2010 LOOKBOOK.

We’ve been hard at work updating, sourcing, and continuing the progression in making our surf accessories line better while con-tinuing to be innovators. We’ve had great success with our “Green Label” line of surf wax; the industries first true organic surf wax and our “Eco Timmy Curran Model/Project Blue Traction” also the first ever recycled traction.

New for 2010 we and have continued to be pioneers by adding a complete line of recycled traction, our “Eco F Series” featuring 100% recycled pads. Also new for 2010 we have updated some new color ways of our top selling traction models and strength-ened our “F Series Deluxe Models” by adding a wider color range and selection. In our leash department we’ve added a few new signature styles in the Figueroa and Riot Squad Models as well as designing a new board bag collection set to drop later this year that will include signature day bags, single/double travel bags and board socks.

With the success Famous has had last year in retails worst of times, we know that our audience has recognized Famous for its quality, progressive design, and performance which has set us apart as an industry leader.

3 WAX7 TRACTION31 LEASHES33 T-SHIRTS35 HATS37 ACCESORIES39 PRODUCT MATRIX

WELCOME TO A NEW DECADE Of fAMOUS. CONTENTS

DILLION PERILLO.photo l s rowland

A HIgH PERfORMANCE, ORgANIC SURf WAX fROM fAMOUS. Famous Green Label surf wax is a true 100% petrochemical free, organic, completely biodegradable, high performance surf wax. Made exclusively with ultra high grade, all natural, non toxic, earth friendly, organic ingredients that will satisfy any earth conscious surfer. Green Label also features recycled FSC certified packaging printed with soy ink. Famous Green Label Wax is made exclusively in the USA and part of the Project BLUE initiative. A portion of the proceeds from our Green Label surf waxt goes directly to the Surfrider Foundation to help keep our water clean and beaches safe world wide.

THE WORLD’S MOST ADVANCED HIgH PERfORMANCE SURf WAX. Combining the elements of supreme tackiness, beady texture, and a UV inhibitor, Famous Surf Wax™ ensures long lasting tackiness under any type of conditions. With our non-toxic formula, and recycled FSC certified packaging, Famous Surf Wax™ has been earth friendly since day one. We’ve spent years of research and development all over the world with some of the world’s best surfers to create these five superior formulas that stand alone. Famous Surf Wax™ is made with the highest grade refined waxes available to ensure today’s surfer with the longest lasting best performance wax ever.Famous Surf Wax is made exclusively in the USA.

Completely Organic100% Petrochemical freeNon toxicBiodegradableHigh performanceFSC Recycled PackagingProject BLUE

High PerformanceSupreme TackinessUV InhibitorLong LastingFSC Recycled PackagingTeam TestedMade in USA

fEATURES fEATURESAVAILABLE IN THESE 5 TEMPSCold: 60-Below F, 15-Below CCool: 60-68 F, 14-19 CWarm: 68-78 F, 20-26 CTropical: 78-Above F, 26-Above CBasecoat: All Temps

AVAILABLE IN THESE 5 TEMPSCold: 60-Below F, 15-Below CCool: 60-68 F, 14-19 CWarm: 68-78 F, 20-26 CTropical: 78-Above F, 26-Above CBasecoat: All Temps

WAX | 43 | WAX

SURf WAX

NATE TYLER.photo l c burkard

Timmy CurranDillon PerilloDustin BarcaNate TylerChris DavidsonNathaniel CurranChris FriendKilian GarlandJames WoodMatt RockholdKalani DavidChippa WilsonMatt MyersBrad Ettinger

TEAM

Tim Curran Pro Model.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSBlackBlueRedYellowGrayGreen/Blue

Designed with your boy Timmy Curran, this pad features an original checker pattern, 3 piece design, contoured arch, and 27mm kick tail for punting huge Timmy airs. The Timmy Curran Pro Model comes available in six color ways.

Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and light-er than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhe-sives to insure our traction stays on your board. All Famous Traction is team tested and designed.

THETIMMY.

