fanta teens toolkit new vis
TRANSCRIPT
This toolkit is here as a guide for creating
targeted, relevant and effective above the
line communication in outlets/channels where we
are most likely to find teens.
This guide should be replicated regionally in a
consistent manner, using the "Bounce" IMC as
our platform.
The objective is to establish a connection with teens, and keep the brand top of mind, with the
end result of making or influencing purchase of the
product.
AT THE MOVIES
SFX: Movie theater ambience. A slow, romantic film is heard in bits
SFX: yawn.
TEEN: (in a whisper): Please pass me the Fanta.
SFX: Opening fizz of a bottle cap
SFX: Bubbling sound of a Fanta being opened then gulps.
Suddenly the boring film dialogue changes and we can hear an action movie.
SFX: Closing of a bottle cap
And we are suddenly back to the boring romantic film.
MVO: Wow!
SFX: Opening of a bottle cap
SFX: Bubbling sound of a Fanta being opened.
And we are back to the action film
ANNO: The irresistible taste that lets the fun loose. More Fanta, less serious.
CAR RIDE
SFX: Car ride, with radio playing old country song
TEEN: Mom, is there anything else on radio?
TEENS: Yeah! Please change.
MOM: Hey, this is good music.
SFX: Sigh
SFX: Opening fizz of a bottle cap
SFX: Bubbling sound of a Fanta being opened then gulps.
Suddenly radio plays a bouncy, fun tune
SFX: Closing of a bottle cap
And we are suddenly back to the boring country song.
MVO: Cool!
SFX: Opening of a bottle cap
SFX: Bubbling sound of a Fanta being opened.
And we are back to bouncy fun tune
ANNO: The irresistible taste that lets the fun loose. More Fanta, less serious.