farming dealer years successful strategies for dealers ... › ... › media-kits ›...
TRANSCRIPT
4 9 10 14 16
Successful Strategies For Dealers
PRECISIONFARMING DEALER
PRECISIONFARMING DEALER
FARMING DEALER
Recognized in 2014 by:American Agricultural Editors’ Association
30YEARS
2015 Media Information & Marketing Guide
Lessiter Publications
Since 1981, Lessiter Publications has been a leader in de-livering solutions to the North American Agriculture market. Through our award-winning magazines, innovative websites, timely e-mail newsletters and renowned conferences, we’re able to connect your message to the entire supply chain in North American agriculture.
n IN PRINT:Farm Equipment: The leading communications vehicle to agricultural equipment dealers, wholesalers and distribu-tors across North America.
Precision Farming Dealer: The only information source for dealers and resellers offering and servicing precision ag technologies to farmers.
Rural Lifestyle Dealer: The only media dedicated to retail-ers in the booming rural lifestyle, hobby farm and large property owner market.
Farm Catalog For Today’s Top Farm Operator: An annual publication targeting 60,000 growers with $500,000 or higher gross farm income AND 1,000 or more acres.
No-Till Farmer: A paid-subscription monthly publication that delivers cutting-edge information and techniques to guide farm operators engaged in no-tillage practices.
Conservation Tillage Guide: Quarterly publication serving a paid-subscription universe of producers engaged in conservation-tillage, strip-tillage and no-tillage practices.
Ag Equipment Intelligence: Monthly paid-subscription newsletter that provides equipment executives, marketers and dealer-principals with late-breaking news, analysis and viewpoints on the changing trends in the farm ma-chinery marketplace.
n INNOVATIVE, DYNAMIC WEBSITES:• www.farm-equipment.com• www.rurallifestyledealer.com• www.precisionfarmingdealer.com• www.no-tillfarmer.com• www.striptillfarmer.com
n INDUSTRY-LEADING LIVE EVENTS:National No-Tillage Conference
Now in its 23rd year, the National No-Tillage Conference is the premier education event for leading producers engaged in no-till and strip-till farming and the dealers that serve them.
Dealership Minds SummitThis biennial event, held in 2015, is a
unique conference and networking venue for farm equipment dealer managers and is planned and delivered by Farm Equip-ment’s Dealership of the Year Alumni.
National Strip-Tillage ConferenceThis event is the only educational
and networking event 100% dedicated to strip-tillage and its application.
n E-MEDIA: CONSISTENT TOUCH POINTS TO THE MARKET
In addition to the every other week On The Record broad-cast news program, Lessiter Publications produces regularly scheduled electronic newsletters for its opt-in subscribers. Farm Equipment’s E-Watch, Rural Lifestyle Dealer’s E-Brief, No-Till Farmer’s E-Tip, Strip-Till Strategies, Dryland No-Tiller and Precision Farming Dealer serve as the informational clearing-house for each focused segment, and provide savvy market-ers another means for quickly and effectively delivering their message to their target audience.
2 2014 LESSITER PUBLICATIONS
Solutions To Deliver The Entire Market To You:
In print, online, in person and now also via webinar, Lessiter Publications connects you to a qualified and highly targeted universe of buyers for your agricultural products.
Connecting You to Targeted Audiences in Every E-Media:
AnnualNational No-Tillage Conference
AnnualNational No-Tillage Conference
An Honest No-Till Education
SUMMIT 2015MINDS
FARMEQUIPMENT
DEALERSHIP
STRIP-TILLAGENATIONAL
CONFERENCE
Recognized in 2014 By:
American Agricultural Editors’ Association
Your Lessiter Ag Media Division Team
Farm-Equipment.com
No-TillFarmer.com
PrecisionFarmingDealer.com RuralLifestyleDealer.com
StripTillFarmer.com
All New for 2015!Reimagined. Redesigned. Remarkable.
Connecting You to Targeted Audiences in Every E-Media:
Brand New E-Platform Optimized for Computer, Tablet & Mobile Devices.
