fanpage trends uk october 2016
TRANSCRIPT
Fanpage Trends
10.2016
facebookoptimizationanalysisinteractionbrandreportadvertisementengagement
Fanpage Trends UK
Infographics
All UK brands
Alcohol
Banks
Beer
Beverages
Cars
Cosmetics
Fashion
Food
Football clubs
IT/Electronics
Politics
Retail
Sweets
Telecommunications
3
5
11
17
23
29
35
41
47
53
59
65
71
77
83
89
table of contents 1/1
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2
FANPAGE TRENDS UK 10.2016
FACEBOOKUSERS
40,7m
19,5m 21,2m
1 400 000 1 600 000
3 900 000 3 900 000
4 200 000 4 100 000
2 800 000 2 900 000
3 200 000 3 700 000
4 000 000 5 000 000
13−18
19−25
26−33
34−40
41−50
50+
13−18
19−25
26−33
34−40
41−50
50+
Sky Monday, 17.10.2016 12:15
This just in: The Walking Dead is coming...
Interactivity Index: 685 786
61534 23243 33205
Adele Monday, 31.10.2016 16:34
[ multimedia / no text ]
Interactivity Index: 491 539
346839 5027 7787
Hotukdeals Wednesday, 26.10.2016 21:37
Don’t forget! Clocks go back this weekend!PLEASE CHER ??
Interactivity Index: 490 685
7109 2062 29708
Cadbury Bournville Tuesday, 04.10.2016 11:55
The Perfect Way to End Your Day!
Interactivity Index: 422 478
314890 1693 6301
Shell Thursday, 06.10.2016 15:36
Throwback to when we collaborated withsuperstars Jennifer Hudson, Luan Santana, PixieLott, Yemi Alade, Steve Aoki & #TanWeiWei tobring bright energy ideas and music to acommunity in Rio de Janeiro. Watch our newcollaboration to see how we’re united to#makethefuture #TBT
Interactivity Index: 415 723
97263 2231 19346
THE BEST POSTS
3
THE BIGGEST
THE MOST
THE FASTEST
THE MOST
THE QUICKESTRESPONSIVE
GROWING
ENGAGING
RESPONDERS*4
*2
*3
*5
*1
1 65 894 276
Adele
2 35 403 763
Coldplay
3 24 572 998
Liverpool FC
4 17 228 195
Muse
5 13 812 134
Ellie Goulding
6 11 931 386
Radiohead
7 11 042 058
MERCEDES AMG PETRONAS
8 8 091 129
Tottenham Hotspur
1 97.7% of reactions to users posts
AO
2 96.4% of reactions to users posts
Littlewoods
3 94.8% of reactions to users posts
Pizza Hut
1 +2% − 122 k of new fans
Red Bull Racing
2 +5.3% − 87 k of new fans
Saatchi Gallery
3 +1.4% − 87 k of new fans
Leicester City Football Club
1 1 533 537
2%engagedAdele
2 900 938
464%engagedShell
3 744 748
75%engagedboohoo.com
1 4 minutes 20 secondsASOS
2 4 minutes 33 secondsGo North East
3 5 minutes 20 secondsThe Co−operative Bank
TOP HASHTAGS
#bcfcused 433 times
#nufcused 260 times
#halloweenused 245 times
INTERESTING FACTS
"Most posts were published on 14.10 − 1241 in total
which is 25% more than on average."
"The most liked fanpage was Tottenham Hotspur
which posts were liked 2 084 180 times."
"Profil with most shares was Britain First − 340 635 users shared its posts."
*1 With the highest number of fans,*3 Engage most people,*5 Median of time needed to respond to users post
*2 With the highest growth of page fans,*4 Reacting on percent of posts, 4
All UK brands
Fanpage Trends UK 10.2016
5
Fanpage Trends UK 10.2016
All UK brands
The biggest fanpages were Adele, Coldplay and Liverpool FC
Following pages had the highest relative (%) increase in number of fans: LeicesterCity Football Club, Tottenham Hotspur and England football team
The biggest fan number increase was observed on Leicester City Football Club,Tottenham Hotspur and Coldplay
The most engaging fanpages, in terms of number of engaged fans, were Adele, Shelland boohoo.com
The most engaging fanpages in terms of percent of engaged fans were Shell, boohoo.comand Red Bull Racing
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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6
Fanpage Trends UK 10.2016
All UK brands
6 411 800
6 844 595
8 091 129
11 042 058
11 931 386
13 812 134
17 228 195
24 572 998
35 403 763
65 894 276
+1% (+86 525)
+0.6% (+43 641)
+0.8% (+62 507)
+0.2% (+18 798)
+0.005% (+540)
+0.05% (+6 881)
−0.1% (−21 215)
+0.09% (+21 151)
+0.1% (+51 041)
+0.02% (+14 952)
487 644 (+ 2 183)487 644Average:
Leicester City FootballClub
England football team
Tottenham Hotspur
MERCEDES AMGPETRONAS
Radiohead
Ellie Goulding
Muse
Liverpool FC
Coldplay
Adele
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+6
+2
+2
+2
+2
+2
+2
+39
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
7
Fanpage Trends UK 10.2016
All UK brands
4%
3%
9%
7%
6%
4%
11%
75%
464%
2%
271 527
290 952
344 017
443 532
481 358
533 683
687 357
744 748
900 938
1 533 537
percentage of engaged users number of engaged users
23% | 15 563Average:
England football team
MERCEDES AMGPETRONAS
Cadbury Bournville
Leicester City FootballClub
Tottenham Hotspur
Ellie Goulding
Red Bull Racing
boohoo.com
Shell
Adele
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
+4
+574
−5
−2
−4
+1
+3
+1
+8
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
8
Fanpage Trends UK 10.2016
All UK brands
28min 14sec
2h 15min
1h 20min
1h 44min
2h 1min
54min 48sec
54min 15sec
1h 11min
12min 16sec
2h 2min
48.2% (1004 out of 2083)
48.33% (1797 out of 3718)
56% (1676 out of 2993)
63.38% (1239 out of 1955)
66.56% (1194 out of 1794)
73.92% (1026 out of 1388)
77.1% (993 out of 1288)
79.27% (2780 out of 3507)
83.09% (1459 out of 1756)
88.96% (1007 out of 1132)
time of reaction percentage of posts with reaction
19g 7m | 33.49%Average:
Amazon.co.uk
Virgin Media
Vodafone UK
Morrisons
Sainsbury’s
Argos
Three UK
Tesco
EE
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
+6
+6
−1
+5
+7
+5
+4
+8
−
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
9
Fanpage Trends UK 10.2016
All UK brands
Sky Monday, 17.10.2016 12:15
This just in: The Walking Dead is coming...
Interactivity Index: 685 786
61534 23243 33205
Adele Monday, 31.10.2016 16:34
[ multimedia / no text ]
Interactivity Index: 491 539
346839 5027 7787
Hotukdeals Wednesday, 26.10.2016 21:37
Don’t forget! Clocks go back this weekend!PLEASE CHER ??
Interactivity Index: 490 685
7109 2062 29708
Cadbury Bournville Tuesday, 04.10.2016 11:55
The Perfect Way to End Your Day!
