The fan journey

Tear it, wear it, share it

What we give you!

are a fun and engaging colourful band that will remind you of the fantastic time you had at the event. It’s a physical band, custom for the event, which attaches to a stadium seat and is packed with amazing entertainment, offers and games opportunities. When you remove it from the seat, it then transforms into a wearable memento, becoming two wristbands, one for you and one for a friend or family member! Tear it! Wear it! Share it! When you get home you can stick the magnetic SeatAds band to a fridge door to remind you of your amazing time!

is the in-stadium app that turns the code on the SeatAds into entertainment, augemented reality and games! You can scan the code with your mobile or tablet and enter a FanZapp world that enhances your experiences at the event and beyond when you get back home! You are part of a cherished group of fans that your team/artist love to engage with. Crowd visualizers, energy meter, social sharing and more is all part of the experience!

As a fan you are excited about the event you are to attend. You know what you are expecting and anticipating. How about your artist/team offering you a little or a lot more! Would you be happy? Well with the help of SeatAds and FanZapp the artists/teams people can add the cherry to the top of the cake!

Your experience at the event is anything but ordinary! You have a cool wearable to take home! You have a further wearable to share with your friends and family! And via FanZapp you have access to cool entertainment and games and offers into the future.

Fan journey

SPORTING EVENTS

CIRCUS/OUTDOOR

MUSIC CONCERTTHEATRE

MOVIES

SEMINARS

The fun begins

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The SeatAd band will be customised for each event with event information, special offers from sponsors and vendors, ads, and is enhanced with a QR or Augmented Reality FanZapp application codes for fans to engage with the FanZapp and AR experience.

QR CODE

AUGMENTED REALITY

When you arrive and see the SeatAds band on your seat and wonder what it is all about – the FanZapp appears.

Get ready to Enter the FanZapp Zone

TEAR IT

CHAIR IT

WEAR IT

SHARE IT

So now you know about the cool SeatAds band, it’s value to you as a memento to cherish, now we can show you the energy that is FanZapp.

A doorway to access unique information especially created by your artist/team for you as a cherished fan offering games, entertainment or promotional offers.

Cool ‘crowd lighting effects’ visualizers that match music, crowd energy, and rhythms to visualizations on the screen, also allowing central control from stage! Optionally, LED colourful fl ashing lights in the SeatAds band can be selected.

You enter a 3D world of augmented reality which allows the camera on your phone or tablet to merge actual reality with amazing entertaining computer created images, for example you can take a selfi e with your team/artist without them actually being with you.

FanZapp entertains you...

FanZapp gives you more...

Fan scans QR/AR

VIP …You can receive access to a VIP membership e-newsletter to keep you in touch with your artist/team

You get exclusive offers and discounts via the likes of ESPN or Spotify

As a competition winner you can receive free seat upgrades or a chance to meet your artist/team on the night!

You can order merchandise from your seat, speedy click and collect with no waiting at the pick-up point

Discount on season tickets or up coming fi xtures

Directed to website

landing page

Flexibility of the platform, in house designers and AR specialists, and an extremely quick turnaround time on physical products means that SeatAds and FanZapp let us quickly adapt to each team and event to make the highest possible experience for the fans. Here are just a few examples of the many gifts available to you from your team/artist

Tear it, wear it, share it...

SeatAds are a wearable piece of the fun of going out! You leave the event with your cool wearable that reminds you of that occasion, you even have a second wristband to give to your friend/family member! The wristband can even be straightened out and attached to a metallic surface like your fridge. You see that memento every day!

The FanZapp entertainment will go on at home as well! The QR code and the special AR code embedded in the SeatAds band allows you to scan it for at home instant replays, future event information, and more!

This shows how much your artist/team appreciates you as a dedicated, loving fan!This shows how much your artist/team appreciates you as a dedicated, loving fan!

Summary

GO TO EVENT

LOCATE YOUR SEAT

REMOVE THE BAND

SCAN & INTERACT

LANDING PAGE

COMPETITIONS & INCENTIVES

TEAR AND SHARE

Reg Illingworth Managing Director

m. +44 7979 569063e. reg@seatads.biz

THANK YOUFor more information contact: