fan clubs street teams
TRANSCRIPT
Website,Street Team,
& Fan ClubStrategy
Website,Street Team,
& Fan ClubStrategy
EIS 2350EIS 2350
• News / Blog
• Biography / About
• Tour Dates (with TICKET LINKS)
• Music / Lyrics (lyrics are the #2 search result for artists)
• Photo / Video
• Community (social network integration)
• Store
Artist Official WebsiteWhat Should It Contain?
a list for a test?....
Artist Official Website
• BandZoogle (http://www.bandzoogle.com)
• FourFour (http://www.fourfour.com
• Wix (http://www.wix.com) -- be careful here *flash*
• Tumblr (http://www.tumblr.com)
• WordPress
• BubbleUp, Ground(ctrl), SparkArt (similar to echo)
How Do I Build It?
YOU OWN
THEY OWN
Analyzation
Shout Out an Artist Website... Let’s rip em apart!
Some ExamplesGood & Bad
Miranda LambertJimmyBuffett
Some ExamplesGood & Bad
Fan BaseFans That Will Buy An AlbumFans That Will Buy A Ticket to
A Show, And Buy Merch(along with an Album)
Fans That Will Activate
New Fans and
Market onBehalf of the Artist.
(Street Team)
Fans that Will do ALL those
Things PLUSPurchase Premium Access
to a Fan ClubSUPER FANS!
The Further You Go “in” the Smaller Your Target Audience
Why This OccursPain Response due to Detachment
As much as you LOVE the ArtistThere is an equal PAIN response by not being able to Engage
By becoming part of a Community (Street Team or Fan Club)You “feel” CLOSER to the Artist
Street Teamsa street team is a group of fans that volunteer to support the artist in exchange for recognition, community stature, prizes, and/or just to give back
Street Team
• Music is Communal
• They’re De-Centralized
• Cost Effective
• Extra Set of “Arms & Legs”
Why Put Together a Street Team?
Street Team
• Communication
• Incentivize
• Points? (make it competitive)
• Meet & Greets
How Do You Keep Them Active
Street Teams should run organically and be “Guerilla Style” marketing... They Should not come at great
expense to the Artist.
Street Team
• status updates/song sharing/retweets• message board postings/community interactions• reddit.com/r/listentomusic• Awards show voting• song/album reviews• radio requests• flyering/postcard hand-outs• hosted parties & special events
What Do I Ask Them to Do?
Fan Clubsa fan club is a subscription based
community of “super fans.”
Moved to a Digital Format in the early 2000’s
Paper Fan Clubs of the 80s - 90s
Fan Clubs
• "exclusive content"
• members-only forums
• merchandise (t-shirts, photos, etc)
• contests/giveaways
• video "extras" opportunities
• meet and greets
• TICKETS!
What’s in a Fan Club?
Fan Clubs
• Do you want to PROFIT from the Fanclub?• Free (Taylor Swift)• Paid (Terri Clark)• Freemium - Free with an upsell later
How do I set one up?
You’re going to want a “Professional” for this...
Summary
• What is your REVENUE per Visit?• What is the COST of getting a Visitor?• Is there a VIRAL co-effecient?
• (This is where Street Teams become critical)• What are the total Members / Users (analytics)?• What’s the response to Permission Based Marketing?• Is there Growth?
How do you Measure Success?