SMART MARKETING INCENTIVE FOR OPTIMUM MARKETING PLANS. Marketers who participate in both e-media and print advertising for any title
see an immediate multimedia discount on both!
• Broadcast & Video• Social Media
• News Alerts• Webinars
• Industry-Leading Websites• E-Newsletters
4 2015 FARM EQUIPMENT www.farm-equipment.com
The foundation of any true relationship is built on trust, and Farm Equipment has built that trust with readers on a foundation of editorial integrity. We say what needs to be said, when it needs to be said and address the critical issues that keep dealers up at night. Our focus on “Successful Strategies for Dealers” means we’re committed solely to helping our dealer readers operate more efficiently, effectively and profitably.
You’ll find our editors in the field, in dealerships, at key industry events and visiting manufacturers to stay in touch with all that’s happening in the marketplace.
Our commitment to editorial integrity and staying connected means more and better information and a highly attentive and engaged reader for your advertising message. We continue to be the industry leader not only in terms of total number of pages delivered but also in editorial-to-advertising ratios. In the past year alone, we’ve been able to deliver nearly 250 more pages of content than the closest competitor.
No one else has the expertise — or the commitment — to cover the key issues like Farm Equipment.
Farm Equipment’s must-read editorial ensures your advertising message is heard loud and clear by the largest audience of dealers in North America and our editorial package creates an outstanding forum to make sure your advertising message is read, responded to and retained by the greatest audience of dealers in North America.
Editorial Strength
The annual Dealership of the Year is one example of how Farm Equipment editors personally unearth and share best practices from the industry’s top-performing dealers.
— Information courtesy of Inquiry Management Systems Ltd. (IMS)(July 2013 – June 2014)
Total Number of Editorial/Content Pages Per Year
The Dealer is Vital to You & Your Customer• More engaged dealer sales
representation equals more sales.
• Dealers are instrumental in securing sales for Early-Order Programs.
• Dealers’ awareness of your USPs win sales for you, particularly among dealers representing many (and sometimes competing) lines. The dealer controls the final purchasing decision.
• Ag dealers/retailers are the most relied upon source for validating and influencing the purchasing decisions for ag products, equipment and services. Importance increases as farm income grows (American Business Media Agri Council Media Channel Study).
2014-2015 Editorial Advisory BoardThese dealers serve on Farm Equipment’s Editorial Advisory Board.
• Brian Carpenter, President & General Manager, Champlain Valley Equipment, Middlebury, Vt.
• Tom Rosztoczy, President & CEO, Stotz Equipment, Avondale, Ariz.
• Mark Foster, Regional Manager, Birkey’s Farm Stores, Bloomington, Ill.
• Eric Schnelle, President & Owner, S&H Farm Supply, Lockwood, Mo.
• Clint Schnoor, President, Agri-Service Inc., Twin Falls, Idaho
• Tim Young, General Manager, Young’s Equipment, Regina, Saskatchewan
Farm Equipment
Farm Equipment Company I Company E
www.farm-equipment.com 2015 MEDIA GUIDE 5
Farm Equipment offers the largest circulation in the market (third-party audited by BPA Worldwide) to give you the confidence that your ad is being seen by an attentive audience of decision makers. We go the extra mile and make the investment in a transparent, audit-ed circulation so you can be certain that your message is being received by your intended target.
Communication with both sales and management at dealerships is a key ingredient to successfully retailing ag equipment and services. Over 83% of our by direct-request circulation falls into the Corporate & Operating Management or Sales & Marketing roles, connecting you to the decision makers responsible for determining what brands are carried and the front-line salespeople helping farmers make their equip-ment choices.
More than 94% of Farm Equipment’s circulation is qualified via direct request, ensuring a highly en-gaged readership for you.
With a controlled, by-request circulation, Farm Equipment is THE source that this universe turns to for the best practice strategies delivered in every issue.
BPA-Qualified Job Titles• Corporate & Operating Management
• Sales & Marketing
• Parts & Service Management
• Precision Farming Specialists
High-Quality, Qualified Circulation
MORE ADVERTISERS TRUST Farm Equipment: With the largest circulation, more in-depth editorial coverage and measurable reader response, Farm Equipment had more advertising pages in the past year than all competitors combined.
