faruk avdi's presentation from aimia ux function
DESCRIPTION
Faruk's insights from an AIMIA Forum hosted by James Breeze at Objetive DigitalTRANSCRIPT
![Page 1: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/1.jpg)
A culture that is infused with knowledge
of the impacts we have on customers.
That overcomes distance,
between us and them.
Demonstrates basic human values Demonstrates basic human values
– goodness, courage, wisdom.
And services supported by skills that
people can rely on.
3 year, user-centred program, then
ongoing…
![Page 2: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/2.jpg)
Boundaries
Method / Path
Ownership
Communication
Design
contracts
raison d’etre
governance
roles
relationships
Capability
I understand my impact on you
Boundaries
Narrative
research
culture of inquiry
respect for learning
care for self & others
empathy
![Page 3: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/3.jpg)
Narrative
Ownership
Communication
Design
Capability
the bigger picture
the proposition
Boundaries
who it serves
I understand the big picture and my part in it
Narrative
Method / Path
timing
how we prosper
![Page 4: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/4.jpg)
Method / Path
Communication
Design
Capability
Boundarie
s
Narrative
the disciplines
structural opportunity
method integration
structural defences
competence
I see the destination and way forward
Method / Path
Ownership
skills
team relationships
aspirations
investment protection
outcomes
![Page 5: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/5.jpg)
Ownership
Design
Capability
Boundaries
Narrative
vision
strategy
leadership
Method / Path
cultural tone
I trust someone has the full picture
Ownership
Communicationinvestment protection
riding shotgun on UX
delivery
![Page 6: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/6.jpg)
Communication
Capability
Boundaries
Narrative
Method /
Path
flow
confidence
authority
Ownership
relationships
We understand one another
Communication
Design
knowledge
inclusion
meaning
![Page 7: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/7.jpg)
Design
Boundaries
Narrative
Method / Path
Ownership
Communication
Imagination, intuition, empathy
context
economy
learning
I understand my customer
Design
Capability
precision
soul
valued experience
![Page 8: Faruk avdi's presentation from AIMIA UX Function](https://reader034.vdocuments.net/reader034/viewer/2022051513/54564314af795994188b4d3b/html5/thumbnails/8.jpg)
Capability
Narrative
Method / Path
Ownership
Comms
Design
resolve
nurturing
support
continuous improvement
We grow and transform, together
Capability
Boundaries
trust
reliability
service