Interactivity Index: 422 478
314890 1693 6301
Shell Thursday, 06.10.2016 15:36
Throwback to when we collaborated withsuperstars Jennifer Hudson, Luan Santana, PixieLott, Yemi Alade, Steve Aoki & #TanWeiWei tobring bright energy ideas and music to acommunity in Rio de Janeiro. Watch our newcollaboration to see how we’re united to#makethefuture #TBT
Interactivity Index: 415 723
97263 2231 19346
The most engaging Facebook posts
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10
Alcohol
Fanpage Trends UK 10.2016
11
Fanpage Trends UK 10.2016
Alcohol
The biggest pages: Smirnoff, Jack Daniel’s Tennessee Whiskey and Sourz
The highest percent of new fans was gained by Jägermeister, Bacardi and Jack Daniel’sTennessee Whiskey
The highest fan base growth happened on Jack Daniel’s Tennessee Whiskey, Jägermeisterand Smirnoff
The highest number of fans was engaged on the following pages: Grant’s Whisky,Jack Daniel’s Tennessee Whiskey and Chase Vodka
The highest percent of engaged fans was observed on Grant’s Whisky, Chase Vodkaand Ballantine’s
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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Fanpage Trends UK 10.2016
Alcohol
257 084
257 259
291 516
305 964
324 349
384 763
430 502
485 275
733 154
776 870
+0.6% (+1 464)
+0.2% (+522)
+0.6% (+1 740)
+0.06% (+169)
+0.006% (+19)
−0.06% (− 214)
−0.1% (− 641)
−0.3% (−1 288)
+0.3% (+2 502)
+0.2% (+1 516)
144 739 (+ 1 331)144 739Average:
Bacardi
Captain Morgan
Jägermeister
Talisker
Tia Maria
Malibu Rum
Three Olives Vodka
Sourz
Jack Daniel’s TennesseeWhiskey
Smirnoff
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
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13
Fanpage Trends UK 10.2016
Alcohol
2%
6%
16%
3%
22%
5%
2%
41%
3%
144%
5 801
6 760
8 036
8 365
9 488
11 450
13 819
18 666
24 567
47 070
percentage of engaged users number of engaged users
339% | 4 568Average:
Talisker
Bowmore Single MaltWhisky
The Famous Grouse
Jägermeister
Ballantine’s
Lagavulin
Smirnoff
Chase Vodka
Jack Daniel’s TennesseeWhiskey
Grant’s Whisky
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−
+3
−3
+4
−3
+1
+11
+6
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
14
Fanpage Trends UK 10.2016
Alcohol
6d 3h
2d 16h
14h 54min
23h 11min
6d 12h
23h 52min
14h 39min
1h 19min
8h 50min
1d 8h
5.88% (1 out of 17)
20% (1 out of 5)
23.08% (3 out of 13)
33.33% (1 out of 3)
42.86% (3 out of 7)
42.86% (6 out of 14)
50% (1 out of 2)
50% (1 out of 2)
57.14% (4 out of 7)
66.67% (2 out of 3)
time of reaction percentage of posts with reaction
2d 0g | 15.67%Average:
The Macallan
Jameson Irish Whiskey
Aberlour
Smirnoff
Talisker
Jack Daniel’s TennesseeWhiskey
Southern Comfort
Gallo Family VineyardsUK
Old Pulteney
Echo Falls
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N
N
N
−2
+2
N
N
+3
N
+2
10
9
8
7
6
5
4
3
2
1
Customer service
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15
Fanpage Trends UK 10.2016
Alcohol
Grant’s Whisky Wednesday, 19.10.2016 15:02
The first Scotch to be finished in barrels thatonce held ale, #AleCask is full of irresistiblecreamy maltiness.
Interactivity Index: 48 437
32681 83 964
Jack Daniel’s Tennessee Whiskey Monday, 03.10.2016 11:30
Jack Daniel’s Single Barrel Rye. Everything welearned in a century and a half ofwhiskey−making. Bottled. Available soon on TheJack Store.
Interactivity Index: 33 053
4017 1479 1445
Auchentoshan Single Malt Whisky Saturday, 29.10.2016 13:00
Keep warm over the weekend, folks.
Interactivity Index: 28 249
2201 116 1599
Smirnoff Thursday, 27.10.2016 14:06
Throwing a Halloween party? Trick or treat yourguests to a Halloween Red Sundown. Just mix25ml Smirnoff No. 21, 25ml orange liqueur, 60mlpineapple juice, topped with lemonade,strawberry puree and ice. 2 units of alcoholper serve. Available at Tesco storesnationwide: http://www.tesco.com/grocer
Interactivity Index: 26 235
3267 1530 1053
Jägermeister Wednesday, 12.10.2016 16:45
Feeling like a #Zombie today? This could be foryou.... 50ml Jägermeister, 100ml Orange Juice,12.5ml Grenadine (or substitute withBlackcurrant Cordial) and 1/4 Lemon squeezed!#JagerZombie
Interactivity Index: 18 303
1687 1506 662
The most engaging Facebook posts
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16
Banks
Fanpage Trends UK 10.2016
17
Fanpage Trends UK 10.2016
Banks
The biggest pages: Barclays UK, Barclaycard and NatWest
The biggest relative fan number increase was observed on the following pages:Lloyds Bank, HSBC UK and PayPal
The highest fan base growth happened on HSBC UK, Lloyds Bank and Barclaycard
The highest number of fans was engaged on the following pages: Standard Chartered,Santander UK and Nationwide Building Society
The highest percent of fans was engaged on the following pages: The NottinghamBuilding Society, Clydesdale Bank and Nationwide Building Society
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
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Fanpage Trends UK 10.2016
Banks
93 973
126 980
238 741
257 184
260 926
269 397
278 276
332 074
389 523
580 275
+0.5% (+506)
+2% (+2 318)
+0.03% (+65)
+0.4% (+1 013)
+0.6% (+1 432)
+0.5% (+1 443)
+2% (+4 805)
+0.4% (+1 370)
+0.5% (+1 860)
+0.08% (+447)
114 130 (+ 759)114 130Average:
The Royal Bank ofScotland
Lloyds Bank
Capital One UK
Santander UK
PayPal
Standard Chartered
HSBC UK
NatWest
Barclaycard
Barclays UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
19
Fanpage Trends UK 10.2016
Banks
19%
8%
0%
18%
4%
2%
3%
17%
5%
6%
2 672
2 679
2 844
3 478
4 588
6 763
8 215
8 505
12 999
15 722
percentage of engaged users number of engaged users
5% | 2 898Average:
The Nottingham BuildingSociety
Bank of Scotland
Barclays UK
Clydesdale Bank
Lloyds Bank
NatWest
HSBC UK
Nationwide BuildingSociety
Santander UK
Standard Chartered
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+4
+2
−
+9
−
−
−1
−1
+2
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
20
Fanpage Trends UK 10.2016
Banks
1h 21min
11min 31sec
22min 17sec
5min 20sec
22min 14sec
26min 44sec
13min 29sec
10min 47sec
1h 34min
16min 42sec
35.19% (82 out of 233)
47.26% (353 out of 747)
53.9% (76 out of 141)
72.22% (65 out of 90)
73.3% (140 out of 191)
76.87% (309 out of 402)
80.12% (133 out of 166)
80.19% (166 out of 207)
81.07% (334 out of 412)
85.71% (126 out of 147)
time of reaction percentage of posts with reaction
37m 17s | 68.48%Average:
The Co−op
Barclays UK
The Royal Bank ofScotland
The Co−operative Bank
NatWest
HSBC UK
Lloyds Bank
Santander UK
PayPal
Halifax
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+4
−5
+7
−4
+4
+6
+2
+2
+6
+1
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
21
Fanpage Trends UK 10.2016
Banks
Nationwide Building Society Monday, 10.10.2016 10:00
*Win a Samsung Galaxy Tab A* To celebrate ourattempt at the highest ever contactless paymentat 100,000 feet http://spr.ly/618686Iay, theedge of space, we’re offering you the chance towin a Samsung Galaxy Tab A. Simply commentbelow and tell us what essential purchase youwould make, to the max
Interactivity Index: 14 084
1368 1707 368
Santander UK Thursday, 06.10.2016 15:00
Win £123 with 123 Thursdays! Planning for thefuture? For the chance to win £123, commentbelow and tell us what you’re looking forwardto. 18+ only, closes 4pm 07 October 2016. 1 x£123. By entering this prize draw, you acceptthe terms and conditions. You can read them infull here: http://spr.l
Interactivity Index: 12 847
1299 1851 259
Halifax Friday, 28.10.2016 20:00
From 2 am on Sunday morning, customers won’t beable to use their Halifax bank card to withdrawcash for up to 2 hours from any ATM (UK orabroad). All Halifax ATMs will also be out ofuse during this period. This is due toessential maintenance being carried out. Sorryfor any inconvenience.
Interactivity Index: 11 909
245 236 670
The Nottingham Building Society Friday, 07.10.2016 08:29
Today is World Smile Day, and to celebratewe’re giving away a £50 Love2shop voucher −enough to make you grin from cheek to cheek.All you have to do is simply tell us who makesyou smile the most. For terms and conditionsvisit https://goo.gl/GnQSgt.