— Information courtesy of Inquiry Management Systems Ltd. (IMS)(July 2013 – June 2014)
Farm Equipment Company ECompany I
Total Advertising Pages
Mailing by request to ALL major-line dealerships & independent and shortline-only locations
Farm Equipment
21.7%
69.9%8.4%
6 2015 FARM EQUIPMENT
Annual Buyer’s Guide & Industry SOURCEBOOK
Showcase — A History of ResultsFor 45 years, Farm Equipment’s SHOW-CASE editions have been the primary product evaluation and ordering tool for equipment dealers. Published twice each year (January and June) dealers eagerly await the unique SHOWCASE for its inclu-sive pictorial product guide to the lead-ing products and services in the North American ag market. Organized in easily searchable product categories for effort-less, year-round searching by dealers, SHOWCASE delivers results for advertis-ers throughout the year.
Farm Equipment’s Annual Buyer’s Guide & SOURCEBOOK is known as the bible of the industry — an exclusive and comprehensive guide to the companies, products and brands that make up the dynamic North American farm equipment industry.
SOURCEBOOK is an easily searchable directory featuring distinct Product and Manufacturers’ categories as well as an index of Brand Names to streamline dealers’ search when presented with questions at the parts counter. Plus, a high-level special report and a host of other vital industry reference info keeps this reference at readers’ fingertips all year long.
With over 1,000 companies in 830 product categories, SOURCEBOOK is a “Who’s Who” of all the major players in the ag industry and a resource you cannot afford to be absent from.
Dedicated New Product Coverage Offers You ‘In-Category’ Advertising Placements:Attachments • Dealer Business Operations • Earth Moving • Fertilizing • Fuel Trailers • GPS Systems & Precision Farming • Grain Drying & Handling • Harvesting • Hay & Forage • Irrigation • Lawn, Turf & Landscape • Light Industrial & Material Handling • Livestock • Loaders & Backhoes • Manure Handling • Mowing & Shredding • Replacement Parts • Seeding & Planting • Shop Equipment, Tools & Supplies • Snow Removal • Spraying • Telescopic Handlers • Tillage • Tires, Tracks & Wheels • Tractors & Accessories • Trailers • Utility Vehicles & ATVs • Water Management • Wood & Debris Handling
Farm Equipment
Product Directory
Product Directory
Prod
uct D
irect
ory
1 3 2 F A R M E Q U I P M E N T S O U R C E B O O K • S E P T E M B E R 2 0 1 4
S E P T E M B E R 2 0 1 4 • F A R M E Q U I P M E N T S O U R C E B O O K 1 3 3
Lawn SweepersA.M.S. Incorporated, Ogden, ILAgri-Fab, Sullivan, ILDR Power Equipment, Vergennes, VTEastman Industries/Ingersoll Tractor Co, Portland, ME
Gravely, an Ariens Company, Brillion, WIIngersoll Tractor Co, Div of Eastman Industries, Portland, MEProAll International Mfg, Olds, AB, CanadaTurf Teq LLC, Honey Brook, PAVenture Products Inc, Orrville, OHWestward Parts Services Ltd, Red Deer, AB, CanadaYork Modern Corp, Unadilla, NY
Lawn ThatchersFirst Products, Tifton, GAJRCO Inc, Minneapolis, MNLely USA Inc, Pella, IA
Palmor Products, Thorntown, INSchiller Grounds Care Inc, Southampton, PATurf Teq LLC, Honey Brook, PAWilliam Hackett Chains Ltd, West Midlands, United KingdomWingfield Flexible Harrows, Urbana, ILLawn TrimmersArno Plast Srl, Rignano sull’arno, 50067 (FI), ItalyDR Power Equipment, Vergennes, VTGravely, an Ariens Company, Brillion, WIHusqvarna, Charlotte, NCShindaiwa, Lake Zurich, ILStihl Inc, Virginia Beach, VASwisher Acquisition Inc, Warrensburg, MOTanaka Power Equipment, Norcross, GATMC Power Equipment, Monterey Park, CAVandermolen Corp, Livingston, NJ
