination of paid for and targeted free distribution to ensure direct targeting to the decision maker in the family. Family Traveller is available on the news stand via WHSmithand WHSmith Travel.

OCADO.COMFamily Traveller has signed a strategic partnership with ocado.com which enables the magazine to be sent directly into the homes of the target audience (28-45 females with children). ocado.com segments all those baskets that have family related items in the purchase and a copy of Family Traveller will be included in their delivery. Who is the ocado.com shopper? Gender: 85% of main shoppers are female. Age: Two-thirds of customers are aged between 30 and 50. Household size: 60% of households have three or more members. Children: Over 50% of households have at least one child under 16 and 14% of households have a child under two. Income: 55% of regular customers have a household income of more than £60,000, with an average of over £72k. Technology: Almost 40% of regular customers have an iPhone.

RATE CARD

PRINT ADVERTISING RATESIFC £11,000IFC DPS £17,5001st DPS £15,0002nd DPS £13,500DPS ROM £10,500OBC £14,000IBC £9,000Front 1/3 full page £8,000Front half full page £7,000ROP £6,0001/2 page in feature £3,5001/2 page ROP £3,250Classified page £5,0001/4 page £1,8001/8 page £1,080

PRINT ADVERTISING RATESLoose inserts £86 cpm

ONLINE BANNERSMPU/Homepage ad unit 250 x 300pxLower page ad unit 960 x 150pxLower page ad unit (large) 960 x 250px

PRINT/ADVERTISING SPECIFICATIONS

MAGAZINE PAGE DIMENSIONSDouble-page spreadTrim: 280 x 420 mm, Type area: 260 x 400 mm, Bleed: 290 x 430 mm (5 mm bleed on all edges)

Single pageTrim: 280 x 210 mm, Type area: 260 x 190 mm, Bleed: 290 x 220 mm (5 mm bleed on all edges)

DPS ROMTrim: 280 x 190 mm, Type area: 260 x 190 mm, Bleed: 290 x 220 mm (5 mm bleed on all edges)

DIGITAL FILE CREATION• File must be submitted as single or double-page spreads• All files should be in CMYK and have all fonts and high-resolution

matter, such as images and logos, embedded• All images contained in the file must be 300 dpi when 100% in size

INK DENSITYCover/text section: As Family Traveller is printed on a coated stock, the maximum UCR density should not exceed 320%.

BLEED ALLOWANCEBleed advertisements should include a 5mm bleed on all edges.

COLOUR PROOFINGAll advertisements should be proofed using Fogra profile 39L that is tailored for our coated stock.

DIGITAL FILE DELIVERYDigital files can be sent to the publisher either by CD/DVD or via our FTP delivery site as follows:

Address: clients.phmedia.com Username: FTP-15 Password: yprj8sie

Files should be named by advertiser and issue date. A confirmation email should be sent to the following production contact when files have been sent via FTP:ftadvertising@phmedia.com

CLASSIFIED SIZESFull pageTrim: 214 x 190 mm

Half-pageVertical: 214 x 90 mm Horizontal: 103 x 190 mm

Quarter-pageTrim: 103 x 90 mm

THE WEBSITE

OVERVIEW • The most trusted resource for insightful family travel online

• Curated content for research and curated deals for purchasing

• Deeply insightful and relevant content personalised to the user

• Pinboard functionality allows users to save their holiday research ideas

• Tailored for desktop, mobile and tablet

• Elegant native advertising opportunities

ONLINE COMMERCIAL OPPORTUNITIES

BRANDED CONTENT UNITOnline advertorial area. Partner to supply copy and images. Designed in familytraveller.com style.

Design and build cost: from £500.

Media cost - premium unit: from £3,000 per month –minimum 500 words, 4 images and includes a video unit supported by contextual run-of-site banners.

Media cost - standard unit: from £1,500 per month –includes 300 words and up to 3 images.

FAMILY TRAVELLER ENDORSED UNITCo-branded and endorsed by Family Traveller editorial team. Editorial copy written by familytraveller.com to include a personal recommendation.

Branded with a ‘Family Traveller Endorsed’ logo

Design and build cost: from £350.

Media cost - premium unit: from £4,800 per month –minimum 500 words, 4 images and includes video. Supported by contextual run-of-site banners.

Media cost - standard unit: £3,600 per month. Includes 350 words, up to 3 images and carries ‘Family Traveller Endorsed’ logo.

FamiL

yTraveller.comAPPR O V E D

FamiLy

Traveller.com

AP P R OV ED

FamiL

yTraveller.comAPPR O V E D

LEAD GENERATIONDesign and build cost: from £500.

Cost per lead: from £0.50.

Consumer contact data is stored and passed to the advertiser.

COMPETITIONDesign and build cost: from £500.

Cost per lead: from £0.50.

Consumer contact data is stored and passed to the advertiser.

FAMILY TRAVELLER “10 OF THE BEST”Design and build cost: from £500.

Cost per click: from £0.50.

VIDEO UNITDesign and build: from £1000.

Cost per view: from £0.50 dependent on relevance to familytraveller.com audience.

2014 - special editorial features

ISSUE FOCUS COPY DEADLINE

JAN/FEB Sports & Activities DEC 15

MAR/APR Travel by Ferry Alpine Summer Camping and Caravaning Theme Parks

FEB 19

MAY/JUNE Family Festivals APR 23

JULY/AUG Great Family Drives JUNE 23

SEPT/OCT Independant Schools Ski Family Cruising

AUG 20

NOV/DEC Nature & Wildlife OCT 22

ANDREW DENT PUBLISHERANDREW@FAMILYTRAVELLER.COM0207 812 6374

STEPHEN KILSHAW ADVERTISING DIRECTORSTEPHEN@FAMILYTRAVELLER.COM0207 812 6373

NICK STAUNTON ADVERTISING MANAGERNICK@FAMILYTRAVELLER.COM0207 812 6371

RUFUS PURDY MAGAZINE EDITORRUFUS@FAMILYTRAVELLER.COM 0207 812 6369

ROSIE PRICE-SMITH DIGITAL EDITORROSIE@FAMILYTRAVELLER.COM 0207 812 6377

family traveller