Interactivity Index: 11 135
1107 1163 336
Standard Chartered Monday, 17.10.2016 16:33
Good luck to Liverpool FC against ManchesterUnited tonight! They’re changing their shirtsto help tackle avoidable blindness and supportour charity Seeing is Believing. Find out more:on.sc.com/SeeingisBelieving
Interactivity Index: 8 242
7066 70 56
The most engaging Facebook posts
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22
Beer
Fanpage Trends UK 10.2016
23
Fanpage Trends UK 10.2016
Beer
The biggest pages: Stella Artois, Budweiser and Foster’s
The highest percent of new fans was gained by Carling, Kopparberg and Guinness
The highest fan base growth happened on Kopparberg, Carling and Guinness
The most engaging fanpages, in terms of number of engaged fans, were Tennent’sLager, Guinness and Carling
The highest percent of fans was engaged on the following pages: Tennent’s Lager,Be Kreativ and Adnams
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
24
Fanpage Trends UK 10.2016
Beer
175 441
187 567
192 796
252 308
279 570
352 302
360 884
365 482
511 192
570 642
+0.2% (+410)
−0.2% (− 453)
+1% (+2 204)
−0.2% (− 522)
+1% (+2 912)
−0.2% (− 812)
+0.5% (+1 623)
−0.08% (− 287)
+0.05% (+257)
−0.06% (− 370)
146 872 (+ 530)146 872Average:
Corona
Brothers Cider
Carling
Coors Light UK
Kopparberg
Bulmers
Guinness
Foster’s
Budweiser
Stella Artois
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
25
Fanpage Trends UK 10.2016
Beer
10%
21%
0%
4%
6%
4%
4%
4%
2%
28%
1 594
1 698
2 283
2 384
2 787
2 829
5 333
7 329
7 907
34 700
percentage of engaged users number of engaged users
4% | 2 663Average:
Adnams
Be Kreativ
Budweiser
Fuller’s London Pride
Thatchers Cider
Peroni Nastro Azzurro
Kronenbourg 1664
Carling
Guinness
Tennent’s Lager
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−2
+5
+7
−
−1
+12
−1
−2
−
+3
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
26
Fanpage Trends UK 10.2016
Beer
1d 19h
19h 6min
37min 47sec
1d 12h
19h 46min
2d 22h
2d 4h
4.17% (1 out of 24)
20% (1 out of 5)
20% (4 out of 20)
22.22% (4 out of 18)
27.78% (5 out of 18)
33.33% (1 out of 3)
50% (2 out of 4)
time of reaction percentage of posts with reaction
1d 10g | 11.83%Average:
Carling
Tennent’s Lager
Adnams
Sharp’s Brewery
Greene King Brewery
Foster’s
Somersby
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+1
−4
+8
+7
−2
+8
+3
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
27
Fanpage Trends UK 10.2016
Beer
Tennent’s Lager Friday, 07.10.2016 07:08
Look who it isnae... Who’s looking forward tocatching up with a couple of old pals tonight?#StillGame
Interactivity Index: 86 265
22565 1101 3706
Carling Tuesday, 04.10.2016 11:00
It was a month of screamers in September! Checkout the eight shortlisted Premier League goalsfor the Carling Goal of the Month Award andvote for your favourite via the Carling Tapnow! http://tap.carling.com/gotm−sep
Interactivity Index: 21 019
3367 977 859
Peroni Nastro Azzurro Friday, 07.10.2016 19:00
Peroni Nastro Azzurro Gluten Free: discover thesame crisp taste from Italy, now withoutgluten. Now available to purchase nationwide.
Interactivity Index: 7 784
1860 761 180
Guinness Saturday, 01.10.2016 15:59
Prost! Here’s to our German friends celebratinggreat beer at Oktoberfest this year.
Interactivity Index: 7 493
2853 76 271
Kronenbourg 1664 Wednesday, 05.10.2016 11:00
Alsace−tian Académie. Transforming mere pups tolegends of Alsace.
Interactivity Index: 6 511
1523 107 285
The most engaging Facebook posts
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28
Beverages
Fanpage Trends UK 10.2016
29
Fanpage Trends UK 10.2016
Beverages
The biggest fanpages were Coca−Cola, Pepsi Max and Dr Pepper UK
The biggest relative fan number increase was observed on the following pages:Coca−Cola, innocent and Fanta
The biggest fan number increase was observed on Coca−Cola, innocent and Fanta
The highest number of fans was engaged on the following pages: innocent, LucozadeEnergy and Actimel
The most engaging fanpages in terms of percent of engaged fans were Actimel, innocentand Lucozade Sport
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
30
Fanpage Trends UK 10.2016
Beverages
374 447
394 223
449 033
502 323
561 653
607 479
668 595
792 171
1 179 376
2 521 650
−0.2% (− 619)
−0.01% (−44)
+0.02% (+73)
+0.3% (+1 717)
+0.3% (+1 783)
−0.1% (− 901)
−0.2% (−1 314)
−0.2% (−1 839)
−0.2% (−2 169)
+0.8% (+20 684)
272 013 (+ 611)272 013Average:
Vimto
Mountain Dew UK
PG tips
Fanta
innocent
Lucozade Energy
Ribena
Dr Pepper UK
Pepsi Max
Coca−Cola
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
31
Fanpage Trends UK 10.2016
Beverages
1%
3%
2%
1%
6%
7%
5%
108%
4%
19%
4 562
4 702
7 261
9 913
10 888
14 204
20 177
21 905
25 359
104 554
percentage of engaged users number of engaged users
5% | 6 149Average:
IRN−BRU
NESCAFÉ Dolce GustoUK & Ireland
Vimto
Dr Pepper UK
Yorkshire Tea
Lucozade Sport
Mountain Dew UK
Actimel
Lucozade Energy
innocent
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−2
+1
+4
+20
−2
+19
−2
+4
+20
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
32
Fanpage Trends UK 10.2016
Beverages
23h 41min
17h 54min
11h 39min
14h 35min
10h 17min
1d 2h
17h 57min
3h 18min
13h 13min
17h 40min
40% (14 out of 35)
47.37% (9 out of 19)
55.56% (30 out of 54)
59.09% (13 out of 22)
59.49% (47 out of 79)
67.35% (33 out of 49)
69.41% (59 out of 85)
81.82% (27 out of 33)
83.33% (10 out of 12)
100% (8 out of 8)
time of reaction percentage of posts with reaction
1d 1g | 44.49%Average:
Lucozade Energy
Ribena
innocent
Coca−Cola
Yorkshire Tea
Twinings Tea UK
Caffe Nero
NESCAFÉ Dolce GustoUK & Ireland
Robinsons
FRijj
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−2
N
+2
+7
−2
+4
+1
−2
+1
N
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
33
Fanpage Trends UK 10.2016
Beverages
innocent Saturday, 29.10.2016 12:00
Don’t forget to put your clocks back before bedtonight. Here’s how:
Interactivity Index: 273 031
32699 1987 14524
Yorkshire Tea Thursday, 27.10.2016 13:05
If you only watch one rap video about teatoday, make it this one!
Interactivity Index: 132 332
8584 5741 6299
Mountain Dew UK Monday, 31.10.2016 10:00
This is how to #DoTheDew this Halloween
Interactivity Index: 33 446
15098 463 1031
Vimto Thursday, 20.10.2016 15:12
#WIN a case of Vimto Original! Simply COMMENTwhich Vimto fruit is missing next to the glassin the video. Comp ends 27.10.16. T&C’s apply.
Interactivity Index: 17 429
1625 2387 391Actimel Wednesday, 05.10.2016 13:23
Here’s a song if you’re having one of thosedays. Can you relate? #StayStrong
Interactivity Index: 12 345
1089 82 683
The most engaging Facebook posts
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34
Cars
Fanpage Trends UK 10.2016
35
Fanpage Trends UK 10.2016
Cars
The biggest fanpages in this group were Aston Martin, Audi UK and BMW UK
The biggest relative fan number increase was observed on the following pages:MINI, Land Rover and Jaguar
The highest fan base growth happened on Aston Martin, Volkswagen and MINI
The highest number of fans was engaged on the following pages: Honda UK, Audi UKand Land Rover
The most engaging fanpages in terms of percent of engaged fans were Honda UK, VolvoCar UK and Lexus UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Fast & easy reporting of social media campaigns − just test!