Lawn VacuumsAvant Tecno USA, Arlington Heights, ILBilly Goat Ind. Inc, Lees Summit, MOBriggs & Stratton Power Products Group, Munnsville, NY
DR Power Equipment, Vergennes, VTEastman Industries/Ingersoll Tractor Co, Portland, MEECHO Bear Cat, West Fargo, NDGravely, an Ariens Company, Brillion, WIHarper Industries, Harper, KSIngersoll Tractor Co, Div of Eastman Industries, Portland, ME
MacKissic Inc, Parker Ford, PAPalmor Products, Thorntown, INScag Power Equipment, Mayville, WISchiller Grounds Care Inc, Southampton, PASwisher Acquisition Inc, Warrensburg, MOLevee PlowsAMCO Manufacturing, Inc, Yazoo City, MSAthens Plow Co Inc, Athens, TNRome Plow Co, Cedartown, GAW&A Mfg Co, Pine Bluff, AR
LiftsAtom Jet Industries, Brandon, MB, CanadaDirect Equipment Supply, 648 Ft Sumter Dr, Charleston, SC, 29412, P:800-992-1478, www.directequipmentsupply.com, [email protected]
Ferris Industries, Munnsville, NYGrasshopper Co, The, PO Box 637, Moundridge, KS, 67107-0637, P:620-345-8621, F:620-345-2301, www.grasshoppermower.com, [email protected]
Gravely, an Ariens Company, Brillion, WIHeavy Duty Ramps, Kewaskum, WIHoward Price Turf Equipment, Chesterfield, MOHusqvarna, Charlotte, NCHustler Turf Equipment, Hesston, KSHydro-Gear, Sullivan, IlIngersoll Tractor Co, Div of Eastman Industries, Portland, MEKubota Tractor Corp, Torrance, CALand Pride, Salina, KSMean Green Mowers / Mean Green Products, Hamilton, OHScag Power Equipment, Mayville, WISchiller Grounds Care Inc, Southampton, PASwisher Acquisition Inc, Warrensburg, MOToro Company, The, Bloomington, MNWalker Mfg Co, Fort Collins, COWoods Equipment Co, 2606 IL Rt 2, Oregon, IL, 61061, P:800-319-6637, www.woodsequipment.com, [email protected] Power Equipment, Inc, Beatrice, NELawn Mowers, Walk BehindAmerican Honda Motor Co., Inc Honda Power Equipment, Alpharetta, GAAriens Company, Brillion, WIBigDog Mowers, Hesston, KSBilly Goat Ind. Inc, Lees Summit, MOBriggs & Stratton Power Products Group, Munnsville, NY
Cub Cadet Commercial, Valley City, OHDR Power Equipment, Vergennes, VTEastman Industries/Ingersoll Tractor Co, Portland, MEEncore Mfg, A Division of Worldlawn Power Equipment, Inc, Beatrice, NEExcel Industries, Hesston, KSExmark Mfg Co Inc, PO Box 808, Beatrice, NE, 68310-0808, P:402-223-6300, F:402-223-6384, www.exmark.com, [email protected] Industries, Munnsville, NYGravely, an Ariens Company, Brillion, WIHoward Price Turf Equipment, Chesterfield, MOHustler Turf Equipment, Hesston, KSMean Green Mowers / Mean Green Products, Hamilton, OH
Scag Power Equipment, Mayville, WISchiller Grounds Care Inc, Southampton, PASitrex S.p.A., Viale Grecia, 22, Trestina 06018, Perugia (PG), Italy, P:39-075-854-0021, F:39-075-854-0523, www.sitrex.com, [email protected] Acquisition Inc, Warrensburg, MOToro Company, The, Bloomington, MNWorldlawn Power Equipment, Inc, Beatrice, NELawn Rollers, Hand
Smucker Mfg, 22919 N Coburg Rd, Harrisburg, OR, 97446-9784, P:541-995-8000, 800-333-4503, F:888-605-4140, www.smucker.net, [email protected]
Indicate No. 145 on inquiry card or visit www.farm-equipment.com/rs
065-210_Product Directory_FE_0914.indd 132
8/20/14 1:37 PM
2015 Farm Equipment Editorial CalendarIssue Editorial
Theme
Early Order Product Reviews
Product & Editorial Deadline
Ad Space
Deadline
Ad Materials Deadline
Mail Date
January SHOWCASE
45th Annual SHOWCASE… A pictorial compendium of products, services & technology • SPECIAL REPORT: Customer
Intelligence Strategies• Bonus Distribution at 2015
