FARMHOUSE&

SHOPPER MARKETING

Brand marketing

• CONSIDERATION OF OPTIONS• ENGAGEMENT • EVALUATION OF ALTERNATIVES• PURCHASE

• NEED RECOGNITION• PROBLEM AWARENESS

• USAGE• POST PURCHASE EVALUATION• ADVOCACY

PRE SHOPDURING

THE SHOPPOST SHOP

Shopper marketing

Trade marketingAfter sale marketing

Experiential marketing- Events, Sampling- Activation- Brand ambassador programs- CRM- Testing- Shopper experience solutions

Point of purchase marketing- Onshelf, offshelf communication- Packaging - POSM, Digital POSM, Shop in shop- Sampling- Events- New forms of purchase- Internet of Things

Promotional marketing- Deals- Cross promo, Trial activities- Added value tools

Digital solutions- eCommerce- SOM, Communities- Thematic Content- Trainings- Search

Relationship marketing- CRM, Loyalty schemes- Access to offers- Direct mailing- Personalization of offers and communication- Newsletters- Events- Thematic content- Testing- Shopper friendly solutions- Post-buy offers

Shopper / Retail analytics

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Shopper Engagement Study

Up to 87% of purchase decisions take place at the point of sale. More than half of purchases (59%) is being unplanned.

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Sales Support via AV TECHNOLOGY

• Slim transparent OLED display are use to create an efficient presentation in a shop window.

• Touch sensors inserted behind shop window or in the shelf.

• Technologies able to recognize gender, age

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SOCIAL MEDIA & MOBILE

• Social media and mobile to play bigger roles in people's shopping experiences.

• Companies won’t just use the small screen to “get in front” of customers.

• Retailers will step up their efforts by incorporating mobile into other parts of the customer journey, including order fulfillment, payments, and loyalty.

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OMNICHANNEL RETAILING

Consumers don’t distinguish between channels. They are channel blind, therefore they expect the same service, products, offers, and pricing online as they do in-store and on mobile.

• We anticipate stores to continue to find ways to bridge the gap between offline and digital channels.

• They will collect relevant data and make sure that the propositions are consistent across all channels.

• Use these data and digital tools to enrich and differentiate the shopping experience.

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LOYALTY WISE

When it comes to reward programs, the “points-for-purchases” model just isn’t cutting it anymore. The practice has become so commonplace that the allure of earning points doesn’t excite consumers the way it used to.

The loyalty programs of the future will reward shoppers for their actions and engagement, rather than just purchases.

Consumers have begun to expect more personalized offers and services, not just blanket discounts - in return for their participation in rewards programs.

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Experiential marketing- Events, Sampling- Activation- Brand ambassador programs- CRM- Testing- Shopper experience solutions

Point of purchase marketing- Onshelf, offshelf communication- Packaging - POSM, Digital POSM, Shop in shop- Sampling- Events- New forms of purchase- Internet of Things

Promotional marketing - Deals- Cross promo, Trial activities- Added value tools

Digital solutions- eCommerce- SOM, Communities- Thematic Content- Trainings- Search

Relationship marketing- CRM, Loyalty schemes- Access to offers- Direct mailing- Personalization of offers and communication- Newsletters- Events- Thematic content- Testing- Shopper friendly solutions- Post-buy offers

Shopper analytics

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Point of purchase marketing

… is not only in-store materials

It is much broader than that and to be successful, it is important to understand shoppers in terms of

how well they interpret the needs of the consumer what are their own needs as a shopper where they are likely to shop how they shop (online, offline, planned, frequency, etc.) in which stores they can be influenced in on what mediums they can be influenced what in-store activity influences them what are their main barriers etc.

COVERING KEY TOUCHPOINT on the customer experience journey

Experiential marketing

Relationship marketing

Promotional marketing

Point of purchase marketing

Farmhouse Shopper Lab is here to drive client´s growth by improving the shopping experience for the shopper.