36
Fanpage Trends UK 10.2016
Cars
311 494
320 639
338 360
340 421
352 992
532 243
549 308
743 267
827 293
5 934 045
+2% (+4 810)
+1% (+4 641)
+1% (+4 208)
+0.8% (+2 536)
+0.5% (+1 928)
+1% (+5 400)
+0.9% (+4 799)
+0.3% (+2 546)
+0.3% (+2 676)
+0.2% (+9 184)
309 320 (+ 3 306)309 320Average:
MINI
Land Rover
Jaguar
Lotus Cars
McLaren Automotive −The Official Page
Volkswagen
Mercedes−Benz UK
BMW UK
Audi UK
Aston Martin
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
14 days of free social media analytics − sign up!
37
Fanpage Trends UK 10.2016
Cars
3%
3%
5%
3%
6%
2%
8%
5%
2%
20%
8 625
9 445
10 794
11 601
11 655
15 236
15 576
16 152
17 087
23 822
percentage of engaged users number of engaged users
4% | 5 052Average:
Lotus Cars
McLaren Automotive −The Official Page
ŠKODA UK
Jaguar
Lexus UK
BMW UK
Volvo Car UK
Land Rover
Audi UK
Honda UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+1
+9
−2
−4
+6
+2
+10
−1
+2
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
38
Fanpage Trends UK 10.2016
Cars
13h 38min
15h 42min
1h 44min
2h 18min
1h 35min
3h 48min
34min 11sec
10min 59sec
13h 10min
54min 0sec
29.73% (22 out of 74)
30.66% (42 out of 137)
30.97% (35 out of 113)
33.69% (63 out of 187)
36.84% (49 out of 133)
40.79% (31 out of 76)
41.1% (30 out of 73)
53.12% (51 out of 96)
62.75% (32 out of 51)
67.74% (21 out of 31)
time of reaction percentage of posts with reaction
9g 29m | 33.77%Average:
Citroen
Vauxhall
Audi UK
Nissan
Volkswagen
BMW UK
Toyota UK
Ford UK
Suzuki Cars UK
Mercedes−Benz UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+2
+6
+1
−2
+2
+6
+3
+1
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
39
Fanpage Trends UK 10.2016
Cars
Volvo Car UK Friday, 21.10.2016 12:05
Experience every angle of the New Volvo S90with our interactive 360° view of the interiorand exterior. https://goo.gl/H68O8Y
Interactivity Index: 48 203
10731 632 2184
Nissan Electric Wednesday, 26.10.2016 09:59
Meet the world’s first all−electric mobileoffice...the e−NV200 WORKSPACe. Where would youwork from?
Interactivity Index: 17 461
1493 356 909
BMW UK Wednesday, 12.10.2016 12:00
Just count the hours. The new BMW 5 Series willbe unveiled tomorrow.
Interactivity Index: 15 868
3280 479 667
Land Rover Tuesday, 04.10.2016 13:50
The new benchmark for the ultimate family SUV.Find out more about All−New Discovery’s designDNA. For more information on All−NewDiscovery: http://bit.ly/2dGLQ7i
Interactivity Index: 14 386
2894 581 573
ŠKODA UK Saturday, 29.10.2016 07:00
The clocks fall back tonight, how are youplanning on using your extra hour?
Interactivity Index: 13 334
558 130 766
The most engaging Facebook posts
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40
Cosmetics
Fanpage Trends UK 10.2016
41
Fanpage Trends UK 10.2016
Cosmetics
The biggest fanpages in this group were Aveda, Lynx and Soap & Glory
The highest percent of new fans was gained by Boots UK, L’Oréal Paris and Elf CosmeticsUK
The biggest fan number increase was observed on Boots UK, Aveda and L’Oréal Paris
The highest number of engaged fans was observed on Boots UK, Bobbi Brown Cosmeticsand Benefit Cosmetics
The highest percent of engaged fans was observed on Bobbi Brown Cosmetics, Cliniqueand John Frieda UK
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
42
Fanpage Trends UK 10.2016
Cosmetics
578 306
625 233
675 746
777 076
802 050
938 253
1 128 037
1 147 097
1 170 287
1 910 452
+0.6% (+3 729)
+1% (+6 128)
+0.2% (+1 115)
+0.3% (+2 703)
−0.1% (− 789)
+2% (+18 772)
+0.5% (+5 538)
−0.009% (− 105)
−0.2% (−2 464)
+0.5% (+9 764)
328 405 (+ 2 531)328 405Average:
Elf Cosmetics UK
L’Oréal Paris
NIVEA
Benefit Cosmetics
ghd
Boots UK
Lush Cosmetics NorthAmerica
Soap & Glory
Lynx
Aveda
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
+1
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Reports and studies about social media − ask for more!
43
Fanpage Trends UK 10.2016
Cosmetics
2%
1%
4%
2%
4%
4%
2%
4%
10%
3%
8 700
10 027
10 060
15 223
16 358
16 971
26 201
27 424
27 997
31 587
percentage of engaged users number of engaged users
2% | 4 789Average:
The Body Shop
Aveda
John Frieda UK
ghd
Clinique
Estee Lauder UK
Lush Cosmetics NorthAmerica
Benefit Cosmetics
Bobbi Brown Cosmetics
Boots UK
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−
−2
+32
+20
−3
+1
−3
+2
+6
+3
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
44
Fanpage Trends UK 10.2016
Cosmetics
11h 45min
56min 23sec
1h 45min
4d 7h
15h 45min
1h 24min
2h 2min
14h 58min
17h 53min
15h 49min
34.34% (68 out of 198)
46.55% (27 out of 58)
48.35% (44 out of 91)
54.05% (20 out of 37)
55.87% (395 out of 707)
56.82% (25 out of 44)
71.17% (279 out of 392)
73.53% (25 out of 34)
80.7% (46 out of 57)
88.19% (112 out of 127)
time of reaction percentage of posts with reaction
1d 5g | 38.13%Average:
Avon
L’Oréal Paris
Superdrug
BareMinerals UK &Ireland
Boots UK
Debenhams Beauty Club
Lush Cosmetics NorthAmerica
John Frieda UK
Clinique
The Body Shop
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+2
−1
+2
+4
+3
+2
−2
−2
+2
+2
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
45
Fanpage Trends UK 10.2016
Cosmetics
Benefit Cosmetics Monday, 24.10.2016 19:20
Who’s with us?
Interactivity Index: 51 632
14272 516 2206
ghd Thursday, 27.10.2016 17:49
Your style heroes, with a fresh coat of copper.http://ghd.tm/2dMgWd2
Interactivity Index: 40 178
13138 2160 1150
Avon Wednesday, 12.10.2016 15:35
Win the Ad! How would you like to win a giftbox with all the products featured in ourrecent #MorningFace TV Advert? Like, share andcomment on this post before midnight on Friday14th October to be in with a chance of winning.Good luck! Mwah.? x UK Only. T&Cs:http://bit.ly/2dLWmuP
Interactivity Index: 28 735
1343 1076 1443
Lush Cosmetics North America Friday, 14.10.2016 18:03
Each year, thousands of grizzlies are killedworldwide for entertainment. Diving deep intothe controversy across Canada and the UnitedStates, Trophy asks: can we truly justifykilling these animals for sport? Thisdocumentary will be available November 1, 2016at www.trophyfilm.com.
Interactivity Index: 23 254
722 61 1393
Imperial Leather Tuesday, 04.10.2016 07:10
It’s #TreatTuesday and we want to make it asweet one! To win a selection of oursweet−scented bath and shower products simplylike this post and comment below with yourfave! ??
Interactivity Index: 21 275
3083 2152 599
The most engaging Facebook posts
Analytical tool for Facebook, YouTube & Twitter − try!