Dealership Minds Summit
Features ALL Products presented by specific product category
Nov. 7, 2014
Nov. 21, 2014
Nov. 26, 2014
Dec. 22, 2014
February
• Business Operations: Financial Planning & Goal Setting
• Profitable Parts Operations• Exclusive National
Industry Coverage of AE50 Outstanding Innovations in Farm Machinery
• Loaders • Tractor Accessories • Livestock & Forage • Telescopic Handlers • Planters/Drill Attachments• Tires & Tracks
Dec. 12, 2014
Jan. 9, 2015
Jan. 16, 2015
Feb. 9, 2015
March
• Special Report: Succession Planning
• The Best of “What’s New” From The Winter Farm Shows
• Bonus Distribution at the FEMA Annual Meeting
• Fertilizer Application • Tillage • Technology & Business
Operations • Shop & Service Equipment • High-Horsepower Tractors
Jan. 23, 2015
Feb. 6, 2015
Feb. 13, 2015
Mar. 9, 2015
April/May
• Dealership Modernization & Expansion
• Tillage — Point/Counterpoint• Service Operations Report
• GPS & Precision Farming• Skid Steers, Wheel Loaders
& Earth Moving Implements • Attachments • Trailers • Mowing & Shredding • Manure Handling &
Application
Feb. 20, 2015
Mar. 6, 2015
Mar. 13, 2015
April, 6, 2015
June MID-YEAR SHOWCASE
Market Planning for ProfitFeatures ALL Products presented by specific product category
Apr. 24, 2015
May 8, 2015
May 15, 2015
June 8, 2015
July/August
• 11th Annual Dealership of the Year
• Haying Technology Special Report
• Spraying • Haying • Harvesting • Snow Removal • Water Management,
Drainage & Irrigation• Fuel Trailers
May 29, 2015
June 12, 2015
June 19, 2015
July 13, 2015
September Buyer’s Guide
& SOURCEBOOK
Annual “Where-to-Find” Product, Company & Brand-Name Directory
Features cross-searchable product listings…In-category Call Ads FREE for advertisers
July 10, 2015
July 31, 2015
Aug. 7, 2015
Aug. 31, 2015
October/ November
• 2016 Dealer Business Trends Survey
• The Best of “What’s New” from the Fall Farm Shows
• Bonus Distribution FEMA/EMDA Annual Convention
• Air Seeders, Drills & Planters • Turf/Grounds Maintenance • Tillage • Grain Handling • Replacement Parts• Compact & Utility Tractors
Aug. 28, 2015
Sept. 11, 2015
Sept. 18, 2015
Oct. 12, 2015
SUCCESSFUL STRATEGIES FOR DEALERS
Farm Equipment
SUMMIT 2015MINDS
FARMEQUIPMENT
DEALERSHIP
www.farm-equipment.com 2015 MEDIA GUIDE 7
8 2015 FARM EQUIPMENT www.farm-equipment.com
Lessiter Publications Inc.225 Regency Court, Suite 200Brookfield WI 53045Phone: 800/645-8455Fax: 262/782-1252
Editor/PublisherMike Lessiter (ext 403)[email protected]
Executive EditorDave Kanicki (ext 414)[email protected]
Managing EditorKim Schmidt (ext 431)[email protected]
Technology EditorJack Zemlicka (ext 441)[email protected]
Associate EditorJohn Dobberstein (ext 425)[email protected]
Assistant EditorJaime Elftman (ext 422)[email protected]
Senior Web EditorCole Vandermause (ext 440)[email protected]
Senior Account Executives Alan Stenum (ext 437)[email protected]
Michael Ellis (ext 432)[email protected]
Darren Foster (765) [email protected]
Rick Monogue (262) [email protected]
Darrell Bruggink (ext 420)[email protected]
Manager of Print & Magazine ProductionChristopher Nielsen (ext 418)[email protected]
Manager of Creative & Design ServicesJeff Lazewski (ext 423) [email protected]
Senior Manager of Data & Advertising ServicesBree Greenawalt (ext 408)[email protected]
All rates are gross, assuming a 15% commission to recognized ad agencies. Multi-Media and Multi-Publi-cation Discounts are also available for advertisers employing a comprehensive print and online marketing program with Lessiter Publications.
