fanzine blackboard

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    NOM DELA SECTION- 2 -

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    BlackboardA collection of photographs showcasing Sid Lees illustrated blackboards

    blackboard -4

    Nate williams- 10

    shoboshobo- 16

    team macho- 24

    martiN allais- 32

    doma- 40

    pictoplasma eveNt- 48

    sid lee iN a NUtshell- 56

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    We decided to invite artists rom allover the world to draw on the largeblackboards scattered throughoutSid Lee. They would have one weekto complete all 25 boards, and oncethey did, their creation would stay upor two to three months, until thenext artist arrived. We started withNate Williams, an illustrator romArgentina, and since then, manyother internationally recognized art ists have also come to partake in theBlackboard project. For the artists, itpresents a unique challenge, sincethey have nothing but dierent co lours o chalk as a medium. Theytend to create pieces that are moreconceptual (in other words, they relymore heavily on the idea). At the

    same time, since chalk is associated with childhood, it gives the artiststhat same eeling o reedom andinnocence they had when they drewon their bedroom walls as children.

    BLACK-BOARD

    by Sid Lee

    the idea was QUite simple, bUt theNaGaiN, Good ideas UsUallY are.

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    It happens completely out in the open,since the boards cant be moved romtheir permanent locations. It is reallyinteresting to see how dierent artistsinterpret the same space. And unlike when they are working in their stu dios, the artists have to rely on porta ble ladders and lights. It can get quitedistracting, especially since theyresmack in the middle o more than200 abnormally social advertisingemployees. The Blackboard projectis much appreciated by the emplo yees at Sid Lee because it providesthem with varying works o art. Andsince they tend to work there or years,

    it gives them an ever changing spaceand helps stimulate their creativity.

    a beaUtiFUlpart oF theproJect isthe creatioNprocessitselF.

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    what makesthis proJecttrUlY special

    is the Factthat we arecreatiNG artthat istemporarY.Eventually, it is going to disappear;we know this or a act (our handymancleans the boards every two monthsthanks, Ronald.) But knowing thatits not orever just makes us appre ciate it more. It also makes viewersless critical and more open mindedabout the work. Anyway, by the timethey have ormed an opinion, the workis already gone. In the end, all we arelet with is trails o dust, like the re

    maining ashes o what is no more.

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    NATEWILLIAMS

    Is an artIst anD Il lustrator nameD

    Alexander Blue

    www.n8w.com

    Originally rom the Western United States but basedin Buenos Aires, Argentina, he has worked extensively in various acets

    o the illustration industry with a wide variety o clients.His illustrations have been honoured by American Illustration,

    Communication Arts, Society o Illustrators, The Type Directors Club,The ADDYS and SILA.

    NATEWILLIAMS- 11 -

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    SHOBOSHOBOIs a Duet oF Illustrators composeD oF

    Mehdi Hercberg&

    Khanh-Linh LaShoboshobos graphic world is a mix o monstrous textures and cute little char acters.

    Their work has appeared in many magazines and books such as Nieves,Pictoplasma, thisisamagazine, FLTMSTPC and Opuntia Press. They have worked

    with Hedrik Hegray, Andy Bolus, Stphane Prigent, Boris Opek, Yu Matsuoka,Sam Borkson (Friends with You), Luke Fishbeck (Lucky Dragons), Jonas Delaborde,

    and many more. They also create clothes along with Andrea Crews.

    www.shoboshobo.com

    www.myspace.com/shoboshobo

    SHOBOSHOBO- 17 -

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    TEAMMACHO

    www.teammacho.com

    They currently occupy a large studio in Toronto, Canada,where their joint eorts are divided equally between illustrating

    or very fne clients and preparing gross quantities o highlyimaginative artwork or galleries in Canada and abroad.

    Is a collaboratIVe IllustratIonanD FIne art eFFort composeD oF

    Lauchie ReidStephen Appleby-Barr

    Jacob WhibleyNicholas Aoki

    &Chris Buchan

    TEAM MACHO- 25 -

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    DOMAIs a group oF argentInes composeD oF

    Mariano Barbieri,Julian Pablo Manzelli,

    Matias Vigliano&

    Orilo BlandiniThey started in the Buenos Aires street art scene in 1998 doing

    urban installations, stencils, street projections and absurd campaigns.They now divide their time between original art projects working

    with dierent media and ormats. Doma has done importantart installations and shows, animation shorts, books and toys.

    www.Doma.tV

    DOMA- 41 -

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    PICTO-PLASMAEVENT

    pIctoplasma ny

    www.pIctoplasma.com

    Friends With YouGangpol & Mit

    MotomichiNakamura

    Akinori OishiDavid OReillyFons Schiedon

    Tim BiskupDoma

    Niko Rodriguez& more.

    As the opening event to the estival, Sid Lee Collective invited

    Pictoplasma ans to a welcome party and exhibition. The speakerso this years Pictoplasma NYC collectively let their characters invade

    the blackboards in a spontaneous happening and get together.

    PICTOPLASMAEVENT- 49 -

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    SID LEEIN A NUTSHELL- 56 -

    SID LEECOLLECTIVESid Lee Collective is an incubator that allows ourteam to push the boundaries o creativity urther.Sid Lee Collective undertakes cultural and com mercial projects in the ields o visual arts, indu strial design, music, publishing, etc.

    A brainchild o Sid Lee, the Collective thri ves on collaboration and experimentation. TheSid Lee Collective Amsterdam space is the frst pu

    blic venue operated by our team. We hope it will give a modest preview o Montreal and Cana dian creativity while acting as a stimulant or ourvisitors curious minds.

    TO fIND OUT MORE ABOUT THE COLLECTIVE

    OR TO SEND US COMMENTS, PLEASE VISIT

    www.sidleecollective.com

    ABOuTSID LEESid Lee is a company that develops brand expe riencesby conceiving products, services andspacesand markets them through advertising,experiential marketing, branded content andinteractive communications.

    To embed brands, products, spaces and serviceswith more meaning and more resonance, we haveassembled one o the most diverse creative teamsin the world. Proessionals rom a vast arra y o dis

    ciplinesarchitecture, advertising, digital marke ting, design, content, etc.work without barriersbetween their numerous crats. Commercial Crea tivity is how we describe this novel approach,which is both integrated and multidisciplinary.

    Our 250 artisans work globally or top tierclients rom our Montreal and Amsterdam ateliers.

    TO fIND OUT MORE ABOUT US, PLEASE VISIT

    www.sidlee.com

    You can also read the book ConversationalCapital:How to Create Stu ff People Love to Talk About(conversationalcapital.com) to understand ourstrategic marketing thinking.

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    coNtact

    Ateliers: Montreal

    75 Queen Street, suite 1400Montreal, QuebecH3C 2N6Phone: 514 282 2200

    Fax: 514 282 0499 Amsterdam

    Gerard Doustraat 721072 VV AmsterdamThe NetherlandsPhone: +31 20 662 3030

    Websites: sidleecollective.comsidlee.comconversationalcapital.com

    Sid Lee Collective Frdric Gauthier

    Director: [email protected] 591 9647

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