46
Fashion
Fanpage Trends UK 10.2016
47
Fanpage Trends UK 10.2016
Fashion
The biggest fanpages were Alexander McQueen, Next and New Look
The highest percent of new fans was gained by JD Sports, Next and ASOS
The biggest fan number increase was observed on JD Sports, Next and ASOS
The highest number of fans was engaged on the following pages: boohoo.com, Missguidedand Boden
The highest percent of engaged fans was observed on boohoo.com, Boden and Missguided
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
48
Fanpage Trends UK 10.2016
Fashion
1 030 996
1 095 847
1 096 911
1 156 845
1 164 321
1 200 855
1 266 152
1 398 996
1 745 069
1 864 826
+0.7% (+7 640)
+0.9% (+9 256)
+0.06% (+705)
+2% (+19 565)
+0.3% (+3 090)
+0.6% (+7 406)
+0.2% (+1 962)
+0.4% (+6 215)
+1% (+18 758)
+0.4% (+7 338)
529 207 (+ 4 189)529 207Average:
John Lewis
ASOS
ACCESSORIZE
JD Sports
Ann Taylor
Topshop
Dorothy Perkins
New Look
Next
Alexander McQueen
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
49
Fanpage Trends UK 10.2016
Fashion
2%
4%
2%
3%
3%
4%
2%
32%
10%
75%
19 554
20 850
21 894
27 443
31 708
37 786
40 190
51 561
93 844
744 748
percentage of engaged users number of engaged users
7% | 27 298Average:
H&M
adidas Football
Topshop
ASOS
JD Sports
John Lewis
Next
Boden
Missguided
boohoo.com
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+5
+11
−2
−4
+2
−1
+1
+4
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
50
Fanpage Trends UK 10.2016
Fashion
46min 30sec
13min 5sec
23min 2sec
1h 5min
15h 19min
4min 20sec
1h 8min
13h 45min
2h 40min
36min 28sec
53.06% (130 out of 245)
56.5% (113 out of 200)
57.61% (231 out of 401)
61.05% (232 out of 380)
64.66% (344 out of 532)
76.18% (403 out of 529)
79.22% (404 out of 510)
80.1% (157 out of 196)
80.52% (186 out of 231)
86.68% (423 out of 488)
time of reaction percentage of posts with reaction
7g 29m | 55.77%Average:
JD Sports
Missguided
H&M
New Look
Next
ASOS
John Lewis
GlossyBox.co.uk
Boden
boohoo.com
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−
−3
+3
−
+2
−2
+1
+9
+2
−
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
51
Fanpage Trends UK 10.2016
Fashion
boohoo.com Monday, 17.10.2016 21:00
Nailed it! ??
Interactivity Index: 224 637
19377 24919 6599
Next Friday, 21.10.2016 07:00
#WIN £150 to spend on the little one’s halfterm wardrobes! To enter comment below with thephrase, “Next Friday Giveaway − half termtreats!” and we’ll announce the winner HERE onMonday! Good luck ? SHOP girlswear:ow.ly/uKvb305nUxY SHOP boyswear:ow.ly/cnnb305nUB2 T&Cs: ow.ly/BtcC302ddzP
Interactivity Index: 93 619
7183 14473 1784
Forever Friends Thursday, 20.10.2016 10:33
Have you told your besties how much they meanto you recently? Like this post and tag yourfriends to make their day! x #ForeverFriends
Interactivity Index: 55 289
2873 1272 2958
Missguided Monday, 17.10.2016 17:31
Still not got round to it ????
Interactivity Index: 49 748
7392 3417 1793
ASOS Wednesday, 12.10.2016 07:41
Totally makes sense, right? ?There’s 70% off RNwww.asos.com/women/sale
Interactivity Index: 33 065
10373 3401 568
The most engaging Facebook posts
Analytical tool for Facebook, YouTube & Twitter − try!
52
Food
Fanpage Trends UK 10.2016
53
Fanpage Trends UK 10.2016
Food
The biggest pages: Just−Eat.co.uk, Marmite and Heinz UK
Following pages had the highest relative (%) increase in number of fans: Tic Tac,M&M’s UK and Doritos
The highest fan number increase happened on Tic Tac, Doritos and Just−Eat.co.uk
The most engaging fanpages, in terms of number of engaged fans, were Ella’s Kitchen,Doritos and Just−Eat.co.uk
The most engaging fanpages in terms of percent of engaged fans were Herbalife,Ella’s Kitchen and Cholula Hot Sauce
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Analytical tool for Facebook, YouTube & Twitter − try!
54
Fanpage Trends UK 10.2016
Food
272 962
440 329
483 947
516 537
700 527
718 401
769 429
778 208
1 057 461
1 212 008
+0.7% (+1 803)
−0.2% (− 825)
+0.9% (+4 514)
−0.06% (− 316)
+0.5% (+3 266)
−0.2% (−1 468)
−0.2% (−1 716)
−0.02% (− 174)
+0.01% (+146)
+0.2% (+1 881)
228 329 (+ 692)228 329Average:
M&M’s UK
Snickers Get Some Nuts
Tic Tac
Amul Icecream
Doritos
Shreddies UK
Wrigley’s Extra
Heinz UK
Marmite
Just−Eat.co.uk
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
55
Fanpage Trends UK 10.2016
Food
2%
1%
8%
2%
17%
2%
12%
2%
4%
16%
6 148
6 759
15 141
16 638
17 097
17 107
20 500
24 749
25 778
31 865
percentage of engaged users number of engaged users
3% | 4 962Average:
KETTLE Chips UK
Tic Tac
Co−op Food
Marmite
Herbalife
Heinz UK
Cholula Hot Sauce
Just−Eat.co.uk
Doritos
Ella’s Kitchen
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−1
+16
−4
−1
+5
−3
+1
+4
−1
+2
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
56
Fanpage Trends UK 10.2016
Food
1h 4min
1h 46min
20h 42min
15h 26min
53min 42sec
13h 24min
12h 36min
8min 54sec
12h 10min
18h 7min
57.93% (230 out of 397)
58.82% (40 out of 68)
63.93% (39 out of 61)
64.29% (18 out of 28)
65% (13 out of 20)
71.05% (27 out of 38)
75.21% (91 out of 121)
78.67% (166 out of 211)
88.89% (32 out of 36)
100% (15 out of 15)
time of reaction percentage of posts with reaction
1d 0g | 60.48%Average:
Co−op Food
Whiskas UK
Heinz UK
Hovis
Organix Food
Ella’s Kitchen
Burger King UK
Just−Eat.co.uk
Aunt Bessie’s
Newburn Bakehouse byWarburtons
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−5
+3
+6
−4
−4
+8
+6
+4
+6
+5
10
9
8
7
6
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
57
Fanpage Trends UK 10.2016
Food
Ella’s Kitchen Tuesday, 18.10.2016 09:00
Rargh! I’m a guinea pigasauras!!
Interactivity Index: 197 828
10088 9091 9461
Doritos Friday, 14.10.2016 09:30
WIN NFL TICKETS Comment below with the numberof Doritos packs you can spot for a chance towin tickets to New York Giants vs Los AngelesRams at Twickenham Stadium next Sunday
Interactivity Index: 44 486
2898 8965 358Marmite Friday, 28.10.2016 14:33
Now everyone can have their own! Mypersonalised jars are now available, just clickbelow to get started. #LoveItHateItNameIt
Interactivity Index: 22 501
5381 916 841
Herbalife Thursday, 06.10.2016 16:00
No single food has all of the nutrients youneed in a given day, so variety is key.Kick−start your day with 21 essential vitaminsand minerals in one meal
Interactivity Index: 22 320
0 0 1395
Cholula Hot Sauce Tuesday, 18.10.2016 17:00
Add Cholula here−> This will be a hit with boththe meatloaf lovers and haters everywhere.Recipe by Rocky Mountain Cooking ?http://bit.ly/GreenChiliCholulaMeatloaf
Interactivity Index: 19 723
9735 205 573
The most engaging Facebook posts
Fast & easy reporting of social media campaigns − just test!
58
Football clubs
Fanpage Trends UK 10.2016
59
Fanpage Trends UK 10.2016
Football clubs
The biggest fanpages in this group were Liverpool FC, Tottenham Hotspur and Englandfootball team
The highest percent of new fans was gained by Sunderland AFC, Leicester City FootballClub and Tottenham Hotspur
The highest fan number increase happened on Leicester City Football Club, TottenhamHotspur and England football team
The most engaging fanpages, in terms of number of engaged fans, were TottenhamHotspur, Leicester City Football Club and England football team
The highest percent of fans was engaged on the following pages: Aston Villa FC− Official, West Ham United and Leicester City Football Club
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
14 days of free social media analytics − sign up!
60
Fanpage Trends UK 10.2016
Football clubs
1 307 413
1 629 622
1 671 890
1 910 340
2 051 485
2 814 130
6 411 800
6 844 595
8 091 129
24 572 998
+0.4% (+5 352)
+0.7% (+11 568)
+3% (+41 394)
+0.5% (+9 930)
+0.4% (+9 082)
+0.6% (+15 975)
+1% (+86 525)
+0.6% (+43 641)
+0.8% (+62 507)
+0.09% (+21 151)
2 566 560 (+ 14 087)2 566 560Average:
Swansea City FootballClub
Celtic FC
Sunderland AFC
West Ham United
Newcastle United
Everton Football Club
Leicester City FootballClub
England football team
Tottenham Hotspur
Liverpool FC
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+3
+3
+3
+2
+2
+2
+2
+2
+2
+9
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
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61
Fanpage Trends UK 10.2016
Football clubs
3%
21%
7%
6%
6%
4%
12%
4%
7%
6%
42 426
52 905
55 144
99 960
119 205
121 419
235 646
271 527
443 532
481 358
percentage of engaged users number of engaged users
6% | 87 927Average:
Sunderland AFC
Aston Villa FC −Official
Norwich City FC
Celtic FC
Newcastle United
Everton Football Club
West Ham United
England football team
Leicester City FootballClub
Tottenham Hotspur
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−1
+6
+3
−1
+1
−1
+1
−
−1
+1
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
62
Fanpage Trends UK 10.2016
Football clubs
32min 29sec 1.23% (2 out of 162)
time of reaction percentage of posts with reaction
32m 30s | 0.41%Average:
Birmingham City FC
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N 1
Customer service
Fast & easy reporting of social media campaigns − just test!
63
Fanpage Trends UK 10.2016
Football clubs
England football team Thursday, 06.10.2016 08:56
#OnThisDay 15 years ago, David Beckham didTHIS...
Interactivity Index: 396 289
48441 4566 20599
Tottenham Hotspur Sunday, 02.10.2016 15:05
WHAT. A. WIN! #COYS
Interactivity Index: 327 954
88694 3707 14027
Newcastle United Monday, 31.10.2016 15:34
WIN HOSPITALITY TICKETS FOR NEWCASTLE vCARDIFF! We’re giving one lucky supporter thechance to win a pair of hospitality tickets inClub Bamburgh for Newcastle United v CardiffCity this weekend! To enter, simply share thispost and you could be enjoying: − A traditionalthree−course hot fork bu
Interactivity Index: 267 852
5848 1829 15918
West Ham United Saturday, 22.10.2016 19:33
Is there ANYTHING he can’t do? ?
Interactivity Index: 223 569
32165 7391 10115
Norwich City FC Saturday, 08.10.2016 08:00
We took a drone to Colney and captured thisunreal rally in the innovative goalkeeperdrill, Spikeball!
Interactivity Index: 151 155
16379 4990 7176
The most engaging Facebook posts
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64
IT/Electronics
Fanpage Trends UK 10.2016
65
Fanpage Trends UK 10.2016
IT/Electronics
The biggest pages: Samsung UK, Sony UK and Sony Xperia GB
The highest percent of new fans was gained by Orange Amplifiers, Currys PC Worldand Blackstar Amplification
The biggest fan number increase was observed on Orange Amplifiers, Currys PCWorld and Blackstar Amplification
The most engaging fanpages, in terms of number of engaged fans, were HP, OrangeAmplifiers and Samsung UK
The highest percent of engaged fans was observed on HP, Intel UK and LG UK − Life’sGood
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
66
Fanpage Trends UK 10.2016
IT/Electronics
270 583
307 490
341 842
369 135
491 817
539 306
591 179
596 351
898 641
2 350 709
+0.3% (+880)
+0.3% (+769)
+0.7% (+2 286)
+5% (+16 391)
−0.06% (− 315)
+1% (+5 552)
−0.1% (− 684)
+0.2% (+1 177)
+0.2% (+1 492)
−0.2% (−3 664)
236 324 (+ 1 115)236 324Average:
Denon
Amazon Kindle UK
Blackstar Amplification
Orange Amplifiers
Pioneer Car Europe
Currys PC World
HTC UK
Sony Xperia GB
Sony UK
Samsung UK
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
+1
+1
+1
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
67
Fanpage Trends UK 10.2016
IT/Electronics
3%
3%
1%
6%
2%
4%
3%
0%
4%
12%
3 158
4 339
6 141
7 548
8 715
10 663
11 107
11 604
15 458
16 212
percentage of engaged users number of engaged users
4% | 2 984Average:
Morphy Richards
Energizer UK
Sony UK
Intel UK
Currys PC World
LG UK − Life’s Good
Blackstar Amplification
Samsung UK
Orange Amplifiers
HP
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−4
+12
+8
−2
+1
−3
−1
−2
+2
+8
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Precise data−driven recommendations − check it out!
68
Fanpage Trends UK 10.2016
IT/Electronics
16h 8min
5h 26min
20h 4min
56min 9sec
12h 1min
48min 46sec
13h 29min
1h 59min
5h 33min
16h 45min
27.96% (191 out of 683)
58.8% (157 out of 267)
60.81% (45 out of 74)
70.27% (26 out of 37)
74.36% (58 out of 78)
77.42% (24 out of 31)
78.6% (698 out of 888)
78.95% (30 out of 38)
83.33% (30 out of 36)
87.5% (42 out of 48)
time of reaction percentage of posts with reaction
1d 0g | 43.48%Average:
Samsung UK
Indesit
Sony Xperia GB
Philips UK & Ireland
Sony UK
Dell
Currys PC World
Ebuyer.com
HP
Morphy Richards
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−
−2
−2
−3
+3
−3
−1
−2
+6
+4
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
69
Fanpage Trends UK 10.2016
IT/Electronics
Orange Amplifiers Monday, 31.10.2016 15:04
SHARE TO WIN a #DarkTerror in celebration ofHalloween!!! Winner announced tomorrow!#OrangeDarkSeries
Interactivity Index: 169 647
4923 705 10119
HP Wednesday, 19.10.2016 15:30
Live it, love it, print it! Create memories atthe touch of button with the HP Sprocket ?hp.com/go/sprocket
Interactivity Index: 67 757
8901 3354 2840
Samsung UK Tuesday, 18.10.2016 17:00
Relive Rio 2016 with our #SchoolOfRio end ofterm report, featuring pupil Jack Whitehall andall of our incredible athletes. #GBHeroes
Interactivity Index: 44 919
6243 649 2255
Blackstar Amplification Friday, 07.10.2016 07:57
COMPETITION TIME! For this week’s BlackstarFriday contest, we will be giving away a FLY 3in racing green! For your chance to WIN,simply ’LIKE’ our page and ’SHARE’ this post.Winner will be notified next Friday!
Interactivity Index: 43 517
2481 335 2481
LG UK − Life’s Good Saturday, 08.10.2016 09:41
There are ten times more stars in the universethan there are grains of sand on every beachand desert on earth. What’s your bestblow−your−mind space fact?