Advertising and Mechanical Specifications on back cover.
FARM EQUIPMENT
Investment InformationFarm Equipment 2015 Rates
(Gross 4-Color Rates)
SIZE Showcase 1x 4x 6x 8x
Spread 9155 8730 8150 7515 6975
Full page 5560 5405 4930 4560 4295
2/3 4800 4710 4260 3870 3615
1/2 3845 3765 3495 3230 3005
1/3 3065 3015 2720 2490 2245
1/4 2615 2575 2320 2120 1945
Farm-Equipment.com (Gross Ad Rates Per Month)
1 Month 3 Months 6 Months 12 Months
Leaderboard Banner 1120 995 895 820
Block 1 1070 975 885 815
Block 2 1015 925 840 775
Block 3 965 880 800 735
Block 4 915 830 760 695
Block 5 870 790 720 665
Block 6 825 750 685 630
E-Watch Email Newsletter(2 Issues/Month)
1 Month 3 Months 6 Months 12 Months
Block Ads 1430 1270 975 815
E-Pack(Block on E-Watch + on Farm-Equipment.com)
E-Pack 2240 2035 1855 1705
Special OpportunitiesSingle-Sponsor Daily News E-mail Update: $7,995 per quarter
Products In Action: $6495 net
Sponsored Webinars: $2995 net
On The Record News Broadcast (Call for details)
Video Sponsorships (Call for details)
Social Network Ad Posts (Call for details)
Maximum number of 3 ads per month rotating through any single spot
From planter calibration to farm data man-agement, the precision farming specialist has grown to be one of the most influential professionals in farming today. Often, the Precision Farming Dealer is the farm opera-tor’s most frequent and trusted resource, providing solutions to make sure farmers stay productive and efficient while utilizing the best technology available to get the most from their equipment and input investments.
Since 2012, Precision Farming Dealer is the only publication in the North American Farm Equipment Industry dedicated to best practices for selling, servicing and support-ing precision farming and the equipment that relies on precision technology.
From its start as an e-newsletter over 4 years ago, Precision Farming Dealer now offers THREE PRINT ISSUES PER YEAR packed with actionable information that our readers can put to work immediately.
Precision Farming Dealer reaches a combined audience of Dealers, Precision Specialists, Ag Retailers, OEMs & Independent Consultants throughout North America.
Philip Draude, Precision Ag Manager, Brokaw Supply Company “Precision Farming Dealer is my central hub for knowing what is changing in the precision ag industry on a day-to-day basis.”
Steve Cubbage, Owner, Record Harvest Enterprises, Inc.“The technology and the demands of growers are constantly changing and that’s why it is important to have a publication that can keep on top of industry trends. Precision Farming Dealer does just that.”