TRACTION | 8

Tim Curran Eco Pro.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedRecycled Foam

Project Blue

fEATURES COLORSBlueGreenBrown

This ECO pad is made with recycled EVA foam and is part of the Project Blue initiative witch donates a portion of the proceeds directly to the Surfrider Foundation to help keep our water clean and beaches safe world wide. Other features include a one of a kind original checker pattern, 3 piece design, contoured arch, and 27mm kick tail for punting huge Timmy airs. The ECO Timmy Curran Pro Model comes available in three earth tone color ways.

Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.

THEECO TIMMY.

TRACTION | 10

RECYCLED EVA fOAM.

photo l s rowland

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSBlue/Green/BlackOrange/Yellow/NavyRed/White/BlackPurple/Yellow/BlackGray/White/Black

THEfIgUEROA.

TRACTION | 12

Dillon Perillo Pro Model.Designed with Malibu California’s Dillon Perillo, this pad features a custom stripe pattern, 3 piece design, contoured arch, ultra water proof adhesive, and 27mm kick to keep you locked in. The Figueroa mod-el comes available in five different color ways.

Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and light-er than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhe-sives to insure our traction stays on your board. All Famous Traction is team tested and designed.

THEISLAND PRIDE.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSGreenRedYellowGray

TRACTION | 16

Dustin Barca Pro Model.Designed with Kauai Hawaii’s own Dustin Barca, this pad features a one of a kind original Polynesian triangle pattern, 5 piece design, contoured arch, and 27mm kick. The Island Pride Model comes avail-able in four different color ways.

Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and light-er than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhe-sives to insure our traction stays on your board. All Famous Traction is team tested and designed.

THEBRIT.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSWhiteBlackBlue

TRACTION | 18

Designed for the fashion forward surfer this pad features a custom one of a kind plaid pattern, 3 pc design, contoured arch, and 27 mm kick tail. The Brit Model comes available in three different color ways.

Famous Traction features top quality ultra-light EVA combined with our signa-ture custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and perfor-mance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.

photo l r wardenJAMES WOOD.

THEARgYLE.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSBlueBlackGreen

TRACTION | 20

Nathaniel Curran Pro Model.Designed with Oxnard California’s Nathaniel Curran, this pad features a one of a kind Argyle pattern, 3 piece design, contoured arch, and 27mm kick. The Argyle Model comes available in three different color ways.

Famous Traction features top quality ultra-light EVA combined with our signa-ture custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and perfor-mance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.

THELUCKY 13.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSBurgundyBlackBlueGreen

TRACTION | 22

Killian garland Pro Model.Designed with Central California’s Kilian Garland, this pad features a unique cut-out design to make it extremely light and grippy. Other features include a 3 piece design, contoured arch, and 27mm kick. The Lucky 13 comes available in four unique color ways.

Famous Traction features top quality ultra-light EVA combined with our signa-ture custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and lighter than ever before to give today’s surfer better board sensitivity and perfor-mance. We only use the finest waterproof adhesives to insure our traction stays on your board. All Famous Traction is team tested and designed.

photo l s deroulet

THERIOT SQUAD.

Kalani David Pro Model.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSRed/Yellow/GreenBlack/YellowBlack/WhiteBlack/RedBlack/Blue

Designed with Oahu HI’s, Kalani David, this pad features a Bad Brains inspired pattern, 2 pc design and 27mm kick tail. The Riot Squad comes available in five dif-ferent color ways.

Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and light-er than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhe-sives to insure our traction stays on your board. All Famous Traction is team tested and designed.

TRACTION | 24

THEB.D.U.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSGreen Camo

TRACTION | 30

Matt Rockhold Pro Model.Designed with Santa Cruz, CA standout Matt Rockhold, this pad features a unique camouflage pattern, 5 piece design, con-toured arch, and 27mm kick. The BDU Model comes available in a green camo color way.

Famous Traction features top quality ultra-light EVA combined with our signature custom grip pattern to insure you have the best grip available that’s easier on the skin. Our traction is now thinner and light-er than ever before to give today’s surfer better board sensitivity and performance. We only use the finest waterproof adhe-sives to insure our traction stays on your board. All Famous Traction is team tested and designed.

THEf SERIES.

Custom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designedUnique patterns and designs

fEATURES COLORSBlackCharcoalWhiteGreenBlueRed

TRACTION | 26

The F2 model features a 2 pc design, no arch, and 27mm kick tail.

The F3 model features a 3 pc design, contoured arch, and 27mm kick tail.

The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.

SERIES

* F3 Model shown above.

25 | TRACTION

THEECO f SERIES.

Recycled FoamCustom grip patternContoured arch bar

27 mm kick tailUltra waterproof adhesive

Team tested and designed

fEATURES COLORSBlackGreenNavy

TRACTION | 28

ECO SERIES

RECYCLED EVA fOAM.

The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.

The Eco F Series models are made responsibly by using only recycled materials and feature three custom earth tone color ways. All Famous Traction is team tested and designed.

The F2 model features a 2 pc design, no arch, and 27mm kick tail.

The F3 model features a 3 pc design, contoured arch, and 27mm kick tail.

The F5 model features a 5 pc design, contoured arch, and 27mm kick tail.

* F2 Model shown above.

27 | TRACTION

DUSTIN BARCA.photo l r hennings

THETIMMY PRO.

SIzES AND COLORS

Duel 8 mm stainless steel swivelsFusion bonded jointsTop quality urethane cordCustom folded ankle cuffs Precision molded end fittingsKey pocketRemovable rail saver

fEATURES

5’ Competition, .220in. Cord6’ Competition, .220in. Cord 6’ Deluxe Everyday, .270in. Cord7’ Deluxe Everyday, .270in. Cord8’ Deluxe Everyday, .270in. Cord8’ Deluxe Big Wave, .310in. Cord9’ Deluxe Everyday, .270in. Cord9’ Deluxe Big Wave, .310in. Cord10’ Deluxe Everyday, .310in. Cord10’ Deluxe Big Wave, .310in. Cord

THEDELUXE.

THEBRIT.

THEfIgUEROA.

THERIOT SQUAD.

RedBlackBlue

COLORSRedBlackBlue

COLORSGreenBlack

BlueBlack

COLORSCOLORSRedGreenBlack

COLORS

LEASHES | 32

LEASHES

100% Premium Ring SpunCotton Pre-shrunk.Colors: Black and White

100% Premium Organic Cotton with Reactive dyes.Colors: Black and White

100% Premium Ring SpunCotton Pre-shrunk.Colors: Black and Gray

100% Premium Ring SpunCotton Pre-shrunk.Colors: Black and White

100% Premium Ring SpunCotton Pre-shrunk.Colors: Navy and White

TEES | 3433 | TEES

TEESTHEgREEN LABEL.

THEfMS.

THEPIXEL.

THECORPORATE.

COLORS COLORS COLORS COLORS COLORS

THEREfLECT.

HATSTHEfAMOUS fLEX.

THEf fLEX.

6 Panel, taped seams, wool-like textured fitted cap by Flexfit. Colors: Blue, Black, Gray

COLORS6 Panel, taped seams, wool-liketextured fitted cap by Flexfit. Colors: Black and Gray

COLORS

THEgREEN LABEL.

5 Panel, seamless polyester foam front and adjustable nylon mesh back. Colors: Green and Black

COLORS

THEHOLLYWOOD.

5 Panel, seamless polyester foam front and adjustable nylon mesh back. Colors: Gray, Black, White

COLORS

HATS | 3635 | HATS

THECORPORATE.

5 Panel. seamless polyester foam front and adjustable nylon mesh back. Colors: Black and Red

COLORS

COMBS STICKERS

THEfAMOUS WAX COMB.

THESTICKER COLLECTION.

Famous Wax Combs feature a unique round design for the ultimate hand comfort when scraping and combing. Other features include comb, scraper, and a rounded scraper to get in the hard to scrape pressure dings.

COLORS

STICKERS | 3837 | WAX COMBS

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PRODUCT MATRIX | 4039 | PRODUCT M ATRIX

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PRODUCT MATRIX | 4241 | PRODUCT MATRIX

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famous Boarding Waxes, LLC | www.famouswax.com