Interactivity Index: 20 995
5007 1289 677
The most engaging Facebook posts
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70
Politics
Fanpage Trends UK 10.2016
71
Fanpage Trends UK 10.2016
Politics
The biggest fanpages were Britain First, Jeremy Corbyn and Nigel Farage
The biggest relative fan number increase was observed on the following pages:Nicola Sturgeon, Britain First and Sadiq Khan
The highest fan base growth happened on Britain First, Sadiq Khan and Nigel Farage
The most engaging fanpages, in terms of number of engaged fans, were Britain First,Jeremy Corbyn and Nigel Farage
The highest percent of engaged fans was observed on Nicola Sturgeon, Occupy Londonand Nigel Farage
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
72
Fanpage Trends UK 10.2016
Politics
275 940
454 859
535 150
550 426
565 685
586 643
598 473
621 506
814 593
1 518 224
+2% (+4 335)
+0.7% (+3 014)
+0.3% (+1 458)
−0.2% (− 952)
+0.2% (+929)
−0.1% (− 693)
+1% (+7 411)
+1% (+6 647)
+0.7% (+5 315)
+2% (+22 730)
114 210 (+ 865)114 210Average:
Nicola Sturgeon
10 Downing Street
The Labour Party
Boris Johnson
Conservatives
UK Independence Party(UKIP)
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
+1
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
73
Fanpage Trends UK 10.2016
Politics
4%
18%
11%
12%
18%
10%
15%
17%
14%
14%
22 612
25 467
28 558
28 681
50 936
55 355
92 474
106 485
112 509
210 436
percentage of engaged users number of engaged users
7% | 11 212Average:
UK Independence Party(UKIP)
Occupy London
Scottish National Party(SNP)
HOPE not hate
Nicola Sturgeon
The Labour Party
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−3
−
−
+4
+7
−
−2
+1
+1
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
74
Fanpage Trends UK 10.2016
Politics
4h 39min
1d 2h
1d 15h
2d 18h
2h 38min
1.1% (1 out of 91)
2.08% (1 out of 48)
7.69% (1 out of 13)
11.11% (1 out of 9)
20% (1 out of 5)
time of reaction percentage of posts with reaction
1d 4g | 1.45%Average:
The Levellers
Frack Off (UK)
The Liberal Party UK
Communist Party ofBritain
Luciana Berger, Labour &Co−operative MP for...
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N
+1
N
−
N
5
4
3
2
1
Customer service
Reports and studies about social media − ask for more!
75
Fanpage Trends UK 10.2016
Politics
Britain First Thursday, 06.10.2016 06:40
DO YOU AGREE?
Interactivity Index: 328 792
23480 848 18870
Nigel Farage Tuesday, 18.10.2016 10:28
Pictures of the ’child’ refugees entering fromCalais prove the need to verify who is cominginto our country.
Interactivity Index: 241 998
20442 9409 11495HOPE not hate Friday, 21.10.2016 12:40
Join me in supporting Gary Lineker and FatimaManji against media & racist bullies − signHOPE not hate’s card now
Interactivity Index: 169 836
4272 199 10298
Jeremy Corbyn Wednesday, 19.10.2016 07:29
If there’s one thing you do this year, go andsee I, Daniel Blake. I went to see it lastnight and it’s one of the most moving filmsI’ve seen. Ken Loach tells the story of Danielwho has had a major heart attack, his doctorhas told him he is too ill to work, but theDepartment for Work and Pensi
Interactivity Index: 112 108
15864 1225 5709
Nicola Sturgeon Wednesday, 05.10.2016 09:27
Share and show your support.
Interactivity Index: 108 550
10102 924 5922
The most engaging Facebook posts
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76
Retail
Fanpage Trends UK 10.2016
77
Fanpage Trends UK 10.2016
Retail
The biggest fanpages in this group were Amazon.co.uk, Tesco and Asda
The biggest relative fan number increase was observed on the following pages:Sainsbury’s, Next and eBay.co.uk
The biggest fan number increase was observed on Next, Sainsbury’s and eBay.co.uk
The highest number of engaged fans was observed on Hotukdeals, Sainsbury’s andAsda
The most engaging fanpages in terms of percent of engaged fans were Karen Millen,Hotukdeals and B&M Stores
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
78
Fanpage Trends UK 10.2016
Retail
1 212 008
1 342 156
1 500 156
1 612 666
1 636 016
1 739 486
1 745 069
1 759 420
2 149 984
5 510 458
+0.2% (+1 881)
+1% (+17 109)
+0.9% (+13 848)
+0.5% (+7 843)
−0.09% (−1 451)
+1% (+16 907)
+1% (+18 758)
+0.7% (+12 469)
+0.7% (+15 246)
+0.1% (+6 306)
368 095 (+ 3 576)368 095Average:
Just−Eat.co.uk
Sainsbury’s
Aldi UK
Lidl UK
AO
eBay.co.uk
Next
Asda
Tesco
Amazon.co.uk
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Reports and studies about social media − ask for more!
79
Fanpage Trends UK 10.2016
Retail
4%
11%
11%
4%
40%
12%
13%
9%
13%
27%
53 880
56 131
57 043
83 971
106 788
125 593
129 252
163 799
174 385
253 477
percentage of engaged users number of engaged users
16% | 17 759Average:
Aldi UK
Lipsy London
Cath Kidston
Tesco
Karen Millen
Home Bargains
B&M Stores
Asda
Sainsbury’s
Hotukdeals
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−
+48
−2
+1
+52
−1
−1
+2
−
−
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Fast & easy reporting of social media campaigns − just test!
80
Fanpage Trends UK 10.2016
Retail
28min 14sec
1h 0min
1h 44min
2h 1min
54min 48sec
4min 20sec
1h 11min
1h 22min
31min 23sec
2h 2min
48.2% (1004 out of 2083)
62.84% (553 out of 880)
63.38% (1239 out of 1955)
66.56% (1194 out of 1794)
73.92% (1026 out of 1388)
76.18% (403 out of 529)
79.27% (2780 out of 3507)
82.35% (420 out of 510)
83.68% (364 out of 435)
88.96% (1007 out of 1132)
time of reaction percentage of posts with reaction
8g 45m | 52.81%Average:
Amazon.co.uk
QVC UK
Morrisons
Sainsbury’s
Argos
ASOS
Tesco
Lidl UK
Iceland Foods
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+3
+5
−3
+4
+6
−1
+2
+6
+5
−
10
9
8
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
81
Fanpage Trends UK 10.2016
Retail
Hotukdeals Wednesday, 26.10.2016 21:37
Don’t forget! Clocks go back this weekend!PLEASE CHER ??
Interactivity Index: 490 685
7109 2062 29708
Aldi UK Monday, 17.10.2016 13:00
ALERT: We have been notified that there is ahoax £85 Aldi voucher being circulated online.Please be aware that this voucher is fraudulentand cannot be redeemed in our stores. Aldi UKwill never ask you to share your personaldetails via a website to redeem a genuinevoucher offer. This hoax is cu
Interactivity Index: 280 179
6563 1160 16811
B&M Stores Friday, 21.10.2016 15:32
? #COMPETITION TIME ? 1 lucky B&M Fan will#WIN £50 worth of B&M vouchers PLUS a Touch ofSilver hamper! 2 runners up will also receive aTouch of Silver Hamper each! Competitioncloses midnight 24/10/16
Interactivity Index: 177 571
19115 7222 8098
B&Q Saturday, 01.10.2016 07:00
Tell us the one thing you keep in your fridgeat ALL times, which you couldn’t do without???? ? Let us know below to be in with a chanceof winning this Beko Fridge! T&Cs:http://po.st/rx362s
Interactivity Index: 161 238
14158 18310 4615
Poundworld Wednesday, 05.10.2016 16:00
We’ve teamed up with the lovely folk at Dolmioto give you the chance to win an iPad. For yourchance to win this AMAZING prize, simply ’Like’and ’Share’ this post (T&Cs Apply:bit.ly/DolmioiPad) Next time you’re in store,check out our Dolmio range, with all items just£1. Including: Original Bol
Interactivity Index: 107 178
5378 2726 5681
The most engaging Facebook posts
Fast & easy reporting of social media campaigns − just test!
82
Sweets
Fanpage Trends UK 10.2016
83
Fanpage Trends UK 10.2016
Sweets
The biggest fanpages in this group were Cadbury Bournville, Cadbury Creme Eggand Galaxy Chocolate
The highest percent of new fans was gained by KitKat, Ben & Jerry’s and CadburyBournville
The highest fan number increase happened on KitKat, Cadbury Bournville and Ben& Jerry’s
The most engaging fanpages, in terms of number of engaged fans, were Cadbury Bournville,Aero Bubbly Chocolate and KitKat
The highest percent of engaged fans was observed on Wall’s, Aero Bubbly Chocolateand Squashies
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Reports and studies about social media − ask for more!