• WINTER 2015 - The 3rd Annual Precision Farming Dealer Most Valuable Dealership Awards
• SUMMER 2015 - The 3rd Annual Precision Farming Dealer Benchmark Survey and the 2015 Precision Ag Technology Talent & Training Network (PATTN)
• FALL 2015 - PRECISION FARMING DEALER’s 1ST ANNUAL GUIDE TO ESSENTIAL PRECISION FARMING TOOLS
• PRODUCTS IN ACTION EXCLUSIVE – Highlight your company and ALL your products with this 4 Page Insert available to one advertiser per-issue
GET MORE FROM YOUR PRINT ADVERTISING IN PRECISION FARMING DEALER – AS A VALUE-ADDED BONUS, ALL PRINT ADVERTISERS WILL BE FEATURED IN DIGITAL EDITION OF PRECISION FARMING DEALER
Precision Farming Dealer can help you stay connected with our audience year-round, anytime and anywhere by offering a suite of multi-media opportunities including:
• TWICE-MONTHLY E-NEWSLETTER SPONSORSHIP
• WEB ADVERTISING ON WWW.PRECISIONFARMINGDEALER.COM
• E-NEWS DAILY SPONSORSHIP (EXCLUSIVE)
• EXCLUSIVE WEBINAR SPONSORSHIP OPPORTUNITIES (EXCLUSIVE)
• VIDEO SERIES SPONSORSHIPS (EXCLUSIVE) OPPORTUNITIES
- Most Valuable Dealership 2015 Video Series
- Day In The Cab Video Series
For rates and additional information on how you can package with our other nationally recognized publications to reach a combined audience of dealers/resellers, professional farmers, and OEMs, contact your sales representative today.
PRECISION FARMING DEALER
Connect With the Professionals Dedicated to Selling, Servicing & Supporting Precision Farming Technology
Three Issues of Precision Farming Dealer in 2015 Include:
Stay Connected With Precision Farming Dealer E-Media
JOIN THE CONVERSATION
The Precision Farming Dealer Audience...
What Readers Say...
www.precisionfarmingdealer.com 2015 MEDIA GUIDE 9
Lessiter Publications, Inc.225 Regency Court, Suite 100 • Brookfield WI 53045
Phone: 800/645-8455 • Fax: 262/782-1252
Lessiter Publications’ agriculture media is 100% digitally pro-duced. We only accept ads in a digital format. Accepted formats include: Hi-res PDF (preferred format), InDesign, Adobe Illustrator and Adobe Photoshop documents for the Macintosh.
Files sent in any other format will be subject to a conversion fee. Color and black & white photo images should be provided at 300 dpi and line art images at 600 dpi.
Full-page ads with bleeds require a minimum of 1/4-inch bleed.
When sending ads, please include a printout of the ad, copy of the ad file, ALL placed images (saved as TIFF, EPS or PICT) and ALL fonts (screen and printer fonts). True type fonts are not acceptable.
If you send an ad with color, please include a high-quality color out-put for color matching on press. All color must be in CMYK color. No PMS colors will be accepted. Color not provided as CMYK will be left to the discretion of the publisher.
Online ads should be under 100K in file size and submitted in one of the following file formats: jpg, gif, png or swf. Include original hi-res layered Photoshop/InDesign/Illustrator file and fonts. For swf files also include Flash file and click-tags.
Files larger than 20MB must be uploaded to our FTP site at http://files.lesspub.com. Contact [email protected] for a username and password. If file is less than 20MB, it may be emailed to [email protected].
A: Full PageBleed: 8 1/8" x 11"Trim: 7 7/8" x 10 3/4"
SpreadBleed: 16" x 11"Trim: 15 3/4" x 10 3/4"
A
B: 2/3 Page Tall Vertical4 5/8" x 9 5/16"
B
I: 1/4 Page Vertical3 3/8" x 4 1/2"
J: 1/4 Page Horizontal4 5/8" x 3 3/8"
K: 1/4 Page Wide Horizontal7" x 2 3/16"
I
J
KH
G
F
F: 1/3 Page Tall Vertical2 3/16" x 9 5/16"
G: 1/3 Page Square4 5/8" x 4 7/8"
H: 1/3 Page Horizontal7" x 3 3/8"
C: 1/2 Page Tall Vertical3 3/8" x 9 5/16"
D: 1/2 Page Vertical 4 5/8" x 7 3/8"
E: 1/2 Page Horizontal7" x 4 7/8"
C
D
E
L: Leaderboard Banner728 x 90 Pixels
M: Block Ad300 x 250 Pixels
N: Mobile Leaderboard320 x 50 Pixels
L
M
Cover illustration by Jeff Lazewski
Advertisement Specifications
N
Online Ads