84
Fanpage Trends UK 10.2016
Sweets
686 458
755 175
816 058
817 591
827 503
1 581 454
1 814 869
1 969 350
2 507 431
3 842 304
−0.2% (−1 382)
−0.2% (−1 216)
−0.2% (−1 700)
−0.3% (−2 673)
+1% (+10 183)
−0.1% (−1 952)
+0.3% (+4 682)
−0.1% (−1 971)
−0.2% (−5 036)
+0.2% (+5 917)
617 223 (+ 418)617 223Average:
MAOAM UK
Haribo UK
Smarties
Rowntree’s
KitKat
Maltesers
Ben & Jerry’s
Galaxy Chocolate
Cadbury Creme Egg
Cadbury Bournville
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−1
−1
+2
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Reports and studies about social media − ask for more!
85
Fanpage Trends UK 10.2016
Sweets
4%
1%
3%
18%
2%
28%
20%
4%
24%
9%
13 332
15 282
16 372
16 967
18 993
19 590
24 010
36 229
157 114
344 017
percentage of engaged users number of engaged users
5% | 20 429Average:
Warburtons
Galaxy Chocolate
Junior Mints
McVitie’s
Rowntree’s
Wall’s
Squashies
KitKat
Aero Bubbly Chocolate
Cadbury Bournville
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+8
+8
−6
−4
+20
+17
+8
−2
+3
+19
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
14 days of free social media analytics − sign up!
86
Fanpage Trends UK 10.2016
Sweets
21min 14sec
12h 52min
7h 32min
15h 29min
53min 56sec
17h 44min
18h 28min
1d 12h
22h 53min
6h 52min
52.38% (11 out of 21)
57.14% (24 out of 42)
58.14% (25 out of 43)
59.57% (28 out of 47)
61.54% (8 out of 13)
66.67% (26 out of 39)
67.39% (62 out of 92)
70% (7 out of 10)
71.43% (5 out of 7)
72.13% (44 out of 61)
time of reaction percentage of posts with reaction
1d 0g | 52.12%Average:
Galaxy Chocolate
Thorntons
Maltesers
McVitie’s
Mars Bar
Haribo UK
Ben & Jerry’s
Vinnie the panda − Fox’sBiscuits’ Chief Biscuit...
Junior Mints
Warburtons
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
−5
−1
+5
+5
+1
+6
+2
N
+1
+14
10
9
8
7
6
5
4
3
2
1
Customer service
Analytical tool for Facebook, YouTube & Twitter − try!
87
Fanpage Trends UK 10.2016
Sweets
Cadbury Bournville Tuesday, 04.10.2016 11:55
The Perfect Way to End Your Day!
Interactivity Index: 422 478
314890 1693 6301
Squashies Tuesday, 11.10.2016 15:24
Would these be your #ParmaVioletsHeaven or#ParmaVioletsHell? Let us know at:http://bit.ly/2cDTblY
Interactivity Index: 203 456
11856 15324 8144KitKat Wednesday, 05.10.2016 09:30
The KITKAT Chocolatory is now open at WestfieldStratford City. Come and explore theextraordinary world of the #KITKATChocolatorywhere you can design your very own bar and alsopurchase weekly Special Editions! Availablethis week are... Sticky Toffee Popcorn, Almondand Salted Caramel Brittle Di
Interactivity Index: 82 490
11318 8493 2325
McVitie’s Monday, 10.10.2016 11:00
Introducing... McVitie’s Little Nibbles of Fun!? Tell us which cup the nibble is under for thechance to win some #sweeet McVitie’s goodies!T&Cs: http://bit.ly/2dVNf5T
Interactivity Index: 32 288
1900 6289 327
Junior Mints Tuesday, 11.10.2016 18:14
Don’t you agree? #JuniorMints
Interactivity Index: 27 818
12374 529 833
The most engaging Facebook posts
Fast & easy reporting of social media campaigns − just test!
88
Telecommunications
Fanpage Trends UK 10.2016
89
Fanpage Trends UK 10.2016
Telecommunications
The biggest pages: O2, EE and Vodafone UK
The biggest relative fan number increase was observed on the following pages:giffgaff, Sky and O2
The highest fan number increase happened on Sky, O2 and giffgaff
The most engaging fanpages, in terms of number of engaged fans, were Sky, giffgaffand Virgin Media
The most engaging fanpages in terms of percent of engaged fans were Talkmobile,giffgaff and JTsocial
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
Precise data−driven recommendations − check it out!
90
Fanpage Trends UK 10.2016
Telecommunications
213 627
288 911
296 382
351 510
392 627
630 681
826 136
904 332
980 809
1 198 804
+0.4% (+805)
+3% (+7 303)
+0.5% (+1 354)
+0.5% (+1 842)
+0.7% (+2 672)
+0.4% (+2 759)
+2% (+16 076)
+0.3% (+3 030)
+0.7% (+6 703)
+0.7% (+8 373)
271 455 (+ 2 305)271 455Average:
BT
giffgaff
TalkTalk
Three UK
Virgin Media
Carphone Warehouse
Sky
Vodafone UK
EE
O2
Chart presents number of fans at the end of the month, and its increase.In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
91
Fanpage Trends UK 10.2016
Telecommunications
12%
0%
27%
0%
1%
3%
1%
3%
17%
12%
1 736
1 989
2 095
2 534
5 213
8 839
9 613
12 132
49 401
100 546
percentage of engaged users number of engaged users
4% | 8 263Average:
JTsocial
Carphone Warehouse
Talkmobile
EE
Three UK
TalkTalk
Vodafone UK
Virgin Media
giffgaff
Sky
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
−1
−5
+8
−
−5
+10
+1
−1
+6
+2
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Analytical tool for Facebook, YouTube & Twitter − try!
92
Fanpage Trends UK 10.2016
Telecommunications
4h 37min
1h 4min
1h 2min
2h 15min
1h 20min
6h 17min
54min 15sec
1h 56min
12min 16sec
49min 6sec
7.58% (66 out of 871)
18.05% (423 out of 2344)
33.44% (107 out of 320)
48.33% (1797 out of 3718)
56% (1676 out of 2993)
69.85% (183 out of 262)
77.1% (993 out of 1288)
82.15% (382 out of 465)
83.09% (1459 out of 1756)
94.15% (177 out of 188)
time of reaction percentage of posts with reaction
1g 48m | 60.94%Average:
TalkTalk
Sky
giffgaff
Virgin Media
Vodafone UK
Carphone Warehouse
Three UK
plusnet
EE
Tesco Mobile
Chart presents 10 pages that reacted on the biggest number of user posts.Time of reaction is the average time between the user publishing the post and the comment made by page admin.Percentage of posts with reaction shows the percentage of posts that were commented by brand.
N
+6
+5
+7
+2
+5
+1
+1
+5
+1
10
9
8
7
6
5
4
3
2
1
Customer service
Precise data−driven recommendations − check it out!
93
Fanpage Trends UK 10.2016
Telecommunications
Sky Monday, 17.10.2016 12:15
This just in: The Walking Dead is coming...
Interactivity Index: 685 786
61534 23243 33205
giffgaff Wednesday, 26.10.2016 11:56
This Halloween. End the nightmare. #halloween
Interactivity Index: 116 609
19777 2276 5483
TalkTalk Tuesday, 18.10.2016 16:00
How to beat phone scammers in 3 easy steps:Hang up, Make Tea, Call Back
Interactivity Index: 61 698
5538 1132 3227
JTsocial Friday, 21.10.2016 07:30
***#FreePhoneFriday Competition time*** Win anew ? courtesy of JT. To celebrate the launchof our new Pay Monthly plan, which gives you125 mins and texts to call or text anywhere inthe world ? for just £6 p/m tell us whichcountry this flag belongs to ?? To enter youmust ’Like’ our page and answ
Interactivity Index: 9 652
504 619 417
Virgin Media Sunday, 30.10.2016 09:00
Social media and the internet have changed theway children experience bullying. Are you cluedup on how to protect your child?
Interactivity Index: 8 600
1704 240 371
The most engaging Facebook posts
Precise data−driven recommendations − check it out!
94
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95